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Virtual RealityHollywood, Airline Passengers, and beyond!
Phil LelyveldUSC Entertainment Technology Center
[email protected],2016
Founded 1993 by George Lucas tobringtogethertechnologyandentertainmentvisionariestocollaborateonthefutureofentertainmenttechnology
Adamantlyneutral• Discussions• Collaborations
• Research
• Coverage
CURRENT MEMBER COMPANIES
3
IntroInformation– settingthestageWhatmakesVRnewanddifferent– thelanguageofVRCreatingVRcontentSocialVRVRonplanes– techandbehaviorVRonplanes– VRsicknessVRonplanes– whatcanbedonenowLookingforwardClose
Agenda
In Augmented Reality, the world that you would
normally see if you walked down the aisle without
the screen is being augmented – enhanced,
supplemented, added to - with additional data
and experiences.
In Virtual Reality you are virtually – nearly, almost
– but not really there in the grocery store aisle.
AugmentedReality
RealEnvironment
VirtualReality
7
Transitional
Mixed Reality
Blended
Reality
TheAR– Reality– VRContinuum
DifferentwaystohaveaVRexperience
MagicWindowCellphone-based viewer
HeadMountedDisplay(HMD)GroupVR
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VirtualRealityonCellphoneorTablet“MagicWindow”
Near$0costofentry
Swipe
Tilt and wave
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LocationBasedEntertainment
TheVoidopensTimesSquareVRCenterFirstattraction:“Ghostbusters:Dimensions”OpensJuly1,2016,[email protected]
Location Based Entertainment
Asia Amusement & Attraction Expo (AAA)Guangzhou, China (3/9-11/16)9D VR ExperiencesSee The Stinger Report, April [email protected] 14
MarkBolas,DirectorforMixedRealityResearch,USCInstituteforCreativeTechnologies 18
PlacePresence
IntotheStormVRExperience
MarkBolas,DirectorforMixedRealityResearch,USCInstituteforCreativeTechnologies 19
PlausibilityPresence
“I feel horrible about making this,” …“You actually feel
guilty. My mouth dropped the first time I shot someone
in my GTA:V VR setup.”
Grand Theft Auto video-game designer Joseph Delgado, upon experiencing the VR version of GTA:V
5/13/[email protected] 21
Camera-capturedVR ComputerRenderedVR
TheMission,NewDealStudios
TheBlu,WEVR
FundamentalDesignChoice
NextVR3603DRig6RedPro6Kcameras60fpsSpatialaudiocapture
JauntJ1-24REarly201632K(16Kpereye)120fps 27Algorithmic 3D
Captured 3D
VRCameras
Captures 360 stereoscopic 3D through:
- 8 synchronized global shutter sensors
- 8 integrated mikes for spatial audio
Jaunt committed to support Ozo for camera & production workflow
Nokia OZO
Mic
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Wild– TheExperience,VRshortfromFox(ReeseWitherspoon, LauraDern)
SpatialAudio
Sound
DigitalDistributionofVR
• YouTube360• AppleTV360• Hulu360• Amazon360• Netflix360
• Littlstar• Vrideo• WearVR• ….
[email protected] 33WearVR’s new home page 4/16/16
VRCameras(consumermkt.)
Samsung Gear 360
($360)
Bublcam from Bubl ($799)
Kodak SP360 (2X$290)
Ricoh Theta ($350)
Giroptic ($499)
Nikon KeyMission 360 ($?)
Waterproof to 100’LG 360 Cam
($200) [email protected] 34
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SocialVRmaybeVR’skillerApp…peoplewanttoshareexperienceswithothers…
BusinessInsider,7/20/15
SocialVR
AltspaceProjectSansarHighFidelity
Facebook'sSocialVRCouldBeTheKillerAppForVirtualReality
Altspace
High Fidelity
IMVU
Project Sansar
…
SocialVR
Cars are rolling entertainment centers
Planes are flying entertainment centers
with restricted passenger motion
Develop or modify VR content for
primarily forward-looking, limited motion experiences
Produce videos and articles
Need instructional videos / role-models for
in-seat passenger etiquetteand social norms
Source:‘AboutFace’BlastsThroughKickstarterGoalin24Hours,RoadtoVR,9/30/14
AboutFaceWashable,hygienic,comfortableOculusRiftliners
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Hygiene
VRSickness• Technicalfactors• VRlanguagefactors• Humanpopulationfactors(3D,sensorymismatch)
SamsungEntrim 4DHeadphonesGalvanicVestibularStimulation (GVS)
GVS uses tiny electrical
impulses to stimulate your
vestibular system into
thinking you’re
moving when you’re not.
Entrim 4Dhasbeendeclared“safe”,- 1500humanguineapigs,- 30‘movementpatterns’ 3/24/16 Demo at SXSW
RocketLeague– LegendsofGaming
Endomel
TeamsReal
gameplay screens
Composited
gameplay screensSuspended
host
NextGenMusicVideos
6VRpieces createdforPaulMcCartney’sJune10releaseof"PureMcCartney"[email protected] 55
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Enhancedmovie,sports,andotherviewing
Prerecordedcommentaryplacedtoyourleftandright
(Spatialaudio)[email protected]
ThereisamarketforVR‘toursofthestars’closets’
CatherineOpie,700NimesRoad(LizTaylor’shouse)[email protected] 58
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ImmersiveJournalism
TheDisplaced(NewYorkTimesandChrisMilk,VRSE)
WavesofGrace(ChrisMilk,VRSE)
0 10 20 30 40 50 60 70
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64% Exam items when shopping online
62% VR Maps
57% Movies that surround me
57% Tech support with all-angle views
55% Watch sports from any angle
54% Laptop games that surround me
54% VR home office
52% Smartphone games with 360 view
52% VR meetings with participants around me
49% Smartphone VR viewer like Google Cardboard
48% Sports practice in realistic VR
33% VR dating service
VRactivities thatinterestsmartphoneusersworldwide
Source:EricssonConsumerLabs,“10HotConsumer Trends2016,”Dec.8,2016(n=6,649,ages15-69)
LA-based
Immersv
Launches
Video
Advertising
Platform for
Virtual Reality
Apps
In-VRAdvertising
Stare at an ad to unlock bonus [email protected] 64
Time Warner and Nielsen Will Study How
Virtual Reality Affects the Subconscious
By measuring eye-tracking, facial movement, heart rate and
brain activity to better understand how consumers think and feel
at a deeper [email protected] 65
Shared Infinite Desktop
Network and shared experience with
family and other passengers
– not just gaming,
but notes for shared explorations
VendorsBluescapeOblong [email protected] 68
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StandardsSecurity!
Not just content security….
Could someone hijack your VR experience?
Could someone monitor your activity?
“Never before has a technology gotten so much
attention before actually getting to consumers.” Alexander Taussig, VC partner at Highland Capital, Forbes, 6/11/15
AugmentedRealityServices
Aurasma bringsDespicableMemoviepostersalivewithARbonusmaterial
DaqrianimatesLEGOdesigns
ExtendtheeffectivenessofphysicalmediathroughAR
TheZoo!NewwesternSydneyAustralianZootousedrones,robots,andaugmentedreality
The $36 million zoo is scheduled to open in September [email protected] 75
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AugmentedRealityGlasses
Source:AugmentedReality.orgSmartGlassesMarket2015Rpt.PLelyveld@ETCenter.Org
“Thecultureisreadyfor[VR]now,giventheamountoftechthatwetouchrightnow
andthedevicesthatweusedaily.”TedSchilowitz,Futurist,[email protected] 81
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