Westgate Mall RedevelopmentNEIGHBORHOOD MEETING #2 (VIRTUAL)

An ExperimentThis is an experiment in engaging you on the Westgate Redevelopment while we are all Safer at Home. The goal was to provide opportunities where everyone could engage on their own schedule in a way that worked for them. Consequently, we created two options to engage:

1. Website that includes an annotated presentation on the plans and a survey to gather input and questions.

2. Posted plans at Westgate Mall with paper versions of the survey. Please maintain social distancing.

Since we made the decision to go this direction, the city is now hosting neighborhood meetings on Zoom. We are certainly open to holding a Zoom meeting for the third neighborhood meeting. In the meanwhile, we would appreciate you thoughts on this approach – what worked and what did not.Thank you and be safe!

Presentation OverviewSections

I. Planning Context

II. Draft Plans

III. Renderings

IV. Traffic Impact Analysis

V. Commercial Use Feasibility

VI. Next Steps

Directions1. As you review the presentation, please

look for the blue boxes. These contain comments and information to guide you through the slides.

2. Once you have reviewed the presentation, you can access the survey (link below) to share your input and ask questions.

https://www.surveymonkey.com/r/jtkwestgate Look for the blue box for

explanation or commentary

Planning Context

Site Context• Beltline access • Hy-Vee• Adjacent restaurant & retail• Park• Residential neighborhoods• University Research Park• West Transfer Point

• Potential Future Bus Rapid Transit Stop

• Adjacent Opportunity Zone• Federal incentives for development

Tokay Blvd.

Mineral Pt. Rd.

Whi

tney

Way

Project Site

Research ParkResearch Park

Odana Rd.

Whitney Way Restaurant & RetailOpportunity Zone

Hy-Vee

West Transfer Point

Odana School Park

Midvale Heights

Orchard Ridge

Westmoreland

Opportunities and conditions that influence development potential.

Imagine Madison Future Land Use For Westgate Mall

Regional Mixed Use (RMU)

Transit Oriented Development

(TOD)

• High-intensity centers supporting a variety of multifamily housing options and commercial activity

• Close to major streets, roads, and highway interchanges, and along existing and planned high frequency/high capacity public transit routes

• Large-scale sites supportive of multistory buildings (2-12 stories)

• Compact, vertical and horizontal mixed-use focused on the highest development densities and intensities in very close proximity to high capacity transit stops

• Mix of residential, retail, office, open space and public uses in a compact, walkable environment

• Provide a mixture of housing types, sizes, tenures, and costs

Helps determines use, density, height, and type of development and guides city staff analysis of the project.

Midvale Heights/Westmorland Neighborhood Plan (2009)

• Future redevelopment should respect current neighborhood character and support evolving neighborhood form and vitality.

• Create increased housing options by encouraging mixed-use development at locations identified for redevelopment (Westgate)

• New public or private streets through the site should be encouraged to break it into appropriately scaled blocksProject Location

Westgate Redevelopment Recommendations:

Identifies development options and guides city staff analysis.

Midvale Heights/Westmorland Neighborhood Plan (2009)

• All future redevelopment should be intentionally linked to all pedestrian, bicycle, and mass transit infrastructure that is near the site.

• Any surface parking that is included should be located behind structures or in the interior of the site and shielded from the residential neighborhoods and roadways.

• The primary open space(s) should be located on the eastern side of the redevelopment, providing a pedestrian and bicycle connection to the surrounding neighborhoods and the adjacent Odana School Park.

Westgate Redevelopment Recommendations:

Identifies development options and guides city staff analysis.

Draft Plans

Previous Schematic Site Plan

• Multi-family housing◦ 4 – 6 stories/4-5 stories◦ 280- 350 units/60-80 units

• Senior care housing◦ 4-5 stories◦ 100 – 120 units

• Commercial residential◦ 5-10 stories/4-5 stories◦ 150-180 units/60-80 units◦ 30,000 SF

commercial/15,000 SF commercial

Tokay Blvd.

Mineral Pt. Rd.

Whi

tney

Way

i

Odana Rd.

Shared at Neighborhood Meeting #1. Input from the meeting is located at www.jtkwestgate.com under Neighborhood Meetings.

Site/Landscape Plan

Tokay Blvd.

Mineral Pt. Rd.

Whi

tney

Way

i

Odana Rd.

• Market rate & workforce housing.

• 4 to 5 stories• 234 units market rate• 156 units senior • 70 units workforce

• Underground parking with 1 to 1 ratio for the market and multi-family buildings.

• Northwest corner reserved for future office/medical uses.

• Internal residential street with sidewalks connecting to surrounding neighborhood.

Combined site and landscape plan. Landscaping reflected in the building renderings.

Plaza and Park Access

Tokay Blvd.

Mineral Pt. Rd.

Whi

tney

Way

i

Odana Rd.

Neighborhood Meeting Number One

• Plaza• Public patios• Lawn• Public art

• Direct access from first floor units onto plaza.

• Direct connection from development to OdanaSchool Park.

Phased Development

Tokay Blvd.

Mineral Pt. Rd.

Whi

tney

Way

i

Odana Rd.

• Phase I• 156 units market rate

• Phase II• 70 units workforce• 78 units senior

affordable • Phase III

• 78 units market rate• 78 units senior

affordable• Phase IV

• Office, medical office, or clinic

Phasing determined by funding sources: Phase I market rate & Phase II senior affordable in 2021; Phase II workforce and Phase III senior affordable in 2022; Phase III market rate as market dictates; Phase IV to be determined.

Stormwater

Tokay Blvd.

Mineral Pt. Rd.

Whi

tney

Way

i

Odana Rd.

• Site drains northwest to southeast.

• Stormwater facility located underneath plaza.

• Designed to meet new City of Madison higher standards for stormwater management.

Underground Stormwater Facilities

Renderings

Traffic Impact Analysis

Traffic Impact Analysis

• Assumed 460 units housing and 10,000 SF commercial (daycare).

• 2,175 daily new trips • 195 & 225 AM & PM peak,

respectively.• Parking supply meets demand.• Improvements:

• Traffic signal at S Whitney Way & main entrance.

• Relocate Tokay access point to the east; maintain movement control and restrictions.

Tokay Blvd.

Mineral Pt. Rd.

Whi

tney

Way

i

Odana Rd.

When occupied, Westgate Mall generated 7,333 weekday daily trips with 190 & 690 AM & PM peaks, respectively.

Commercial Use Feasibility

Declaration of Easements, Covenants and Restrictions, 2019

1. Sale of perishable products, prepackaged food and beverage, alcohol for off premise consumption, prescriptions and/or over the counter medication.

2. Grocery store, supermarket, specialty food store

3. Pharmacy/drug store

4. Dollar-like stores

5. Retail that includes a grocery section

6. Convenience store and/or gasoline station

7. Restaurant or coffee shop unless approved in advance by Hyvee

8. Bakery

9. Storage of fulfillment center for catalog owners

Hyvee recorded these restrictions prior to JT Klein’s option on the property. Obviously, they are very protective of their market share, which will make approvals of even a restaurant or café difficult; they would need to be negotiated every time the space turned over.

Current market conditions, even prior to COVID19, indicate that commercial/retail would not likely be successful.

Commercial uses will occur in Phase IV –Office, medical office, or clinic.

Next Steps

Survey & Neighborhood Meeting #3Please access the survey link below to provide your input and questions. The survey will be open until midnight on Monday, April 20th. Urban Assets will compile and analyze the online and paper surveys by Monday, April 27th. https://www.surveymonkey.com/r/jtkwestgate

We anticipate holding a third neighborhood meeting the week of May 11th. Depending on your feed back, we will repeat this process or hold a Zoom meeting.

THANK YOU!