150420_UWIN-BIE09-s25

Bachelor in Economics (S.E): Manajemen

Course : Bahasa Inggris Ekonomi (1504BIE09)

online.uwin.ac.id

Session Topic : Markets

Course: Bahasa Inggris Ekonomi

By Wrin B. Djamaludin, SE, MBA, M.Ak

UWIN eLearning Program

Powered by HarukaEdu.com - 1504BIE09- Hal 3

Content

• Part 1 Markets • Part 2 Reading

• Part 3 Language Focus - Superlatives & Comparatives

Part1: Markets


Overview

Vocabulary: Types of Market

Language Focus 1

• Comparatives and superlatives

• Much/a lot - a little/a bit

Reading: The car market in Russia

Skill:

Participating in discussions

Case Study: Cara Cosmetics


Starting up: Population

Population by region (in millions)

1. Asia 3,938 (60,5%)

2. North America 332 (5%)

3. Latin America/Caribbean 557 (8,5%)

4. Europe 731 (11%)

5. Oceania 33 (0,5%)

6. Africa 922 (14%)


Markets: Exercise

Please answer these questions based on the above data’s !

1. What is the population of North America?

The population of North America is three hundred thirty two million

2. What percentage of the world’s population lives in Europe?

3. Compare to Asia’s population and Europe’s? Which one is bigger? How

many in Europe and what the percentage in Asia?

4. Oceania’s population is thirty three millions, what percentage of the

world’s population live in it?

5. What is the population of Africa?

What is the percentage of the world’s population live in Africa?


Markets: Exercise (cont.)

Types of Market

A. Match the beginnings of the sentences (1-5) with their ending (a-e).

1. Coca-cola is a mass market product; it.....

2. Selling special-interest holidays is a niche

market; it.....

3. Rolex watches sell in a luxury market;

they are.....

4. An export market

5. A home market

B. Now think of products which match the types of market in exercise A

1. Nike shoes sell in a mass market

2. Ferrari sports cars are a luxury-market product

a. is small but often profitable

market.

b. is outside the producer’s

country.

c. is in the producer’s country.

d. high-quality & expensive goods.

e. sells to large numbers of people.



C. Match the beginnings of the sentences (1-5) with their endings (a-e)

1. A new market

2. A growing market

3. A profitable market

4. A big market

5. An attractive market

D. Match the adjective in exercise C with their opposite meanings (a-e)

a. Unattractive

b. Unprofitable

c. Mature

d. Declining

e. Small

a. is large

b. allows companies to make money

c. is good to enter

d. is getting larger

e. is at an early stage



E. Match the adjectives in exercise D to describe the markets in your country for

these products.

1. Laptop computers

The market for laptop computers is a mature market

2. Holidays abroad

…………………….

3. Video phones

…………………….

4. Bicycles

……………………..

5. Beauty products

………………………

Part2: Reading


Reading: Exercise

A. In small groups, discuss these questions.

1. What do you know about the Russian economy ?

2. In your country, what do the riches people like to spend their money on?

B. Before you read the article, match these words (1-6) to their meaning (a-f)

1. To stand out

2. Flashy

3. Encrusted

4. Emerging

5. Custom-made

6. Off-the-peg

a. standard; not designed for one particular person

b. covered with something on its surface

c. designed for one particular person

d. to be easy to notice because of being different or special.

e. expensive-looking ; made to impress other people.

f. beginning to have a lot of power in trade and finance.


Reading: Article

Look through the article to find at least 2 reasons why rich business people

want the most expensive cars.

Welcome to Moscow, City of the gold Rolls-Royce

By Isabel Gorst/Financial Times

There are more and more super-rich people in Russia. And they have

expensive tastes. Last year, they spent $2,5 bn on imported, new luxury cars.

They want the most exclusive cars – models that stand out in a traffic jam.

One foreign vehicle salesman says: Russia is a place where the rich find it quite

normal to buy two or three cars at once, even if they are just flashy, summer

toys’

DaimlerChrysler has a lot of rivals in that niche market, but its Russian

prospects still look extremely bright. Last year, the company celebrated a

record 92-percent increase in Russian sales. It put a new Mercedes model

encrusted with Swarovski crystal’s on display in its Moscow showroom. The ice-

blue crystals add $ 400,000 to the price of the Mercedes SL500 one of the

fastest sports cars in the world.


Reading: Article (cont.)

• In Russia, the most expensive cars sell best, and Russian big spenders do

not ask for credit !

• Alexandra Melnikova, an automobile analyst, says Russians’ love of flashy

cars is no different from that in other emerging economies such as China.

Where the way you look is very important. Spending is in and saving is out. A

luxury car has become absolutely necessary for Russian businessmen in a

market where, she says: it is important to compete on the same level.

• If you drive an off-the-peg luxury car, not enough people will look at you.

Nearly all of Rolls-Royce’s Russia clients insist on something custom-made.

The first gold Rolls-Royce is already in Moscow !


Reading: Exercise

Read the article again and choose the correct answers to complete these sentences.

1. The number of very rich people in Russia is …..

a. going down

b. increasing

c. stable

2. Last year, Daimler Crysler’s sales in Russia were ….. the year before.

a. at the same as

b. lower than

c. higher than

3. According to Alexandra Melnikova, the situation in Russia is ….. that in China.

a. similar to

b. different from

c. better than

4. Many Russian businesspeople want a custom-made care because .….

a. they all dream of a gold Rolls-Royce

b. they want to compete on the same level as the Chinese

c. standard luxury cars are not impressive enough.

Part3: Language Focus - Superlatives &

Comparatives


Language Focus 1: Superlatives & Comparatives

We compare...,

a. 2 people or things with comparative forms of adjectives.

1. Sales of luxury cars are higher this year than last year.

2. The Mercedes SL500 is more expensive than a

Volkswagen

b. 3 or more people or things with superlatives forms of

adjectives.

1. The country is now the biggest market for some car

manufacturers.

2. What is the most expensive make of car?


Language Focus 1: Exercise

Correct the mistakes in these sentences.

1. It is more harder to break into export markets than home

markets. harder

2. China is a more big market than Japan?

3. Our market share is more low than it was last year?

4. The rate of inflation is more bad this month than it was last

month?

5. This month’s sales are more high than last month’s?

6. The Asian market is more good than the European market

for rice?


Language Focus 1: Exercise (cont.)

Complete these conversations using the superlative form of the

adjectives.

1. This is a good product.

Yes, it’s the best product on the market

2. This is an expensive hotel.

Yes, it’s .......... place in the city.

3. She is a very popular manager.

Yes, she’s .......... Head of department in the company.

4. This is a cheap product.

Yes, it’s .......... product in the catalogue.

5. This is a very competitive market.

Yes, it’s .......... market in Asia.

6. This is a bad year.

Yes, it’s .......... year in the last 10 years.


Language Focus 1: Exercise (cont.)

Complete this article with the appropriate form of the words

in brackets.

Profile:

I opened a hairdressing salon last year. The most important

(important) thing is to think about your target customers. My

hairdressing salon is located in my parents’ hotel. My customers

are .......... (old) and .......... (rich) than my main competitor’s. They

like excellent service and a cup of coffee. My main competitor’s

customers are .......... (young) than mine. She offers a ..........

(cheap) service than I do. However, my salon is ..........

(comfortable) than hers. My .......... (exciting) customer is a

famous model.


Language Focus 2: Much/a lot, a little/a bit

We use...,

a. Much or a lot with comparative adjectives to talk about large

differences. Much is more formal than a lot.

1. Fruit snacks are much healthier than sugary snacks.

2. New Zealand is a good market, but Australia is a lot

more attractive.

b. We use a little or a bit with comparative adjectives to talk

about small differences. A little is more formal than a bit.

1. The PDX100 is a little more expensive than PDX200.

2. This month’s sales are a bit higher than last month’s


Language Focus 2: Talk

Talk about sales in France & in Spain

use much/a lot of; a little/a bit

Sales in France Sales in Spain

1st quarter $ 1,000,000 1st quarter $ 800,000

2nd quarter $ 2,000,000 2nd quarter $ 850,000

3rd quester $ 500,000 3rd quarter $ 1,200,000

4th quarter $ 1,000,000 4th quarter $ 1,500,000

In the first quarter, sales in France were a little higher than in

Spain


Language Focus 2: Skills

Skills: Participating in Discussions

1. Sorry, Paul, I don’t agree with you.

2. I think we need to target young working people.

3. You’re right there is a big market for morning snacks.

4. How do you think about this , Anna ?

5. I really like with the idea.

6. Ok let’s call a meeting and talk to the rest of the

department.


Language Focus 2: Discussion

Useful language for discussion

1. Agreeing 4. Giving an opinion

a. You’re right. a. I think .....

b. I really like the idea b. in my opinion .....

2. Disagreeing 5. Making a suggestion

a. (Sorry,) I don’t agree with you a. Let’s .....

b. I’m afraid I don’t agree b. How about .....?

3. Asking for an opinion

a. What do you think ?

b. How do you feel about this ?


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