Brand Storytelling & Innovation: Case Studies

March 2015

We all know a good thing when we see one. People can spot a marketing message a mile off. And there’s simply too many of them in the world. But it doesn’t need to be this way.

The brands people spend time with, share and buy from are the brands that offer us something better. Something more authentic, purposeful and responsible. 

We focus on helping brands define their story. And then share it in the most meaningful, relevant and interesting way. This helps brands become more vital, more purposeful, more valuable.

Because choice beats interruption every time. And people choose good stories.

Storytelling+Innovation Ideas for the 21st Century

We’re here to help brands put good things into the world

Stories have been told by people since records began

Storytelling techniques have evolved as skills and technology have developed

15000BC

New technology has brought new ways of telling stories.

And lots of opportunities for brands.

Here are a couple of recent examples.

Tomorrow Land and YouTube 360

360 degree video make the viewer feel like they are actually there. So why not use it to sell one of Europe’s biggest electronic music festivals? Tomorrow Land have used YouTube’s brand new functionality to bring viewers into the party. You can’t help be charmed, if a little scared at its rave-tactic impact. http://tinyurl.com/lcuurp5 YouTube 360 playlist: http://tinyurl.com/nbnr88z

Snapchat and National Geographic

National Geographic have helped launch Snapchat’s Discover feature - where bundles of stories are published that disappear after 24 hours. National Geographic publishes five snaps a day with content that is a mix of short-form video, articles and photo-driven stories about travel and adventure. It has also experimented with creating original Snapchat quizzes. http://tinyurl.com/ml98gcu

http://tinyurl.com/lcuurp5http://tinyurl.com/lcuurp5

Tinder and Ex Machina

New movie Ex Machina used Tinder to promote their launch. They created a fake profile “Ava” who when matched asked questions such as “Have you ever been in love?” and “What makes you human” before ultimately sending a link to her Instagram page which information about the movie. http://tinyurl.com/k739cpa

Instagram and Gap

Gap have used Instagram’s video functionality to create a micro series of 12 15-second videos which tell the story of budding love between two people. As the series progresses, the pair begin to grapple with whether or not this life of theirs is real or some kind of digital fabrication not completely within their own control. Obviously with Gap clothes featured throughout. http://tinyurl.com/nboday4

Tumblr and Jose Cuervo

Jose Cuervo wanted to create the first Margarita frozen in space. They created a Tumblr blog to record the preparations, countdown and behind the scene footage and the video of the first Margarita being frozen in space, and drunk back on earth. http://tinyurl.com/opqc3sw

Interactive journalism

Amex embedded a reporting team in a fast-growing startup for three months to create a multimedia documentary, “The Journey.” The seven-chapter series of essays, videos and photographs follows “The Buchi Mamas,” as they start their business. http://tinyurl.com/kb4jmoz

Marvel and the Florida Citrus

Marvel has teamed up with Florida orange growers to create Captain Citrus, a new health-conscious hero who truly appreciates the nutritional value of orange juice. Captain Citrus comes from a mammoth orange grove and fights evil—all with a little help from superpowers derived from the sun. They have dropped of 1 million comic books in classrooms across the US. http://tinyurl.com/l9k85xn

Creating stories requires a different approach

We believe how you work affects what you can produce

Researchers

TechnologistsStorytellers

“Creativity is not the first step. Creativity is every step.”

Ed Catmull, Pixar

Planning Creative Production

The conventional production line for advertising has a solution bias towards their own production overhead.

End-to-end collaboration unlocks

greater possibility

Because the solution can be different each time, we don’t always use the same toolset

DIRECTORPRODUCER

Producer, director offers consistent control

Researchers

TechnologistsStorytellers

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The right people for the

right problem

07920 801 633 nathan@animl.co.uk

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