15 Freeways

8/13/2019 15 Freeways

1/37

http://www.socialtrafficdashboard.com 1

15 Ways To Drive Traffic With

Social Media

Sue Worthington
http://www.socialtrafficdashboard.com/http://www.socialtrafficdashboard.com/

8/13/2019 15 Freeways

2/37


8/13/2019 15 Freeways

3/37


8/13/2019 15 Freeways

4/37


Copyright Get Social For Business - All rights reserved.

No part of this checklist may be reproduced in another format or

altered in any way without prior written permission from the author,

Sue Worthington

Disclaimer:

Every effort has been made to ensure that this ebook contains

accurate and current information.

However the author is not liable for any loss or damage incurred as

a result of following these guidelines.

The author is not responsible forhow the software and services

referred to or recommended in thisdocument works.

Information is provided about how to use certainthird-party

products, but we do not endorseordirectly support third-party

products and we are not responsible for the functions or reliability of

such products.

This site, and the products and services offered on this site are not

associated, affiliated, endorsed, or sponsored by Twitter, Facebook,

LinkedIn, Pinterest, Google+, or YouTube, nor have they beenreviewed, tested or certified by them.

Find this report useful? Please tell your friends!
http://www.socialtrafficdashboard.com/http://www.facebook.com/sharer/sharer.php?u=http://www.socialtrafficdashboard.comhttp://www.facebook.com/sharer/sharer.php?u=http://www.socialtrafficdashboard.comhttp://twitter.com/home/?status=I+downloaded+this+fab+report+from+@getsocialsue+http://socialtrafficdashboard.comhttps://plus.google.com/share?url=http://www.socialtrafficdashboard.comhttp://www.facebook.com/sharer/sharer.php?u=http://www.socialtrafficdashboard.comhttp://twitter.com/home/?status=I+downloaded+this+fab+report+from+@getsocialsue+http://socialtrafficdashboard.comhttps://plus.google.com/share?url=http://www.socialtrafficdashboard.comhttp://www.facebook.com/sharer/sharer.php?u=http://www.socialtrafficdashboard.comhttp://twitter.com/home/?status=I+downloaded+this+fab+report+from+@getsocialsue+http://socialtrafficdashboard.comhttps://plus.google.com/share?url=http://www.socialtrafficdashboard.comhttp://www.linkedin.com/shareArticle?mini=true&url=http://www.socialtrafficdashboard.comhttp://www.facebook.com/sharer/sharer.php?u=http://www.socialtrafficdashboard.comhttp://www.facebook.com/sharer/sharer.php?u=http://www.socialtrafficdashboard.comhttp://www.facebook.com/sharer/sharer.php?u=http://www.socialtrafficdashboard.comhttp://www.facebook.com/sharer/sharer.php?u=http://www.socialtrafficdashboard.comhttp://www.facebook.com/sharer/sharer.php?u=http://www.socialtrafficdashboard.comhttp://www.facebook.com/sharer/sharer.php?u=http://www.socialtrafficdashboard.comhttp://twitter.com/home/?status=I+downloaded+this+fab+report+from+@getsocialsue+http://socialtrafficdashboard.comhttp://twitter.com/home/?status=I+downloaded+this+fab+report+from+@getsocialsue+http://socialtrafficdashboard.comhttp://twitter.com/home/?status=I+downloaded+this+fab+report+from+@getsocialsue+http://socialtrafficdashboard.comhttp://twitter.com/home/?status=I+downloaded+this+fab+report+from+@getsocialsue+http://socialtrafficdashboard.comhttp://twitter.com/home/?status=I+downloaded+this+fab+report+from+@getsocialsue+http://socialtrafficdashboard.comhttp://twitter.com/home/?status=I+downloaded+this+fab+report+from+@getsocialsue+http://socialtrafficdashboard.comhttp://www.linkedin.com/shareArticle?mini=true&url=http://www.socialtrafficdashboard.comhttp://www.linkedin.com/shareArticle?mini=true&url=http://www.socialtrafficdashboard.comhttp://www.linkedin.com/shareArticle?mini=true&url=http://www.socialtrafficdashboard.comhttp://www.linkedin.com/shareArticle?mini=true&url=http://www.socialtrafficdashboard.comhttps://plus.google.com/share?url=http://www.socialtrafficdashboard.comhttps://plus.google.com/share?url=http://www.socialtrafficdashboard.comhttps://plus.google.com/share?url=http://www.socialtrafficdashboard.comhttps://plus.google.com/share?url=http://www.socialtrafficdashboard.comhttp://www.socialtrafficdashboard.com/http://www.socialtrafficdashboard.com/

8/13/2019 15 Freeways

5/37


8/13/2019 15 Freeways

6/37


Twitter is probably the biggest driver of quality traffic of all the social sites -

if done properly.

Here are 3 ways to help to drive as much traffic as possible back

to your sites and offers.

Know Your Audience

It is fairly easy to set up a Twitter account, and not too difficult to get

followers - however, the real challenge is finding targeted followers - people

who really want to hear what you have to say, and are the most likely to

become your customers. As Twitter grows, and as your followers grow,your messages can get lost very quickly. The more targeted your audience

is, the more likely they are to actively seek out your tweets, to retweet and

interact with you.

There are different ways you can discover your target audience on Twitter.

Who are the people who discuss the types of products and services that

you offer?

Twitters search function is a quick and easy way to discover people whoare talking about the kinds of things you offer. Real time searches for your

keywords will find the people who are talking about what you offer. If

people are regularly talking about the kinds of things you offer then follow

them, interact with them and engage with them.

Twitter users can organize followers into groups, or lists. Lists can be public

or private, and if they are public you can view these lists, and see a stream

of tweets from all the users included in that list. You can then add them to a

list of your own, and this usually gets peoples attention and gets them to

follow you.

The lock symbol denotes a private group which no one else can access.

Learn more about Twitter Lists
https://support.twitter.com/entries/76460-how-to-use-twitter-lists%23https://support.twitter.com/entries/76460-how-to-use-twitter-lists%23https://support.twitter.com/entries/76460-how-to-use-twitter-lists%23http://www.socialtrafficdashboard.com/http://www.socialtrafficdashboard.com/

8/13/2019 15 Freeways

7/37


When you use the # symbol in your tweets, your tweets are more likely to

show in Twitter search. If you click on a hashtag, you can see all the tweets

with this hashtag.

So if you search for your keywords with hashtags, you will get a list of people

talking about this hash tagged keyword, and you can add these people to

your lists.
http://www.socialtrafficdashboard.com/http://www.socialtrafficdashboard.com/http://www.socialtrafficdashboard.com/

8/13/2019 15 Freeways

8/37


Twilerts

With Twilerts you can set up email alerts to be notified when your chosen

keywords are mentioned to Google alerts. So you can discover new tweets

and Tweeters to connect with, based on relevant keywords.

Twellow

The YellowPages for Twitter allows you to search by location, industry or

keyword.

8/13/2019 15 Freeways

9/37


Tweepi

Tweepi allows you to manage your account easily. It is completely free for

everything you will need. You can follow, unfollow, follow other peoplesfollowers, and see everything in the one place - highly recommend Tweepi.

8/13/2019 15 Freeways

10/37

8/13/2019 15 Freeways

11/37


Tweet Old Posts

This is a really great Wordpress plugin which does exactly what it suggests- it tweets your old posts.

This is automation at its best in my opinion. Set it up and your old posts will

get tweeted automatically.

Lets see how it works:-

Find, install and activate the plugin in the usual way from your Wordpress

dashboard.

Authorize your account, and then you can decide on the tweet content and

whether you want to show the title only, the body only or the title and the

body. You can also add additional text at the beginning of the tweet, and

opt to use a link.

There are also a variety of link shorteners to choose from, and you can

use hashtags.

You can choose the interval between tweets, and the minimum and

maximum age of the posts to be tweeted.

You can even select which categories to use for the tweets, and you can

exclude specific posts.

So you are always promoting your blog content via Twitter totally

automated

8/13/2019 15 Freeways

12/37


8/13/2019 15 Freeways

13/37


Scheduling Tweets

Before you start to automate your tweets, it is worth saying that you canautomate your content, but you cannot automate interaction and

connecting in real time with other people, so make sure you do not make

that mistake.

You can write a tweet and have it sent out at a later time, but why would

you want to do that?

Maybe your audience is in a different time zone, or maybe you want to

send your tweets at peak times, when you might not be available to do it

live. Or you may simply want to spread out your tweets to get the most

people seeing them, and maybe repeat them at intervals.

There are many different services that allow you to schedule your tweets,

here are some of them:-

Hootsuite

8/13/2019 15 Freeways

14/37


Hootsuite allows you to schedule tweets, and also updates from your other

social sites too.

You can view your stream of posts from multiple sites on one page.

Future tweets

Future tweets is an application that allows you to, as the name says,

schedule tweets at a date in the future.

Just for the Twitter platform.

8/13/2019 15 Freeways

15/37


Twuffer

8/13/2019 15 Freeways

16/37


Buffer

Buffer is one of my favourites. I like the calendar style layout, and you

can schedule for multiple platforms

8/13/2019 15 Freeways

17/37


Tweriod

Finally, Tweriod, which is slightly different, in that it is not a

scheduling tool.

It gives you the optimal times to tweet. It uses an algorithm to

determine what the best times are for you to send your tweets, and

when your followers will be the most receptive to them.

8/13/2019 15 Freeways

18/37


8/13/2019 15 Freeways

19/37

8/13/2019 15 Freeways

20/37


Edit the content by entering the URL of your website in the box and the

height you want to display

When published you have your blog displayed right inside your Facebookpage.

Alternatively you can choose to display a list of your blog posts, rather

than the whole blog, and for this you can use an app called

NetworkedBlogs.

You can install this app on your page, and choose to either display

your own blog or other blogs too.

8/13/2019 15 Freeways

21/37


The About Section Of Your Page

Be sure that your web addressis included and visible in the

about section of your Facebook

page. This allows visitors to

find your blog easily. Facebook

doesnt allow for the URL to be

included on the cover photo, so

this allows you to put it in the

next most visible spot. I haveput the http:// before the

address here, but you dont

have to use that for it to be

clickable.

Note that you are allowed to

have more characters in your

about section, than are visible on the front of your page so make sure

that the link is visible.

Create Offers Only Available On Facebook

You can consider creating special offers only available on Facebook.

In addition to offering a great incentive for your fans to visit your website,

it will also give them the feeling that theyre part of an exclusivecommunity.

Pagemodos Fan Couponapp is a great tool for this
http://www.pagemodo.com/featureshttp://www.pagemodo.com/featureshttp://www.socialtrafficdashboard.com/http://www.socialtrafficdashboard.com/

8/13/2019 15 Freeways

22/37


Driving TrafficWith LinkedIn

8/13/2019 15 Freeways

23/37


Give & Request Recommendations

One of the best parts about LinkedIn is the recommendations feature

where you can write recommendations for the people you're connected

to, and you can send requests asking them to write recommendations

about you.Recommendations are published with your LinkedIn profile and act as

endorsements of your work, abilities, and so on. They're a great way toestablish your authority in your field or area of expertise. If thoserecommendations are related to your blog content or topic, then they can

help build your reputation and drive traffic to your blog.

LinkedIn also now have a feature called endorsements which dont carryquite as much weight as a recommendation.

It is perfectly acceptable to ask for recommendations, and make sure you

only ask someone who really does have direct experience of your work.

You can even draft out the type of recommendation you are looking for.

You really should be careful who you select to ask for a recommendation

- I have had requests from people with whom I have had no direct

contact, and I would never be happy to give a recommendation to

someone with whom I have not worked.

Also do not be afraid to refuse to give a recommendation if you feel you

do not know enough about that person or their work.

Dont forget the recommendation carries your name, and your

endorsement of someone does reflect on you.

When someone voluntarily gives you a recommendation, it is often in the

hope that you will return the favour. Again, only do so if you have direct

knowledge of the person and their work.

8/13/2019 15 Freeways

24/37


Utilise Your Website Listings

Under theWebsitessection of your LinkedIn profile, you can have upto 3 listed.

Choose the Other option when setting up each of theselinks and describe the links to your brand with relevant terms. For

example, rather than using the terms my website, I use 10 Days to

Get Social to advertise my free offer.I also use all 3 links, with one linking to my Facebook page.

8/13/2019 15 Freeways

25/37


8/13/2019 15 Freeways

26/37


Add Your Blogs To Your Profile

On your Google Plus profile you can add as many other links to your

profile as you wish, so make sure you do so.

I link to all my blogs on my profile as in the image below:

8/13/2019 15 Freeways

27/37


Use An Add To Circles Button On Your Blog

There are many buttons and widgets you can add to your blog but Isuggest the add to circles widget as a good option to encourage

readers tofollow you over to Google Plus, where you can add different

types of content, to engage your readers and keep them coming back

for more.

8/13/2019 15 Freeways

28/37


8/13/2019 15 Freeways

29/37


Use A Pin Description

Create keyword rich descriptions for your pins. In addition also use keywordrich board titles and descriptions.

Pinterest users can search by two factors - keyword inclusion and how

recent the pin was pinned. You cant really repin the same pin over and

over in order to keep it active in your followers feeds, but you can affect

how searchable the pin is, so try to increase your pins searchability. The

pin description is probably the second most vital part of any pin on

Pinterest. The most important part should of course be the image itself.

There is a 500-character limit, and written descriptions of the picturesare key if you wish your images to get found in the larger Pinterest

community.

When writing a description for your new pin, optimize the pin by adding

keywords that will describe your image and your brand. If it fits, also try

to put in your brand name.

When others repin this pin, your optimized description will automatically

auto-populate in the post, helping to get it found

8/13/2019 15 Freeways

30/37


Add A Pin It Button To Your Website

To add a pin it button go to Pinterest and click on the about tab and you

will see Pin It Button in the drop down box.

On the next page click on make a pin it button. Here you can get the

code to add to your website.

However if you have a Wordpress site, then you can use a plugin:-

http://wordpress.org/extend/plugins/pinterest-pin-it-button/screenshots/

This very simply puts a pin it button wherever you choose
http://www.socialtrafficdashboard.com/http://wordpress.org/extend/plugins/pinterest-pin-it-button/screenshots/http://wordpress.org/extend/plugins/pinterest-pin-it-button/screenshots/http://www.socialtrafficdashboard.com/http://www.socialtrafficdashboard.com/

8/13/2019 15 Freeways

31/37


Add Pinnable Images To Every Blog Post

Create unique images for every blog post - consider the purchase of thefantastic Logo Creator, which I simply could not live without!

With this software I can very easily and quickly create my own unique

images - no worries about copyright.

Add a large image to every blog post and dont forget to add your web

address in the image.

Locate a pin it button right underneath the image and encourage readersto share. Some Wordpress plugins even allow you to display a pin it

button on the image itself.

Make it easy for people to pin and they will.

8/13/2019 15 Freeways

32/37


8/13/2019 15 Freeways

33/37


Add A Website Link In Your Description

A YouTube video's description appears beneath the video each time

someone watches it.

YouTube doesn't allow HTML tags in descriptions, but you can insert a

URL to another website in the description. YouTube will automatically

convert that URL into a clickable link.

Simply login to your YouTube account, click your username and select

Video Manager.

Select the video and click the edit button.

Type the URL in the description box including the http://

Hit save changes and your video description now has a clickable link

back to the site of your choice.

Use Annotations

On YouTube the use of annotations can make your video stand out formthe crowd.

You might want to add a simple call to action of some sort, like

subscribe. However you cannot make them a clickable link.

Go to your YouTube account and click on video manager and select the

video to edit

8/13/2019 15 Freeways

34/37


Click on annotations:-

There are 5 types of annotation:-

1.The speech bubblewhich you can use to put text in peoplesmouths.

2. Noteswhich are simple rectangular boxes.

3.Titlesadd a title to your video.

4.Spotlightsare, as the name suggests, used to highlight a

specific area.

5.Labelsadd a different type of text box

All can be customised as far as colour and size goes, and you

select when you want the annotations to appear and disappear.

8/13/2019 15 Freeways

35/37


That completes your 15 ways to drive traffic - give

them all a try!

Look out for lots more in the Social TrafficDashboard - coming soon!

Find this report useful? Please tell your friends!

8/13/2019 15 Freeways

36/37


Social Media Spiders WebThe complete video training solution to

optimizing, integrating, and automate your

Social Media Marketing
http://www.socialmediaspidersweb.com/http://www.socialmediaspidersweb.com/http://www.socialmediaspidersweb.com/http://www.socialmediaspidersweb.com/http://www.socialmediaspidersweb.com/http://www.socialmediaspidersweb.com/http://www.socialmediaspidersweb.com/http://www.socialmediaspidersweb.com/http://www.socialmediaspidersweb.com/http://www.socialmediaspidersweb.com/http://www.socialtrafficdashboard.com/http://www.socialtrafficdashboard.com/

8/13/2019 15 Freeways

37/37

Join Our FREE Challenges!

The YouTube Challenge

The Fan Page Challenge
http://getsocialforbusiness.com/fbchallengehttp://getsocialforbusiness.com/fbchallengehttp://danielworthington.tv/videochallengehttp://danielworthington.tv/videochallenge

Documents

15 Freeways