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15 Creative Guerrilla MarketingIdeas
Topic: Advertising, Latest Posts
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Did you enjoy looking at 33 Cool and Creative Ambient Ads and 25more that we had posted afterwards?
If the answer is yes, then you‟ll definitely love these! We‟ve collectedfifteen more clever examples of guerrilla advertising, so you can think of itas a “part III” of our creative advertisement series.
Now, I‟ll be completely uncreative and just quote the wikipedia, but you canskip right to the pictures:
The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather
than a big marketing budget. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources ( 1 )
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1. Greenpeace: Tree
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2. It’s a Boy Card
“Insert finger and open. It’s a boy!” A card announcing the arrival of a baby-boy.
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3. South Africa Tourism: Zebra
“It’s closer than you think.” Ambient idea for South Africa Tourism. ZebraCrossing signs around traffic lights in Mumbai were painted to look like thestripes of a real zebra. (Agency: Contract, Mumbai, India)
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4. Hawaiian Tropic: Enjoy TheSun
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5. Styx Underwear: Only Time
Styx Underwear for men has a special character –offers a unique designthat ensures that no part of the cloth will get entangled, in the middle of amanґs rear end (buttocks).
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6. WWF: Billboard
“Save paper, save forests.” ( Advertising Agency: Saatchi & Saatchi, Paris,France )
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7. Comedy Central: Hand
Art Director / Copywriter: Rod Henriques
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8. Business card for Dr. Kiprov – Cosmetic Surgery
Via the use of two rubber inserts, this business card shows the effectDr.Kiprov‟s cosmetic surgery can have. (Advertising Agency: Demner,Merlicek & Bergmann, Vienna, Austria)
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9. Chart Business Card
Ideally, you can trust your financial advisor to sell before a downturn andbuy stocks before they go up. And so, a double-sided business card to
communicate this dual promise. (Advertising Agency: Rethink, Canada)
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10. Bavaria Pilsner Beer: Book
Men are from Bars. Women are from Venus. (AdvertisingAgency: KesselsKramer, Amsterdam, The Netherlands)
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11. Clear: No Dandruff
“Clear. No Dandruff.” Ad created to show effectiveness of Clear ineliminating dandruff. (Advertising Agency: Lowe/SSP3-Bogotá, Colombia)
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12. Total Nutrition Corporation,GNC Burn 60: Burn Bag
See more examples of creative bagvertising here. (Advertising Agency:DDB DM9JaymeSyfu, Manila, Philippines)
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13. Alzheimer’s New Zealand:Eraser USB Stick
Actual working erasers were hollowed out and fitted with USB memorysticks. The message displayed on the top is: „Alzheimer‟s erasers your memories. Save them.‟ On the reverse side was the Alzheimer‟s NewZealand logo and website alzheimers.co.nz. (Advertising Agency: ColensoBBDO, Auckland, New Zealand)
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14. EIZO: Pin-up Calendar 2010
EIZO medical imaging high precision displays for the examination anddiagnosis of radiographs. Whereas craftsmen are showered with pin-up-calendars at the end of every year, this kind of present is less popularamongmedics. EIZO breaks this taboo. This pin-up calendar shows absolutelyevery detail. (Advertising Agency: Butter, Berlin/Duesseldorf, Germany)
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15. Ballet Classes
