For more information and to register please visit www.metalbulletin.com/events/meis

14th

Middle EastIron & Steel Conference

13-15 December 2010Grand hyatt, Dubai

Expert speaker panel includes:• Khalid A. Al-Qadeeri, Vice Chairman & Managing Director,

Gulf Industrial Investment Corporation (GIIC), FOULATh, Kuwait/Bahrain• Gregor Munstermann, CEO, Emirates Steel, UAE• Sergio Leite, CEO, Vale Oman Pelletizing Company LLC, Country Manager, Vale, Oman• Dr. hilal Al-Tuwairqi, President, Arab Iron and Steel Union• Seshagiri Rao, Joint Managing Director & Group CFO, JSW, India• Eng. Faisal haddawi, CEO, Sulb National Company, Kingdom of Saudi Arabia• Dr Timo Smit, Global Head, Iron Ore Marketing & Logistics,

AngloAmerican Kumba Iron Ore, Luxembourg• John Blomberg, Director – Pipe and Tube Division, Duferco, Member of the Board,

JESCO, Switzerland/Saudi Arabia• Mansour yazdizadeh, Sales and Marketing Deputy, Esfahan Steel Co, Iran• Dr Waleed Khidder, General Manager, Altanmyia for Steel Industrial Company,

Shamara holding Group, Iraq• Sridhar Krishnamoorthy, Vice President Metals,

Abu Dhabi Basic Industries Corporation, UAE

“It is a real networking opportunity with global market leaders and decision makers and the same time and place”Bahram Moeinvafa, Technical Director, Rareglove Inc

“A great place to meet and close business deals”Dhiren Patel, Managing Director, Arcelor Mittal International FZE

“Best attended and most informative steel meeting in the region”Dave Edwards, Project Director, WS Atkins Overseas Ltd

OVER 500 ExPECTED DELEGATES

Platinum sponsor

Register ONLINEbefore 22 October &

SAVEUS$300

Gold sponsors

Silver sponsor

Official Publication

Bronze sponsors

Media partners

14th

Middle EastIron & Steel ConferenceAcknowledged as the largest and most important event in the region’s calendar, Metal Bulletin Events’ 14th Middle East Iron and Steel Conference will bring together the world’s leading steel producers, government officials, miners, traders and end-users to discuss the key issues affecting supply, demand, price and the industry at large in one of the most diverse markets in the world.

Whilst post crisis doubts remain over the future of the industry, the Middle East has proved resolute in the face of multiple challenges. The conference will focus on these challenges, how they have been dealt with, and the opportunities for future growth. In addition, Metal Bulletin Events reintroduces extended breaks with a networking notice board to facilitate making new connections and doing business.

Topics to be discussed

• The competition and switch in growth between Abu Dhabi and Dubai, if and when will Dubai bounce back?

• Who has the channels into Iraq?

• Tariffs, caps, and quotas, is protectionism needed?

• How will the balance between Chinese steel demand and production affect the region?

• Governments support for the development of the region’s infrastructure, and what it will mean for demand?

• Can GCC producers cooperate to bring stability to the market?

• Will smaller players have to merge to survive?

• Raw materials and pricing systems – the industry responds

Reasons to attend

• Network in the region’s premier executive event with over 500 decision makers present

• Make a move and build relationships with the newly opened markets of the region

• Hear how industry leaders have come out of recession and moved into profit

• Analyse the region’s potential growth hot spots

• Predict where the opportunities for growth are and where the main drivers of demand will come from

Where did last year’s delegates come from?

l America 3%

l Europe 32%

l Asia & Australasia 14%

l Middle East & Africa 51%

l CEO/Chairman/Managing Director/Executive Director/ Director/Vice President 34%

l General Manager/Commercial Manager 35%

l Trader/Sales Director/Sales Manager/Marketing Manager 20%

l Other 11%

“The conference provides an excellent platform to network with all the major players in the region”B.S.Shetty, Commercial Manager, Al Ghurair Iron and Steel

“Information provided will allow our company to plan strategic direction for the near future”Greg Podlecki, Sales Manager, TM GE Automation Systems

9.30am – 4.30pm PRE-CONFERENCE SEMINAR By ThE SMS GROUP Open to registered delegates only

highly efficient technologies and environmental protection SMS group is active in plant construction and mechanical engineering for the industrial processing of steel, aluminium and nonferrous metals. It’s business areas, SMS Siemag and SMS Meer supply machinery and integrated solutions for metallurgical process technology, casting and rolling technolo gy, as well as shaping and refining. SMS Siemag’s and SMS Meer’s technologies combine both, high-level environmental protection and a maximum value of efficiency.

SMS group considers the environment not only to be a matter of laws and standards but as a matter of responsibility and economic gain. The group will be running a pre conference seminar on highly efficient technologies and environmental protection which all conference delegates are welcome to attend at no extra cost.

5.00pm Registration

6.00pm Welcome receptionSponsored by

9.20am Chairman’s opening remarks

9.30am SESSION 1: Keynote producers presentation panel: responses to a challenging year• Creating cooperation between the region’s steelmakers to bring

stability to the market• How can low demand and high prices be justified and is there a

clear picture of how long the limited demand will last? • Will smaller players have to integrate to survive? • Has the market been over responsive to rumours? • Developing a framework in which the industry can work together to

stabilise on a quarter by quarter basis• Is the region too fragmented for collective action? • Trends in demand for the short to medium term• Strategic market outlook for long products in the region • The potential for growth in demand for flat productshIGhLIGhT SPEAKER PANELKhalid A. Al-Qadeeri, Vice Chairman & Managing Director, Gulf Industrial Investment Corporation (GIIC), FOULATh, Kuwait/BahrainGregor Munstermann, CEO, Emirates Steel, UAESeshagiri Rao, Joint Managing Director & Group CFO, JSW SteelDr. hilal Al-Tuwairqi, President, Arab Iron and Steel Union

11.00am Morning refreshments and networking break

11.30am SESSION 2: Raw materials and iron ore pricing: what changes mean for producers and how they will respond• How the new pricing system is going to work and the viability of

stable pricing for iron ore• How manufacturers responded and protected themselves from the

volatility in pricing to ensure security of supply of scrap and iron ore• The link with freight and seasonal price increases, and can they be

digested in parallel with the iron ore cost? • How steel producers are changing their systems in reaction to the

pricing system change• Is there still confusion in the market?Moderator: Brian Levich, Head of Research, MBR, UKDr Timo Smit, Global Head, Iron Ore Marketing & Logistics, AngloAmerican Kumba Iron Ore, LuxembourgRalph Leszczynski, Research Manager, Banchero Costa Group, ChinaKausalendra Prassad, General Manager-Commercial and Marketing, Gulf Industrial Investment Co, Bahrain

1.00pm Networking lunchSponsored by

2.15pm SESSION 3: Drivers of demand and sustainable investments: a review of construction, infrastructure and oil and gas projects across the region• How the region’s construction giants see future demand in the region• What are the projects that will now drive the demand for steel?• How can steelmakers adjust to the needs of their clients?• The impact of government strategy and support for the development of

the regions infrastructure and what it will mean for demandSridhar Krishnamoorthy, Vice President Metals, Abu Dhabi Basic Industries Corporation, UAEJohn Blomberg, Director – Pipe and Tube Division, Duferco, Member of the Board, JESCO, Switzerland/Saudi Arabia

Regional case study: the UAE• How Abu Dhabi has surpassed Dubai as the Emirates stalwart • If and when will Dubai bounce back, will there be traffic

jams again? • The sustainability of growth in Abu Dhabi: can the market stay active

enough to allow Abu Dhabi establish itself as the major hub?• The potential for Bahrain to overshadow the EmiratesMartin Kohlhase, Assistant Vice President, Moody’s Middle East Limited, UAE

Project case study: environmental regulation and the link to new projects• How the region’s steelmakers can provide for green developments• Will further environmental regulations come in and will they be

region wide?• Do producers understand environmental requirements • Are mega projects back on the agenda?Eng. Faisal haddawi, CEO, Sulb National Company, Kingdom of Saudi Arabia

3.45pm Afternoon networking and refreshments

04.15pm SESSION 4: The major challenges the regions markets face: the governments and industry strategies

Tariffs, caps, and quotas, is protectionism needed?• Is the 5% protection tariff enough to protect local producers?• A review of what governments are doing to sustain the industry• Do producers really need protection?Abu Bucker husain, CEO, Al Ghurair Iron & Steel LLC, UAE

Product quality: has illegal trade stopped the sale of legitimate products• Is a substandard quality of material being accepted in the region?• Are the quantities of inferior product high enough to dent the

legitimate marketBhaskar Dutta, CEO, Al Jazeera Steel Products Co, Oman

5.15pm SESSION 5: Global and regional finance, how will steel growth be financed?• How the downturn in Europe has affected the region. Who’s next?• The banks perspective on financing new projects in the region• If the banks are ready to finance projects again, how will it be done?• How to make projects attractive for international financing and

protect your existing assets in the global recovery• Will we witness the re-emergence of state funding?Rama Ayman, Managing Director, hatch Corporate Finance, UKMohit Arora, Regional Head CTA ME Near Asia, Standard Chartered, UAE

6.00pm Networking drinks and end of day one

Monday 13 December

DAy ONE: Tuesday 14 December

9.00am Chairman’s opening remarks

9.10am SESSION 6: New projects and developments: a review of projects and their impact on the market followed by a panel discussion• An overview of the major new raw material and steel making

projects in the region• What will the capacity be for each product and do they suit the

needs in the local markets? • A review of where all the new capacity go and whether it will lead

to over supply • Are more international investors going to move into the market, will

they attract government backing, can they manage? • ESi minimill #1 actual performances and minimill # 2

construction progress updateSergio Leite, CEO, Vale Oman Pelletizing Company LLC, Country Manager, Vale, OmanAnurag Bisaria, Director, Gulf Investment Corp, Bahrain Stephen Montague, Commercial Vice-President,Midrex Technologies Inc, USADr Piero Francese, Regional Commercial Director, Vesuvius Middle East Ltd, EgyptEnzo Ruscio, Executive Vice President, Danieli, Italy

10.30am Networking break and refreshments

11.00am SESSION 7: Market Focus

Esco & Iran’s share in development of long products production in middle-east• An overview of the Iranian steel industry• Esco’s short to medium term plans in the region’s largest marketMansour yazdizadeh, Sales and Marketing Deputy, Esfahan Steel Co, Iran

how the balance between Chinese steel demand and production will affect the region• The Chinese government’s attitude towards the steel industry• Further examination of a possible export marketMatt Pieterse, Director, The Beijing Axis, UK

Channels into un-established markets: how to do business in Iraq• Are Jordan and Syria the only routes for sourcing steel into Iraq?• What investment is going into the Iraqi market?• Will Iraq become an export market? Dr Waleed Khidder, General Manager, Altanmyia for Steel Industrial Company, Shamara holding Group, Iraq

An overview of Middle Eastern Steel Market (Including Iran and North Africa)• Reviewing production, consumption & demand in Middle East• Import/Export ratios and the implications for producers• A Focus on the Iranian steel markethadi hami, Senior International Steel Trader, Alam Steel, UAE

1.00pm Lunch and end of conferenceSponsored by

The joint venture of the Russian group Metalloinvest and Sheikh Sultan Bin Khalifa Bin Zayed Al Nayan Hamriyah Steel’s new 1 mio tpy bar mill is located in the Emirate of Sharjah and went into commercial production early this year.

The mill produces bars from 10 - 40 mm and is charged with 125 - 170 mm square billets from a walking beam furnace with a capacity of 180 t/h. The mill consists of horizontal and vertical housing-less stands which can partly operate both in horizontal and vertical mode, together with quick changing equipment. At the finishing end a fully automatic cooling bed, cutting facilities in addition to a bundling and tying station are installed.

Metal Bulletin Events reserve the right to alter the venue, timings and/or speakers. ©Metal Bulletin Ltd, part of Euromoney Institutional Investor PLC group.

DAy TWO: Wednesday 15 December Wednesday 15 December, afternoon Field trip to hamriyah Steel

Thursday 16 December, morning Field trip to Emirates Steel Industry minimill, Abu Dhabi

Related eventMiddle East Steel Tube and PipeFebruary 2011, Abu Dhabi, UAEwww.metalbulletin.com/events

The completion of the DRI-based minimill #2 by 2011, will keep ESI in line with Abu Dhabi’s ‘Vision 2030’ project, to be the No. 1 steel producer in the Gulf region and a global player in the marketplace, with reliable and competitive production of over 3 Mtpy of bars, wire rod, and heavy sections.

Plant visit will be at the nearby benchmark DRI-based minimill #1 for bars and wirerod, which, amongst the other top technologies, incorporates the most performing single module DRI plant in the world.The two complexes are supplied by Danieli on a LSTK basis.

Both field trips are optional and available to registered delegates only. Please register your interest on the booking form

Stand out in front of an audience of senior decision makers and budget holders. Taking a sponsorship option or exhibition stand is the most cost-effective and targeted way of reaching key executives from across the iron and steel sector.

Sponsorship OpportunitiesShowcase your company and increase your brand awareness at the 14th Middle East Iron & Steel Conference. Sponsoring an element of the event ensures your company features at the forefront of the conference. Join us and highlight your company’s expertise and competitive edge to the key decision makers in the iron and steel industry. Raise your company profile before, during and after the event using our unique sponsorship options. Sponsorship offers longevity, packages are tailored so that your company can gain exposure from the time of inception to the event itself. By taking a sponsorship option at the event, you will have your logo displayed on the main conference stage and create an opportunity for potential clients to contact you by showcasing your company details in the delegate documentation and on the conference website with a hyperlink to your corporate homepage.Platinum, Gold, Silver & Bronze sponsorship packages are available offering various degrees of exposure. We can customise a variety of options to suit your budget, objectives and aspirations, examples include:

•Delegate Bar Sponsor – maximise exposure in the exhibition and refreshment area with extensive branding in and around the exhibition and refreshment area

•Delegate Bag Sponsor – your company logo on the move for maximum effect

•Writing Folder Sponsor – your company logo on the folder that will be kept and used by delegates after the conference

• Take an Exhibition booth – showcase your company and maximise networking opportunities with senior decision makers from across the sector in the busy refreshment and exhibition area

Some of the companies of the near 500 delegates that attended in 2009• AB(ASE)Metals• ABBSwitzerlandLtd• ArabIron&SteelCorporation• ArabIron&SteelUnion• ArcelorMittal• BanquedeCommerceetde

PlacementsSABCP• BHPBilliton• BNPParibas(Suisse)SA• BSEBadischeStahl-Engineering

GmbH• CSteinwegOman• C/GElectrodes• CarboferSA• CargillFerrousInternationalDubai• CreditSuisse• Danieli&CoSpA• DasturInternationalInc• DataSteelPipeIndPVTLtd• DoradaTradingAB• EkincilerIronandSteel

IndInc• EmiratesSteelCoLLC• EmiratesTradingAgency• EzzSteelCo• FJElsnerTradingDMCC

• FadiADebahy&Co• FutureIron&SteelCo• GIIC-GulfIndustrialInvestment

Co• Gol-E-GhoharIronOreCompany• GraphiteIndiaLtd• GulfFerroAlloysCo• GulfUnitedSteelHolding

Company(Foulath)• IranianEngineering&

DevelopmentGasCo• IslandViewShipping• KandilSteel• KibarInc• KumbaIronOre• LibertyCommoditiesLtd• LibyanIron&SteelCo• LKABSA• LuckyGroup• MacsteelInternational• MechelTradingAG• MetalandWasteRecyclingLtd• MetinvestSMC• MetsoGeneralTradingLLC• NucorTradingSA• OAlHarbi&MAlSaariPartners

CoLtd• OmanShippingCompanySAOC• Protrade• QatarSteel• SABIC• SaudiIron&SteelCompany

(Hadeed)• SaudiVoestAlpine• SteelmontTradingLtd• Stemcor• SMSGroup• SumitomoCorporation• TaraTarhEngineeringCo• ThyssenKruppMannexGmbH• UnitedGulfSteelMillCoLtd• UnitedIron&SteelMfgCo• UniversalMetalCoatingCoLtd

(UNICOIL)• VAIntertradingAktiengesellschaft• Vale• ValeMiddleEast• VametcoAlloys(pty)Ltd-Partof

theEvrazGroup• VesuviusCorporationSA• ZamilSteelIndustries

Exhibition OpportunitiesThe 14th Middle East Iron & Steel Conference exhibition area acts as the heart of the networking activity and provides the perfect opportunity to showcase your company, services and achievements whilst establishing business contacts and ensuring your clients know where to find you. Exhibiting at the 14th Middle East Iron & Steel Conference is an investment into your company’s future success; it will provide you with the ultimate tool to achieve your goals by delivering a targeted audience of over 500 decision makers.

As an exhibitor you will have the opportunity to:• Network and do business with industry decision makers• Target new customers, build and reinforce relationships• Create greater company exposure• Showcase your products, services and achievements• Launch a new company, service or product• Increase your sales• Attend the conference and improve your industry knowledge• Relax and enjoy communicating with colleagues old and new

at the evening receptions

Sponsorship & exhibition opportunites

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To find out more about tailored sponsorship or to reserve your exhibition booth, please contact: Charlie Shelley-Smith. Tel: +44 (0) 20 7779 8106 Email: cshelleysmith@metalbulletin.com

14th Middle East Iron & Steel Conference13-15 December 2010 | Grand Hyatt, Dubai

If your details above are incorrect please amend them here.PLEASE COMPLETE IN BLOCK CAPITALSFamily Name (Mr/Miss/Mrs/Ms/Dr)

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Please indicate your three main metals interests in order of preference:1 2 3

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*Delegates must give an email address in order to receive booking confirmation and access to the Delegate Messenger System.

DATA PROTECTION NOTICE : The information you provide will be safeguarded by Metal Bulletin, part of the Euromoney Institutional Investor PLC group, whose subsidiaries may use it to keep you informed of relevant products and services. We occasionally allow reputable companies outside the Euromoney Institutional Investor group to contact you with details of products that may be of interest to you. As an international group, we may transfer your data on a global basis for the purposes indicated above. If you object to contact by telephone fax or email please tick the box. If you do not want us to share your information with other reputable companies please tick this box .

BOOKING CONDITIONS: Registrations can only be confirmed upon receipt of payment or proof of payment and discounted fees will only apply when payment is received within the offer period. If you are not able to attend, a substitute delegate will be accepted. Cancellations must be received 28 days before the Conference to qualify for a full refund less US$135 administration fee. It may be necessary for reasons beyond the control of the organisers to alter the content, timing and venue. In the unlikely event of the Conference being cancelled or curtailed due to any reason beyond the control of Metal Bulletin Ltd., or it is necessary or advisable to relocate or change the date and/or location of the event, neither Metal Bulletin Ltd., nor its employees will be held liable for refunds, damages and/or additional expenses which may incurred by delegates. We therefore recommend prospective delegates to arrange appropriate insurance cover.

REGISTRATION RATES Online Via Tel/Fax

Before 22 October 2010 US$1,899 US$1,999

Thereafter US$2,099 US$2,199

I am interested in the free pre-conference seminar

I am interested in the free field trip to Hamriyah Steel

I am interested in the free field trip to Emirates Steel Industry minimillLimited spaces available (seminar and field trips available to registered delegates only)

METhODS OF PAyMENTSPlease sign the form in order for registration to be processed.

Signature

Date

To make a payment by credit card, please call +44 (0) 20 7779 7999or visit www.metalbulletin.com/events/meis to book and pay online

I would like to pay by bank transfer.

Option only available before 15 November 2010.

Note: Full bank details will be emailed to you with your booking confirmation. When paying by bank transfer, please ensure that you transfer enough funds to cover the full price of your purchase, plus any bank charges you may incur.

IMPORTANT: Please make sure you quote your full invoice number, details can be found on your invoice.

Metal Bulletin standard terms and conditions apply.

Visas are the responsibility of delegates.

Fees: The conference fee includes attendance at all sessions, refreshments, welcome reception, lunch and access to online conference documentation.

Indian based delegates: Price quoted net is exclusive of any TDS /Withholding Tax. Any deductions would be liable unless an original Withholding Tax Certificate is forwarded to Metal Bulletin Ltd.

Accommodation: The fee does not include accommodation. A limited allocation of rooms has been reserved at the conference hotel. Delegates will be sent an accommodation booking form along with confirmation of registration. This form should be completed and returned to the hotel.

VAT: If your organisation is tax registered within the European Union please provide your company VAT number:

Our VAT Number is GB 243 31 57 84 Please tick if you are not registered for sales tax.

EASy WAyS TO REGISTERONLINE www.metalbulletin.com/events/meis

CREDIT CARD BOOKING hOTLINE + 44 (0) 20 7779 7999

FAx + 44 (0) 20 7779 8294

EMAILmarketing@metalbulletin.com

TELEPhONE + 44 (0) 20 7779 8989

ADDRESS Metal Bulletin Events, Nestor House, Playhouse Yard, London, EC4V 5EX, UK

VENUE GRAND hyATT DUBAIBooking your accommodation: Dubai’s luxury city conference hotel, Grand Hyatt Dubai, towers majestically by the edge of Dubai’s historic creek. Se t within 37 acres of landscaped gardens, our Dubai hotel is an outstanding combination of resort facilities, luxury hotel guest rooms and suites, residential apartments and one of the most advanced conference centres in the United Arab Emirates and Middle East.

Contact information:Address: P.O. Box 7978, Dubai, United Arab EmiratesTel: +971 4 317 1234www.dubai.grand.hyatt.com

REGISTER ONLINE Before 22 October 2010 and SAVE US$300