Name-Rishabh JainRoll No-14IB352

CSR becomes a buzz word in todays scenario; It creates a new disruptive and quirky change in the mindset of the people, who earlier think CSR as charity to the society. Now after decades passed, it comes with more focused and structured way into the company operations. After the introduction of government mandatory policy to invest two percent of average net profit to the CSR activities it create a proper footsteps and path to the corporate world to implement it. Now after the implementation of this policy it become prerogative of corporate to come with integration of this activity into their operations. Now it CSR comes as traction to the company and provide opportunity to expansion of the business and help the society.Now question arises how to solve the problem which comes into implementation of CSR activities and beyond the law, because there are plenty of problems which organization face because of systemic bottleneck, so the solution comes with proper channelization of money into the system because if company wants to create ecosystem where just cheque-writing for charity is not the only basic premise, it is about how to develop more sustainable and integrated model into the system and attach it with company best practices , as earlier when companies like HCL and Bharti foundation only believe in writing a cheque for charity and think that they are following a decorum of the society, but after some time they understand the real picture behind this and come with a more structured and integral solution of the problem by creating primary, secondary and senior secondary schools in villages. There are lots of example which we can see from the corporate world where they come more sustainable and Integrated approach for the solution of the problem, likewise azim premji who has leveraged his money to develop the social and public infrastructure. So these events basically create a proper persona to perform things.Now here comes some dilemma whether corporation CSR or philanthropic activities should be aligned with the corporation's values and philosophies or they follow other than philanthrophy, like if we take HCL Technologies for example, CSR is one element of a wider, declared corporate commitment to the Triple Bottom Line, the accounting of a company's activities on social, environmental and financial parameters.Other Issue which corporations are basically facing is whether they follow different suit other than core competency or same ,now they face paradox situation here and this create a new treason for the company, and to solve this issue lots of companies come with CSR activities within their core domain and give full strength to the CSR activities .Just like if we take a example ICICI Bank is considered a good example of a sound strategic link between its objectives as a fast-growing bank and a mandate to promote greater financial inclusion. HCL's youth education and skill development programme, for instance, focuses on promoting digital literacy for less privileged youth. Apart from these two some other company which also comes into the picture to provide more than their traditional approach and if take a example of the Britannia Nutrition Foundation (BNF), which, among other things, provides fortified biscuits as part of a major school mid-day meal scheme, is one example. But In contrast Hindustan Unilever's extensive Shakti Amma programme has attracted some criticism for linking a CSR objective to a corporate target.There is another very important issue which todays organization faces is whether they perform these CSR activities with themselves or approach some related NGOs and partenership them to impart CSR activity. Because some times organization doest have technical know-how to perform these tasks in proper manner, so in this condition it is good to have support from NGOs ,which provide a basic platform and way to the organization.