1.4.2003 LUT lecture/Pasi Koistinen 1

E&M-business: viewsand cases

Pasi Koistinen

LUT lecture/Pasi Koistinen 21.4.2003

Content

- Theories of the area- Enablers- E/M-business in the US vs.

Finland- M-commerce case; Sonera

Shopper- Discussion

LUT lecture/Pasi Koistinen 31.4.2003

E-Business

Any Internet initiative that transforms business relationships, whether those relationships be business-to-consumer,

business-to-business, intra-business, or even consumer-to-consumer.

“Net Ready - Strategies for Success in the E-economy”, Amir Hartman and John Sifonis with John Kador, 2000

LUT lecture/Pasi Koistinen 41.4.2003

Wireless E- Business

Any Internet initiative, consisting a wireless component, that transforms business

relationships, whether those relationships be business-to-consumer, business-to-business,

intra-business, or even consumer-to-consumer.

Adapted from “Net Ready - Strategies for Success in the E-economy”,

Amir Hartman and John Sifonis with John Kador, 2000

LUT lecture/Pasi Koistinen 51.4.2003

Business drivers

E/M-Business is driven by companies need to improve their performance

Nonlinear

Innovation

Business

concept

innovation

Continuous

Improvement

Business

Process

Improvement

SystemComponent

Incremental

Radical

Leading the Revolution, Gary Hamel (2000)

LUT lecture/Pasi Koistinen 61.4.2003

Applications Overview

Picture: Durlacher 2000

LUT lecture/Pasi Koistinen 71.4.2003

Terminals

Wireless Technology

Laptops

Windows

Linux

Mac/Apple

TabletPCs Win XP/ME/98

Web PadsLinux

Win CE Siemens Mobic

Handhelds

Mobile Linux

Pocket PCTrium Mondo

HP Jornada 540 & 520

Palm OS

Palm M505 & M500

Visor Edge & Prism

Sony CLIÉ

Windows CE Philips Nino & Velo

SmartPhones

StingerSendo Z100

Trium

Symbian OSNokia 9210

Ericsson MC 218 & R380s & R380

Palm OS Kyocera QCP 6035

MobilePhones

Pagers1-way

2-way

RFID

Smart label Rafsec

Label Reader/Writer

Intermec

Idesco

CircuitsAtmel

Phillips

Wireless Technology

LUT lecture/Pasi Koistinen 81.4.2003

Wireless Networks

Wireless Technology

GAN/WAN

Satellite

Inmarsat

ICO

Iridium

Mobile Phone

Mobitex

GSM/HSCSD

GPRS

EDGE

UMTS

Professional Mobile Radio TETRA

LAN

LMDS

DECT

HomeRF

WLAN

WiFi 802.11b

HiperLAN/2

etc.

Hotspot

PANBluetooth

IrDA/Ir-TranP

Wireless Technology

LUT lecture/Pasi Koistinen 91.4.2003

US Standards

LUT lecture/Pasi Koistinen 101.4.2003

USA & E- Business

• US population: 281,421,906; 2000 census

• Internet user estimate 164,139,614*• 2000: online shopping $44.5 bill.**

– 66.7 % up compared 1999– Books, travel, CDs, computer, apparel– Retailers lost an average of $1.15 for every $1

they spent online– Catalog businesses made an average $1.12 per

a spent $1 on their Web sites

* Nielsen 2002 ** Boston Consulting Group, 2001

LUT lecture/Pasi Koistinen 111.4.2003

Handsets

Source: www. mobilocity.com (2001)

LUT lecture/Pasi Koistinen 121.4.2003

Communication culture in the USA

Fixed line”Ubiguitous”

Email”The Killerapp”

Cellphone”Almost on”

WirelessEmail”Blackberry”

Plus ~40 M Pagers* *Q32000, Infotechtrends.com

LUT lecture/Pasi Koistinen 131.4.2003

Wireless examples

Radio frequency identification (RFID)

• Exxon Mobil, Speedpass– Payment application for fueling– 4 million+ users, 2800 gas stations

nationwide– McDonalds’, KFC testing for payment

• Bay Area bridge tolls, FasTrack• FedEx, United Postal Services

LUT lecture/Pasi Koistinen 141.4.2003

Sonera Shopper