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No place like it in the world.... Experience...Excitement... Sweet...Gila Oaknin
MY FAVORITE Ashley Torres Delgado
Crystal Case
Try thr coconut gelato ;) love
sugar
Thanks for making my dream of “only
cherry” Starbursts, come true! YUM!!
ULTIMATE CANDYADVENTURE!
I am in my forties but when I walked in to this store I felt like a kid again! They have every candy imaginable. I love the taffy! Laura Gilley Cox
Hand made acrylic resin gummy bears color matched to the I Love ❤ Sugar brand palette create dazzling lighting accents.
Detail
“Eye Candy” Design
ChocolateScaled MermaidsSwim with SwedishFish & Jelly Sharks
ULTIMATE CANDYADVENTURE!I LO
VE ❤ SU
GAR
A 65 foot mural of mermaids made out of candy swimming with gummy sharks dominates the storefront.
The “WOW” Factor
“We are not opening another candy store; through candy, we are creating a fantasy which ultimately provides our customer an incredible experience.” David Oaknin,
Founder & CEOI Love ❤ Sugar
I ❤ LOVE SUGARIn the heart of Myrtle Beach, on the Ocean Blvd. Strip, next door to Ripley’s attractions and across from The SkyWheel the 6,000 square foot I Love ❤ Sugar flagship offers a unique shopping experience — a candy extravaganza where every kid’s dream is realized –
The Ultimate Candy Adventure!
...BASED ON SOME SWEET
Opportunity
THE U.S. POPULATION AS A WHOLE CONSUMES
MORE THAN6.5 BILLION
POUNDS OF CANDY EACH YEAR ...ONLY ABOUT HALF OF THAT IS CHOCOLATE...
1BILLION LBS.
1BILLION LBS.
1BILLION LBS.
CANDY & GUM MAKE UP THE
SNACK CATEGORY BY SALES SECOND LARGEST
SALTY SNACKS
CANDY & GUM
ICE CREAM
COOKIES
SNACK/GRANOLA
BAKERY SNACKS
Opportunity CANDY & GUM GROWTH PER YEAR
+4.1%
STATISTICS96% OF ADULTS EAT CANDY
WITH GUMMY BEARS AND A WIDE VARIETY OF OTHER NON-CHOCOLATE CONFECTIONS ACCOUNTING FOR ROUGHLY 3.5 BILLION POUNDS
1BILLION LBS.
1BILLION LBS.
1BILLION LBS.
1BILLION LBS.
CANDY & GUM MAKE UP THE
SNACK CATEGORY BY SALES
Sources: *NCA Projections/Dept. of Commerce *IRI Food, Drug & Mass
ULTIMATE CANDYADVENTURE!A highly intuitive, “touchable” store
environment connects the consumer to the
I Love ❤ Sugarbrand...
I LOVE ❤
SUG
AR
DESIGN PROCESSWorking with a meandering path helped delineate each department and draw customers through the entire store.
ULTIMATE CANDYADVENTURE!Objective: To design an iconic brand environment that is fun, entertaining, creates a sense of fantasy and delivers an “escape from the ordinary” customer experience.
Method: The store environment is the three dimensional expression of the “bigger, sweeter, sassier” I Love ❤ Sugar brand personality. The floor plan was specifically designed to take the customer on a delightful journey of wonder and discovery – the ultimate candy adventure!
Outcome: The I Love ❤ Sugar store environment connects with consumers on an emotional level. It engages them to shop and play, creating a new sense surprise and excitement in the candy retail.
It’s a Destination: I Love ❤ Sugar is a “let’s celebrate” “WOW, LOOK AT THAT!” kind of place-to-be for locals and vacationers alike!
Early sketch showing the importance of each department.
A strong focal point draws customer attention and anchors
the experience.
I LOVE ❤
SUG
AR
The “magic of fantasy” was used to create a setting that gives the customer an unrestrained expectation of surprise and wonder.
In order to keep the customers in the store longer, the space was planned like a winding pathway with key focal areas, bulk fixtures, and the largest candy wall in America, filled with jelly beans and M&M’s.
STAY AWHILE
DESIGN PLAN
ULTIMATE CANDYADVENTURE!
Early sketch showing the importance of each department.
I LOVE ❤
SUG
AR
SHOPPING the Ultimate Candy AdventureThe I Love ❤ Sugar store plan takes many factors into consideration, from operations, to traffic flow, to determining customer shopping paths. The I Love ❤ Sugar solution offers meticulously designed meandering path options resulting in personalized, discovery-filled customer shopping experiences.
The ultimatecandy adventureis adding a cupcake shop-in-shop!
ULTIMATE CANDYADVENTURE!I LO
VE ❤ SU
GAR
Comes in All Your Favorite Flavors & Formats
❤ Flagship Store❤ Shop-In-Shop Counter ❤ Kiosk
ULTIMATE CANDYADVENTURE!
EVERYTHING!!!!!!! IS AMAZING HERE
Did you say SUGAR?I’M ALWAYS FOR SUGAR!!!!! :-)Beverly Drake
Crystal Case
Try thr coconut gelato ;)
My husband and I were celebrating our Anniversary and came to MB. I Love Sugar was AWESOME we felt like kids again. It was wall to wall everywhere you looked and every kind of candy you wanted and from way back when!!:):) Thank you it was great but we spent a lot of $ LOL see you next time....the taffy and where you get like the strawberry-banana gummy bears (that bin) those are a MUST get!!!Proud Grands
Bad* #›! candy store!! Find anything you can
imagine and more. Yummy!!!!
Lindsay Clark
love we all
sweet!
amazing
Yummy!!!
Did you say SUGAR?I’M ALWAYS FOR SUGAR!!!!! :-)Beverly Drake
No place like it in the world.... Experience...Excitement... Sweet...Gila Oaknin
MY FAVORITE Ashley Torres Delgado
Crystal Case
Try thr coconut gelato ;) love
sugar
Thanks for making my dream of “only
cherry” Starbursts, come true! YUM!!
ULTIMATE CANDYADVENTURE!
I am in my forties but when I walked in to this store I felt like a kid again! They have every candy imaginable. I love the taffy! Laura Gilley Cox