1.877.559.4225 | [email protected] | appetize.com © 2020 Appeze Technologies, Inc. All Rights Reserved. CLIENT CASE STUDY Seale Seahawks Empowering Fans to Self-Service The Seale Seahawks wanted to provide their fans at CenturyLink Field with a self-service experience at their concession stands, while accelerang speed of service and streamlining menu management. In exploring their opons, the Seahawks sought a Point of Sale (POS) vendor with proven soluons, cung-edge hardware, and a track-record of success at large sporng venues. Aﬅer careful evaluaon, the Seahawks partnered with Appeze to deploy next-generaon self-service kiosks for a pilot program during the season. The Seale Seahawks deployed Appeze Self-Service Kiosks to Improve Fan Experience and Increase Revenue “In 2019 we isolated a concept to identify fan behavior and speed of service through self-ordering kiosks. In working with Appetize, we were able to increase the total number of orders placed by 16% for all events and by 24% for Seahawks games.” - Dawn Wheeler, Managing Director of Hospitality, Seale Seahawks Average Order Size Total Order Volume Staff Productivity Kiosks Lead to Faster Lines and Efficient Staff For the pilot, the new Appeze kiosks were installed at the Cana Stand at CenturyLink Field. From the start of the program, the kiosks delivered compelling results. Orders conducted via the kiosks resulted in a 14% average order size, when compared to the standard cashier-based POS terminals. The kiosks’ more efficient and intuive order & payment experience resulted in 24% increase in overall order volume, when compared to the cashier-based POS terminals. 14% 24% $3+ Additional Amount Spent Per Order Results from Deploying Appetize Self-Service Kiosks

14% 24% $3+ · CLIENT CASE STUDY Seattle Seahawks Empowering Fans to Self-Service The Seattle Seahawks wanted to provide their fans at CenturyLink Field with a self-service experience

Download PDF Report

Upload
others
View
3
Download
0

Embed Size (px)

Citation preview

CLIENT CASE STUDY

Seattle Seahawks

Empowering Fans to Self-ServiceThe Seattle Seahawks wanted to provide their fans at CenturyLink Field with a self-service experience at their concession stands, while accelerating speed of service and streamlining menu management. In exploring their options, the Seahawks sought a Point of Sale (POS) vendor with proven solutions, cutting-edge hardware, and a track-record of success at large sporting venues. After careful evaluation, the Seahawks partnered with Appetize to deploy next-generation self-service kiosks for a pilot program during the season.

The Seattle Seahawks deployed Appetize Self-Service Kiosks to Improve Fan Experience and Increase Revenue

“In 2019 we isolated a concept to identify fan behavior and speed of service through self-ordering kiosks. In working with Appetize, we were able to increase the total number of orders placed by 16% for all events and by 24% for Seahawks games.”

- Dawn Wheeler, Managing Director of Hospitality, Seattle Seahawks

Average Order Size Total Order Volume Staff Productivity

Kiosks Lead to Faster Lines and Efficient StaffFor the pilot, the new Appetize kiosks were installed at the Catina Stand at CenturyLink Field. From the start of the program, the kiosks delivered compelling results. Orders conducted via the kiosks resulted in a 14% average order size, when compared to the standard cashier-based POS terminals. The kiosks’ more efficient and intuitive order & payment experience resulted in 24% increase in overall order volume, when compared to the cashier-based POS terminals.

14% 24% $3+

Additional Amount Spent Per Order

Results from Deploying Appetize Self-Service Kiosks

Seattle Seahawks

Appetize is the leading Enterprise Cloud Point of Sale (POS) and management platform for food service and retail and trusted by many of the world’s most well known and highest volume businesses, including sports and entertainment venues, theme parks and attractions, restaurants, retailers, education campuses, and business cafeterias. Appetize has simplified the order and transaction process to help businesses drive financial performance, improve the guest experience, and future-proof operations. For more information, please visit appetize.com.

Beyond delighting fans and increasing order sizes, the new kiosks also proved a win for Seahawk staff. Though Appetize is an enterprise-class cloud POS solution, it is designed for intuitive use and management, and Seahawk staff quickly realized how easy Appetize was to operate. Throughout the pilot, staff took advantage of Appetize’s ability to quickly make menu changes, configure drink and alcohol limits per order, and quickly generate sales and inventory reports.

“In working with Appetize, we were able to find efficiencies in labor and throughput. The transition for staff and fans was seamless and we are looking to expand in 2020.”

- Dawn Wheeler, Managing Director of Hospitality, Seattle Seahawks