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WHO WE ARE?

Founded in 2014, Light Ideas is an independent advertising; and marketing consultancy agency

Our Commitment: To Our Commitment: To Our Commitment: To Our Commitment: To provide optimal communication and strategic solutions to companies in order to built or to strengthen their awareness on the local market

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A human scale agency listening to the clients needs

Our Top management is directly involved and oversees all the agency’s projects

Responsiveness and adaptability are at the heart of our client relationship concept: we work together hand in hand

We first seek to understand in order to optimize the success of eachproject and allow us a flexible working methodology

WHOWHOWHOWHO WE ARE ?WE ARE ?WE ARE ?WE ARE ?

OUR OUR OUR OUR VALUES VALUES VALUES VALUES

Our experts

10 years of work experiences, among which 03 as marketing manager and communication within HSBC Algeria.Noura masters all the facets of the internal and external communication She counts to her credit, several advertising campaigns, a lot of corporate events (internal and external) as well as the planning and the deployment of several projects within the framework of CSRNoura speaks arabic,french english and russian

16 years of work experiences, among which 08 in a position of Top manager in sevrealcompanies.Throughout his professional background , Arslan had the opportunity to evolve on numerous client accounts, whether it is in terms of strategic advice or operational execution.Arslan possesses a thorough knowledge in marketing, advertising and global communication.He speaks arabic,english, french and spanish

Noura GUEDROUDJ Noura GUEDROUDJ Noura GUEDROUDJ Noura GUEDROUDJ Arslan BENAZZAArslan BENAZZAArslan BENAZZAArslan BENAZZA

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http://http://http://http://www.linkedin.com/prowww.linkedin.com/prowww.linkedin.com/prowww.linkedin.com/profile/view?id=64109913&trk=file/view?id=64109913&trk=file/view?id=64109913&trk=file/view?id=64109913&trk=nav_responsive_tab_profilenav_responsive_tab_profilenav_responsive_tab_profilenav_responsive_tab_profile

LID THINKING

LID WAY

Strategy

We operate yourproject on upstreambases along with the analysis , developmentof strategic actions and recommandations

We walk youthroughout the implementation process

Client brief

Analysis of the context

Elaborate the recommandation

Meansimplementations

Follow up and management

The LID WAY

SOLUTION

Tailored made

ANALYSE

Internal External

LISTENING

Client Market

You & Light Ideas

An An An An offerofferofferoffer to manage all to manage all to manage all to manage all youryouryouryourcommunication communication communication communication needsneedsneedsneeds……..……..……..……..

A complete support campaign solution, our custom made services are designed to involve all required tools to efficiently promote your entity

…..as many aspects of a full …..as many aspects of a full …..as many aspects of a full …..as many aspects of a full services agency services agency services agency services agency

Light Ideas will abide to all client deadlines.

A single point of contact with a thorough knowledge of your industry and all the techniques requested to manage your communication needs

360° Strategy

360° Consulting

Media consultancy(media strategy,media buying)

Web Strategy( social medias)

Awareness campaign

Promotionnal campaigns

Brand Awareness

Events Organisation

Our team will assist you in the conception, coordination and execution of your event, they are dedicated to internal and external events (conferences, seminars, parties, team building, etc..) ..

Our role: Content development, selecting relevant speakers and moderators,

Proposals of original and relevant venues

Logistics Management (sound, lighting, catering, hostesses, etc.).

In line/within budgetary constraints and deadlines

Conception Coordination Organisation

Press Relations

Our team will assist you in managing your media relationships (creating and writing press kits, press releases and announcements) Our role: Our role: Our role: Our role: Build a clear, relevant and catchy messages to maximize the chances of their broadcast by nationally recognized news publications

Internal Communication

Corporate internal and external communication(Communication Action Plan, internal crisis communication management, team building, different internal communication support, various launches, audio visual production ... etc)

Corporate events organization

Marketing guidance and advices for companies

Raise the company brand image internally

Raise the company brand image and value by proposing adequate action plans for Corporate sustainability

CSR:Corporate Social Responsability

What is it ? What is it ? What is it ? What is it ? Social responsibility Social responsibility Social responsibility Social responsibility (CSR) is a very simple principle: Integrating the social, environmental, and economic activities through the concept of employee volunteering programs

CSR is a variation of sustainable sustainable sustainable sustainable development development development development that is particularly defined in practice "act local, think global""act local, think global""act local, think global""act local, think global"(René Dubos). This is the concept of integrating the global and local context s into the strategic thinking of today’s business

WhatWhatWhatWhat for? for? for? for? CSR benefits for the enterprises: CSR benefits for the enterprises: CSR benefits for the enterprises: CSR benefits for the enterprises: Improve corporate reputation, a better image,

Energy resource management,

Better mobilization of employees

Staff well-being

More sources of innovation for the company'',

Lever for supply chain optimization

Commercial advantage over the competition to competitors

Light Ideas can help you develop this field in Light Ideas can help you develop this field in Light Ideas can help you develop this field in Light Ideas can help you develop this field in your campany so that you can enjoy all the your campany so that you can enjoy all the your campany so that you can enjoy all the your campany so that you can enjoy all the benefits of CSR and lend your support to benefits of CSR and lend your support to benefits of CSR and lend your support to benefits of CSR and lend your support to

sustainable developmentsustainable developmentsustainable developmentsustainable development.

Awareness campaign & visual identity

Being present in the minds of your target audience by building a consistent visual image with the key messages and values that you want to deliver/demonstrate. Barring in mind that a brand is built overtime and must represent who you are

How we can help?

By Creating a corporate identity: naming & positioning Preparation and graphic signature Process of determining values Awareness campaigns Media plan and non-media

MEDIA STRATEGY & BUYING

Nowadays, it becomes essential for a company to establish an effective media strategy in orderto identify the most relevant consumer touchpoint in order to use the approriate media broadcast to reach theiraudience target

Our fields and skills :

Media mix

Media planning

Broadcast strategy

Media buying

Awareness campaign

Client list – Previous experience

LID WAY

PREVIOUS EXPERIENCE

GE AlgeriaGE AlgeriaGE AlgeriaGE AlgeriaFIA 2014FIA 2014FIA 2014FIA 2014Activations and Stand Activations and Stand Activations and Stand Activations and Stand ManagementManagementManagementManagement

05/28:05/28:05/28:05/28: Official Inauguration of the 47th International Fair withthe presence of the Prime Minister Mr Mr Mr Mr AbdelmalekAbdelmalekAbdelmalekAbdelmalek SELLALSELLALSELLALSELLAL

05/2105/2105/2105/21: The visit planned by The Minister for Health The Minister for Health The Minister for Health The Minister for Health was cancelled at the last minute due to personal reasons

06/0106/0106/0106/01: Visit of the American Secretary of State of the energy MrMrMrMr Ernest MonizErnest MonizErnest MonizErnest Moniz and brief meeting with the RegionalGeneral Manager at GE Oil&GasMr. Mr. Mr. Mr. SmailSmailSmailSmail BOUDERBA BOUDERBA BOUDERBA BOUDERBA

GE AlgeriaGE AlgeriaGE AlgeriaGE AlgeriaFIA 2014FIA 2014FIA 2014FIA 2014PR ActionsPR ActionsPR ActionsPR ActionsMeeting the Meeting the Meeting the Meeting the officialsofficialsofficialsofficials

GE AlgeriaGE AlgeriaGE AlgeriaGE AlgeriaFIA 2014FIA 2014FIA 2014FIA 2014Fit Fit Fit Fit ContestContestContestContestInteractive Game Interactive Game Interactive Game Interactive Game

Works

Artworks & Design

Works

Behind the Scenes

KollerKollerKollerKoller Algeria Algeria Algeria Algeria SohelSohelSohelSohel Bath Bath Bath Bath Product Product Product Product ShootingShootingShootingShooting

Why working with us?

Because Light Ideas is not an agency like the others, we just need to be here just for to be here just for to be here just for to be here just for

youyouyouyou

A single point of contact: animator on a multidisciplinary team

(consulting, creative, prod) dedicated to the project

Contacts

Noura GUEDROUDJ BENAZZANoura GUEDROUDJ BENAZZANoura GUEDROUDJ BENAZZANoura GUEDROUDJ BENAZZA+213 554 518 408noura@lid-communication.com

Arslan BENAZZAArslan BENAZZAArslan BENAZZAArslan BENAZZA+213 699 486 971arslan@lid-communication.com