1370662185 MBA Syllabus III Semester

8/12/2019 1370662185 MBA Syllabus III Semester

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UNIVERSITY DEPARTMENTS

ANNA UNIVERSITY CHENNAI : : CHENNAI 600 025

REGULATIONS - 2009

CURRICULUM I TO IV SEMESTERS (FULL TIME)

MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER III

C!" N# C$%&" T'" L T P C

BA9109 International Business Management 3 0 0 3BA9110 Strategic Management 3 0 0 3

E1 Elective I 3 0 0 3E2 Elective II 3 0 0 3E3 Elective III 3 0 0 3E4 Elective IV 3 0 0 3E5 Elective V 3 0 0 3E6 Elective VI 3 0 0 3

BA9111 Summer Proect !e"ort 0 0 0 2BA9112 Seminar III# Emerging tren$s in Management 0 0 2 1

%otal 2&

LIST OF ELECTIVES

MASTER OF BUSINESS ADMINISTRATION (MBA)

C$%&"C!"

C$%&" T'" L T P C

MAR*ETING ELECTIVESBA9151 Bran$ Management 3 0 0 3BA9152 !etail Management 3 0 0 3BA9153 Services Mar'eting 3 0 0 3BA9154 A$vertising ( Sales Promotion 3 0 0 3BA9155 )onsumer Be*aviour 3 0 0 3BA9156 )ustomer !elations*i" Management 3 0 0 3BA915& Event Mar'eting 3 0 0 3BA915+ Mar'eting Metrics 3 0 0 3BA9159 A$vance$ ,ata Anal-sis 3 0 0 3

FINANCE ELECTIVES

BA9160 Securit- Anal-sis an$ Port.olio Management 3 0 0 3BA9161 Merc*ant Ban'ing an$ /inancial Services 3 0 0 3BA9162 International %ra$e /inance 3 0 0 3BA9163 )or"orate /inance 3 0 0 3

+


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BA9164 ,erivatives Management 3 0 0 3BA9165 Strategic Investment an$ /inancing ,ecisions 3 0 0 3BA9166 !is' Management an$ Insurance 3 0 0 3BA916& Micro /inance 3 0 0 3C$%&"C!"

C$%&" T'" L T P C

HUMAN RESOURCE ELECTIVESBA916+ Managerial Be*avior an$ E..ectiveness 3 0 0 3BA9169 Entre"reneurs*i" ,evelo"ment 3 0 0 3BA91&0 rganiational %*eor- ,esign ( ,evelo"ment 3 0 0 3BA91&1 In$ustrial !elations ( aour el.are 3 0 0 3BA91&2 aour egislations 3 0 0 3BA91&3 Strategic uman !esource Management (

,evelo"ment3 0 0 3

BA91&4 Social Ps-c*olog- 3 0 0 3BA91&5 Stress Management 3 0 0 3

SYSTEMS - ELECTIVESBA91&6 ,ataase Management S-stem 3 0 0 3BA91&& E7)ommerce %ec*nolog- an$ Management 3 0 0 3BA91&+ Enter"rise !esources Planning 3 0 0 3BA91&9 ,ecision Su""ort S-stem an$ Intelligent S-stems 3 0 0 3BA91+0 So.t8are Proect an$ ualit- Management 3 0 0 3BA91+1 ,ata Mining an$ ,ata are*ousing 3 0 0 3BA91+2 :no8le$ge Management S-stems 3 0 0 3BA91+3 Business Intelligence 3 0 0 3BA91+4 Business Mo$elling 3 0 0 3

OPERATIONS ELECTIVESBA91+5 Su""l- )*ain Management 3 0 0 3BA91+6 ogistics Management 3 0 0 3BA91+& A$vance$ "eration Management 3 0 0 3BA91++ Pro$uct ,esign 3 0 0 3BA91+9 Services "erations Management 3 0 0 3BA9190 Proect Management 3 0 0 3BA9191 A$vance$ Maintenance Management 3 0 0 3BA9192 !oust ,esign 3 0 0 3

NOTE: %*ree electives .rom an- t8o among t*e 5 area o. s"ecialisation are to e c*osen - t*eStu$ents;

2


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BA9+09 INTERNATIONAL BUSINESS MANAGEMENT LT P C, 0 0 ,

UNIT I INTRODUCTION 6

International Business #,e.inition # Internationaliing usiness7A$vantages #.actors causinggloaliation o. usiness7 international usiness environment # countr- attractiveness #Politicaleconomic an$ cultural environment # Protection Vs lieraliation o. gloal usinessenvironment;

UNIT II INTERNATIONAL TRADE AND INVESTMENT ++

Promotion o. gloal usiness # t*e role o. roun$ $iscussions an$ agreements # )*allenges .or gloal usiness #gloal tra$e an$ investment # t*eories o. international tra$e an$ t*eories o. internationalinvestment # ?ee$ .or gloal com"etitiveness # !egional tra$e loc' # %-"es # A$vantagesan$ $isa$vantages # !%Bs across t*e gloe # rie. *istor-;

UNIT III INTERNATIONAL STRATEGIC MANAGEMENT ++

Strategic com"ulsions7Stan$ar$iation Vs ,i..erentiation # Strategic o"tions #


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2; o*n ,; ,aniels an$ ee ; !a$eaug* International Business PearsonE$ucation Asia ?e8 ,el*i 2000;

3; :; As8at*a""a International Business %ata Mc


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BA9++0 STRATEGIC MANAGEMENT LT P C, 0 0 ,

UNIT- I STRATEGY AND PROCESS 9

)once"tual .rame8or' .or strategic management t*e )once"t o. Strateg- an$ t*e Strateg-

/ormation Process # Sta'e*ol$ers in usiness # Vision Mission an$ Pur"ose # Business$e.inition ectives an$


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REFERENCES

1; /re$;!;,avi$ Strategic Management an$ cases PI earning 200+;2; H"en$ra ac*ru Strategic Management conce"ts ( cases E@cel Boo's 2006;3; A$riau Aererg an$ Alison !ie"le ,trategic Management %*eor- ( A""lication

@.or$ Hniversit- Press 200+;4; Arnol$o );a@ an$ ?ic*olas S; Malu. %*e Strateg- )once"t an$ Process # A

Pragmatic A""roac* Pearson E$ucation Secon$ E$ition 2005;5; arvar$ Business !evie8 Business Polic- # "art I ( II arvar$ Business Sc*ool;6; Saloner an$ S*e"ar$ Po$oln- Strategic Management o*n ile- 2001;&; a8erence


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BA9++2 SEMINAR III EMERGING TRENDS IN MANAGEMENT LT P C0 0 2 +

N": F3'4 '& " '& 7 8'& &$"&"! 7% 8%"8.%.'4 .4! 8%"&"4.'4 ;&$!"4

1; :no8le$ge S-stems an$ Management;

2; olistic Mar'eting;

3; /inancial Engineering;

4; Integrate$ Mar'eting communications;

5; International ! issues;

6; International logistics an$ Su""l- )*ain Management;

&; )or"orate


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MAR*ETING ELECTIVESBA9+5+ BRAND MANAGEMENT LT P C

, 0 0 ,

UNIT I INTRODUCTION

Basics Hn$erstan$ing o. Bran$s # ,e.initions 7 Bran$ing )once"ts # /unctions o. Bran$ 7Signi.icance o. Bran$s # ,i..erent %-"es o. Bran$s # )o ran$ing # Store ran$s;

UNIT II BRAND STRATEGIES +0

Strategic Bran$ Management "rocess # Buil$ing a strong ran$ # Bran$ "ositioning #Estalis*ing Bran$ values # Bran$ vision # Bran$ Elements # Bran$ing .or


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BA9+52 RETAIL MANAGEMENT LT P C, 0 0 ,


An overvie8 o.


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BA9+5, SERVICES MAR*ETING LT P C, 0 0 ,


,e.inition # Service Econom- # Evolution an$ gro8t* o. service sector # ?ature an$ Sco"e o.

Services # HniGue c*aracteristics o. services 7 )*allenges an$ issues in Services Mar'eting;

UNIT II SERVICE MAR*ETING OPPORTUNITIES 9

Assessing service mar'et "otential 7 )lassi.ication o. services # E@"an$e$ mar'eting mi@ #Service mar'eting # Environment an$ tren$s # Service mar'et segmentation targeting an$"ositioning;

UNIT III SERVICE DESIGN AND DEVELOPMENT 9

Service i.e )-cle # ?e8 service $evelo"ment # Service Blue Printing #


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BA9+5/ ADVERTISING AND SALES PROMOTION LT P C, 0 0 ,

UNIT I INTRODUCTION TO ADVERTISEMENT 9

)once"t an$ $e.inition o. a$vertisement # Social Economic an$ egal Im"lications o.a$vertisements # setting a$vertisement oectives # A$; Agencies # Selection an$ remuneration

# A$vertisement cam"aigns # case stu$ies;

UNIT II ADVERTISEMENT MEDIA 9

Me$ia "lan # %-"e an$ c*oice criteria # !eac* an$ .reGuenc- o. a$vertisements # )ost o.a$vertisements 7 relate$ to sales # Me$ia strateg- an$ sc*e$uling;

UNIT III DESIGN AND EECUTION OF ADVERTISEMENTS 9

Message $evelo"ment # ,i..erent t-"es o. a$vertisements # a-out # ,esign a""eal # )o"-

structure # A$vertisement "ro$uction # Print # !a$io; %;V; an$ e a$vertisements # Me$ia!esearc* # %esting vali$it- an$ !eliailit- o. a$s # Measuring im"act o. a$vertisements # casestu$ies;

UNIT IV INTRODUCTION TO SALES PROMOTION 9

Sco"e an$ role o. sale "romotion # ,e.inition # ectives o. sales "romotion 7 sales "romotiontec*niGues # %ra$e oriente$ an$ consumer oriente$;

UNIT V SALES PROMOTION CAMPAIGN 9

Sales "romotion # !eGuirement i$enti.ication # ,esigning o. sales "romotion cam"aign #

Involvement o. salesmen an$ $ealers # ut sourcing sales "romotion national an$ international"romotion strategies # Integrate$ "romotion # )oor$ination 8it*in t*e various "romotiontec*niGues # nline sales "romotions7 case stu$ies;

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TET BOO*S

1; ells Moriart- ( Burnett A$vertising Princi"les ( Practice Pearson E$ucation &t*E$ition 200&;2; :ennet* )lo8; ,onal$ Baac' Integrate$ A$vertisements Promotion an$ Mar'eting

communication Prentice all o. In$ia ?e8 ,el*i 2003;

REFERENCES

1; S; ; ; :ami an$ Satis* : Batra A$vertising ( Sales Promotion E@cel Boo's ?e8,el*i 2001;

2;


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BA9+55 CONSUMER BEHAVIOR LT P C

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)once"ts # Signi.icance # ,imensions o. )onsumer Be*avior # A""lication o. 'no8le$ge o.)onsumer Be*aviour in mar'eting $ecisions;

UNIT II CONSUMER BEHAVIOR MODELS 9

In$ustrial an$ in$ivi$ual consumer e*aviour mo$els 7 o8are$7 S*et* Engel # :ollatestar an$ 8in$ )onsumer Be*aviour Mo$els # Im"lications o. t*e mo$els on mar'eting$ecisions;

UNIT III INTERNAL INFLUENCES 9

Ps-c*ological In.luences on consumer e*avior # motivation # "erce"tion # "ersonalit-

earning an$ Attitu$e7 Sel. Image an$ i.e st-les # )onsumer e@"ectation an$ satis.action;

UNIT IV ETERNAL INFLUENCES 9

Socio7)ultural )ross )ulture 7 /amil- grou" # !e.erence grou" # )ommunication 7In.luenceson )onsumer e*avior

UNIT V PURCHASE DECISION PROCESS 9

ig* an$ lo8 involvement 7 Pre7"urc*ase an$ "ost7"urc*ase e*avior # nline "urc*ase$ecision "rocess # ,i..usion o. Innovation # Managing ,issonance 7 Emerging Issues # casestu$ies;

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TET BOO*S

1; a- ,; in$Guist an$ ose"* Sirg- S*o""er Bu-er an$ )onsumer Be*avior Bitrana200+;

2; Paul Peter et al; )onsumer Be*avior an$ Mar'eting Straterg- %ata Mc


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Bac'

+,


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BA9+56 CUSTOMER RELATIONSHIPS MANAGEMENT LT P C, 0 0 ,

UNIT I INTRODUCTION 9,e.initions 7 )once"ts an$ )onte@t o. relations*i" Management # Evolution 7 %ransactional Vs!elations*i" A""roac* # )!M as a strategic mar'eting tool # )!M signi.icance to t*e

sta'e*ol$ers;

UNIT II UNDERSTANDING CUSTOMERS 9)ustomer in.ormation ,ataase # )ustomer Pro.ile Anal-sis 7 )ustomer "erce"tionE@"ectations anal-sis # )ustomer e*avior in relations*i" "ers"ectivesK in$ivi$ual an$ grou"customerCs 7 )ustomer li.e time value # Selection o. Pro.itale customer segments;

UNIT III CRM STRUCTURES 9Elements o. )!M # )!M Process # Strategies .or )ustomer acGuisition # !etention an$Prevention o. $e.ection # Mo$els o. )!M # )!M roa$ ma" .or usiness a""lications;

UNIT IV CRM PLANNING AND IMPLEMENTATION 9Strategic )!M "lanning "rocess # Im"lementation issues # )!M %ools7 Anal-tical )!M #"erational )!M # )all center management # !ole o. )!M Managers;

UNIT V TRENDS IN CRM 9e7 )!M Solutions # ,ata are*ousing # ,ata mining .or )!M # an intro$uction to )!Mso.t8are "ac'ages;

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TET BOO*S

1;


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BA9+5< EVENT MAR*ETING LT P C, 0 0 ,


An overvie8 o. event mar'eting # t-"es o. events # Hn$erstan$ing t*e structure o. event

in$ustr- econom- culture an$ tren$s # Mar'eting s'ills .or event mar'eters reGuirementanal-sis ;

UNIT II DESIGNING EVENT MAR*ETING 9

A""lication o. Mar'eting mi@ to events # $esigning an$ $evelo"ing # A$o"tion o. events # Eventli.e c-cle anal-sis # :e- $rivers in.luencing strategic "lanning an$ e@ecution o. $i..erent t-"eso. events # Bran$ing issues .or events;

UNIT III PRICING STRATEGIES 9

Pricing met*o$s .or events # A""roac* to8ar$s s"onsors*i"s .un$ing agencies 7 t-"es an$

c*oice o. s"onsors*i"s # Pro.itailit- anal-sis # ?egotiations .or t*e est $eal;

UNIT IV EVENT PROMOTION 9

)am"aign .or s"orts cultural 7 Entertainment 7 /ormal .unctions # Event a$vertising #Estalis*ment # /estivals # )onventions # E@*iitions 7 Pulic relations # Inter"ersonalrelations*i" # Me$ia management # !ole o. regulator- aut*orities;

UNIT V EVENT DELIVERY 9

,ealing 8it* agents Promoters an$ event e@ecutors # Event Planning Im"lementation an$evaluation .rom sta'e *ol$ers "ers"ectives 7 )once"ts an$ "ractices o. Mar'eting researc* on

event relate$ issues;

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TET BOO*S

1; eonar$ ;o-le Event Mar'eting o8 to success.ull- "romote Events /estivals)onventions an$ E@"osition o*n ile- an$ Sons 2002;

2; ieerman Paticia Esgate Pat Esgate %*e Entertainment Mar'eting !evolution Bringing t*e Moguls t*e Me$ia an$ t*e Magic to t*e 8orl$ /% Press 2002;

REFERENCES

1; ulia !ut*er.or$ Silvers an$ oe


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BA9+5 MAR*ETING METRICS LT P C, 0 0 ,

UNIT I INTRODUCTION 9Intro$uction to Mar'eting metrics # in'ing Mar'eting to .inancial "er.ormance o. a .irm #/inancial im"lications o. mar'eting Strategic $ecisions;

UNIT II CUSTOMER AND BRAND METRICS 9)ost o. customer acGuisition # !etention # i.e time value o. customers # Balance$ Score )ar$

A""roac* to measure customersC satis.action 7 Bran$ metrics # Bran$ eGuit- # Bran$ "ort.oliomanagement 7 Bran$ .inancial "er.ormance;

UNIT III COMMUNICATION AND PRICING METRICS 9)ommunication metrics # Pro.it im"act on sales "romotion # A$vertisement cost ene.itanal-sis 7 Measuring .inancial e..ectiveness o. e7mail cam"aign 7 Pricing metric 7 Pricingsimulation an$ its im"act on "ro.itailit-;

UNIT IV CHANNEL METRICS 9/inancial Pers"ectives o. )*annel Partici"ants 7 Mar'eting u$get an$ resource allocation;!eturn on mar'eting investment D!MI 7 Mar'eting au$it;

UNIT V ADDITIONAL METRICS 9/inancial im"lications on !esearc* an$ $evelo"ment # %raining o. sales .orce; ,etermination o..inancial incentives across Pro$uct = Service $eliver- s-stem #


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BA9+59 ADVANCED DATA ANALYSIS LT P C, 0 0 ,

UNIT I INTRODUCTION

Intro$uction # Basic conce"ts # Hni7variate Bi7variate an$ Multi7variate tec*niGues # %-"es o.

multivariate tec*niGues # )lassi.ication o. multivariate tec*niGues #


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2; !ic*ar$ A o*nson an$ ,ean ;ic*ern A""lie$ Multivariate Statistical Anal-sisPrentice all ?e8 ,el*i 2005;

3; ,avi$ ! An$erson ,ennis Seveenc- an$ %*omas A illiams Statistics .or Businessan$ Economics %*om"son Singa"ore 2002;

Bac'

+


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FINANCE ELECTIVESBA9+60 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT LT P C

, 0 0 ,

UNIT I INVESTMENT SETTING

/inancial an$ economic meaning o. Investment # )*aracteristics an$ oectives o. Investment #%-"es o. Investment # Investment alternatives # )*oice an$ Evaluation # !is' an$ returnconce"ts;

UNIT II SECURITIES MAR*ETS +0

/inancial Mar'et 7 Segments # %-"es 7 7 Partici"ants in .inancial Mar'et # !egulator-Environment Primar- Mar'et # Met*o$s o. .loating ne8 issues Boo' uil$ing # !ole o. "rimar-mar'et # !egulation o. "rimar- mar'et Stoc' e@c*anges in In$ia # BSE %)EI ?SE ISEan$ !egulations o. stoc' e@c*anges # %ra$ing s-stem in stoc' e@c*anges #SEBI;

UNIT- III FUNDAMENTAL ANALYSIS 9

Economic Anal-sis # Economic .orecasting an$ stoc' Investment ,ecisions # /orecastingtec*niGues; In$ustr- Anal-sis In$ustr- classi.ication In$ustr- li.e c-cle # )om"an- Anal-sisMeasuring Earnings # /orecasting Earnings # A""lie$ Valuation %ec*niGues #


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4; V;A;Ava$*an Securities Anal-sis an$ Port.olio Management imala-a Pulis*ingouse 200+;

5; V;:;B*alla Investment Management S;)*an$ ( )om"an- t$; 200+;;

Bac'

20


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BA9+6+ MERCHANT BAN*ING AND FINANCIAL SERVICES LT P C

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UNIT I MERCHANT BAN*ING 5

Intro$uction # An ver vie8 o. In$ian /inancial S-stem # Merc*ant Ban'ing in In$ia # !ecent,evelo"ments an$ )*allenges a*ea$ # Institutional Structure # /unctions o. Merc*ant Ban' 7egal an$ !egulator- /rame8or' # !elevant Provisions o. )om"anies Act7 SE!A7 SEBIgui$elines7 /EMA etc; 7 !elation 8it* Stoc' E@c*anges an$ %)EI;

UNIT II ISSUE MANAGEMENT +2

!ole o. Merc*ant Ban'er in A""raisal o. Proects ,esigning )a"ital Structure an$ Instruments# Issue Pricing # Boo' Buil$ing # Pre"aration o. Pros"ectus Selection o. Ban'ers A$vertising)onsultants etc; 7 !ole o. !egistrars #Ban'ers to t*e Issue Hn$er8riters an$ Bro'ers; # ..er.or Sale #


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Bac'BA9+62 INTERNATIONAL TRADE FINANCE LT P C

, 0 0 ,

UNIT I INTERNATIONAL TRADE 9

International %ra$e # Meaning an$ Bene.its # Basis o. International %ra$e # /oreign %ra$ean$ Economic IM Polic-;

UNIT II EPORT AND IMPORT FINACE 9

S"ecial nee$ .or /inance in International %ra$e # I?) %erms D/B )I/ etc; # Pa-ment%erms # etters o. )re$it # Pre S*i"ment an$ Post S*i"ment /inance # /ort.aiting # ,e.erre$Pa-ment %erms # E>IM Ban' # E)


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2; Eun an$ !esni' International /inancial Management %ata Mcgra8 ill 4t* E$ition200+;

3. esite o. In$ian IM "olic- Bac'

2,


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BA9+6, CORPORATE FINANCE LT P C, 0 0 ,

UNIT I INDUSTRIAL FINANCE 9

In$ian )a"ital Mar'et # Basic "rolem o. In$ustrial /inance in In$ia; EGuit- # ,eenture

.inancing #


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5; esite o. SEBI Bac'

25


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BA9+6/ DERIVATIVES MANAGEMENT LT P C, 0 0 ,

UNIT I INTRODUCTION +0

,erivatives # ,e.inition # %-"es # /or8ar$ )ontracts # /utures )ontracts # "tions #S8a"s # ,i..erences et8een )as* an$ /uture Mar'ets # %-"es o. %ra$ers # %) an$E@c*ange %ra$e$ Securities # %-"es o. Settlement # Hses an$ A$vantages o. ,erivatives #!is's in ,erivatives;

UNIT II FUTURES CONTRACT +0

S"eci.ications o. /utures )ontract 7 Margin !eGuirements # Mar'ing to Mar'et # e$ging using/utures # %-"es o. /utures )ontracts # Securities Stoc' In$e@ /utures )urrencies an$)ommo$ities # ,eliver- "tions # !elations*i" et8een /uture Prices /or8ar$ Prices an$S"ot Prices;

UNIT III OPTIONS +0

,e.inition # E@c*ange %ra$e$ "tions %) "tions # S"eci.ications o. "tions # )all an$ Put"tions # American an$ Euro"ean "tions # Intrinsic Value an$ %ime Value o. "tions #"tion "a-o.. o"tions on Securities Stoc' In$ices )urrencies an$ /utures # "tions "ricingmo$els # ,i..erences et8een .uture an$ "tion contracts;

UNIT IV S@APS OB

,escri"tive ,imensions o. Managerial os # Met*o$s # Mo$el # %ime ,imensions inManagerial os # E..ective an$ Ine..ective o e*aviour # /unctional an$ level $i..erences inManagerial o e*aviour;

UNIT II DESIGNING THE MANAGERIAL >OB +2

I$enti.-ing Managerial %alent # Selection an$ !ecruitment # Managerial S'ills ,evelo"ment #Pa- an$ !e8ar$s # Managerial Motivation # E..ective Management )riteria # Per.ormance

A""raisal Measures # Balance$ Scorecar$ 7 /ee$ac' # )areer Management # )urrentPractices;

UNIT III THE CONCEPT OF MANAGERIAL EFFECTIVENESS ECT PLANNING AND DATA ANALYSIS 9

BI Proect "lanning !eGuirements $e.inition an$ gat*ering $eliverales Business .ocuse$ $ataanal-sis to"7$o8n ogical $ata mo$eling Bottom7u" source $ata anal-sis $ata cleansingProtot-"ing;

UNIT III METADATA REPOSITORY ANALYSIS AND DESIGN 9

Meta ,ata mo$els Anal-sis ,ataase $esign E@tract= %rans.orm = oa$ DE% $esign Meta

$ata $esign E% $evelo"ment;

UNIT IV APPLICATION DEVELOPMENT 9

AP tools Multi$imensional anal-sis .actors arc*itecture ,ata mining !is's Meta$atares"ositor- $evelo"ment Im"lementation !elease evaluation;

UNIT V MODERN INFORMATION TECHNOLOGY AND ITS BUSINESSOPPORTUNITIES 9

Business intelligence so.t8are BI on 8e Et*ical an$ legal limits In$ustrial es"ionage BIso.t8are mo$ern tec*niGues o. cr-"to anal-sis managing an$ organiing .or an e..ective BI

%eam;

T.: /5

TET BOO*S

1; arissa %; Moss an$ S*a'u Atre Business Intelligence !oa$ma" %*e com"lete"roect i.ec-cle .or ,ecision Su""ort A""lications A$$ison esle- 2003;

2; E.raim %uran !ames* S*ar$a a- E; Aronson an$ ,avi$ :ing Business Intelligence Prentice all 200+;

REFERENCES

1; Eliaet* Vitt Mic*ael uc'evic* Stacia Misner Business Intelligence Microso.t2002;

2; Mic*ale8ic J; Sc*mi$t M; Mic*ale8ic M an$ )*iriac ) A$a"tive Business Intelligence S"ringer # Verlag 2006;3;


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BA9+/ BUSINESS MODELLING LT P C, 0 0 ,


Business anal-sis Business anal-st )om"etencies o. usiness anal-st Strateg- anal-sis

Sta'e*ol$ers anal-sis Environment anal-sis S% anal-sis;

UNIT II BUSINESS ANALYSIS PROCESS MODEL 9

Process mo$els Process anal-sis Investigation tec*niGues !eGuirements engineeringVali$ating t*e reGuirements Mo$elling usiness s-stems;

UNIT III BUSINESS SYSTEM 9

So.t s-stems Business "ers"ectives Business activit- mo$els critical success .actors 'e-"er.ormance In$icators Business activit- mo$el ga" anal-sis;

UNIT IV BUSINESS PROCESS MODELLING 9

Business "rocesses 7 Business "rocess mo$elling usiness mo$elling tec*niGues usinesscase anal-sis case $evelo"ment Managing usiness c*ange


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2; S*a"iro erem- / Mo$eling t*e Su""l- )*ain %*omson earning Secon$ !e"rint 2002;

3; Ballou !onal$ Business ogistics an$ Su""l- )*ain Management PearsonE$ucation Secon$ In$ian !e"rint 2004;

4; oel ,; isner


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BA9+6 LOGISTICS MANAGEMENT LT P C, 0 0 ,


,e.inition an$ Sco"e o. ogistics # /unctions ( ectives # )ustomer Value )*ain # Service

P*ases an$ attriutes # Value a$$e$ logistics services # !ole o. logistics in )om"etitivestrateg- # )ustomer Service

UNIT II @AREHOUSING AND MATERIALS HANDLING 9

are*ousing /unctions # %-"es # Site Selection # ,ecision Mo$el # a-out ,esign # )osting #Virtual are*ouse;Material an$ling eGui"ment an$ S-stems # !ole o. Material an$ling in ogistics; Automate$Material an$ling; Material Storage S-stems # "rinci"les # ene.its # met*o$s;7 AS!S;

UNIT III TRANSPORTATION AND PAC*AGING 9

%rans"ortation S-stem # Evolution In.rastructure an$ ?et8or's; /reig*t Management # Ve*icle!outing # )ontaineriation; Mo$al )*aracteristics Inter7mo$al "erators an$ %rans"ortEconomies;Pac'aging7 ,esign consi$erations Material an$ )ost; Pac'aging as Hnitisation; )onsumer an$In$ustrial Pac'aging;

UNIT IV PERFORMANCE MEASUREMENT AND COSTS 9

Per.ormance Measurement # ?ee$ S-stem evels an$ ,imensions; Internal an$ [email protected] Measurement; ogistics Au$it;%otal ogistics )ost # )once"t Accounting Met*o$s; )ost # I$enti.ication %ime /rame an$/ormatting;

UNIT V CURRENT TRENDS 9

ogistics In.ormation S-stems # ?ee$ )*aracteristics an$ ,esign; E7ogistics # Structure an$"eration; ogistics !esource Management e!M; Automatic I$enti.ication %ec*nologies;are*ouse Simulation;!everse ogistics # Sco"e $esign an$ as a com"etitive tool;


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2; Aila8a$i ) Sat*is* ( !a'es* Sing* ogistics Management PI 2005;3; Bloomerg ,avi$ et al; ogistics Prentice all In$ia 2005;4; Pierre ,avi$ International ogistics Bitantra 2003;5; Ballou !onal$ Business ogistics an$ Su""l- )*ain Management Pearson

E$ucation Secon$ In$ian !e"rint 2004;

Bac'

5,


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BA9+< ADVANCED OPERATIONS MANAGEMENT LT P C, 0 0 ,

UNIT I OPERATIONS STRATEGY IN A GLOBAL ENVIRONMENT 9


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BA9+ PRODUCT DESIGN LT P C, 0 0 ,


,e.ining Pro$uct %-"es o. "ro$ucts; Success.ul Pro$uct $evelo"ment # c*aracteristics$uration an$ cost c*allenges; ,evelo"ment Process


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BA9+9 SERVICES OPERATIONS MANAGEMENT LT P C, 0 0 ,


Im"ortance an$ role o. Services 7?ature o. services 7Service classi.ication Service Pac'ageService Strateg- 7Internet strategies 7 Environmental strategies;

UNIT II SERVICE DESIGN 9

?e8 Service ,evelo"ment 7 ,esigning t*e Service $eliver- s-stem Service Blue7"rinting 7Managing Service E@"erience 7 /ront7o..ice Bac'7o..ice Inter.ace 7 Service sca"e # Im"lication.or Service ,esign

UNIT III SERVICE ?UALITY 9

Service ualit-7 SE!VHA 7


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BA9+90 PRO>ECT MANAGEMENT LT P C, 0 0 ,

UNIT I INTRODUCTION TO PRO>ECT MANAGEMENT 9

Proect Management # ,e.inition #ECT ORGANISATION 1 CONFLICT MANAGEMENT 9

/ormal rganisation Structure # rganisation ,esign # %-"es o. "roect organiations; )on.lict# rigin ( )onseGuences; Managing con.lict # %eam met*o$s .or resolving con.lict;

T.: /5

TET BOO*S

1; Samuel ; Mantel et al; Proect Management # )ore %e@too' /irst In$ianE$ition ile- In$ia 2006;

2; o*n M; ?ic*olas Proect Management .or Business an$ %ec*nolog- 7 Princi"les an$Practice Secon$ E$ition Pearson E$ucation 2006;

REFERENCES

1; )li..or$


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Bac'

BA9+9+ ADVANCED MAINTENANCE MANAGEMENT LT P C, 0 0 ,

UNIT I MAINTENANCE CONCEPTS 9

ectives an$ .unctions o. Maintenance # Maintenance Strategies # rganisation .orMaintenance # /ive Jero )once"t

UNIT II FAILURE DATA ANALYSIS 9

M%B/ M%%/ Hse.ul i.e # Survival )urves # /ailure %ime $istriutions DPoisson E@"onentialan$ ?ormal 7 !e"air %ime ,istriution # Maintainailit- Pre$iction # ,esign .or Maintainailit- #

Availailit-;

UNIT III MAINTENANCE PLANNING AND REPLACEMENT DECISION 9

ver*aul an$ re"air # meaning an$ $i..erence # "timal over*aul # !e"air "olicies .oreGui"ment suect to rea' $o8n # S"are "arts management;"timal interval et8een "reventive re"lacement o. eGui"ment suect to rea' $o8n grou"re"lacement;

UNIT IV MAINTENANCE POLICIES 9

/i@e$ %ime Maintenance # )on$ition ase$ Maintenance; "erate to .ailure # ""ortunit-Maintenance # ,esign out maintenance # %otal Pro$uctive Maintenance;

UNIT V RECENT TECHNI?UES 9

!eliailit- )entere$ Maintenance D!)M # %otal Pro$uctive Maintenance D%PM # P*iloso"*-an$ im"lementation # Signature Anal-sis # )MMS # )once"t o. %erotec*nolog- #!eengineering Maintenance "rocess;

T.: /5

TET BOO*S

1; Mis*tra !) an$ Pat*a' : Maintenance Engineering an$ Management PI2005;

2; Sus*il :umar Srivatsava In$ustrial Maintenance Management S )*an$ an$

)om"an- 2005;

REFERENCES

1; ar$ine A: Maintenance !e"lacement an$ !eliailit- Pitman Pulis*ing;2; :ell- an$ arris M Management o. In$ustrial Maintenance Butter8ort* an$ )om"an- imite$;

Bac'

5


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BA9+92 ROBUST DESIGN LT P C, 0 0 ,


Intro$uction to roust $esign 7 !oust ,esign an$ E@"eriments 7Planning o. e@"eriments7vervie8 o. Gualit- - $esign 7 ualit- loss .unction 7A?VA rationale 7Single /actorE@"eriments;

UNIT II FACTORIAL EPERIMENTS 9

Basic ,e.inition an$ Princi"les 7 %8o .actor .actorial $esign 7 tests on means 7 EMS rule 7 2:

an$ 3: .actorial $esigns 7/ractional .actorial $esign;

UNIT III SPECIAL EPERIMENTAL DESIGNS 9

!an$omie$ loc's 7 atin sGuare $esign 7 Bloc'ing an$ con.oun$ing 7 !es"onse Sur.aceMet*o$ 7 ?este$ $esigns;

UNIT IV ORTHOGONAL EPERIMENTS 9

)om"arison o. classical an$ %aguc*iC s a""roac* 7 Selection an$ a""lication o. ort*ogonalarra-s .or $esign 7 )on$uct o. e@"eriments 7collection an$ anal-sis o. sim"le e@"eriments 7mo$i.-ing ort*ogonal arra-s 7 multi7res"onse $ata anal-sis;

UNIT V MA*ING THE DESIGN ROBUST 9

Variailit- $ue to noise .actors 7 classi.ication o. Gualit- c*aracteristics an$ "arameters 7

oective .unctions 7 Parameter $esign 7 o"timiation using S=? ratios 7 attriute $ata anal-sis;

T.: /5

TETBOO*

1; ,ouglas;); Montgomer- ,esign an$ Anal-sis o. E@"eriments o*n ile- an$Sons 2005;

2; P*illi" ; !ose %aguc*i tec*niGues .or Gualit- engineering %ata Mc

Documents

1370662185 MBA Syllabus III Semester