SAME DATE& SAME PLACE AS

THE PROMOTIONAL GARMENTS AND GIFTS EXHIBITION (HALL 4) www.salon-cprint.com

13 000 VISITORS230 EXHIBITORS

16 000 SQM OF SURFACE AREA

WHO VISIT ?

WHO EXHIBIT ?

Looking for technical solutions aiming to expand their business activities in new markets.

(designers, interior designers, decora-tors, advertising agencies) looking for sources of information to guide them through the challenges they face, and aiming to draw inspiration from the latest graphic design applications.

(advertisers, key accounts) looking for new ideas as well as a dedicated area bringing together solutions to respond to their advertising and image needs.

Large format advertisingPoints of sale

MerchandisingSignage / Signs

Decorative garments / furnitureVisual merchandising

Wall and floor coverings

Promotional giftsPromotional garments

3D printing

PRINTING PROFESSIONALS PURCHASING ADVISORS END CUSTOMERS

VISUAL COMMUNICATION

DECORATION

ARCHITECTURE /DESIGN PERSONALISATION

APPLICATION FIELDS

GRAPHIC DESIGN / COLORIMETRY / 3D DESIGN / UV INKJET PRINTING / ECO-SOLVANTS / PIGMENTARY LATEX/ 2D and 3D SUBLIMATION/ SCREEN PRINTING/ DIGITAL MEDIA / TRANSFER/ EMBROIDERY / PAD PRINTING/ LAMINATION

LASER CUTTING / ENGRAVING-DOMING / WEB-TO-PRINT

TECHNIQUES

C!PRINT TRADESHOW: JOIN A DYNAMIC PROCESS!

An INFORMATIVE, INTERACTIVE TRADESHOW held in a friendly setting !

FINALLY A TRADESHOW OFFERING REAL EXHIBITORS SERVICES:

The C!Print tradeshow’s success can be attributed to its original, innovative positioning. Beyond being just a tradeshow, the event guides visual communication professionals, through its very accessible, informative approach :

→ Live demonstrations → Success Stories→ Workshops and technical training → Theme circuits

PERSONALISED ASSISTANCE WITH LOGISTICS : → Personal logistical support → A single, dedicated point of contact for all your technical needs → A technical hotline available before and during the tradeshow

AN ENVIRONMENT ENCOURAGING BUSINESS CREATION→ Free access to the tradeshow’s bar for our exhibitors and their customers and VIP contacts→ Free badge reader→ Unlimited Wi-Fi Internet access offered

A TAILOR-MADE OFFER : → Stand design and personalisation

→ Assistance in preparing events around the tradeshow

C!PRINT HAS COME OUT TRUMPS AFTER SEIZING AN OPPORTUNITY IN BRINGING TOGETHER ALL THE ROLE PLAYERS COMPRISING THE VISUAL COMMUNICATION SECTOR, INCLUDING ITS NEW STAKEHOLDERS (DECORATORS, ARCHITECTS, ETC.) WHO HAVE NOT HAD MUCH REPRESENTATION AT TRADITIONAL TRADESHOWS.

OUR GOALS:→ To bring together an extended network of professionals from new markets→ To give keys to understanding and ideas to markets players→ To continue growing a community of printing and visual communication professionals

REPORT ON A SUCCESSFUL 2ND EDITION

TOP 3

VISITORSPROFILES

KEY AREA OF INTEREST

DECISION-MAKERS 65 %

OTHER 15 %PURCHASING ADVISORS 20 %

DIRECT-TO-GARMENT DIGITAL PRINTING

27,74 %LARGE FORMAT

19,71 %VISUAL COMMUNICATION

SOLUTIONS

19,02 %

GEOGRAPHICAL LOCATION OF VISITORS

DAY 1 28,75 %

DAY 2 39,18 %

DAY 3 32,06 %

Our visitors extended their visit over several days, allowing time for discussions with exhibitors and to participate in the tradeshow’s conferences and other highligt of the event.

→ REVISIT RATE : 20,73 %→ DISTRIBUTION PER DAY

→ BUSINESS ACTIVITY OF VISITORS IN 2014

TWO QUESTIONS TO PERSONALISATION PROFESSIONALS

HAVE YOU ALREADY INCORPORATED A DECORATION SOLUTION INTO YOUR BUSINESS?

ARE YOU AIMING TO INVEST IN A DECORATING SOLUTION?

YES55,83 %

NO44,17 %

TRANSFER22,80 %

EMBROIDERY 17,72 %

SUBLIMATION15,58 %

SCREEN PRINTING 15,18 % DIGITAL

28,72 %

If so, which solution? (TOP 5)SUBLIMATION 9,51 %

SMALL FORMAT DIGITAL 14,44 %

LARGE FORMAT DIGITAL 14,08 %

SCREEN PRINTING 13,73 %

EMBROIDERY 21,48 %

YES52,80 %

NO47,20 %

If so, which solution?

(TOP 5)

FRA

NCE

SOU

RCE

PER

REG

ION

THE GREATER LYON REGION 17.5%PARIS METROPOLITAN REGION 16%

SOUTH 16%(EXCLUDING THE GREATER LYON REGION) RHÔNE-ALPES 15%

CENTRAL REGION 12%NORTH 10%

NORTH-WESTERN REGION 5.5%SOUTH-WESTERN REGION 5%

CORSICA AND THE FRENCH OVERSEAS 3%

FRANCE 91 %FOREIGN COUNTRIES 9 % FROM 46 COUNTRIES

THE VISITORS9043VISITORS

2704FIRST TIME

VISITORS

THE TRADESHOW’S APP : THE KEY TOOL FOR VISITORS

1 904 DOWNLOADS

25 071 VISITS

14 164 VISITS OF THE EXHIBITORS LIST PAGE

398 223 AD BANNER DISPLAYS

PREMIUM

PROGRAMME

ENCOURAGING KEY PLAYERS TO ATTEND

A PERSONAL CONTACT FOR EACH OF YOUR

BUSINESS PROSPECTS OR VIP CUSTOMERS,

THROUGH A DEDICATED

MEET AND GREET AND SUPPORT SERVICE.

464 VISITORS

274COMPANIES

A STRONG MEDIA CAMPAIGN

80 DIRECT MARKETING AND EMAILING CAMPAIGNS

53 200 INVITATIONS SENT OUT BY C!PRINT AND ITS EXHIBITORS AND PARTNERS

2 803 SNCF DISCOUNT VOUCHERS DISTRIBUTED TO VISITORS FOR FREE

3 000 COPIES OF VISIBLE MAGAZINEDISTRIBUTED AT THE TRADESHOW

2 500 COPIES OF CC!MAG DISTRIBUTED AT THE TRADESHOW

WEB ET SOCIAL MEDIA*

47 867 TOTAL VISITS

23 VIDEOS POSTED AND BROADCAST ON YOUTUBE

+ 250 % INCREASE IN THE NUMBER OF FOLLOWERS

+ 350 % INCREASE IN OVERALL ACTIVITY ON FB

*PERIOD ANALYSED: SEPT 2013 – FEBRUARY 2014

VISITOR GROWTH CURVE C!PRINT 2013-2014

2013 2014

7026 9043VISITORS VISITORS

+ 28,71 %

64,17 % GROWTH IN TRAFFIC BETWEEN 2013 AND 2014

PROMOTIONAL GIFTS AND GARMENTS PROFESSIONALS 15 %

SIGNAGE/SIGNS 11 %ADVERTISING AGENCIES AND EVENT 13 %

DESIGN/ARCHITECTURE/DECORATION 10 %

PERSONALISATION/ SMALL FORMAT MARKING 16 %

MANUFACTURING/DISTRIBUTION 9 %ADMINISTRATIONS 4 %

MEDIUM AND LARGE FORMAT PRINTERS 22 %

1500ADVERTISING

AGENCIES

+ 20 %OF NEW VISUAL

COMMUNICATION MARKETS

AND THE GROWTH

GOES ON !OUR GOAL :

13 000 VISITORS OVER :

40 E-MAIL CAMPAIGNS

(creation of 40 messages specific to each target audience)

5 INFORMATIVE WEBSITES

www.salon-ctco.com/ www.salon-cprint.com/www.salon-cprint.es

www.industries-creatives.com/ www.nova-project.com/

HEIGHTENED PRESENCE ACROSS ALL SOCIAL MEDIA NETWORKS

50 000 INVITATIONS SENT OUT BY C!PRINT AND ITS EXHIBITORS CREATION OF THEMED NEWSPAPERS

to communicate with our target audience in a novel way

A PRESS RELATIONS CAMPAIGN to strengthen our exposure in specialist press in new markets

A HIGHLY-TARGETED, MULTI-CHANNEL ADVERTISING CAMPAIGN

SOLID PARTNERSHIPS IN 2014ASSOCIATIONS PROFESSIONNELLES UNIC / FESPA FRANCE / SYNAFEL / ESMA / SIN / FCV PRESSE ET MÉDIAS PROFESSIONNELS INDUSTRIES CRÉATIVES / SIGNAL ÉTIQ / VISIBLE / C!MAG / AP / BEPUB / FRANCE GRAPHIQUE / FORMAT XXL / REPRODUCTION & IMPRESSION / LE NOUVEL ÉCONOMISTE / INTERMÉDIA / DECIDENTO SIGNALÉTIQUE ET AMÉNAGEMENT DU SALON PLV STAND BROKER / PIXELIGHT FUGU / FILMOLUX / FALCONBOARD / ADVERTIBLE PARTENAIRES TECHNIQUES ET CRÉATIFS DECONETWORK / FOTOLIA / REGULAR SWITCH PARTENAIRES INSTITUTIONNELS ONLY LYON / CCI LYON / LYON SHOP DESIGN / SNCF / D-FACTO

THE EXHIBITORS

« The C!Print tradeshow has now reached a level of maturity and market demand that few tradeshows are able to achieve. New customers, rare personal interaction, challenging and creativity. We are pleased to see that many professionals respond to this,

and participate to this event. It goes to show that there is always a market for quality and this serves as encouragement for the entire industry. »LAURENT BLASQUEZ, General Manager, ROLAND DG

We were very pleased to participate in C!Print 2014 and with the results obtained during and after the show. This is an event that generates new ideas and open up new market opportunities. So we look forward to repeat the experience at the show C! Print 2015.

OSCAR VIDAL, S&G Production Regional Business Manager, HP

Cprint is one of the leading shows in France for Mimaki. Not only the excellent location but the opportunities to show and demonstrate our printers in the NOVALIVE area is a big benefit. Mimaki will be glad to join all the visitors again in 2015 !

MIKE HORSTEN, General Manager Marketing EMEA, MIMAKI

A friendly atmosphere and efficiency: that’s what we’ve found at C!Print. It is often difficult to achieve such a basic aim at such events, so well done to the 656 Editions team !

The event has already been earmarked as a key event for next year for visual communication and decorationPATRICE SALVAN, Marketing Manager, HEXIS

«Congrats to this new edition which was a great success. We received a lot of positive feedback from our customers and new business prospects. A very positive feedback once again; roll on next year’s event !ALEXANDRE BINET, Communications Manager, EUROMÉDIA

C!Print: a good tradeshow with long-term, interesting contacts! ! JOCELYNE ALLIA, Manager, FILMOLUX

Satisfied, inquisitive, engaged customers and business prospects; it was even better than last year, and next year will surely be even better !YOHANN FRENEAT, Sales Manager de LA COTONNIÈRE LYONNAISE

GROWTH CURVE OF OUR EXHIBITORS

+ 44 %

2013 2014

125 180EXHIBITORS EXHIBITORS

+ 30 %

2015

230EXHIBITORS

+ 40 %

GEOGRAPHICAL LOCATION OF EXHIBITORS

FOREIGN EXHIBITORS 20 %FRANCE 80 %

215 REFERS TO THE AVERAGE NUMBER OF

CONTACTS MADE PER EXHIBITOR

OBJECTIVES FOR

A HOUSE PRINTED FROM TOP TO BOTTOM

(COVERINGS FOR WALLS, DOORS, FURNITURE, ACCESSORIES, LAMPS, BEDDING, AND MORE.)

A FULLY SERVICE PROVIDERS AREA

AN AREA FULLY DEDICATED TO DEMONSTRATIONS, APPLICATIONS AND INNOVATIONS

Involving visitors in the process of innovation.EVEN MORE INNOVATION EVEN MORE APPLICATIONS DEMONSTRATED LIVE EVEN MORE INTERACTIVITY TO ENGAGE VISITORS

A UNIQUE CREATIVE AREA PROMPTING DISCUSSIONS ! LOCATED MIDWAY BETWEEN A FAB LAB AND AN INNOVATIONS PLATFORM, NOVA IS A CREATIVE AREA LOCATED AT THE CENTRE OF THE C!PRINT TRADESHOW ENABLING VISITORS TO DISCOVER THE LATEST APPLICATIONS AND MEET THE EQUIPMENT AND MEDIA MANUFACTURERS

WHO PRODUCED THESE CREATIONS.

NOVA IS : • 3 LIVE EVENT DAYS• A UNIQUE GRAPHIC AND VISUAL IDENTITY• INNOVATIVES TECHNIQUES

(DIRECT UV PRINTING, LATEX, SUBLIMATION, 3D PRINTING, TRANSFER, CUTTING, ENGRAVING)

• CONFERENCES AND ROUND TABLES• WORKSHOPS AND TECHNICAL TRAINING SESSIONS• THEMED AREAS TO VISIT• INTERVIEWS• IDEAS, ADVICES…

29 KEY PARTNERS A UNIQUE INITIATIVE SUPPORTED BY THE ENTIRE PROFESSION: 3D AVENIR, AGFA, ATC, BEMATRIX, CANON, CHROMALUXE, DIBOND, DICKSON, EPSON, FALCONBOARD, FILMOLUX, FREZAL, GUYENNE PAPIER, HEXIS, HP, KALA, KAPA, KORNIT DIGITAL, LA COTONNIERE LYONNAISE, MACTAC, MIMAKI, MULTIGRAPHIC, REGULAR SWITCH, R O L A N D D G , S E FA , S E R G E FERRARI, TECTEX, TEXYLOOP, ZUND GRAFITRONIKS.

Decoration and layout design,

personalisation of vinyl films, covering, wall paper, decorative

garments, personalised gifts, large format sublimation, 3D printing …

IN

NOVA EXCLUSIVITY

AN AREA DEDICATED TO SERVICES PROVIDERSTO ASSIST END CUSTOMERS AND PURCHASING ADVISORS IN COMPLETING THEIR PURCHASING PROCESS.

THE 2015 PLATEFORME OFFERS : 4,200 SQM EXHIBITING SURFACE AREA / 80 SERVICE PROVIDERS IN :

- PERSONALISATION, Screen printing, embroidery, digital printing, etc.- VISUAL COMMUNICATION, Signage, signs, points of sale, etc.- DIGITAL MEDIA Integration, fitting, installation, content creation, etc.- INTERIOR DECORATION, ARCHITECTURE, DESIGN

Retail design agencies, wall covering producers, printed decoration solutions, etc.

C!Print Sourcing Top ranked search engine

dedicated to the Print industry

WEB MARKETING

TRADE-RELATED PRESS

C!MAG The magazine on

promotional gifts and garments,

and personalisation techniques

VISIBLE The Federation of Visual Communication’s magazine published by 656Editions

PAGE 1

E-BUSINESSEmailing et newsletter : à chacun son message !Parmi les outils webmarketing à votre disposition, l’emailing et la newsletter sont deux types d’envoi permettant soit de créer un lien avec un prospect, soit d’entretenir une relation avec un client. Comment les utiliser ? Et dans quel but ? (La suite page 26)

TRIBUNE « Le GPSF pourrait prochainement devenir FESPA France »Le 21 février 2013, le GPSF (Groupement professionnel de la sérigraphie française) a élu Christophe Aussenac à sa Présidence. Son ambition : écouter, intéresser, fédérer, innover. (La suite page 29)

ÉVÉNEMENTS

Salons CTCO/CPrint : un nouveau modèle « gagnant-gagnant » À Lyon, chaque communauté professionnelle a désormais son salon de référence ! Les deux salons spécialisés CTCO et C!Print ont permis aux acteurs de la PPO d’une part et aux professionnels de la personnalisation et de l’impression d’autre part de se retrouver autour de problématiques communes, tout en ayant la possibilité de s’intéresser à des secteurs connexes. Avoir accès à un vrai salon complémentaire est une formidable opportunité que nombre de visiteurs de CTCO et de C!Print ont su saisir. (La suite page 2)

Deux fois par an, en avril et en novembre, le journal C!mag News vous offre un relais de communication et d’information entre les deux éditions spéciales de C!mag : celle de janvier pour le salon CTCO et celle de septembre pour le rendez-vous Premium Sourcing de Paris.Publiée à mi-parcours entre les deux événements phares de votre secteur d’activité, cette édition de printemps dresse bien sûr le bilan des salons de février : CTCO a confirmé son envergure de grand salon européen du marché promotionnel, tandis que C!Print s’est imposé dès sa première édition avec son approche innovante des métiers de l’impression, de la personnalisation et de la communication visuelle.Vous retrouverez également dans notre rubrique « Évènements » un avant-goût du calendrier à venir, avec notamment Premium Sourcing, le rendez-vous de l’objet publicitaire, du textile promotionnel et du cadeau d’affaires. Le salon change de lieu cette année et mettra plus que jamais les produits à l’honneur.Enfin, nouveautés, reportages, points de vue : retrouvez en 36 pages l’essentiel de l’actualité du marché promotionnel et des techniques de personnalisation.

Bonne lecture ! Guillaume Abou, Directeur de publication

Premium Sourcing 2013 : le Prochain rendez-vouS du marché

PRINTEMPS 2013MAG

/// LE JOURNAL DE L’OBJET PUBLICITAIRE, DU TEXTILE PROMOTIONNEL ET DES TECHNIQUES DE PERSONNALISATION ///

Directeur de la publication : Guillaume ABOU - g-abou@656editions.net Directeur d’édition : Michel ANJORAS - ma@656editions.net Direction artistique et réalisation : François JAILLET - fjaillet@656editions.net Rédactrice en chef : Céline COLLOT - celine@656editions.net Chefs de publicité : Anne SIZARET - anne@656editions.net - Thomas NOLLET - thomas.nollet@656editions.net Rédaction : Céline COLLOT - Guillaume ABOU - Johara BOUKABOUS - Julie ChIdE Contributions éditoriales : Olivier CETRA - Mathieu SAUdEL Communication et marketing : Jean LAURENTI Illustrations et graphisme : Origami Web-mastering : Thomas PERRAUT Abonnement et petites annonces : Jocelyne ChARRIÈRE - jocelyne@656editions.net Corrections : Céline COLLOT Omelettes & bières : Christian du Romarin Impression et routage : Imprimerie Chirat - 744, rue de Sainte-Colombe - 42540 Saint-Just-La-Pendue Prix au n° : 15 euros Abonnement 1 an : 50 euros Publicité : +33 (0)4 78 30 41 73 Editeur : Sarl 656Editions - RCS LYON B 440 290 070 - APE 221E - ISSN : en cours - Commission paritaire en cours “costatum pressio est”

Conformément à la loi du 11/03/57 toute reproduction même partielle des articles et illustrations publiés dans C!mag Newsest interdite sans accord de la société d’édition.

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LES RUBRIQUES DE C!mag NewsÉvénements ............................................................................................... 2Actualités ................................................................................................... 4Le coin du green .................................................................................... 12News produits ........................................................................................ 13Focus ....................................................................................................... 20 Gros plan ................................................................................................ 22E-business ................................................................................... 26 Tribunes ................................................................................................... 28Personnalisation ........................................................................................ 30Petites annonces ...................................................................................... 35

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destination pour la décoration textile et le marquage promotionnel

VO

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2014 : VOTRE BUSINESS DANS LE POSITIF !

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BLOG ON NEW CREATIVE TRENDS

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...

€

AN EVENT ORGANIZED BY

AN EVENT ORGANIZER THAT PROVIDES SOLUIONS ALL YEAR LONG !

TRADESHOWS

Garment, Digital, Personalisation

La Plateforme, Visual Communication service providers

Promotional gifts and garment

Business meeting on promotional gifts and garment

Thomas NOLLETThomas.nollet@656editions.netSales Manager+ 33(0)6 20 63 46 27 / + 33 (0)4 78 30 41 73