12th forum of asian graphic arts technology1

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NEW ZEALAND

WEDNESDAY 4 – FRIDAY 6 MAY 2011 | SYDNEY AUSTRALIA

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• CEO of PrintNZ (nine years) and PrintNZ Training (twelve years)

• Government background - policy development for funding industry training

• Initiated rebrand of the association to reflect the current industry• Association has increased the number of member companies

from 350 to over 600 during time as CEO

Introduction: Joan Grace

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• Independent nation and member of the British Commonwealth• Comparable in size and shape to Great Britain or Japan• English and Maori are the official languages• Population: 4.1 million• 85% of the population lives in urban areas• Nation of small businesses: 96% employ fewer than 20 people

This is New Zealand

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This is New Zealand’s Print Industry

1 to 5, 75%

6 to 9; 9.5%

10 to 19;

8.0%

20 to 49; 5.0%

50 to 99; 1.5% 100+; 1.0%

Plant Size by Employees

Source: NZ Statistics – Classification C241

Over 1200 printing companies

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• Single resource centre including apprenticeship training.• Hosts other associations - labels, paper, business forms,

print finishers.• Membership accounts for 90% of the production in the

industry.• Members drawn from every sector of the industry.• Roles:

1. Lobbying - environmental issues, industrial relations, training

2. Raise profile of industry - marketing strategy3. Research and analysis - annual industry report

This is PrintNZ

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Print: Part of Life

Print Plays a Big Part in our Lives

This campaign is all about print. People who already work with print like designers, advertisers and marketers know that print is a great medium to work with and delivers the results they are looking for.

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Content

Print: Part of Life

The campaign will:•Inform consumers and print buyers (marketing professionals and advertising agencies) about the benefits of using print. •Remind consumers of print’s irreplaceable role in their lives and inform them of what print can offer. •Present the facts about print so people are fully informed when making sustainable choices. •Reinforce the many benefits that print offers them as part of the marketing mix. •Provide information and a united voice for the printing industry.

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Print: Part of Life

Print plays a big part in communication-Printers can work with customers to develop material that will communicate their message and promote their company. Consumers trust print.

Print plays a big part in business- Print is used by every business in New Zealand to give it identity, to perform business functions and to inform their customers of the goods and services they offer.

Print plays a big part in learning- Imagine a school without books. Print is essential for reading, writing and learning. Print has a good environmental storyOver the last 20 years the printing industry has reduced its carbon footprint by 97% - a huge achievement that is matched by very few other industries.

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Print: Part of Life

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• Weak economic indicators – although high commodity prices• Threat from imported print into New Zealand• Manufacturing moving offshore• Consolidation of printing companies• Skill shortages• Increased focus on environmental matters• Christchurch earthquake

Challenges Facing NZ Printing Industry

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• Industry Training Organisation (ITO), funded by Government and industry

• CMITO’s purpose is to:• provide skills leadership• set industry skill standards• work with the industry• work with the Government

This is Communications & Media ITO (Apprenticeships)

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