Good Practices DEAR

DEAR Good Practices

GOOD PRACTICES for Development Education and Awareness Raising (DEAR)

Ideas to help you achieve a better implementation and effectiveness of

Your DEAR Project

Good Practices DEAR

DEAR Good Practices

Features of Good Practice• Quality of partnership: Under what conditions are project partnership based

on common work and shared learning?• Ownership of stakeholders: Under what conditions do project stakeholders

develop high ownership? Are target groups sufficiently involved?• Personal and social development: What helps the project to focus on the

learner, the learning process and development of competencies• Learning from project experience: Under what conditions do organisations

learn from project experience and share this learning?• Southern perspectives: What are good practices in actively engaging with

and integrating Southern voices and views?• Framework of the project: What framework conditions ( such as

organisational cultures, networking contexts etc.) enable good DEAR Practice?

Good Practices DEAR

DEAR Good Practices

Quality in project partnerships

• Intensive common project preparation and planning e.g. investing time in order to get to know each other

• Close co-ordination between the partners during the implementation

• Acknowledgement of partners differences• Partners’ division of tasks• Long term partnerships• Multi-actor co-operation in DEAR projects e.g. between

NGOs and LAs

Good Practices DEAR

DEAR Good Practices

Participatory and empowering approaches• Consider stakeholders as key project actors e.g. full

involvement in the project context like training• Develop an explicit didactic approach• Relate to issues and experience relevant to the people

involved e.g. relate to living realities or include experience-based

• Focus on the development of competencies e.g. support critical thinking, apply interactive approach

Good Practices DEAR

DEAR Good Practices

Involvement of Southern partners

• Organise reciprocal visits based on learning from each other • Involving migrant communities• Make full use of expertise from the South• Equal involvement of Southern NGOs

Good Practices DEAR

DEAR Good Practices

Supporting Effectiveness, Impact, Sustainability • Projects as part of long term engagement/

strategy• Organisational learning : learn from what

has been achieved, disseminate the products of your project, create within your organisation a culture of organisational learning

Good Practices DEAR

DEAR Good Practices

Awareness RaisingAdvocacy Projects• Effective campaigns/ advocacy projects

build on careful analysis, research and identification of right addresses• Quality in media-focused projects e.g.

"investing" over a longer period in a group of journalists specialised on the issue the project wants to promote

Good Practices DEAR

DEAR Good Practices

En Resonance

Objective: Promote DEAR in Brittany and international level

Addressed young people outside education

Aim: to encourage critical thinking about the environment we live in, issues such as global development and poverty.

A good practice idea from Bretagne-Solidarite-International, France

Good Practices DEAR

DEAR Good Practices

Good Practice 1: Linking international young people• Workshops put together in brazil, Peru, Burkina Faso, senegal,

Madagascar, Poland & France. (15-20 year olds)

• Groups came together in international meeting & exchanged work

• Meeting in real was essential to the impact of project

• Added Value: Material produced by the young people used as education tools, illustrations & comic books

Lesson Learned/Challenge:• Needs sustainability, just one meeting is not enough

Good Practices DEAR

DEAR Good Practices

Programme éducatif de sensibilisation des formateurs et des jeunes européens et des pays en développement visant à renforcer l'assentiment populaire en faveur d'une politique nationale et européenne de développement durable (OMD 7) et de la Sol

Objective: Ensure Environmental Sustainability

8 partners in 8 countries

Aim: To encourage critical thinking about Sustainable Development

Good Practices DEAR

DEAR Good Practices

Good Practice in Management• To improve efficiency in communication, an internal webboard was

created: Download documents Share pictures & activities Results of research Saves time and potential loss of documents

• Monthly Skype meetings

• 5 day physical meeting per year

• All partners equal including lead partner

Good Practices DEAR

DEAR Good Practices

Health for All!

Objective: Contribute to improving child health, reproductive and maternal health, and strengthening the fight against HIV/AIDS, TB and malaria.

Enhances the European “Health Heroes e-campaign” (AfGH)

Targets: Italian NGOs , citizens and decision makers

Clever uses of Social media and exhibition tips from Italy!

Good Practices DEAR

DEAR Good Practices

Clever use of social media• Viral video – the project promoted a viral video of Health Heroes

through the CEStas website, Youtube and Facebook. Link to the video: http://youtu.be/UHdb9rxUTJA

A website application: Collaborated to the creation and promotion of “pic badge” application. The application is used through social media sites such as facebook.Users display a badge on their profile picture as a sign of support or particular interests.

Good Practices DEAR

DEAR Good Practices

Easy, Mobile Exhibition• 2 panels describing the campaign, 6 panels with real life stories of health

heroes• 3 cardboard cut out shapes of heroes – 1 woman, 1 man, 1 child• Holes cut for people to take pictures• Attracts passers-by!• Sign petitionsResults:

Held 5 times in 4 towns

About 15,000 people saw exhibition

400 people signed petition

Good Practices DEAR

DEAR Good Practices

Objective: raise awareness among electronics companies and consumers about human rights violations, workers’ rights and the environmental impacts of certain consumer electronics like mobile phones, laptops and MP3 players.

12 Partners: 7 Western Europe, 1 CEE, 2 Africa, 2 South East Asia

Targets: electronic companies and consumers, general public, teachers, decision makers, local authorities, media and ethnical investors.

MakeITfair: Awareness Raising towards change in the Electronics Industry

Innovative Practices from the Netherlands

Good Practices DEAR

DEAR Good Practices

Good Practices in Awareness Raising

Link the problems to something target groups can relate to Eg. mobile phones, computers, music devices. Isolating well-known brand names

Connect to major events Hire a stand at a big fair. Let people know your message!

Educational material on website ‘webquest’ and the ‘webquiz’ available for free on the site. most visitors to the site come to use these materials. strengthens the visibility and education

Include target companies comments in reports publications become more credible and insightful to the reader. Added value: future collaboration and discussion.

Good Practices DEAR

DEAR Good Practices

Mobilising support for Fair and Sustainable Banana and Pineapple Supply Chains

Objective: Raise awareness of and mobilise support to achieve better working conditions and sustainable production practices along banana and pineapple supply chains

Target: Supermarkets, Fruit Companies, consumers and Government

Partners: France, UK Germany and Czech Republic

Innovative Practice in Awareness Raising..

Good Practices DEAR

DEAR Good Practices

Providing a guide for activistsUser-friendly website!

Downloadable Guide - Create your own campaign actionGuide:Simple and understandableOffers activists ideas on how to engage the mediaGives them all relevant material for a campaignIdeas such as Urgent Actions and Newsletters, Meetings, workshops and panel Discussions, Film Screenings, Street Theatre, Hidden/Invisible Theatre, Fair Breakfasts, Smart Mob, Photo Shoots, educational workhttp://www.makefruitfair.org.uk/get-involved/your-action

Good Practices DEAR

DEAR Good Practices

UK – European Supermarkets: Mobilising Support for Pro-Development Supply Chains

Objective: To contribute to improved livelihoods for developing world workers and farmers by promoting fair commercial relations and decent work within EU supermarket agricultural product supply chains

Project focus on MDGs 1, 3 and 8

Project duration: July 2011 – June 2014

Left-field Ideas for Awareness Raising!

Good Practices DEAR

DEAR Good Practices

Eye catching ways of drawing attention• Good Practice: The project uses unusual methods to raise awareness

such as: following President Obama around with a giant cotton bud and helium balloons, and crawling a long the pavement in a snail costume. A video of their approach to their ‘Cotton Campaign’ can be seen here.

Result: The Queen’s Speech recently included a commitment to the legislation needed to set up a supermarkets watchdog - which the project had been campaigning for.

Good Practices DEAR

DEAR Good Practices

Czech Republic – Connecting Europeans

Objective: To improve European development finance’s effectiveness and value, with particular emphasis on the European Investment Bank

Partners also from the UK, the Netherlands, France, Italy, and Germany

Project duration: January 2010 – December 2012

Boosting public debate on key development issues!

Good Practices DEAR

DEAR Good Practices

Getting people talking• Good Practice: The project has established a multimedia forum with

audio and video interviews with a panel of relevant stakeholders and ‘voices from the south’, while also facilitating questions and comments from the general public which are put to the panel.

Result: The interest of the general public to interact with and contribute to the objective of the project is stimulated – enticing them to express their own views on the world’s biggest lender, generating frank and open discussion.

Good Practices DEAR

DEAR Good Practices

Slovenia – Central European Network for Global Responsibility

Objective: To strengthen Global Education in 4 central European countries by building up common capacity and supporting structures for Global Education activities

Partners also from Austria, Hungary, and Slovakia

Project duration: March 2011 – February 2014

Working with schools!

Good Practices DEAR

DEAR Good Practices

Incentivising Schools to get Involved• Good Practice: Offering schools a package of activities, as opposed to

just Global Education for the students. Schools are encouraged to take the majority of the activities in the package, as they are all linked.

• Result: Schools which take a full activity package can avail of workshops for pupils, seminars for teachers, library packages, exhibitions, etc.