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B GIO DC V O TO TRNG I HC KINH T THNH PH H CH MINH

KHOA THNG MI DU LCH MARKETING _______________________

MN U T QUC T

D N KINH DOANH:

CNG TY TNHH MTV

DCH V TH Y TM VIT

(BESTPET)

GVHD: GS.TS. V Thanh Thu

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MC LC

LI M U ................................................................................................................6

I. Nhng cn c nghin cu v s cn thit u t ...................................................8

1.1. Xut x v cn c php l: .................................................................................. 7

1.2. Ngun gc ti liu s dng.................................................................................. 7

1.3. Phn tch kt qu iu tra c bn v t nhin, ti n guyn, k inh t, x hi .......... 8

1.3.1. T nhin ........................................................................................................ 8

1.3.2. Kinh t .......................................................................................................... 8

1.3.3. Cng ngh ..................................................................................................... 9

1.3.4. Khuynh hng nhn khu hc .................................................................... 10

1.3.5. Hot n g x hi ......................................................................................... 10

1.3.6. Ro cn a phng .................................................................................... 10

1.4. Chnh sch kinh t x hi lin quan: u i v thu sut ................................. 11

1.5. c dim v quy hoch, k hoch pht trin..................................................... 11

1.6. Mc tiu u t.................................................................................................. 11

1.7. Phn tch th trng ........................................................................................... 11

1.7.1. Phn tch nhu cu t iu th........................................................................... 11

1.7.2 Phn tch kh nng cnh tranh ..................................................................... 13

1.8. Sn phm c la chn ................................................................................... 14

II. La chn hnh thc u t, cng sut ..................................................................... 15

III. Chng trnh sn x ut v cc y u cu p ng...................................................... 16

3.1. Chng trnh sn phm ..................................................................................... 16

3.2. Chng trnh phn phi ..................................................................................... 18

3.3. Chng trnh chiu th....................................................................................... 18

3.4. Chin lc gi ................................................................................................... 19

IV. Chng trnh cung cp nguyn vt liu cho d n. ............................................... 21

V. Phng n v kh u vc a im v a im c th................................................ 22

5.1. Cc yu t c bn c a a im ......................................................................... 22

5.2. nh gi v a im xy dng c s cho d n ............................................... 24

VI. Phn cn g n gh k thut ........................................................................................ 25

6.1. Cng ngh n ui v chm sc............................................................................. 25

6.2. Cng ngh x l nc thi ................................................................................ 27

6.3. Cng ngh x l rc thi. .................................................................................. 29

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6.4. Cng ngh qun tr thng tin. ............................................................................ 30

6.4.1. Quy trnh lu chuyn thng tin. .................................................................. 31

6.4.2. Cng ngh qun tr thng tin ...................................................................... 35

6.5 Thit b ............................................................................................................... 36

VII. Phn xy dng v t chc thi cng xy lp .......................................................... 38

7.1. Xy dng cc phng n b tr tng mt bng v phng n la chn......... 38

7.2. T chc thi cng sa cha v tng tin thc hin........................................ 39

VIII. T chc qun l sn x ut v b tr lao ng ....................................................... 41

8.1. T chc qun l ................................................................................................. 41

8.2. i ng nhn s ................................................................................................ 42

8.2.1 D tr nhn s v chi ph lng .................................................................. 42

8.2.2 D tr v k hoch v kinh ph o to lao ng ........................................ 44

IX. Phn tch ti chnh k inh t...................................................................................... 45

9.1 D bo vn u t v ngun vn u t ............................................................ 45

9.2 D bo chi ph sn x ut hng nm ..................................................................... 46

9.3 D tr doanh thu................................................................................................. 46

9.4. nh gi tnh kh thi ca d n u t v ni dung ti chnh ........................... 49

X. Phn tch kinh t - x hi ......................................................................................... 50

10.1. n g gp cho kinh t ...................................................................................... 50

10.2. n g gp cho x h i ....................................................................................... 51

10.3. Thit hi c th mang n cho x hi.............................................................. 51

10.4. Hnh ng ....................................................................................................... 52

XI. T chc thc h in v qun tr ri ro ...................................................................... 52

11.1. T chc thc hin ............................................................................................ 52

11.2. Qun tr ri ro .................................................................................................. 53

11.2.1. Cc loi ri ro ........................................................................................... 53

11.2.2. Cc bin php phng v hn ch ri ro ..................................................... 55

KT LUN.................................................................................................................. 56

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BNG - BIU

Bng 1: D tr chi ph lng v bo him x hi........................................................43

Bng 2: Bng d tr tng vn u t cho d n ..........................................................46

Bng 3: K hoch tr n vay........................................................................................47

Bng 4: Bng d tr doanh thu v li nhun ca d n nm u tin .........................47

Bng 5: Bng d tr doanh thu v li nhun ca d n trong 5 nm u tin .............49

Biu 1: S lng v s h nu i ch trong a bn qun 2, qun 9, qun T h c

nm 2008 2010..........................................................................................................13

Biu 2: Qui trnh khch hn g n khm bnh.........................................................32

Biu 3: Qui trnh khch hn g n lm dch v .......................................................33

Biu 4: Tng doanh thu d k in trong 5 nm .........................................................49

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L I M U

Qua hn 20 nm tin hnh i mi nn kinh t, Vit Nam tng bc pht huy c

nhng th mnh vn c ca mnh ha nhp vo ln sn g ton cu ha c a nhn

loi. Thng qua qu trnh hi nhp m c bit l vic tr thnh thnh vin chnh thc

ca WT O gip cho v th ca t nc v con ngi Vit Nam trn trng quc t

ngy cng c cng c. Nh mt kt qu tt yu, trong nhng nm gn y i

sng vt cht v tnh thn ca ngi dn Vit Nam tng ln m t cch r rt, c

bit l n gi dn cc thnh ph ln nh H Ni, Thnh ph H Ch Minh V nh

mt quy lut, khi iu kin vt cht c tha mn th con n gi li ch nhiu hn

nhu cu gii tr. Vi truyn thng yu thin nhin qu mn mun loi, cng vi thi

quen nui th cng trong nh c t xa xa ca t tin, n gy nay ngi dn Vit Nam

tip tc pht huy truyn thng v thi quen tt p y, bin n thnh mt th tiu

khin cc k tao nh v b ch. Vic nui th cng khng ch pht trin cc thnh

ph ln m cn c ph bin rng ri cc vng qu ca Vit Nam. Nhng th

cng ch yu c nui l ch, mo, kh, ch ut , g, vt cc loi. Tuy chng c

ch chm sc kh chu o nhng chng cng thng hay gp phi nhng vn v

sc khe. cc thnh ph ln nh thnh ph H Ch Minh, cc ch nui th cng rt

quan tm n t nh hnh v sinh, tnh trng sc kh e ca con vt mnh yu thng. H

sn sng chi nhng khon tin ln a nhng con ch, mo ca h i lm v sinh,

hoc khm bnh nh k. Khi cc con vt gp vn nghim trng v sc khe th

nhng n gi ch sn sng chi tht m cu con vt, h c th gi con vt ra nc

ngo i tm kim dch v cha tr tt hn. Mc d nhu cu ca th trng cao nh th

nhng ngay ti thnh ph H Ch Minh th cc c s th y c th p ng nhu cu

khng nhiu. Nhn thy c c hi kinh doanh , nn chng ti, nhm d n, tin

hnh nghin cu th trng v lp d n v khu phc hp bao gm khu chm sc y t

v khu dch v cho th cng. D n ra i s p ng nh u cu ang gia tng ca

ngi dn thnh ph H Ch Minh v cc tnh thnh ph ln cn. D n s dng cng

ngh tin t in t nc ngoi, vi cng n gh x l nc thy cao cp, hin i, thn

thin vi mi trng, cng v i i n g y bc s c trnh cao, nhiu kinh ngh im.

Khi d n i vo hot ng ha hn s l mt ngi dn u th trng vi cht lng

dch v tt nht, tinh thn trch nhim cao i vi x hi v mi trng. Ngoi ra, d

n cn to ra nh iu cn g n vic lm cho n gi dn, hng nm ng gp vo n gn

sch nh nc mt s tin kh ln phc v cho phc li x hi. Nu d n thnh

cng c th dn n vic ra i ca nhiu n ln h n na tron g tng lai, gp phn

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ngy cng nng cao kh n ng phc v v cht lng dch v trong n gnh, cng vi

vic nng cao mc ng gp cho x hi.

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I. Nhng cn c nghin cu v s cn thit u t

1.1. Xut x v cn c php l:

y l ngnh ngh kinh doanh c iu kin

Trc khi ng k kinh doanh, cn phi p ng cc iu k in v giy php

hot n g n gh th y (chi cc th y cp theo quy nh 33/2005/ N-CP): trong quy

nh v bng cp chuyn mn trong 1 s lnh vc th y lin quan n dch v ca

BestPet nh sau:

- Ngi ph trch k thut ca cc c s nh xt nghim, phu thut phi c

bng bc s th y; ngi hnh ngh tim phng, chm sc, cha bnh, chun

on, k n cho th y phi c bng trung cp th y tr ln...

- Ngi hnh ngh sn xut, kim nghim thuc th y, nhp khu thuc th y,

ch phm sinh hc phi c bng bc s th y hoc k s chn nu i...

Nhng th tc php l cn thit

- Chnh quyn a phng ph i cp s qun l ch

Thng t c ban hnh ngy 19/9/2009 ca B Nn g n ghip Pht trin Nng

thn: mi t chc, c nhn nui ch phi ng k vi trng thn, trng p,

t trng dn ph lp danh sch trnh UBND x , phng cp s qun l. S

s c dng gh i l lch con ch, thi gian tim phng cc loi vcxin.

- Trng hp gia nh nui trn nm con tr ln phi c t trnh UBND x,

phng v iu kin nui. Sau c quan th y a phng s thm nh, xc

nhn nh iu kin v sinh th y, phng chng bnh di, mi c php

nui. y l iu kin thun li cho v ic k inh doanh bnh v in th y, c s th

y v to ra trch nhim v ngha v cho ngi nui th cng trong v ic

qun l v t im phng cho th nui. Cc bnh v in, c s th y cng d dng

nm c thng tin ca th nui.

V vic nhp khu thc n chn nui th y

Cn c Danh mc sn phm, hng ha phi kim tra v cht lng ban hnh

km Quyt nh s 50 /2006/Q-TTG ngy 07/03/2006 ca Th Tng Chnh ph th

mt hng thc n chn nui nhp khu thuc din phi kim tra nh nc v cht

lng.

1.2. Ngun gc ti liu s dng

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Cc ti liu m nhm s dng hu ht ly t cc kt qu kho st thc t, cc

lut th y, iu khon m bnh vin th y, cc kt qu iu tra v kinh t, th trng.

1.3. Phn tch kt qu iu tra c bn v t nhin, ti nguyn, kinh t, x hi

1.3.1. T nhin

Vit Nam thuc kh u vc nhit i gi ma, ch thch hp cho cc loi th

cng, c bit l ch v mo c ln g n gn, tha, thn hnh kh nh nhnV vy, i

vi cc loi th cng ngoi nhp m khng thch nghi vi kh hu a phng d

nhim cc bnh v da dn n rng lng, cc bnh v ng h hp cho thy mt

nhu cu kh ln v dch v th y v chm sc th cng.

1.3.2. Kinh t

Tng trng k inh t:

Nm 2010, k inh t ca Vit Nam t ip tc c s phc h i nhanh chng sau tc

ng ca khng hong kinh t ton cu:

- Tng trng GDP t 6,78%, cao hn mc tiu ra l 6,5% .D kin tc

tng trng kinh t nm 2011 tng khong 7-7,5%.

- GDP 2010 t 102,2 t la. Trong bi cnh kinh t th gii vn ph c hi

chm chp, kinh t Vit Nam t c tc tng trng tng i cao nh

trn l mt thnh cng. GDP theo u n gi cng tng dn qua cc nm n

nm 2010 l 1200 USD. Ring thnh ph H Ch Minh, GDP u ngi bnh

qun l 2800 USD.

Theo d on, thu nhp ca n gi dn thnh ph s tip tc tn g nhanh trong

nhng nm tip theo. Vi ngun thu t lng v hot ng kinh doanh, thu nhp

trung bnh u ngi l vo khong 2,7 triu n g (2009), trong , chi t iu cho nhu

cu khc (ngoi ch i ph thit yu nh n, , mc, gio dc, i li,..) l 3.64%/tng chi

tiu. Thu nhp bnh qun ca nhm ngi c thu nhp cao v n nh l vo 5,219

triu n g/ngi/thng. C ngh a mt ngi c thu nhp kh c th chu chi tiu cho

vic chm sc th cng trung bnh trong khong 189,972 ng. y l mt con s

tim nng cho BestPet.

Lm pht , mc li sut v t gi:

- Lm pht ang tng cao, CPI bnh qun nm 2010 tng 9,19% so vi bnh

qun nm 2009 v vn c x u hng tip tc tng.

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- Li sut hin nay ang mc cao, li sut cho vay khu vc phi sn xut hin

nay t 18-22%.

- Din bin t gi trong nm 2010 l kh phc tp. n cui thng 11 nm

2010, t gi trn th trng 21.500 ng/USD.

Cc yu t ca nn kinh t to thun li v gy bt li n d n

- Thun li:

i sng ci thin,thu nhp ngi dn tn g nhanh, nhng n gi yu th cng

sn sng chi tiu mnh cho cc loi sn phm v dch v cao cp dnh cho th

nui. iu ny th hin mt lng cu ln cho d n.

- Bt li:

Lm pht tng nhanh khin cho chi ph vt liu xy dng, vt dng y t,

thc n, dc phmtng cao, nh hng n gi thnh v doanh thu sau

ny khi d n i vo hot ng.

Li sut cao lm cho cng ty kh khn khi s dng vn vay.

T gi hi oi phc tp v tng nhanh nh hng n chi ph cc loi

my mc y t, dc phm nhp khu cng tng theo.

1.3.3. C ng ngh

- Xu hng pht trin ngnh cn g n ghip lin quan n sn phm ca cn g ty:

Cng n ghip ch bin thc ph m kh v ch to m y mc thit b chm

sc y t hin nay cha thc s pht trin, ch yu phi nhp t n c ngoi.

iu ny l mt kh khn cho d n bi khi phi chu nh hng nhiu ca

yu t kinh t nh t gi hi oi. Tuy nh in vi nhu cu ngy cng tng trong tng

lai v cng ngh ngy cng pht trin, chng ta c th t in rng Vit Nam s c nhng

dy chuyn sn xut hin i ca ring mnh, p ng nh u cu ti ch cho ngi dn.

Cng n ghip sn xut thuc th ti Vit Nam ang pht trin, c nhiu

trung tm nghin cu th y c thnh lp, hin ti c hn 62 c s sn

xut thuc th .

Nh cc ngun cung thuc th y tron g nc m gi c thuc c th gi n

nh v r hn, iu ny l mt im thun li cho d n ca nhm.

Ngoi nhng ngnh cng nghip lin quan trn th mng sn xut ph kin,

qun o cho th cng tron g tng lai s pht trin mnh m theo xu hng ca th

trng.

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- Hin trng nn cng ngh v s tc ng ca n n s pht trin kinh t a

phng

Cng cuc cng n ghip ha, hin i ha t nc ang ngy mt i ln, i

sng ca n gi dn n gy cng pht trin. Cng ngh tin tin i vo i sn g hng

ngy ca ngi dn lm cho mi chuyn sinh hot hng ngy tr nn d dng v

nhanh chng h n. iu ny lm cho con ngi c nhiu thi gian dnh cho nhng

vic khc nh chm sc sc khe, gii tr v c bit l chm sc vt nui. H c th

dnh hng gi i do cng th cng ca mnh v do nhu cu c mt ni

chm sc cho th cng ca h s n gy cng tng.

1.3.4. Khuynh hng nhn khu hc

- Gii tnh: Nhn chung, Vit Nam s lng n c thn/ kt hn mun ngy

cng tng, v i thin hng ngi chm sc ca mnh, khi khn g/cha c gia

nh, ngi ph n thng chn nui th cng nh mt cch tha mn thin

chc ca mnh do nhu cu n gii c thn nui dng v chm sc th

cng ngy cng tng. N gii s thch chm sc v lm p th cng (cc nhu

cu cp cao), cn nam gii thng quan tm nhiu n dinh dng, sc khe

cho th cng (cc nhu cu cn bn). Do cng ty nhm vo dch v chm sc,

lm p, thm m cho th cng, v vy xc nh nhm vo khch hng l n

gii (hin ang chim vo khong 51,9% dn s thnh ph H Ch Minh).

- tui: Theo mt s n ghin cu tin hnh gn y, xu hng ph n trn 25

tui v c s nghip kh thnh t, thu nhp cao (t trn 10 triu ng/thng)

a s u s hu trong nh t nht 1 th nui.

- Trnh Y bc s: Hin nay thiu bc s th y c kinh nghim tuy nh in lng

bc s tr c o to t cc trng i hc hay c s o to li thiu vic

lm do cha p ng yu cu v k nng. Hng nm c khong hn 800

sinh vin ra t rng vi cht lng u ra tt tuy nhin cha c nhiu sinh vin

tm c vic lm ng ngnh ngh.

1.3.5. Hot ng x hi

Cn thiu cc hot ng gii tr cng vi th cng n goi tri.

Bo v ng vt th cng hin l mt trong nhng vn ng quan tm hin

nay.

1.3.6. Ro cn a phng

Vn v sinh v t ing n nh hng mi trng xung quanh.

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1.4. Chnh sch kinh t x hi lin quan: u i v thu sut

Doanh ngh ip hot n g trong lnh vc gio dc - o t o, dy n gh, y t, vn

ha, th thao v mi trng c p dng thu sut 10%. y l thun li cho cho d

n kinh doanh ca nhm.

1.5. c dim v quy hoch, k hoch pht trin

Khu vc hot ng ch yu ca cng ty l trong n i thnh Tp. HCM vi h

thng a dng cc loi phng tin giao thng, gn ngay trc i l n g Ty rt

thun t in cho vic di chuyn. Mt im thun li na l nm gn cc khu dn c c

thu nhp tng i cao nh: khu Ph M Hng - Qun 7; khu dn c Tho in -

Qun 2.

1.6. Mc tiu u t

Cng ty xy dng khu phc hp ny ti thnh ph H Ch Minh, ch yu cung

cp dch v p ng nh u cu chm sc th cng cho cc khch hn g trong ni thnh,

c bit l khu vc tim nng Ph M Hng - Qun 7 ; kh u dn c Tho in - Q2.

1.7. Phn tch th trng

1.7.1. Phn tch nhu cu tiu th

Ngy nay, v ic n u i th cng khng phi ch l mt th vui m cn l mt nhu

cu khng th thiu. Theo Thng k ca Chi cc Th y thnh ph cho bit, ton thnh

ph hin c 117.000 h n ui ch, mo vi khong 209.000 con v c 615 h ang

nui trn nm con ch. Ti mt trang web v th cng trn mng c ti 25.000

thnh vin v ti mt cu lc b nhng ngi yu th cng khc trn trang mng x

hi facebook th c gn 5000 thnh vin. R rn g khi i sng ngi dn Vit

Nam ni chung, ngi dn thnh ph ni ring c nng cao th vic nui th cng

s c xu hng ngy cng gia tng.

Theo thng t mi nht ca Cc th y, t thng 6 nm 2010, tt c ch mo

trong thnh ph u phi c ng k v tim phng nh cn ung thuc hoc tim

phng bnh giun sn, t im phng vi khun, t im phng bnh di... Do v y nhu cu v

vic khm cha bnh cho th cng cng gia tng theo s lng ngi nu i. Nhu cu

s dng cc loi thc phm t t in dnh ring cho th cng n gy mt gia tng. Mt

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11400 1220014000

1980022500

25000

0

5000

10000

15000

20000

25000

30000

2008 2009 2010

S? h?

S? th

gia nh in hnh c th dnh t 100.000 -200.000 ng mt thng cho cc loi thc

phm dnh ring cho th cng. Do kh nng sinh li r t cao.

Trong a bn hot ng ca khu phc hp (qun 2, qun 9, qun Th c) th

c khong hn 14.000 h nui th cng vi khong 25.000 con ( s liu cui 2010).

Theo kho st 20 h dn sinh sng trong khu vc d tnh t kh u phc hp, hn 90%

cc h gia nh u nui t nht mt th cng. c bit khong 20% tha nhn l

trung bnh c 1 thng u a ch i khm mt ln, s cn li th khong t 2-3

thng/ln. Khong 80% s h c h i u ang hoc s cho th cng ca mnh s

dng thc phm chc nng. Ring cc loi ph kin nh dy x ch, chi, qun o

th c 10/20 h tr li l c mua cho th cng. Vi khong 65% s ngi bo rng h

cm thy thoi mi v hnh phc khi nhn thy th cng ca mnh c chm sc chu

o, c th ni y l mt th trng mc tiu hon ton c th u t c. T nm

2008 ti nm 2010 ta nhn thy c s gia tng rt ln ca s lng h nu i v s

lng th cng.

Biu 1: S lng v s h nu i ch trong a bn qun 2, qun 9, qun Th c

nm 2008 - 2010

Ngoi ra, nh u cu cn thit phi a th n trm th y tng rt nhiu t nm

2000 ti nay. T 1 ti 12 tun tui trung bnh mt th cng ung thuc v tim phng

8 ln. Ngoi ra mt nm th cng cn phi t im phng t 1-3 ln. i vi nhng th

nhp v t nc ngoi s ln phi a ti bnh vin th y c th cn cao hn na v

kh thch nghi kh hu v th nhng ti Vit Nam. Hn mt na s ngi c kho

st bo rng h sn sng mua thc n dnh ring cho th cng ca h v 2/3 a th

ca h chm sc thm m mi hai tun.

Khch hng mc tiu ca cng ty l nhng ngi trung lu v thng lu c

mc thu nhp t kh tr ln (15 triu). H ch yu sng ti cc kh u th m i nh

qun 2, qun 7, qun Tn Ph. Khong 20% t rong s l n gi nc ngoi. c

tnh chung ca nhng n gi ny u yu qu v s hu th cng.

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1.7.2 Phn tch kh nng cnh tranh

Nhn din t nh hnh ch ung ca lnh vc chm sc th cng hin gi, nhm

xin a ra ba nhm i th cnh tranh hin ang tn ti trong lnh vc n y:

Bnh vin th y:

Xy dng c quy m ln v i y cc trang thit b h in i, cc dch v t

khm cha bnh, chn on xt ngh im, tim phng, phu thut, lu chun g n

chm sc thm m, t vn xut nhp khu. Gi c dch v t hn nhng trm th y

hay cc phn g khm .

Hin nay trong TPHCM ch c 2 bnh vin th y l New Pet v Pet Care.

- Bnh v in th y Pet Care (124A ng Xun T hu ,phng Tho in, Q.2

TPHCM): bnh vin th y u tin ti Vit Nam xy dng qui m, chuyn

nghip theo tiu chun quc t ca bnh vin Thonglo Ho spital (Thi Lan).

- Bnh vin th y New Pet Hospital (53 ng Dung Phng Tn nh Q1

TPHCM): bnh vin th y 100% vn u t ca Nht Bn.

Phng khm th y:

Ni c quy m va phi, vn u t ch cn khong t 100 triu, thng do

mt bc s c uy tn t rong ngh xy dng v qun l. Thit b c trang b h in i

nhng vi s lng nh v khng c nhng thit b chuyn dng cho nhng ca x l

phu thut kh. Phng khm c thit y cc dch v nh bnh vin nhng vi

quy m nh hn. Gi c dch v dnh cho ngi c thu nhp trung bnh.

Loi hnh ny c hnh thnh rn g r i trn cc a bn thnh ph vi quy m

tng t nhau. Cc i th cnh tranh gin t ip ny c mt khp mi ni trn thnh

ph nn khch hng c th c nhiu la chn khi a th cng ca mnh n y.

Trm th y:

L nhng trm x chm sc vt nui ca nh nc. Quy m nh v khng c

y cc trang thit b hin i. Cha tr v tim chng mt s loi bnh bnh thng

thng. Gi c dch v r.

Cc trm iu tr ca Chi cc Th y Thnh ph HCM:

Qun 11: 151 L Thng Kit, phng 7.

Qun 1: 178 Trn Hng o, phng 9.

Qun 3: 254 L Chnh Thng.

Qun 5: 1091 Trn Hng o.

Qun Ph Nhun: 124 Trn Huy Liu.

Qun G Vp: 1 A - 1 B ng 26/3, phng 17.

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Qun Th c: 23/A1 V Vn Ngn.

Qun Bnh Thnh: 313 X Vit Ngh Tnh, phng 24.

Qun Tn Bnh: 215 Cch Mng Thng 8, phng 15.

c im chung ging nh m t. Ring ti trm th y 151 L Thng Kit

phng 7 qun 11 l c u t thm cc thit b ha bnh, c bit u t my siu

m hin i. Hin trm c cc dch v khm bnh, siu m, phu thut, xt nghim,

X-quang, chun g lu dnh cho th b bnh nng...

Tuy nhin nhn chung, cc trm th y vn cha c s pht trin ng u v k

thut u t my mc cng nh i ng bc s c tay ngh cao y.

i tng khch hng: Nhng ngi em vt nui n y thng c thu

nhp thp, gn nh hoc c s ch nh ca t trng cc khu vc trong a bn

thnh ph.

Cnh tranh trc tip v kh nng cnh tranh ca c ng ty:

Hin nay, Pet Care v New Pet Hospital l hai bnh vin duy nht ti TPHCM,

cng nh l hai i th cnh tranh trc tip trn th trng chm sc vt nui hin

nay. u im ca Pet Care l bnh v in chm sc th nui u t in ti Vit Nam vi

i ng bc s c tuyn chn v o t o k, trong khi New Pet Hosp ital tuy vo

th trng Vit Nam sau Pet Care nhng l bnh vin vi 100% vn u t ca Nht

Bn vi bc s t Nht qua lm vic v i ng bc s Vit Nam c o to v h un

luyn chui bnh vin th y ca tp on Honma Pet Clinic.

Nm bt c t nh hnh ca cc i th cnh tranh, cng nh s u t v quy

m v cht lng ca Pet Paradise, cn g ty tin rn g mnh hon ton sc cnh tranh

trn th trng. Hn na, th trng ny vn ang c nh gi l nhiu tim nng, t

i th cnh tranh, rt thun li cho hot ng ca bnh v in.

1.8. Sn phm c la chn

Sn phm: D n l mt khu phc hp dnh cho th cng vi cc loi th ch nh l ch,

mo, chut lang/b /hamster bao gm cc loi dch v nh sau:

- Bnh vin th y: Ti y s c u t cc trang thit b hin i nh my X-

quang k thut s, my siu m mu, my gy m bay hi, cc loi my xt

nghim sinh l sinh ha. Cc loi th cng s c khm bnh, tim phng

bnh nh k, lm cc th thut th y, ty giun sn vi cc dch v chm sc

15

v i ng y bc s p ng cc yu cu quc t. Ngoi ra cn c dch v t

vn v cc chm sc v phng bnh cho cc loi vt nu i.

- Lm p cho th cng: Cc loi dch v nh ta lng, chm sc mng ton

din, cung cp cc ch n king (phng tp th dc, sn chi) s l

nhng gi dch v chnh nhm em li v ngoi hon m v nng cao sc

kho cho cc loi th cng.

- Siu th tin li vi cc sn phm dnh ring cho th cng nh thc phm, cc

mt hng qun o, ti xch, chung, m thi trang cng cc loi chi,

vng c, dy dt, thc n, sa tm v cc sn phm chm sc khc.

- Nhn gi n i tr ch mo khi ch i vng: Vi h thng camera v phn mm

hin i, ch ca th khi i xa c th bit c th cng ca mnh tnh trng

sc khe ra sao, c chm sc nh th no.

Ngoi ra trong tng lai s c thm cc dch v khm th cng ti nh v

nhiu kho hun luyn khc. Mi nhu cu nhm chm sc th cng ca ngi tiu

dng s c gii quyt nhanh chng vi cht lng tt nht.

Nhn hiu v bao b ng g i

BestPet dch ra c ngha l: iu tt nht dnh cho th cng. M c tiu

ca tn g i ny l mong mun em li cho th cng cm gic khe khon, sung

sng, thoi m i. Qua ch ca chng cng s thy yn tm v hi ln g v thnh

vin trong gia nh ca h c i x tt. Ngoi ra tn g i BestPet bng ting Anh

c th gip cho ngi nc ngoi d dng nhn bit sn phm dch v ca cng ty.

i vi cc sn phm dch v, th phn trang tr nhm gy thin cm vi

khch hng l quan trng nht . Mu sc trang tr ch o s l mu xanh da tri bn

ngo i, nhm em li ci nhn t do, thoi mi, d chu cho kh ch hng.

Vi mu xanh dng l mu ch o, vi hnh nh lun em n s thoi mi

nht cho th cng. Logo ca bnh vin BestPet s c nh km trn cc sn phm,

ph kin nhm em li hnh nh qung co tt nht.

II. La chn hnh thc u t, cng sut

- Hin ti, y l khu phc hp cng ty d nh u t mi hon ton. Do nm

bt c nhu cu chm sc th cng hin ti ca th trng, t rong khi c qu t

cc bnh vin, t rm y t th y, cng ty c tng thit k u t mi.

- Do u im ca lo i hnh cng ty trch nhim hu hn, cc thnh vin cng ty

ch trch nhim v cc hot ng ca cn g ty trong phm vi s vn gp vo

16

cng ty nn t gy ri ro cho ngi gp vn, nn nhm quyt nh chn loi

hnh ny thnh lp cng ty.

- La chn cng sut.

K d n (n m) 1 2 3 4 5 Cng sut 40% 50% 65% 78% 90%

III. Chng trnh sn xut v cc yu cu p ng

3.1. Chng trnh sn phm

K vng ca sn phm

Cng ty k vng cc sn phm dch v ca mnh s mang n s tha mn cao

nht cho khch hng thng qua vic chm sc cc th cng ca h mt cch tt nht.

Lun ng vng v khng ngng pht trin trn th trng bn cnh cc cng ty khc

nh Pet Care vi th phn khong 20% v li nh un thu c lun c gi mc

cao v c nh. Sn phm cn g ty s ngy cng c nhiu n gi bit n v c

chp nhn rng ri hn bao gm c nhng khch hng cha tng c nh u cu n

trung tm chm sc cho th cng ca mnh v c nhng ngi tng l khch hng

trung thnh ca cc i th khc. cho tn cng ty lun c nhc n u t in khi

ni v lnh vc chm sc th v t cng vi cht lng v tin cy cao.

Slogan cng ty: Your Pets Our children

- Gi tr ct li: Lun m bo gi c v cht lng dch v l tt nht.

- Vn ha cn g ty: S thn thin ca nhn vin l n n tng.

Vng i ca sn phm

Thm nhp Pht trin Bo ha

Nm 1 Nm 2 Nm 3 Nm 4 Nm 5

Doanh thu

Thi gian

17

Ta c th chia vng i sn phm ra lm 4 giai on:

- Giai on xm nhp th trng: (1 nm u) y l giai on m doanh thu

cng ty tng trng chm v li nhun cn thp do sn phm dch v mi

c a vo phc v. S dng chin lc ht vng nhanh. Vi nhng li

th v cht lng dch v, cng ty nh gi cao n gay t u, nhng cng ng

thi tung ra nhiu h nh thc kh uyn mi thng qua qung co trn cc phng

tin truyn thng nh bo, tp ch, T V, trn website ring cho cng ty, gy

s ch ca khch hng. Cn g ty dn dn a ra cc dch v ca mnh ra

phc v: t cc dch v nh, r ing bit nh: chch, khm, ta lng, mng cho

n cc gi dch v ln nh : kt hp trn gi cc dch v chm sc sc khe

tng qut, lm p ton din Giai on ny, cng ty khn g n gng nng cao

tay ngh ca i ng bc s, chuyn vin cng nh cc nhn vin khc ca

cng ty bng vic cho nhn vin i hc thm cc lp b i dng, giao lu vi

cc ng n ghip cng ngnh hc hi kinh nghim. Theo st qu trnh lm

vic ca nhn vin v c ch khen thng cho nhng nhn vin gii.

- Giai on pht trin (nm th 2 ca d n): Giai on ny, khch hng cng

nh li nhun ca cng ty ngy cng tng. Giai on ny, cng ty tung ra phc

v 100% cc loi dch v m cng ty c th m nhn c theo k hoch t

ra. Khn g n gng n lc gi vng hnh nh ca sn phm, m bo cht lng

dch v. Chm sc khch hng tht tt bng nh iu hnh thc khc nhau bao

gm cc chng trnh khuyn mi, tng qu sinh nht, nhc nh khm nh k,

gy thin cm trong lng khch hng. ng thi quan tm n nhn v in v

tip tc to iu kin cho nhn v in nng cao cc k nng chuyn mn. Bo

dng my mc tht tt v chun b cho giai on trng thnh sp ti.

- Giai on trng thnh (nm th 3,4 v th 5): Giai on ny, lng khch

hng ca cng ty vn cn tng nhng dn chm li v li nhun t c

dn n nh. Tip t c duy tr cc dch v m cng ty a ra vi nhiu hnh

thc khuyn mi nh tng qu cho khch hng, gim gi cho thnh vin thn

thit m bo tha mn mc cao nht nhu cu ca khch hng. Cng ty

y mnh hn na cc chng trnh khuyn mi nhm gi chn khch hng c

v li ko thm khch hng mi. Hn ch dn vic u t thm vo my mc,

thit b qu mc tin, i hi vn ln. Ch yu khai thc ti a cn g sut ca

cc my mc hin c.

18

3.2. Chng trnh phn phi

Khu vc hot ng ch yu ca cng ty l trong n i thnh Tp. HCM vi h

thng a dng cc loi phng tin giao thng, gn ngay trc i l n g Ty rt

thun t in cho vic di chuyn. Mt im thun li na l nm gn cc khu dn c c

thu nhp tng i cao nh: khu Ph M Hng - Qun 7; khu dn c Tho in -

Qun 2 vi nhu cu chm sc thc cng cao nn cc khch hng c th d dng a

th cng mnh n c hng cc dch v ca cng ty cng nh mua sm cc sn

phm v thuc men cn thit khc dnh ring cho th cng ca mnh. Ngc li, cng

ty c th nhanh chng tin hnh cc dch v chm sc ti gia.

3.3. Chng trnh chiu th

Thng tin i chng

p dng cho BestPet mt khu phc hp vi quy m ln, vi mc tiu ban

u xy dng hnh nh tiu biu, to du n thng h iu BestPet cho khch hng, nn

cng ty s ch yu tp trung qung b hnh nh thng qua tp ch , internet, pht t ri

v qung co ngoi t ri. Trong :

- Tp ch: Nhng mu qung co trn tp ch vi hnh nh nhiu mu sc l 1

cch truyn ti tt hnh nh cng ty n cng chng.

- Internet: Thit lp website, qung co t rn cc trang web ln, din n ln,

cc mng x hi nh facebook, lookbook, gi direct mail .. Chi ph thp

nhng hiu qu cao do tnh ph bin v tin dng ca internet .

- Pht t ri: Cho thit k, in n t ri vi h nh nh v slogan bt mt

(Everything your p et needs,.), sau em pht ti cc cng vn phn g, n g

4 ln,

- Qung co ngoi tri: Ti tr cc bui offline ca nhng din n yu th

cng ln, t chc cc cuc thi nh thi siu mu ch, mo, . c bit hu ch

khi phi hp vi chin dch qung co trn cc phng tin truyn thng khc

(internet, tp ch, t ri).

Chin lc khuyn mi:

i vi cc khch hng l khch hng thng nin ca BestPet s c nhn

mt th thnh vin ca cng ty. Vi th thnh vin ny, khch hng s nhn c

nhiu thng tin v cch chm sc th cng ti nh, cng nh s c chit khu %

ty vo s im tch ly khi s dng cc dch v ca BestPet.

19

3.4. Chin lc gi

Cc chi ph cu thnh sn phm

- Nguyn gi u vo: gi m ua t nh cung cp, chi ph nn cho dch v (thit

b, nhn lc,..)

- Chi ph vn chuyn, lu kho

- Tin lng v cc khon trch theo lng (ca nhn vin cc b phn)

- Khu hao T SC

- Chi ph qung co

- Chi ph h thng thng tin, qun l

- Chin lc Marketing-mix

- Cc yu t tm l Khch hng

- Chi ph khc

Hoch nh chin lc gi: cng ty quyt nh chn chin lc gi nh sau:

Vi cc mt hng trong siu th: Do thc hin franch ise nn gi s l do tha

thun hp l vi cng ty cung cp, km theo nhng chin lc gi kch cu ph hp

(xem [chin lc gi chung)

Vi dch v Th y: Do c im ca n gnh, v ic dnh gi ch yu da trn chi

ph (ph tn) u vo so vi gi ca i th cnh tranh ri s quyt nh tnh thm

bao nhiu phn trm li nhun (nu cao hn chi ph ca i th th phi chp nh n th

bt li d quyt nh gim li nhun hay nh gi cao hn i th)

Dch v Chm sc (thm m , khch sn) : Ch yu nh gi phn bit. v nh

gi trn gi. Vi khch hng s dng dch v chm sc trong qu kh hoc s

dng dch v th y, mua hng trong mt khong thi gian (s ln s dng) nht nh

s c u i gi. Ngoi r a, do i vi dch v thm m, th thao, khch sn, khch

hng thng c nhu cu mua g i dch v, v vy vic nh gi gi dch v vi cc

u i ( gi thp hn, tng k m, th gim gi,..) so vi tng dch v r ing l l tt yu.

Chin lc chung ton khi cng ty

Chin lc nh gi s hon ton ph hp vi mc tiu chin lc ca cng ty

trong giai on u (vng i 6 nm trc khi xoay vng) : Chin lc dn u v

cht lng. Cht lng cc sn phm dch v ca cng ty l cht lng cao, t

phi nh gi cho nhng sn phm trong giai on u ca cng ty sao c th m

ng thm nhp vo th trng ng thi dn lm quen vi khch hng. D phn

khc th trng xc nh l kh ch hng vi thu nhp cao (>15triu/thng) nhng

20

thm nhp vo th trng, BestPet s s dng mc nh gi cao hn khng qu nhiu

so vi NewPetHospital (to lp v tr thng hiu) v nhiu chin lc gi h tr

nhm lm quen th trng v thu h t khch hang.

Gi m cng ty ra s nm khong no gia 2 cc, mt cc l gi qu

thp khng c mt mc li no v m t cc l gi qu cao khng th c m t mc

cu no. Ph tn ban u ca sn phm s to thnh nn c a gi . Nhng cm nhn

ca ngi tiu dng v gi tr sn phm (c tnh ton n trong cc ngh in cu

khch hng, cc chin lc Market ing) lp thnh cao c lng. Cng ty s xem

xt gi ca i th cnh tranh, cng nhng yu t bn trong v bn ngoi khc tm

ra m c gi ti u c th nm trong 2 cc ny. ng thi da vo s thay i, bin

ng ca th trng chung (lm pht, suy thoi,) v cc iu kin ni lc m cng

ty ch ng tng ho c gim gi cho ph hp.

Cc loi gi ca BestPet:

- Gi cng b: loi gi ch nh thc ghi trn bng gi

- Gi khuyn mi: a ra vo nhng thi im thch hp (dch l, ngy c bit,

th trng t khch,..) nhm kch cu, thu ht s quan tm ca cng chng

(chin lc Marketing)

- Gi c bit:

Gi theo s lng ln (Ch it gi v m ua s lng ln): nh gi theo s

lng dch v c khch hng chn s dng hoc s lng thi gian s

dng dch v (khch sn) (h ng u i khuyn khch khch hng s dng

nhiu hn n a)

Gi hp tc: dnh cho khch hng trung thnh, khch hng s dng

dch v thng xuyn.

Gi u i trn gi: cc nhm dch v lin quan ca dch v chm sc

thm m-th thao, gi phc v gm gi phng (lu, n, gii tr,..) dch v

km thm ca khch sn v gi k im t ra-chm sc sc khe ton din cho

th y. C th s a vo gi sn phm trn b cho th cng (qun o,

chi, dy dt, vng c,..) bn ti siu th trong giai on pht trin n nh.

Gi trn gi lun thp hn (hoc km u i) so v i gi chun/ gi l.

Gi chit khu thi v: Trong thi im cu gim trong nm hoc vo cc

thi im c ngnh phi chu s suy thoi ca cu, cng ty s a cc cc

mc gi kch cu u i nh t c th nhm l i ko khch hng v nhc nh

21

v cng ty. Theo nh gi, thi im khch hng t cn n dch v chm

sc th nui nht l v o nhng thng c thi t it mt m, th nui cm

thy d chu ( khong thng 11- thng 2)

Cc nhu cu u vo v gii php m bo:

Do c im l kinh doanh dch v l ch yu, khu phc hp BestPet ch thc

hin khu trung gian mua bn li cc sn phm thnh phm, do cng ty ch quan h

mua bn vi cc nh cung ng sn phm th y p ng nhu cu ca mnh.

- i vi khu vc bnh vin, cng ty trc tip l in h vi cc nh cung cp sn

phm y dc chuyn cho th, cng ty c th tham kho danh sch cc nh

cung cp cho cc bnh vin, trm th y khc ang hot ng tron g ni thnh.

- i vi khu vc chm sc sc p v siu th, cng ty c th mua t cc nh

cung cp Vit Nam hoc nh p khu mt s loi sn phm cao cp t cc

hng trn th gii.

Ngnh dch v chm sc vt nui ny v ang pht trin rt kh quan trn

th gii ni chung v ti Vit Nam nhng thnh ph th ni ring, nn tt yu cc

nh cung ng cng dn c hnh thnh v lun p ng y cc sn phm phc

v cho nhu cu ny. Nh phn tch trn, cc nh sn xut dc phm th y ti

Vit Nam cng khng ngng m rng v s lng v a dng cc loi sn phm.

iu ny gip h tr chi ph rt nhiu cho qu trnh hot ng ca BestPet cho

gim c chi ph nhp khu.

IV. Chng trnh cung cp nguyn vt l iu cho d n.

Thc hin kinh doanh nhng quyn thng mi fr anchise t cng ty Husse

nhm xy dng h thng phn ph i bn l v tt c sn phm dnh cho th cng, vi

cht lng sn phm cao, cht lng, gim thiu ri ro khng c kinh nghim trong

vic kinh doanh hnh thc mi ny cng vi trang b cn g n gh qun l thng tin t in

tin. Husse l mt trong nhng cc cng ty chuyn cung cp thc phm v sn phm

cht lng cao dnh cho th cng ca Thy in. Ra i t nm 1987, l mt trong

ba cng ty hng u ch uyn cung cp thc phm dnh cho th cng ti chu u,v

hin ti c hn 600 chi nhnh ti hn 32 quc gia trn ton th gii vi doanh thu

trong nm 2010 l 10 t Euro, tc pht trin trung bnh hng nm ca cng ty l

25%; Husse lun mong mun tt c nhng th cng trn th gii u c th thng

thc nhng sn phm cht lng cao, giu cht dinh dng v m bo v sinh an

ton thc phm ca cng ty, v th cng ty sn sng thc hin chnh sch nhng

22

quyn thng mi cho nhng ai mong mun tr thnh franchise ca mnh vi nhiu

chnh sch u i.

Lin kt vi cc hn g sn phm tiu dng, thc phm khc t cc cng ty ni

ting nh Royal Can in, FABI, Pedigerr nhm a dng ha sn phm cung cp.

V. Phng n v khu vc a im v a im c th.

a im xy dng c s (khu phc hp) l ti thnh ph H Ch Minh, c th l

trn trc ng ng Nguyn Th nh, qun 2, TP.HCM.

Trc t in, ta t m hiu mt vi c im v a l, t nhin v dn s ca qun 2.

5.1. Cc yu t c bn ca a im

- Tng quan:

23

Qun 2 l mt trong nm qun mi thnh lp ca thnh ph H Ch Minh t nm

1997, nm pha ng Bc thnh ph, thnh lp t rn c s tch t 5 x ca huyn

Th c trc y. Pha Bc gip qun Th c. Pha Nam gip sng Si Gn, n gn

cch vi qun 7 ; sng Nh B, ngn cch vi huyn Nhn Trch, tnh ng Nai. Pha

Ty theo th t t Bc xung Nam ln lt ngn cch vi qun Bnh Thnh, qun

1 v qun 4 bi sng Si Gn. Pha ng gip qun 9.

Qun 2 l mt qun ni thnh ca Thnh ph H Ch Minh. Qun 2 c din tch 49,74

km, dn s ngy 1 /4/2009 (theo iu tra dn s nm 2009) l 145.981 ngi.

V hnh chnh, hin nay qun bao gm 11 phng: Tho in, Bnh An, Bnh

Khnh, Bnh Trng Ty, Bnh Trng n g, An Khnh, Th Thim, An Ph, An Li

ng, Ct Li, Thnh M Li.

- X hi:

T sau khi thnh lp, qun ch trng u t pht trin h tng c s. Cc tuyn

ng xa l H Ni, Trn No, Nguyn Th nh, Nguyn Duy Trinh, cu Gin g ng

T, ng lin phng Bnh Trng ng Bnh Trng Ty Ct Li... c nng

cp m rng, xy dng mi. H thng c s vt cht k thut ca y t, gio dc, vn

ha, th dc th thao c ch trng u t.

- Kinh t:

BestPet

24

Theo thng tin t website qun, trong 3 thng u nm 2008, doanh thu ngnh

Thng mi - Dch v thc hin 2.647,9 t ng, t 20,65% k hoch nm, tng

39,96% so vi cng k nm ngoi. Cc ngnh c s pht trin cao nh: kinh doanh

vng bc, cm , vt liu xy dng, trang tr ni tht, xng du, dch v vn ti nh.

Gi tr sn xut CN-TTCN thc h in 1.430,9 t ng, t 24,02% k hoch nm, tng

17,39% so vi cng k. Tng thu n gn sch c thc hin 159,52 t n g, t 63% k

hoch nm, t ng 382% so vi cng k.

- Quy hoch pht trin:

Cng vi s pht trin ca vng kinh t trng im pha Nam v thnh ph H Ch

Minh, qun 2 c v t r quan trng, s l trung tm mi ca thnh ph sau ny, i din

khu Trung tm c qua sng Si Gn, l u mi giao thng v ng b, ng xe

la, ng thu ni lin thnh ph H Ch Minh vi cc tnh: ng Nai, Bnh

Dng, B Ra-Vn g Tu. Qun 2 c tim nng v qu t xy dng, mt dn s

cn tha tht, c bao quanh bi cc sn g rch ln, mi trng cn hoang s nn

nhn ln li th v v tr kinh t ca mnh. Khu th mi Th Thim, t rung tm ti

chnh, thng mi, dch v mi ca thnh ph s mc ln y trong thi gian khng

xa na.

5.2. nh gi v a im xy dng c s cho d n:

Qua tm hiu mt s c im v t nhin, x hi v vn ha ca qun 2, ta c th

thy, nu u t vo y, ta s c mt s mt thun li nh sau:

Qun 2 t uy mi ch c thnh lp nhng do c quy hoch pht trin

thnh mt trung tm ti chnh, kinh t ln ca thnh ph nn nh ng ngi

giu c, thu nhp cao ang tp trung v y r t nhiu. Nhng ngi ny s

c kh nng ch i nhiu t in chm sc cho th cng ca h.

Cc khu dn c cao cp, cc chung c nhiu tng mc ln vi tc

chng mt qun 2. Cng vi l s tp trung dn c ng c vo

nhng ch ny. Ch nh s tp trung dn c v mt a l th ny gip cho

cng ty (nu d n c thng qua th cng ty s c thnh lp) d dng

tp trung vo ph c v cho nhng thng ca mnh.

Ngoi ra, a im ny cn nm gn khu dn c Ph M Hng qun 7,

mt khu dn c vi s tp trung r t ng nhng n gi c thu nhp cao (v

25

a s h s hu th cng), lm cho th trng cho sn phm ny c m

rng ra r t nhiu.

V c s h tng ng s, in, n c qun 2 th cng rt tt. Qun 2 l

mt trong nhng qun m vn v c s h tng lun c quan tm u

t mi cng nh nng cp. L do l v qun c quy hoch tr

thnh trung tm. Chnh v vy, nu d n c xy dng y, chng ta

s khng phi lo lng qu nhiu cho cc vn .

Tuy nhin, ta cng gp phi mt s kh khn chnh sau y:

V sn phm ca d n l dch v chm sc th cng nn vn v mi

trng l rt c quan tm. Nu khng c cch gii quyt thch hp cho

vn ny, d n c th tht bi (v cc c quan chc nng khng cho

php xy dng).

H thng giao thng ng s qun 2 tng i y nhng nhn

chung cn nh, c bit l ng Nguyn Th nh. M khi d n c

lp nn, s lng khch hng lui ti nhiu s d gy ra tnh trng n tc,

kt xeiu ny c th lm nn lng cc khch hng tim nng. Bi v

khi c nhu cu a th cng ca h n y m li kt xe nh th h s

cm thy khng thch, khn g thun tin v s chn mt ni khc.

Hng gii quyt cc kh khn :

V vn mi trng, d n c u t mt cng ngh x l cht thi rt

hin i, c kim chng bi cc chuyn gia nc ngoi. Vi cn g n gh

ny th vn mi trng khn g phi l ni lo na.

Cn trnh xy ra n tc, kt xekhi c ng khch hng n cng mt

lc, d n c thit k dch v chm sc ti gia v chng trnh khuyn

khch a th cng n ngoi gi cao im. C th, s c ng dy

in thoi ring khch hng c th g i vo v yu cu a nhn vin

n tn nh chm sc cho th cng ca h. ng thi, nhng ai a th

cng n ngoi gi cao im s c tnh vi mc gi u i hn.

VI. Phn cng ngh k thut

6.1 Cng ngh nui v chm sc

6 Yu t Nhng iu phi lm Nhng iu phi trnh

Cho n Cc loi thc n ti, t Khng dng cc thc n

26

nhin, cha qua ch bin, tt

nht l t tht ti (c v ni

tng), rau c, nm, cht bo

ng vt cht lng cao, cc

loi vitamin, khong cht, c

bit xng ng vt cho ch.

Mt s thc n hon ho cho

mo nh chut cng hay

chut nh, ch im, c, b, sa.

Tt c cc loi thc n u

c kim tra bng my

BICOM

bao gm thc phm

qua ch bin, n g cc, tinh

bt, sa, u nnh, ng,

tht ln, da th, si-r,

hydro ha du, du thc

vt cha Brom, bt ngt,

cc loi thc phm cha

BHA hay BHT v dung

mi t ru.

Tuyt i khng cho ch

mo n hnh ty v hnh

ty v ti rt c vi ch

mo.

ung Nc phi tiu chun RO

m bo kh ang cht.

Tuyt i khng cho vt

nui ung nc t vi,

ging, nc lc, nc

ng chai.

Chm sc S dng bt thy tinh hoc s,

gm cho n v ung

Cho n v tr cao, khng cho

n sn nh.

Chi rng v mt-sa sau khi

n

Da v bm t a mng bng b

dng c r ing bit Dremel

Kh khun phng tm bng

mui Epson

Chm sc rng ming bng

thc n t xng, nh rng

vi kem ch uyn bit

Du tm v gi l nhng sn

phm chit xut t nguyn

liu t nhin

Dng bt bng thp khng

r (cha niken v nhm)

Dng Teflon v chu

nhm

S dng cc vt dng kim

lai nhn

Dng cc loi kem, du

gi, du dng c cha

cht c hi

S dng cc sn phm c

cha cn

S dng chi bng

nha, hoc c lng d bay

nh banh tennis

27

Tim vc-xin phng bnh di

v xt nghim khng th nh

k

S dng tinh du thm t

nhin dng lng

Vi sen c b lc chuyn bit

loi b clo

Gic ng Nm nm

Phng lc ng phi ti

Khng kh trong phng phi

thng thong v c lc sch

Khi ng phi ng mi ca s

m bo yn tnh ng

gic

S dng my iu ha

M ca s lc ng

nh sng trong phng

khng ng chun

Vui chi Cho v t nui vn ng h

tr tnh linh hot, sc mnh,

bn, tnh k lut v tnh

cm vi ch

Xoa bp sau khi vui ch i rt

c li

Khng nn hn ch vn

ng

Vui chi khng c k lut

Khng c kt ni tnh cm

gia ngi v vt nu i

Khng iu tr cho vt

nui

Mi

trng

Dt ch i b 2 ln mi ngy

Cho tm nng

ch i t vt liu t nhin

Cho nghe nhc

Hn ch dt ch i b

Hn ch tm nng v cc

hat ng ngoi tri

6.2 Cng ngh x l nc thi

28

- Thuyt minh cng n gh

Nc thi c x l theo k thut Mng vi sinh tng chuyn ng -

MBBR vi hiu qu cao, t cc tiu chun qui nh. Nc thi c x l bng

phng php vi sinh ti cc b x l vi sinh 1 v 2. Nc thi sau x l vi sinh c

lc qua lp vt liu lc ni ti b lc nhm loi b cn vi sinh trong nc v kh mt

phn nitrat. Lng bn trong trong b lc c quay vng mt phn v b x l vi

sinh 1, phn bn d cn li c a v b bn. Bn sau mt thi gian c ht

(thu cng ty v sinh a phng) v thi b gin g nh b thi ti cc b pht. Nc

thi sau khi qua b lc c loi b cc loi vi kh un gy bnh ti b kh trng trc

khi thi ra mi trng.

H thng x l nc bao gm t hp cng ngh sau:

H thng tch r c,

tch m v b gom:

- S dng h thng tch rc (song chn rc) loi b rc

th trc khi vo h thng tch m.

- H thng tch m: Loi b m trc khi vo b gom.

- B gom: thu cc ngun thi tp trung v mt ch trc

khi a vo h x l.

X l vi sinh hiu

kh kt hp vi

thiu kh:

S dng phng php mng vi sinh tng chuyn ng nhm

tng cng qu trnh oxy ha amoni v cht hu c ng

thi vi qu trnh kh nitrat.

Lc ni: Nhm tch cn vi sinh v tng cng qu trnh kh nitrat

Kh trng: Dng hp cht clo hot ng kh trng n c trc khi x

ra mi trng.

29

B bn : Xy dng mi (nu cn) hoc thi v b pht.

- Gii php thit k

H thng x l nc thi ca bnh vin th y c kt hp gia xy dng b

bng b tn g ct thp, thit b inox v khi thit my mc thit b c b tr trn

din tch 15 - 20 m2. Cc cng trnh x l c b tr thnh mt khi to cnh quan

p v t it kim chi ph xy dng v din tch.

Vi vic xy dng h thng x l nc thi bnh vin th y kt hp gia xy

dng b b tng ct thp vi thit b inox s c mt s u im sau:

Ph hp vi qui hoch c ph duyt.

D dng tron g qu trnh vn hnh cng nh qun l.

Tit kim c chi ph xy dng v din t ch s dng.

Tit kim chi ph lp t ng ng v my bm.

Thch hp cho qui m x l nh.

- Gi thnh vn h nh

in nn g tiu th: 800 900 ng/m3

Nhn cng v n hnh, bo dng: 200 250 ng/m3

Chi ph ho cht: 100 150 ng/m3

Gi thnh vn hnh c tnh: 1100 1300 ng/m 3.

Chi ph u t khong 200 230 triu ng/trm.

6.3. Cng ngh x l rc thi.

- Phn loi cht thi:

Rc thi y t bao gm cc loi sau y :

Rc thi lm sng

Rc thi gy c t bo: Vt liu b nhim nh bm tim, gc, l thuc,

thuc qu hn, n c tiu, phn.

Rc thi phng x: Rc thi c hot ring nh cc cht phng x, cht

thi phng x ph t sinh t hot ng chn on, ho t r liu v n ghin cu.

Rc thi ho hc: Rc thi t nhiu ngun, ch yu t hot ng xt

nghim, chn on bao gm: formaldehyd, ho cht cn quang, dung mi,

etylen, hn hp ho cht

30

Cc loi bnh cha c p sut: Bnh cha kh c p sut nh bnh CO2,

O2, Gas, bnh kh dung, bnh kh dng 1 ln cc bnh ny d gy chy

n, khi x l cn phn loi ring.

Rc thi sinh hot: Khng c xem l rc thi n guy hi, pht sinh t bnh

vin, phng lm vic nh giy bo, ti liu ng gi, thng, t i n ilon, thc

n d tha

Theo cc quy nh hin hnh, cc bnh vin phi thc hin phn loi cht thi t

ngun, BestPet cng t chc o to cn b lm cng tc ph n loi v k im sot vic

phn loi ny n gay ti bnh v in. ng thi, cng ty cng u t m ua sm trang thit

b, vt t, bao b, ha cht c bn thc hin tt quy trnh x l dng c, phn loi

rc thi.

Cch x l rc thi y t duy nht hin nay l t nhit cao tron g l chuyn dng.

trnh nhim mi trng, rc thi ca bnh vin c tp trung n t ti cc

cng ty x l rc thi y t.

Ngay t i bnh v in BestPet, rc c phn loi theo hng mc v mc nguy

him, ng tron g bao b c k hiu khc nhau. Cng ty Mi trng th sau khi thu

gom v ch v ic cho tt c vo l, t nhit 1050 C. Tt c cc cht thi u ra

tro, mm bnh vi sinh c ng b tiu dit. Trong qu trnh tm hiu thng tin cc cng ty

x l rc thi y t, Pet Paradise quyt nh la chn Cng ty TNHH MTV Mi

trng th l n v hp tc.

a ch: 42-44 V Th Su, phng Tn nh qun 1

in thoi:38203737 38208048

Email: khth@citenco.com.vn

Vi lc lng cng nhn chuyn ngh ip v thit b, xe my chuyn dng, t tiu

chun ch t lng mi trng, Cng ty TNHH M TV Mi trng th kh nng

thc hin th u gom, vn chuyn v x l r c y t cho cc c s y t t nhn c y u cu

nh BestPet. T nm 2001 Cng ty TNHH MTV Mi trng th cng tin

hnh xy dng h thng qun l cht lng theo tiu chun ISO 9001:2000, c

t chc BVQI (Anh quc) cp chng ch ph hp thng 9/2002 v n thng 9/2005,

t chc DNV nh gi v duy tr hiu lc ca h thng cho n nay. Do ,

BestPet hon ton tin tng vo nng lc ca cng ty x l rc thi y t ny nhm

m bo ngha v bo v mi trng, x l rc thi cho mnh.

6.4. Cng ngh qun tr thng tin.

31

6.4.1. Q ui trnh lu chuyn thng tin.

- Xc nh cc lng thng tin cn thit

Trng hp 1: Khch hng n cha bnh

Ch, mo n bnh vin khm bnh phi t in hnh cc bc nh sau:

Lm th tc ti b phn tip tn: nhn vin ly thng tin ca ch, mo

vit phiu khm bnh, sp xp vo phng khm ph hp. Sau , nhn

vin ghi vo s ng k khm bnh vi cc thng tin nh phiu khm

bnh v lu trn h thng my tnh. Nu l trng hp cp cu th th

c a thng vo ni cp cu.

Ch nhn ph i a th n b phn thanh ton np ph khm bnh: Nu

ti cc phn g khm bc s yu cu a th i lm xt nghim, chp chiu

th phi thanh ton cc chi ph ny t rc ri mi c tin hnh chp, xt

nghim. Nu bc s yu cu th phi nhp vin th ch phi ng tin t

cc trc khi c nhn v o iu tr. Kh i ra vin phi thanh ton ht cc

khon vin ph.

Tip theo, th c hng dn a vo khm tng ng trn phiu khm

bnh : Bc s khm v k n thuc cho th cng.

Khi phi nh p vin iu tr, th s c phn ging. Qu trnh iu tr

din ra hng n gy, th c th phi lm cc xt nghim, thc hin cc ca

phu thut/ th thut / m.

Biu 2: Qui trnh khch hng n khm bnh

32

Trng hp 2: Khch hng n lm dch v

Khch hng c tip n quy tip tn. Nhn vin y s ghi nhn

thng tin nm bt c khch hng n cha bnh hay n v cc

dch v khc.

Nu khch hng n siu th, nhn vin hng dn ch ng khch

hng c th mua sm vt dng ti .

Nu khch hng mun lm cc dch v thm m, lu chung, tp gym,

nhn vin s vit giy n gh lm dch v v a cho khch hng.

Khch h ng di chuyn ln cc phn g dch v c h tr.

Biu 3: Qui trnh khch hng n lm dch v

33

- Xc nh ngun truy nhp

Khch hng

Quy tip tn

Khu dch v

Hotel

Spa&Nail

Fashion hall

Gym

Th anh ton

34

- Phng n tip:

S th bnh.

Phiu kh m bnh.

Phiu xt nghim.

Phiu lm dch v.

S phn phng khm.

S ra vo bnh vin.

Giy ra vin.

- Phng khm bnh:

Phiu ch p X-quang.

Bnh n.

Phiu kh m bnh.

- Phng thanh ton:

Phiu thanh ton.

- B phn iu tr:

Bnh n.

Phiu kh m bnh.

Phiu ph u thut, m.

T iu tr.

B phn xt nghim:

Phiu chp X-quang.

Phiu xt nghim.

- B phn thuc, ha cht, vt

t:

n thuc.

Phiu kim k thuc, vt dng

y t t iu hao.

Phiu xut nhp thuc.

- Ti siu th:

Bin nhn hng

Ha n thanh ton

Phiu thu

Phiu chi

Phiu nhp xut

35

6.4.2. C ng ngh qun tr thng tin

H thng m nhm chn l h thng lu nhp thng tin khch hng, bnh n

ngay trn my tnh m khng cn n s khm bnh.

- M t:

ng dng ti phng khm/ dch v

Khi n bnh vin, khch hng s c cung cp mt loi th c in m

vch ca mnh. y c x em nh l mt cun s khm bnh in t cho

khch hng.

Tt c mi thng tin bnh n/hot n g dch v u c cc th k, y t

ghi nhn trn mn hnh my tnh thng qua h thng ny.

Khch hng khng cn cm s khm bnh m ch cn qut th ti bn

reception. Mi thng tin bnh n / hot ng dch v s c my tnh

y chuyn v cho cc my phn g khm v cha bnh. V vy, kh i bnh

nhn vo phng khm, ch cn ni tn l bc s c th theo di c bnh

n qua mn hnh.

Ton b thng tin d liu u c lu li ti bnh vin. Nu khch hng

mun ly c thn g tin bnh n ca th cng, phi tn mt khong ph

in h s bnh n.

Tuy nhin, phng trnh ri ro khi c trc trc h thng thng tin,

BestPet s sao chp cc thng tin trn m y sang cc bnh n t rn giy v

lu tr thng tin ti bnh vin.

- Thc hin

Nhm quyt nh s m ua hnh thc cng n gh qun l thng tin s dng

cho khu phc hp. Tuy chi ph khi mua cn g ngh ny kh t (khong 200 triu)

nhng em lai s tin ch v h in i cho d n:

V pha khch hng: khch hng cm nhn c s hin i v chuyn

nghip khi dng th thay th cho s khm bnh. Ngoi ra, khch hng

khng cn phi mang theo s khm cho th cng khi i khm bnh. Vi

chic th khm bnh ny, khch hng c th dng lm th khch hng

thn thit ca bnh vin.

V pha bnh v in: Bnh vin c th lu gi v qun l thng tin bnh

n/hot ng dch v ca th cng mt cch hiu qu. Hn ht, nm gi

36

h s trn my c th hn ch tnh trng khch hng cm h s bnh n

chuyn sang ni khc.

Cng ngh tuy tn mt khon tin ln nhng c th dng p dng cho ton

b h thng bnh vin, t khu khm cha bnh cho n khu dch v, siu th.

Cng n gh ny hin ch a c bnh v in th y no s dng. Nu BestPet u

tin s dng s gy c nhiu s ch .

6.5 Thit b

- Thit b khu dch v:

Thit b cho dch v lu chung/khch sn

Tn n gi

($) n gi (VN) S lng Thnh tin

Ging nm (cho mo, ch nh,..) 16 335,790 12 4,029,480

Ging nm (cho ch ln) 40 839,790 4 3,359,160

Chn cho ch (c nh) 105,000 15 1,575,000

Chn cho ch (c ln) 186,000 5 930,000

Bt thc n (nh) 6 119,700 12 1,436,400

Bt thc n (ln) 9 188,370 4 753,480

Bn nc ung 35 734,370 1 734,370

Bt nc (nh) 3 62,370 12 748,440

Bt nc (ln) 4 93,870 4 375,480

chi 1,000,000

Tivi 5,900,000 1 5,900,000

Dy xch (nh) 30,000 10 300,000

Dy xch (ln) 70,000 4 280,000

Chung inox nh 1,200,000 12 14,400,000

Chung inox ln 1,800,000 4 7,200,000

Tng 43,021,810

Thit b cho dch v tp gym

Tn n gi

($) n gi (VN) S lng

Thnh tin

My tp chy b cho ch mo 109 2,289,000 3 6,867,000

Dng c leo tro cho mo 90 1,890,000 2 3,780,000

Dng c vt chng ngi vt 42 882,000 3 2,646,000

Dng c cho mo co 26 546,000 2 1,092,000

Cn sc khe 8 168,000 1 168,000

My massage cho ch mo 35 735,000 3 2,205,000

a bay cho ch 3 63,000 2 126,000

Banh tennis 1 10,500 4 42,000

37

Chut nha cho mo 1 21,000 2 42,000

chi bng nha cho ch 6 126,000 3 378,000

Cu t ut 100 2,100,000 1 2,100,000

Tng 19,446,000 Thit b cho dch v chm sc thm m

Khu chm sc lm p ch yu c thit k rng ri, thoi mi cho th nui v ch

ca chng trong thi gian ch i. Vic ch m sc lm p cho th n ui khng i hi

cc thit b cao cp, hin i, ch yu l trang b khu vc tm tp, ct t a lng mng,

m nm cho th khi ang lm p.

Tn n gi

($) n gi (VN) S lng

Thnh tin

B ta lng cho ch mo 40 840,000 4 3,360,000

Bn tm 59 1,239,000 3 3,717,000

Vi sen 1,370,000 3 4,110,000

Ct mng 7 147,000 4 588,000 Khn tm 35,000 10 350,000

Tng 12,125,000

- Thit b khu siu th:

Khu siu th ch cn t rang b mt my tnh tnh tin l v quy m siu th khng

ln, ch cung cp cc sn phm a dng phc v nhu cu chm sc th cng.

- Thit b khu bnh vin

Bnh vin th y BestPet c trang b kh y cc thit b y t khc nhau vi s

u t v thit b l hn 80.000 USD.

S TT Casework n gi( USD) S

lng S

tin VND

1 Multi- purpose table 1897 3 5691 119,511,000 2 Scale( walj-on) 129 4 516 10,836,000

3 Blood pressure 1309 2 2618 54,978,000

4 Cast cutter 794 3 2382 50,022,000 5 Doppler 679 3 2037 42,777,000

6 EKG's( VE-100) 730 2 1460 30,660,000 7 pulse ox imeters(VE-H100B) 420 5 2100 44,100,000

8 Endoscopy(TT) 1708 2 3416 71,736,000

9 lihting( Brewer Halogen) 239 8 1912 40,152,000 10 oto/Ophthalmoscopes(Nicad-3.5V) 229 5 1145 24,045,000

11 Respiration 419 3 1257 26,397,000 12 Instrument stands 227 5 1135 23,835,000

13 mayo Stands 157 2 314 6,594,000

14 Lift tables 3021 2 6042 126,882,000

38

15 Utility Tables 402 1 402 8,442,000

16 Thermometers 300 3 900 18,900,000

17 Tono-meters 2099 2 4198 88,158,000

18 Woods Lamp 59 3 177 3,717,000 19 Bathing tables 3890 2 7780 163,380,000

20 Cage dryers 369 2 738 15,498,000 21 ecg's( 43100A Hp) 1490 2 2980 62,580,000

22 Esu's(ART-E1) 585 2 1170 24,570,000

23 Capnographss 1900 3 5700 119,700,000

24 Surgery tables 1200 2 2400 50,400,000

25 Kick buckets 109 3 327 6,867,000 26 IV poles 149 2 298 6,258,000

27 IV/syringe P umps 950 2 1900 39,900,000

28 Patient war ing 220 2 440 9,240,000 29 Cryo surgery 800 2 1600 33,600,000

30 Suction Pumps 290 3 870 18,270,000

31 Cages 300 5 1500 31,500,000

32 Incabutor 421 2 842 17,682,000

33 Bloo d t ube Rockers 259 1 259 5,439,000 34 Cent ifuges 199 2 398 8,358,000

35 Electrolyte Anlyzers 199 1 199 4,179,000 36 Microscope 520 2 1040 21,840,000

37 X-ray dental 2000 1 2000 42,000,000

38 X-ray film 149 5 745 15,645,000

39 X-ray stationary 10000 1 10000 210,000,000

40 Gh ch 3 gh 1 dy (VND) 1,200,000 5 6,000,000 41 H thng lc nc phng th nghim 15,000,000

42 Bn tip tn (VND) 1,750,000 2 3,500,000

Tng 80888 1,723,148,000

VII. Phn xy dng v t chc thi cng xy lp

7.1. Xy dng cc phng n b tr tng mt bng v phng n la chn:

MT BNG D TR:

V tr khu phc hp th cng BestPet nm trn trc ng ng Nguyn Th nh qun 2 TPHCM.

39

7.2. T chc thi cng sa cha v tng tin thc hin

Do tng vn u t c hn, cng ty chn phng n khng xy dng mi

m i thu mt bng, thu nh v thc hin sa ch a cho ph hp vi nhu cu v mc

ch s dng, nn thi gian thi cn g l khng di.

C th nh sau, sau khi k hp n g thu nh, u thng 10/2011 bt u thc

hin thi cng sa cha. D tnh trong khong 2 thng, tc cui thng 12/2011 Pet

Paradise hon thin v mt c s h tng, t rang thit b sn sng cho u nm 2012

khu phc hp i vo hot ng.

Cng cn lu thm v khu t chc l p t, phi m bo c thi gian

sp x p ni tht hon chnh vi y cc chc n ng, nht l i v i khu siu th. V

khu vc siu th cn pht sinh thm thi gian nhp hng ha v sp xp trng by,

ln hng, v nhiu khu lin quan khc.

Do y ch l cng trnh sa cha nng cp nh thn g thng nn khng i hi

cc iu kin v k thut xy dng - thit b thi cng, lao ng k thut cng nh cc

iu kin kh c. Tuy nhin, cn g ty cng cn c k s gim st qu trnh thc hin

cng trnh thc hin ng tin v ng thit k ban u. Ngoi ra, y l cn g trnh

xy dng bnh vin th y nn cng cn c 1 s tiu chun nht nh p ng Lut

Vit Nam, nn nht thit phi c kim tra gim st khu phc hp c th p ng

ng v y cc yu cu trn.

- Cc tiu chun x y dng cp cng trnh: Theo ngh nh 2009 /2004/ N- CP.

40

- Cc phng tin phng chy cha chy:

- CHI PH CHI PH SA CHA, LP T TRANG THIT B

Ch tiu n gi S lng Thnh tin

Bi gi xe (c mi che) 30,000,000 1 30,000,000

Tng trt

My lnh (loi 2Hp) 9,800,000 10 98,000,000

Camera 450,000 5 2,250,000

Ti vi Panasonic 2,440,000 2 4,880,000

41

Din tch s dng vch ngn 800,000 254 203,200,000

Tng 1

My lnh (loi 2Hp) 9,800,000 8 78,400,000

Camera 450,000 9 4,050,000

Ti vi Panasonic 2,440,000 2 4,880,000

Din tch s dng v ch ngn 800,000 180 144,000,000

Tng 2

My lnh ( loi 2Hp) 9,800,000 6 58,800,000

Camera 450,000 2 900,000

Din tch s dng vch ngn 800,000 356 284,800,000

Chi ph sn sa, t rang tr, bn gh 180,000,000

Tng 1,094,160,000

- CHI PH KHC

Chi ph khc Thnh tin

Chi ph hun luyn 47,250,000

Tin thu nh 252,000,000

Chi ph hnh chnh 10,000,000

Chi ph bng hiu 2,000,000

H thng bo chy v chng trm 20,000,000

My pht in 15,000,000

H thng thng tin 200,000,000

Tng 546,250,000

VIII. T chc qun l sn xut v b tr lao ng

i ng nhn s v b my iu h nh cn g ty l mt yu t quan trng quyt nh s

thnh cng ca d n trong tng lai hay tnh kh thi ca d n. Mt d n tt phi

xy dng mt b my iu hnh hiu qu, xc nh r s lng chc nng v nhim

v mi quan h gia cc b phn.

8.1. T chc qun l

Cng ty TNHH MTV dch v th y TM VIT (BestPet)

u im ca m hnh c cu t chc la chn:

42

- M hnh chia thnh hai phn khu ring bit ph trch hai mng sn phm ch

yu ca cng ty: 1/ Y t (ph trch tt c nhng vn , yu t lin quan n

phc v y t cho th nui) v 2/ Dch v . Vic phn chia s lm vic iu hnh

c tin hnh va r rng tch bit va to iu kin c th tham gia h tr

ln nhau m khng xy ra trng hp dm chn nhau trong iu hnh. Cng

vic c th tin hnh trn tru v s nh hng tiu cc khi mt mng b trc

trc, c vn n hot ng ca mng cn li s c gim thiu, gim ri

ro.

- Cc phng ban cng ph trch 2 mng sn phm, trong tng phng ban s

phi c s phn chia. Cch t chc ny c th ng x linh hot, nhanh nhy

vi mi hon cnh ca tng mng, cc b ph n phng ban d dng phi hp

hot ng nhm gii quyt vn . Thm vo l c th thng nht thng tin v

1 mi theo tng chc n ng trc khi n Gim c.

8.2. i ng nhn s

8.2.1 D tr nhn s v chi ph lng

Bng 1:D tr chi ph lng v bo him x hi

STT Chc danh Tin lng

(VND/thng) S ngi Thnh tin

1 Tng gim c 15,000,000 1 15,000,000 2 Qun l 10,000,000 2 20,000,000 3 Th k 5,000,000 1 5,000,000 4 K ton 5,000,000 2 10,000,000

5 Nhn vin quan h khch hng 4,000,000 2 8,000,000 6 K thut vin 4,000,000 2 8,000,000 7 Bc s th y 7,000,000 3 21,000,000

43

8 Y t 5,000,000 3 15,000,000 9 Dc s 5,000,000 1 5,000,000 10 Nhn vin chm sc th nui 5,000,000 6 30,000,000 11 Tip tn 4,000,000 1 4,000,000 12 Thu ngn 4,000,000 1 4,000,000 13 Kim kho 4,000,000 2 8,000,000 14 Bo v 3,000,000 3 9,000,000 15 Nhn vin v sinh 3,000,000 2 6,000,000 Tng 32 168,000,000 Tng qu lng BHXH (15%) 25,200,000

M t nhim v ca tng v tr

STT CHC V TRNH CHUYN MN

1 Bc s th y Chn on v tr bnh

Bit s dng cc ha cht, dc ph m, vaccine tr

bnh

Chuyn su v n goi kho a v gii phu.

T vn v thit k chng trnh dinh dng cho th

nui

2 Y t Sp xp dng c th y

Ph gip bc s cc cng vic ch uyn mn

Bit s dng cc loi my mc, thit b phc v

cho vic khm v cha bnh cho th nui

3 Dc s Nhn vin

kinh doanh thuc

C kin thc v dc phm, ha cht

Kim nghim cc loi dc phm

Kim k hng tn kho v sp xp dc phm

4 Tip tn (bnh vin

v khch sn)

Nhp thng tin v s liu vo h thng

Pht s theo di y khoa v pht s

Kim tra danh sch v sp x p ch cho cc loi th

nui c gi qua m

5 Nhn vin chm sc

th nui

Theo di v chm sc th n ui trong thi gian c

gi li bnh vin

Thc hin ch dinh dng v phng php cha

tr cho th theo ng yu cu bc s

C kin thc th y c bn

6 Thu ngn (siu th) Thu tin v nhp s liu dn g tin vo my

44

7 Kim kho Kim tra s lng hng xut v nhp mi ngy

8 Bo v Gi xe v trt t an ninh khu vc

9 Nhn vin v sinh Dn dp v sinh

10 Tng gim c Qun l hot n g ca ton khu phc hp

11 Qun l 1 qun l siu th v khu bn thuc

1 qun l hot ng khu chm sc

C 2 m bo hot n g ca ton trung tm hot

ng sun s v gii quyt cc vn pht sinh

trong hot ng

12 Th k

X l h s,sp xp cng v ic

Yu cu vi t nh,ngoi ng,kh nng giao t ip

13 K ton Qun l s sch k ton, bo co thu

14 Nhn vin quan h

khch hng

Qun l d liu khch hng, tr li cc thc mc

ca khch hng cng nh to mi quan h l u di

vi khch hng

15 K thut vin qun l v bo mt h thng thng tin

xem xt h hng in h ay my mc

8.2.2 D tr v k hoch v kinh ph o to lao ng

Cng tc tuyn dng:

Thi gian th vic 3 thng.

- Bc s th y: S dng sinh vin xut sc t trng i h c o t o bc s th y

(c chng trnh pht hin ti nng t nm 3 ti trng h thng qua cc cuc

thi do cng ty t chc, o to nng cao v thc tp n gay cn khi ngi trn gh

nh trng).

- i ng y t, nhn vin chm sc th nui v dc s: Tuyn dng trc tip t

trung tm o to, test nng lc hoc tuyn ngi c t nht 3 nm kinh

nghim t rong ngh.

- i ng nhn vin cn li: Ngoi trnh chuyn mn cn yu cu cao v cc

k nng khc nh k nng giao tip, Anh vn giao t ip, vi tnh vn phng (i

vi thu ngn v tip t n), trung thc, tn ty vi cn g vic, kh nng chu p

lc tt.

Chng trnh hun luyn v o to

45

- Bc s th y

To iu kin cho cc bc s hc tp, n ng cao kin thc, nng lc chuyn

mn, hc thm ngoi ng, pht trin tay ngh.

To iu kin cho cc bc s tham gia cc hi tho v th y hc tp v

trao i kinh nghim vi cc bc s th y khc.

Cho cc bc s hc cc lp v s dng my mc hin i trong ch a tr cho

th cng.

- Y t th y

Hun luyn cho y t cc cch tim phng v thao t c chm sc y t ng

cch.

Hng dn cch s dng my mc thnh tho.

- Nhn vin chm sc th y

Thu cc ch uyn gia c kinh nghim trong lnh vc chm sc ch mo

o to bi bn cho nhn vin cc bc chm sc ch mo cho ng cch

v thnh tho.

M cc lp hc v tm l ch mo cho nhn vin c nhng bin php

chm sc ng cch

Thng xuyn t chc cc bui thc hnh kim tra thao t c chm sc

nhm iu chnh kp thi nhng thao tc sai.

Hun luyn nhn v in v phong cch phc v nim n i vi ch nhn

ca th cng, h c cm gic thoi mi v tin tng khi mang th cng

ca mnh n trung tm.

IX. Phn tch ti chnh kinh t

9.1 D bo vn u t v ngun vn u t

Bng 2: Bng d tr tng vn u t cho d n

Ch tiu Tin

Bnh v in 1,723,148,000

Dch v 174,592,810

Siu th 238,000,000

Chi ph khc 546,250,000

Chi ph sa cha lp t thit b 1,094,160,000

46

Tng 3,776,150,810

Vn d phng 755,230,162

Tng nhu cu vn 4,531,380,972

Vay 1,300,000,000

Vn ch s hu 3,231,380,972

Trong : Vn d phng 20% tng vn ban u.

C cu n gun vn:Vay / VCSH = 30/70

Phng n tr n:

Tr n nh k : cui mi k thanh ton tr mt s tin nh nhau vi li sut 20%.

BNG 3: K HOCH TR N VAY-k t ngy bt u kinh doanh

K thanh ton (nm)

S d n u k

Li vay phi tr trong k

Vn vay g c phi tr trong k

S d n cui k

Tng s tin phi tr trong k

1 1,300,000,000 260,000,000 174,693,614 1,125,306,386 434,693,614 2 1,125,306,386 225,061,277 209,632,337 915,674,049 434,693,614 3 915,674,049 183,134,810 251,558,805 664,115,244 434,693,614 4 664,115,244 132,823,049 301,870,565 362,244,679 434,693,614 5 362,244,679 72,448,936 362,244,679 0 434,693,614

9.2 D bo chi ph sn xut hng nm

Chi ph hng nm

nh ph

Chi ph mar 180,000,000

Chi ph hnh chnh 36,000,000

Chi ph bo tr 36,000,000

Chi ph li vay 260,000,000

Chi ph khu hao 393,608,937

Chi ph nhn s 2,016,000,000

nh ph kh c 717,600,000

Tng nh ph 3,639,208,937

Bin ph

Chi ph nguyn vt liu cho kh u dch v 231,564,000 Chi ph nguyn vt liu cho bnh vin 360,000,000 Chi ph nhp hng mi thng ca siu th 240,000,000 Tng 4,470,772,937

9.3 D tr doanh thu

Bng 4: Bng d tr doanh thu v li nhun ca d n nm u tin

47

K

d n

(thang)

Doanh thu

(100%)

Cng

sut

d

kin

Doanh thu

d kin

Chi ph

d kin

Chi ph

li vay

Chi ph

khu hao

Thu nhp

chu thu

1 720,510,000 0.2000 144,102,000 262,659,400 21,666,667 32,800,745

-

173,024,811

2 720,510,000 0.2400 172,922,400 265,431,280 21,666,667 32,800,745

-

146,976,291

3 720,510,000 0.2800 201,742,800 268,203,160 21,666,667 32,800,745

-

120,927,771

4 720,510,000 0.3500 252,178,500 273,053,950 21,666,667 32,800,745 -75,342,861

5 720,510,000 0.4100 295,409,100 277,211,770 21,666,667 32,800,745 -36,270,081

6 720,510,000 0.4900 353,049,900 282,755,530 21,666,667 32,800,745 15,826,959

7 720,510,000 0.4600 331,434,600 280,676,620 21,666,667 32,800,745 -3,709,431

8 720,510,000 0.4000 288,204,000 276,518,800 21,666,667 32,800,745 -42,782,211

9 720,510,000 0.3800 273,793,800 275,132,860 21,666,667 32,800,745 -55,806,471

10 720,510,000 0.4500 324,229,500 279,983,650 21,666,667 32,800,745 -10,221,561

11 720,510,000 0.5400 389,075,400 286,220,380 21,666,667 32,800,745 48,387,609

12 720,510,000 0.6000 432,306,000 290,378,200 21,666,667 32,800,745 87,460,389

Tng 8,646,120,000 0.4000 3,458,448,000 3,318,225,600 260,000,000 393,608,937

-

513,386,537

Xu hng li nhun trong nm: Li nhun cc thng trong nm s thay i ty theo

cc iu kin kh c nhau.

- Nhng thng u nm (1,2,3,4) li nhun s c xu hng tng do nhng nhu

cu a dng khc nhau.

Vo nhng thng tt , khch hng s c nhu cu lm p cho th cng ca

mnh dch v chm sc th cng tng nhanh. Nhng khch hng c nhu

cu i chi xa m khng th mang th cng theo s c nhu cu gi chm

sc dch v khch sn,nhn gi th qua m s tng ng k.

Sau nhng ngy t t, do c n ung ,chm sc tt hn, ch mo c xu

hng tng cn nn dch v t vn dinh dng v tp gym cho ch mo s

t doanh thu cao hn.

48

- Nhng thng h (5,6,7,8) thi tit nng nng, ch mo d b bnh, trong

nhng thng ny, ngi ta cng c x u hng i chi xa nh iu li nhun

tng t doanh thu bnh vin v khch sn.

- Nhng thng cui nm , thi tit cui nm thng c xu hng lnh hn,

khch hng s mua sm cho th cng ca mnh mc m hn, cc sn phm

trong siu th s bn chy hn. Tuy nh in do mt m, th cng s khe mnh,

thoi mi, doanh thu ca bnh vin s gim.

Bng 5: Bng d tr doanh thu v li nhun ca d n trong 5 nm u tin

K d n (nm) 1 2 3 4 5 Cng sut 40% 50% 65% 78% 90%

Doanh thu d kin 3,458,448,000 4,971,519,000 7,432,420,905 10,256,740,849 13,564,539,773 Lm pht 0% 15% 15% 15% 15%

Chi ph d kin 3,318,225,600 3,911,589,300 4,663,289,204 5,527,194,221 6,526,439,398

Chi ph khu hao 393,608,937 393,608,937 393,608,937 284,691,333 284,691,333 Chi ph li vay 260,000,000 225,061,277 183,134,810 132,823,049 72,448,936

Li nhun trc thu -513,386,537 441,259,486 2,192,387,955 4,312,032,246 6,680,960,106

Thu(25%) 110,314,872 548,096,989 1,078,008,061 1,670,240,026

Li nhun sau thu -513,386,537 330,944,615 1,644,290,966 3,234,024,184 5,010,720,079 Cng sut ha vn 47% 45% 44% 42% 41%

Biu 4: Tng doanh thu d kin trong 5 nm

49

9.4. nh gi tnh kh thi ca d n u t v ni dung ti chnh

K d n (nm ) 0 1 2 3 4 5

Khon thu

Doanh thu d kin 3,458,448,000 4,971,519,000 7,432,420,905 10,256,740,849 13,564,539,773

Khon chi Chi ph d

kin 3,318,225,600 3,911,589,300 4,663,289,204 5,527,194,221 6,526,439,398

Dng ngn lu trc

thu 140,222,400 1,059,929,700 2,769,131,702 4,729,546,628 7,038,100,375 Thu 110,314,872 548,096,989 1,078,008,061 1,670,240,026

Dng ngn lu sau

thu 140,222,400 949,614,828 2,221,034,713 3,651,538,567 5,367,860,348 Hon thu

GTG T 411,943,725

NCF -

4,531,380,972 552,166,125 949,614,828 2,221,034,713 3,651,538,567 5,367,860,348 NPV 604,837,000

IRR 0.315 Thi gian hon vn 3.47

Sut chit khu ca d n: 27%

Thu TNDN: 0.25%

- Thi gian hon vn : 4 nm . Vi nm u cn g ty s chu thua l ( - 513 triu

ng) khon l ny tng i cao. Nguyn do ca khon l ny l do cng ty

mi thnh lp, cha to dng c thng h iu cng nh cc kh ch hng thn

thuc do cng sut ch mi t 42%, hn na cn chi tiu nhiu cho

marketing. Do khon l l ph hp v chp nhn c. Cc nm sau cng

ty to ra li nhun.

- im ha vn:

Cng ty d tnh cc lnh vc kinh doanh s ha vn sau khi t mt lng

khch hng nht nh, c th nh sau:

Dch v: 561,2 lt ngi

Bnh vin: 583,4 lt ngi

Siu th: 468,9 lt ngi

y l con s m cng ty c th d dng nhanh chng t c, cn c vo

nhu cu i vi sn phm dch v ca cng ty l tng i cao, a dng trong lnh

vc tim nng cn cha dc khai thc nhiu.

50

- Tiu chun hin gi li ch rng NPV c t nh cho 5 n m hot ng ca d

n qui v thi im hin ti: NPV= 604,837,000 >0

- IRR ca d n trong 5 nm = 0.315 > 0.27 sut chit khu d n

chng t d n c li.

T cc ch tiu trn, ta c th thy d n l hon ton kh thi.

X. Phn tch kinh t -x hi

10.1. ng gp cho kinh t

- Hng nm d n ng gp vo ngn sch nhng khon tin sau:

Tin thu t: 200m2

x 210000 VND/ m2

= 42 000 000 VND

Thu VAT

Thu TNDN: 25% li nhun trc thu

Thu nhp khu

n v: triu VND

Nm 1

40% cng

sut

Nm 2

50% cng

sut

Nm 3

65% cng

sut

Nm 4

78% cng

sut

Nm 5

90% cng

sut

Tin thu t 42 42 42 42 42

Thu VAT 120 150 250 290 350

Thu TNDN 0 110

548

1078

1670

Thu nhp khu 94.15 25.5 29.45 32.19 37.9

Tng cng 256.15

327.5

869.45

1442.19

2099.9

Bng : S tin n g gp vo ngn sch hng nm ca d n

Ngun: ban nghin cu d n

- Tng vn u t trn danh thu hng nm

Tng vn u t

I=

Doanh thu hng nm

Nm 1 I = 1.31

Nm 2 I = 0.91

Nm 3 I = 0.609

Nm 4 I = 0.44

51

Nm 5 I = 0.33

- Mc thu ht lao n g l 33 ngi. Qua , d n gp phn mang li cng

n vic lm cho ngi lao ng trong lnh vc cung cp cc dch v th y, bn

hng, lm p

- Thu ht ngi nc n goi c s hu th cng yn tm n sng v lm vic,

u t ti Tp. HCM.

- Gp phn gia tng s lng cc c s th y.

- Gia tng giao thng, mua bn vi nc ngoi thng qua vic nhp khu cc

trang thit b, nng cao nng lc cnh tranh, k nng trong cc hnh thc kinh

doanh nh franchise.

10.2. ng gp cho x hi

- Cc dch v ca cng ty gin tip thng qua th cng gip nhng ngi ch

ca chng gii tr sau nhng gi lao ng mt mi, ly li tinh thn v khi

phc li nn g sut lm vic cao hn.

- Gp phn nng cao trnh tay ngh, k nng hun luyn, chm sc y t, lm

p cho th cng ca i ng bc s th y v cc chuyn v in trong n c

cng nh mt bng ca cht lng dch v chm sc th nui trong nc.

- Khi nhng ngi ch s hu th cng c cn g vic bn hoc phi i cng tc

xa, v khng th chm sc th cng ca mnh chu o, th cc dch v lu gi

v chm sc th cng ca Pet Paradise s gip cho h cm thy yn tm c

th hon thnh cng vic c giao. V t , lm gia tng li tc cho x hi.

- Gip ph bin rng ri trong x hi nhng k in thc trong vic ch m sc v

hun luyn th cng ca mnh sao cho chng pht trin mt cch tt hn, khe

khon hn, c k lut hn v an ton hn cho th vt nui cng nhng ngi

xung quanh.

10.3. Thit hi c th mang n cho x hi

- Cc sn phm dch v chm sc, lm p cho th cng c th mang ti tro

lu ca nhng ngi trong x hi (c bit l trong gii thng lu) ua nhau

a th cng ca mnh i lm p. Mt khi s thch tr nn thi qu, lm

tiu tn nhiu thi gian v t in bc ca n gi ch (nht l cc ch em ph n,

lm h b b vic nh ca, con ci), c th dn n mi mt ha khng

ng c trong gia nh, lm nh hng khng tt n x hi.

52

- C th gy ly lan dch bnh ra ngoi mi trng

- Rc v nc thi t bnh vin cng c th gy nhim mi t rng nu khng

c x l tt.

- Gp phn lm cn cn thanh ton quc gia thm thm ht khi phi nhp khu

nhiu trang thit b t tin, cc loi thc ph m, dc phm v c c dng

khc dnh ring cho th cng

10.4. Hnh ng

Trong kinh doanh:

- C gng hn ch vic nhp khu bng cch tm ra nhng sn phm thay th

trong nc, gim gi thnh u vo. Trong tng lai s thnh lp cc phng

nghin cu ch to cc sn phm chm sc th cng, xut khu sang nc

ngo i.

- Trong tng lai, cng ty c th u t v m rng cc dich v ra trn c nc

v c nc ngoi, thu v ngoi t. (v d nh : Lo, Camp uchia).

i vi t nc v x h i:

- Khc ph c, gim thiu nhng tc ng xu c th gy ra i vi mi trng

nh:

- C h thng kh trng hp tc vi c quan c trch nhim thu gom rc thi

y t

- Tuyn truyn x h i v nhng li ch ca ch m sc th cng trn quan im

khoa hc v nhng chng trnh v cuc sng gia nh hnh phc vi th

cng, chng li nhng quan im thi qu v chm sc th cng.

XI. T chc thc hin v qun tr ri ro

11.1. T chc thc hin

- Phn tch nng lc ca Nh thu

- S dng phn mm Microsoft Project xy dng Phng n thc hin D n

da trn nng lc ca Nh thu

53

Qun l tin thc hin

Qun l ngun vn

Qun l vt t, vt liu

Qun l nhn lc

Qun l k thut

11.2. Qun tr ri ro

11.2.1. Cc loi ri ro

- Ri ro v kinh t Ri ro t nhu cu ca th trng:

D n c th nh gi qu m c v quy m ca th trng hay nh gi qu

cao. Theo n ghin cu th c 80% - 85% n gi n ui th cng ch n bnh vin th y

khi th n ui b bnh, ch c khong 10 - 15% l ch n vic chm sc thm m cho

th cng ca h. Ta c th thy nhu cu l c nhng vn cha nhiu. Bn cnh th

phn v dch v bnh v in th cng ca cc i th cnh tranh nh Petcare v New

pet Hospital hin nay bt u hnh thnh tuy nhin v lnh vc chm sc thm m

cho th cng th h vn cha thc s ch trng n nn v n cn c hi pht trin.

Ri ro v t gi:

Vic mua sm cc thit b my mc, thc n th y cao cp, thuc th y u

c nhp t nc ngoi, t gi cc nm c th s gia tng thm, lm y cao chi ph

trong khu mua sm cc thit b my mc ngoi nhp, thc n, thuc th y t nc

ngo i...t lm gi c nhp khu s tng. c bit l nhng bin ng bt thng

ca t gi trong nm 2010 v u n m 2011. V th cn phi c chnh sch khc phc.

Ri ro v nh cung cp v vic k kt cc hp ng kinh doanh:

Tha thun cung cp Franchise dch v siu th th cng tht bi, hp ng

cung cp cc thit b hon hoc tht bi do thay i gi c, t gi,

Ri ro v lm pht:

Lm pht nh hng n tt c cc ngnh n gh trong nn kinh t. Trong tnh

hnh hin nay lm pht ca Vit Nam c kh nng b mt kim sot v v t qua 2 con

s. Lm pht s lm gim gi tr ca ng tin, chi ph sinh hot tng cao, ngi dn

cng s c khuynh hng tit kim hn c bit trong vic chi t iu cho chm sc, lm

p th cng. Lm pht tng cao s y gi ca cc chi u v o nh: in n c, thuc

54

th ytng ln v y chi ph vay vn cao hn, nu khu phc hp c vay vn th phi

i mt vi li sut tng cao, gim li nhun

- Ri ro v vn ha - x hi

Vic quan tm chm sc, thm m cho th cng l mt vic lm bnh thng

v cn thit, tuy nhin trong x h i vn c nhng quan im cho rng y l vic lm

lng ph hoc cha ch n v ic chm sc thm m cho th cng.

- Ri ro v php l

Pet Paradise phi nhp cc my mc thit b, thc n, thuc th yt nc

ngo i, do nhng biu mu thu l rt phc tp. Ngoi ra, do y l mt lnh vc

kh mi m nn trong qu trnh hot ng ca d n, ta c th gp phi cc tai nn do

s xut ca trung tm hoc cc vn tranh chp khc v th nu i. Chng hn trong

qua trnh phu thut cho ch mo li xut hin cc bin chng khc lm th cng cht

nhng nu khn g phi do li ca bc s m n gi ch li cng quyt i bi thng,

nu x l khng tt, khng n b tha ng s dn n hu qu:

Mt uy t n, nh hng lu di n Pet Paradise.

Tn chi ph hu kin v n b.

- Ri ro v cng ngh v nhn lc

V cng ngh: Khu phc hp th y s c bnh vn th y vi cc tiu

chun quc t, cc my mc c nhp v o s l nhng trang thit b hin

i, h thng qun l thng tin hin i. Nh vy c kh nng xy ra cc

vn : nh ri ro v ph n mm qun l hoc my tnh, hng hc my mc

thit b hin i, cc my mc thit b khng ph hp cht lng,... Khng

c kh nng k im nh nh gi cht lng tht s ca cc loi thit b

my mc ny. ng thi kh nng tm c ni sa cha v cc thit b

thay th cng l mt vn cn c quan tm.

V nhn lc: c kh nng xy ra trng hp thiu bc s iu tr cho

th cng trong nhng t cao im.

- Ri ro trong qu trnh hot ng

Nhng ri ro ny c kh nng x ut hin l kh ln nh: ri ro thuc qu hn s

dng, ri ro hng tn kho v thc n , sn phm lm p cho th cng, ri ro mt d

liu khch hng, sai st trong d liu,,ri ro trong qu trnh iu tr , chm sc nh:

th b lc mt, th cng cht trong qu trnh iu tr, bnh dch phi tiu hy th,

nhng bnh truyn nhim t th, bnh truyn t th sang ngi,rt nguy him. Ri

55

ro qu ti bnh vin trong nhng ma d pht bnh ca th nui, t c th gy ra

nhng nh hng ti cht lng dch v ,

11.2.2. Cc bin php phng v hn ch ri ro

- Bin php gii quyt ri ro v li sut v lm pht: Lit k mt danh mc cc

nh cung ng t trang thit b n dng hng ngy, thc phm... sau la

chn cc nh cung ng thch hp vi nhu cu ca trung tm, chn t 2-3 nh

cung ng c uy tn v mt ni dung nhm hn ch ri ro thiu s lng v chi

ph cao. Son tho hp ng vi bn cung ng r rng, a ra cc iu kin

khi c bin ng gi c th trng (nh cung ng phi a ra l do tng thch

hp v phi thng bo cho lnh o ca cng ty bit trong trng hp chi ph

tng vt qu gii hn cho php ca hp ng).

- V nhu cu th trng v vn ha x hi: cn g ty s thc hin cc chin lc

Marketing x hi thng qua vic thnh lp v duy tr cc nhm, cu lc b

to tng tc v cu n i tip cn v i khch hng xy dng hnh nh cng ty

khng ch l cha bnh cho th nui m cn l mt t chc chm sc ton

din cho chng, y cng l hng i lu di ca cng ty. T m rng th

phn trong lnh vc chm sc thm m cho th cng.

- Bin php gii quyt ri ro v php lut: tng cng s hp tc ca trung tm

v ngi nui th, thc hin vic mua bo h im cho th nui trong qu trnh

khm v cha bnh, cc trng hp cp cu cho th cng cn c s cho

php v s cam kt ca ch th cng. T rong cc tnh hung, cc trng hp

ring do li ca pha cng ty gy ra s c s t vn ca lut s gii quyt.

- Bin php gii quyt ri ro cng ngh v nhn lc: Tng cng vic hun

luyn cho nhn vin c bit l i ng bc s th y bng cch cho i nc

ngo i hc tp hoc mi nhng chuyn gia c k inh nghim v hun luyn.

Cng ty cng c nhng chnh sch o to v pht trin ngun nhn lc trong

di hn nh hng nm, cn g ty s n nhn sinh vin thc tp t cc trng

i hc v thc tp y va l ngun nhn lc tm thi c th gii quyt tnh

trng thiu nhn lc trong thi gian cao im va c th tit kim c chi ph

cho cng ty.

- Xy dng ch ng trnh phng chng ri ro cho cng ty vi s t vn ca cc

chuyn gia c kinh nghim trong lnh vc ny. Tp hun cho nhn vin

gim bt cc ri ro trong qu trnh hot ng.

56

KT LUN

Nh trn trnh by, y l mt d n rt tim nng v kh thi. N ra i s

p ng c nhu cu chm sc th cng ang gia tng ca ngi dn Vit Nam ni

chung v dn c thnh ph H Ch Minh ni r ing, c bit l kh u vc khch hng

tim nng qun 7 v qun 2. Ngoi ra, d n cn s dng nhiu cng ngh tin t in

v chm sc t cho th cng nhp t nc n goi, cn g ngh x l cht thy hin

i, s dng i ng y bc s cc trnh tay n gh cao. Qua , gp phn nng cao

cht lng dch v i vi vic ch m sc v cha tr cho th cng, bn c nh cn

to ra cng n vic lm cho ngi dn, nng cao thc bo v mi trng. Mc d d

n c son tho rt cng phu v chi tit bi nhm tc gi- ni dung d n c

trnh by t lc nghin cu th trng cho d n n khu t chc thc hin v qun

tr ri ro. Tuy nhin, do thi gian nghin cu d n c hn nn kh c th trnh khi

nhng thiu st , hn ch. Nhm d n rt mong nht nhn c s ng gp kin t

bn c. Xin chn thnh cm n.