METRICSYour Small Business Should Be Tracking12

Gabriela Taylor

SALES is the income that is generated when customers purchase your products and services.

1SALES

REVENUE

Treat your customers just the way they like.

2 Customer

Loyalty

Customer Acquisition Cost (CPA) reflects the cost incurred to get a new customer.

3Customer

Acquisition Cost

Know the potential of your (virtual) staff. Here you can also include the cost for the online tools you use in your business.

4Operating

Productivity

The greater this percentage is, the more you can retain on every dollar and enjoy increased profits.

5Gross Margin

Size

Studies claim that if your profits are less than 60%, it will be difficult for your business to grow.

6Monthly

Profits and Losses

Conversion rate (CR) is the ratio of visitors who generate an action on your website to the total number of visitors.

7Conversion

Rates

Bounce rate is the percentage of people who visit your website and then leave it without going through any other pages.

8Bounce

Rate

Average page views for every visit reflect the engagement levels of your visitors.

9Average Page

Views

You can determine the average costs per page if you know what the revenue of each page is.

10Average Cost

for a Page View

If people find you credible, they will want to know more about you, and so they will stay on your website longer.

11Average

Time

Focus on keywords that are associated with greater percentages.

12Percentage of Return Visitors

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Gabriela Taylor