Seoul Digital Forum 2014 Program

*Subject to change

11th Annual

Dates: MAY 21 & 22, 2014 Venues: DDP (Dongdaemun Design Plaza) + The Shilla Seoul Hotel

website www.seouldigitalforum.org/en | twitter twitter.com/theSDF | facebook facebook.com/SDF.kr | YouTube youtube.com/SeoulDigitalForumSBS

2

Contents

Who We Are │ page 3

What We Do │ page 4

History in Brief │ page 5

Introducing SDF 2014’s Theme:

INNOVATIVE WISDOM - TECHNOLOGY FOR THE COMMON GOOD | page 6

SDF 2014 Program │ page 7-15

SDF 2014 DeepDive Series │ page 16

SDF 2014 Visionaries List │ page 17-18

Our Visionaries [from the past events] │ page 19

SDF 2013 at a Glance │ page 20

Additional Info [audience, venue & more] │ page 21

We believe in the power of technology. We believe in the power of wise people,

powered by technology.

3

Who We Are SDF (Seoul Digital Forum) is a major international conference about innovation and inspiration in the

context of the digital age. Striving to achieve a symbiotic ecosystem of technology and humanity, SDF

brings together thought- and action-provoking leaders to delve into the New T.I.M.E.+ [Technology,

Information, Media, Enterprise] agendas and collaborate in shaping solutions for our future.

Established as a non-profit social responsibility initiative, the Forum is organized by SBS, a leading

national broadcasting network in Korea. 2014 marks SDF’s 11th Annual Conference and SBS’s 24th

Anniversary.

Watch Our Talks

Alain de Botton with SBS Headline News Anchor Kim Sung Joon

4

What We Do Three Key INgredients of SDF

INSPIRING. IN-DEPTH. INTERACTIVE.

√ INSPIRING - Main Sessions

Every year SDF invites 40-50 brightest minds from around the world in the T.I.M.E.+

[Technology, Information, Media, Enterprise] areas. About 20-25 sessions take place

over the two-day conference, with the formats including solos, panels, conversations

and performances.

√ IN-DEPTH - DeepDive Series

Parallel to the Main Sessions are SDF DeepDive Sessions, a series of special symposiums

designed to take a deeper look into some of the key industry and social issues, and

draft practical solutions with recognized specialists. The solutions put forward at the

sessions are shared with the public via broadcasting, campaigns and policy proposals,

allowing them to trigger positive change in our society.

√ INTERACTIVE - Networking

During the conference and throughout the year SDF organizes networking

opportunities that revolve around the theme(s) of our talks, ranging from casual

meet-ups and official gatherings to exhibitions and concerts. We believe face-to-face

interaction will always remain the most effective way to communicate and collaborate

with SDF community members.

4

5

History in Brief Each year SDF strives to canvass a timely agenda that addresses key issues and trends shaping the future of our societies and industries. 2004 The Forum opened under the theme of Digital Convergence, focusing on the question of how

businesses could strengthen their competitiveness in the era that we call the “digital age.”

2005 Dramatically increasing technological capabilities had many people wondering where such capabilities were taking us and for what purpose. Under the theme Quo Vadis Ubiquitous: Charting a New Digital Society, participants came to a consensus that it was not simply about the stunning capabilities of technologies, but about how man could use those technologies to make life better.

2006 Under the theme Being Intelligent: The Next Digital Evolution, the Forum helped to unmask some of the remarkable progress that many industries have made in developing intelligent technologies. As we did so, we also discovered the need to change some of our existing systems in order to experience the full potential of these innovations.

2007 The Forum was held under the theme Media Big Bang! Impact on Business & Society. Participants shared their extensive insights on how media is being redefined, and exchanged ideas on how to cope with the economic, political and social implications of this.

2008 The Forum was held under the theme Imagination: Explore T.I.M.E. (Technology, Information, Media & Entertainment), Space and Beyond. The Forum examined the power of imagination to inspire change and evolution in order to push the human race beyond.

2009 Under the theme Story: A New Chapter, the Forum explored the innovative and inspiring ‘stories’ of the digital age from the T.I.M.E. + industries, while also reflecting on how the global financial crisis handed the world a major opportunity to rethink conventional paradigms.

2010 Wrapping up the first decade of the new millennium, SDF2010 was held under the theme

Renaissance Now: Shaping Another Breakthrough to discuss how we can craft and propel a new millennium Renaissance. The Forum contemplated the Renaissance’s legacy of encouraging a daring and creative spirit and explored who will be the Renaissance men and women to shape the coming breakthroughs.

2011 Themed Connected: Into a Shared Future, SDF2011 delved into the true meaning of

connectedness amidst the transformative mobile revolution. Recognizing that connectedness is deeply rooted in history, the Forum discussed how we could make the most of technology-enabled hyperconnectivity for us to become more active agents of positive change and innovation.

2012 Extending our gaze beyond hyperconnectivity, SDF2012 was held under the theme Coexistence:

Technology, Humanity and Great Hope for the Future. The event aimed to carve out new imperatives for meaningful coexistence between humans and technology, and how the coexistence can be materialized.

2013 Looking back at the decade of SDF, the 10th Anniversary SDF put forward ECOllaboration:

Solutions for Tomorrow as the theme to pave the way for the next decade of vision-making. Putting on center stage the notion of a Collaborative Ecosystem, the event explored conditions for and promises of successful collaboration to build a sustainable and brighter tomorrow.

6

Introducing SDF 2014’s Theme

Innovative Wisdom Technology for the Common Good

Innovation often stems from the ingenious ideas of an exceptional individual. What really powers the ideas to reshape the world, however, is our wisdom, the collective reservoir of human experience. In a yin-yang kind of dynamic balance, innovation and wisdom together have been oiling the wheels of civilization. The popularization of personal computers empowered individual users, with the increasingly connected World Wide Web ecosystem catalyzing collective intelligence at a planetary scale. Despite these advances, however, the benefits of technology are still far from evenly distributed. Digital technology continues to be both a boon and a bane for our society, providing a great source of happiness and a locus of fearful control and surveillance alike.

“Before we acquire great power we must acquire wisdom to use it well.”

- Ralph Waldo Emerson

We now put forward “Innovative Wisdom” as a new paradigm to buttress technological innovations and minimize side effects that they inevitably carry. 2014 is expected to bring exciting opportunities: The Internet of Everything promises to create new value and wearable technologies are set to be smarter and more human-friendly; the open-source culture is better leveraging the wisdom of the crowd and appropriate technology is receiving renewed attention for its simplicity and accessibility. What is the innovative wisdom that can help us steer these opportunities in the right direction, and build technologies for the common good? After a decade of identifying and scrutinizing digital trends, the Seoul Digital Forum 2014 now embarks on a new journey towards a more mature, sustainable and collective happiness – and a key to begin our successful journey, we believe, lies in ‘innovative wisdom’.

7

SDF 2014 Program Schedule *subject to change

VENUE | ART HALL 1 (B2F)

“30 KEYS TO INNOVATIVE WISDOM”

DAY 1 Wednesday MAY 21

DAY 2 Thursday MAY 22

Opening Ceremony & Keynote Address

√ EXPLORE

Opening & Congratulatory Remarks

‘‘The Beginning of ‘New TIME’” 09:10-09:30

[KEY1 ‘Connect’] CHON Kilnam 09:30-10:00

[KEY2 ‘Capture’] Luis von AHN 10:00-10:30

Keynote Address

√ REASON

[KEY15 ‘Uncommon Sense’]

Steven MOFFAT & Sue VERTUE 09:10-09:50

[KEY16 ‘Brain-reading’] Henry MARKRAM 09:50-10:10

[KEY17 ‘Mind-reading’] Rob HIGH 10:10-10:30

Break 10:30-10:50 Break 10:30-10:50

√ LEAP

[KEY3 ‘Resonance’] AN Yongil 10:50-11:10

[KEY4 ‘Unprejudiced’] WI Euiseok 11:10-11:30

[KEY5 ‘Wear’] Eric FRIEDMAN 11:30-11:50

√ BELIEVE

[KEY18 ‘Moving Design’] KIM Bongjin 10:50-11:10

[KEY19 ‘Cure’]

YUN Kyongsik, CHO Dongcharn 11:10-11:30

[KEY20 ‘Communication & Reflection’]

HWANG Kyung-Sig & SON Wha-Chul 11:30-12:00

Lunch 11:50-12:55 Lunch 12:00-13:05

√ ENLIGHTEN

[KEY6 ‘Programmable’] Alan MYCROFT 12:55-13:15

[KEY7 ‘Working Together’] Lia NAVARRO 13:15-13:35

[KEY8 ‘Borderless’] Tony LYU 13:35-13:55

[KEY9 ‘Simply Brilliant’]

Alfredo MOSER, Illac DIAZ, Claire RIGBY 13:55-14:35

√ QUESTION

[KEY21 ‘Bridging by Sharing’]

LEE Sangchul 13:05-13:25

[KEY22 ‘Creativity Within’]

Mark RANDALL 13:25-13:45

[KEY23 ‘Unwalled Curiosity’]

Jack ANDRAKA 13:45-14:05

[KEY24 ‘Seeing without Seeing’]

Pete ECKERT 14:05-14:25

Intermission & Networking

• Moser Lamp•Liter of Light Experience

[With MOSER, DIAZ & RIGBY]

14:35-15:05

Intermission 14:25-14:55

√ INVOLVE

[KEY10 ‘Universal’] Emmanuel GABLA,

Sylvia CHAN-OLMSTED, RHEE June Woong

15:05-15:35

[KEY11 ‘Empathy’] Laura&Chris AMICO 15:35-15:55

[KEY12 ‘Understanding’]

Simon Seojoon KIM 16:00-16:20

[KEY13 ‘Emotional Innovation’]

Kwame FERREIRA 16:20-16:40

[KEY14 ‘Radical Connectivity’]

Nicco MELE, YOON Youngchul 16:40-17:20

End of Day 1

√ INSPIRE

[KEY25 ‘Revelation’] Glenn GREENWALD 14:55-15:15

[KEY26 ‘Truth’] KWON Hyejin 15:15-15:35

[KEY27 ‘Learn from Nature’]

KIM Sangbae 15:35-15:55

[KEY28 ‘A Duet’] Guy HOFFMAN 16:00-16:20

[KEY29 ‘Amplify’] Daniel Dae KIM, CHANG Tae You,

KIM Younghyun, PARK Sangyean 16:20-17:00

-------------------------------------------------------

[KEY30 ‘Hope’] The 1st Global Hackathon Ceremony

“善 Challenge” 17:10-17:50

Closing Remarks • The End 17:50-17:55

8

DAY 1

May 21 Wednesday

Opening Ceremony & Keynote Address | 09:10-10:30

√ EXPLORE

“The Beginning of ‘New TIME’” Opening Remarks LEE Woongmo Chief Executive Secretary, Seoul Digital Forum /President & CEO, SBS

Keynote Address [KEY1 ‘Connect’] 09:30-10:00 Connecting the Other Billions: Innovative Wisdom for Making the Internet Truly Global Today we are enjoying good connectivity. People, services, data and devices are creating immense networks, and at the kernel of this connectivity is, of course, what nearly half of the world now takes for granted – the internet. By 2020, 5 billion people, or 70% of the world population, are expected to be brought online making the internet practically one of the world’s most important pieces of infrastructure. Kilnam Chon developed Asia’s first internet called the SDN (Software Development Network) in 1982 and has been the driving force behind its dazzling evolution in Asia and the world. The internet pioneer says the coming decade poses critical questions that are both daunting and exciting: How can we re-imagine the internet so that it can be a truly global platform for communication and innovation? What kind of innovative wisdom does this age call for to make the best of it while fending off the side effects, expected or unexpected? Chon invites all of us to come together and create the internet - not as we know it, but as we imagine it. Visionary CHON Kilnam Professor Emeritus, KAIST / Professor, Keio University / Pioneer of the Asian Internet [KEY2 ‘Capture’] 10:00-10:30 Connected for a Purpose: Making Every Second on the Internet Count More than 2 billion people worldwide spend a portion of their day on the internet for various reasons - and some of them, simply out of habit. What if we can make something out of the massive amount of time spent online? Turning our everyday online activities into collective wisdom that brings practical benefits to our lives, Luis von Ahn has been offering innovative solutions to this challenge, often unbeknownst to us. The pioneer of crowdsourcing behind the creation of CAPTCHA and reCAPTCHA is now taking up the challenge of reconnecting the internet that is ‘lost in translation’ with his latest venture, Duolingo. The free language-learning platform has generated a community of over 20 million in less than two years, revolutionizing the way we learn, teach and translate languages online. Luis will describe what led him to create Duolingo and how we can make every second on the internet improve the quality of our lives and of the internet itself. Visionary Luis von AHN Co-Founder & CEO, Duolingo / Creator, CAPTCHA & reCAPTCHA Break 10:30-10:50

√ LEAP [KEY3 ‘Resonance’] 10:50-11:10 *TBA Visionary AN Yongil Vice President, Corporate Design Center, Samsung Electronics

9

[KEY4 ‘Unprejudiced’] 11:10-11:30 Innovating Phone App for the Smart 2.0 Era We have witnessed great strides in the field of mobile telecommunications over the past three decades. Thanks to the remarkable advancements in network speed and smartphone performance, the industry is currently flooded with mobile services such as games, messenger services and video contents. However, ‘phone,’ the most frequently used app in smartphones, was left behind, remaining unchanged all these years. Thus, we made it our task to adapt this app to the Smart 2.0 Era, marked by convergence, connectivity and integration. Here, we present ‘T Phone,’ SK Telecom’s innovative communication platform that will take the ‘phone’ to the next level. Visionary WI Euiseok Executive Vice President & Head of Product Planning Division, SK Telecom [KEY5 ‘Wear’] 11:30-11:50 *TBA Visionary Eric FRIEDMAN Co-Founder & CTO, Fitbit Lunch 11:50-12:55

√ ENLIGHTEN [KEY6 ‘Programmable’] 12:55-13:15 Raspberry Pi: Everyday Programming for Everyone Computers have become an inseparable part of our everyday lives and youngsters cannot imagine a world without smartphones, tablets and the Internet. While they are confident users of technology, few have an understanding of how this technology works - let alone how to ‘program’ such a device. In the rush towards sleek, consumer-orientated devices, the opportunity to explore computing and to learn to program has disappeared. Alan Mycroft, Cambridge professor and co-founder of the Raspberry Pi Foundation, illustrates how the $35 credit card-sized Raspberry Pi computer re-creates the opportunity to learn and re-learn computing through fun, innovative and creative projects - for children and adults alike. Visionary Alan MYCROFT Co-Founder & Trustee, Raspberry Pi Foundation / Professor of Computing, Cambridge University [KEY7 ‘Working Together’] 13:15-13:35 Pizza for Everyone! How Online Communities are Innovating Altruism Online communities connect individuals and issues related to social consciousness to change how the world works together. From giving pizza to those in need to organizing the world’s largest online gift exchange, people on sites like reddit are uniting to make the world a better place. More and more, people are discovering the power of each one of us to help drive positivity and spread good online. How can reddit and other forms of social media achieve a greater sense of the common good for humanity? ‘Working together' is the key, emphasizes Lia Navarro, Director of Entertainment Strategy and Sales at reddit.com. She will be speaking about her experiences and perspectives from some of the earliest days of reddit to the present, and how communities can unite to inspire. Visionary Lia NAVARRO Director, Entertainment Strategy & Sales, Reddit [KEY8 ‘Borderless’] 13:35-13:55 Shared Ledger: The implications of Bitcoin Technology beyond Finance A new technology often elicits both hopes and fears for the future, and Bitcoin is no exception. Current controversies surrounding Bitcoin mainly stem from the conception of the technology simply as a new virtual ‘currency’. Tony Young-Suc Lyu, CEO of Korea’s first Bitcoin exchange Korbit, tells us we need to understand its less obvious underlying technology called the ‘blockchain’ to grasp a fuller picture of the enormous potential it offers. For the first time in human history, the blockchain is making available a globally shared ledger. And the technology is about more than money – it can be a paradigm-shifting platform with implications much broader than we can imagine. Tony shares with us the fundamentals of Bitcoin that have many prominent Silicon Valley venture capitalists and entrepreneurs enthralled. Visionary Tony LYU Co-Founder & CEO, Korbit (Korea Bitcoin Exchange)

10

[KEY9 ‘Simply Brilliant’] 13:55-14:35 Lightbulb Moment: Bringing Free Light into Dark Homes Worldwide In 2002, the Brazilian mechanic Alfredo Moser had a flash of inspiration, coming up with a way to light his house during the day without electricity. Using a clear plastic bottle filled with water and a dash of bleach, the simple invention, known as the ‘Moser Lamp’, channels the sun’s rays to bring free illumination of between 40W and 60W flooding into homes worldwide, particularly in regions in which electricity is a luxury. In the Philippines, Illac Diaz of the MyShelter Foundation has worked tirelessly to spread the bright idea and take it to the next level, developing a version that functions night and day using simple solar panels and batteries. His ‘Liter of Light’ project has installed more than 140,000 bottle bulbs in the Philippines alone, helping to generate self-reliance and employment at the same time. The British journalist Claire Rigby brings Alfredo Moser and Illac Diaz together to talk about their brilliant, life-transforming ideas. Visionaries Alfredo MOSER Inventor, Moser Lamp (Liter of Light) Illac Angelo DIAZ Founder & Executive Director, MyShelter Foundation Symposiarch Claire RIGBY Editor-in-Chief, Time Out São Paulo / Freelance Writer

Intermission & Networking 14:35-15:05

Moser Lamp ㆍ Liter of Light Experience [With MOSER, DIAZ & RIGBY]

√ INVOLVE [KEY10 ‘Universal’] 15:05-15:35 Innovative Wisdom for a Symbiotic Media Ecosystem and Audience Welfare As the boundaries between broadcasting and telecommunications blur, and new media and mobile media spread widely, the media ecosystem is experiencing unprecedented changes. While the advancement of media technologies and services brings about the revolution of communication, it is also true that putting too much emphasis on technologies themselves may intensify competitions among industry players and alienate the audience. What is a desirable media ecosystem? What should terrestrial broadcasters do to enhance the welfare of the audience? And what will be the next-generation free-of-charge, universal broadcasting services? Professor Rhee June Woong, CSA Commissioner Emmanuel Gabla and Professor Sylvia Chan-Olmsted canvass media and broadcasting for the common good. Visionaries Emmanuel GABLA Commissioner, CSA, France Sylvia CHAN-OLMSTED Professor of Telecommunications, College of Journalism and Communications, University of Florida Symposiarch RHEE June Woong Professor, Department of Communication, Seoul National University

[KEY11 ‘Empathy’] 15:35-15:55 I Comfort Her: What Homicide Watch Teaches Us About Data, Audience, and Designing News Around Users The creators of Homicide Watch D.C join us to talk about inventing the modern crime and courts beat. In building the acclaimed murder-tracking website, Laura and Chris Amico used the power of digital publishing, news apps, document libraries, and user-centered design. This new interpretation of beat reporting has been called truly digital native, more Wikipedia than crime blotter. They’ll share their lessons from building Homicide Watch and demonstrate how those techniques can be used to build better, more engaged journalism on any subject. Visionaries Laura AMICO CEO, Glass Eye Media Chris AMICO CTO, Glass Eye Media

11

[KEY12 ‘Understanding’] 16:00-16:20 The Math Class that Leaves No Student behind We are told that everyone should study math. And we know not everyone is good at. Learning math is a sequential process in which each basic concept is a building block for more advanced ones. This nature is often at odds with the traditional education system: the one-to-many teaching method generates a large number of students who cannot keep up with class, and the standardized print textbooks enforce non-interactive problem solving. KnowRe has converted granular-level math concepts, or ‘knowledge units’, and their combinations into computer algorithms. Its online education platform provides individual students with a completely personalized curriculum by analyzing their mastery of each knowledge unit and identifying gaps in understanding. Simon Seojoon Kim, co-founder and CPO of KnowRe, shares the winds of change beginning to blow through the classrooms in Korea and the US. He envisions digital learning that leaves no student behind. Visionary Simon Seojoon KIM Co-Founder & CPO, KnowRe

[KEY13 ‘Emotional Innovation’] 16:20-16:40 Creative Connectivity and the Age of Emotional Innovation Creative connectivity is pushing the boundaries of simple remote connectivity. Kwame Ferreira, founder & CEO of Kwamecorp, will go through a few of his startups, technologies and processes which are ushering in a new age of creative connectivity. He shares what it means for the planet we live in when we truly design for wisdom and happiness. Visionary Kwame FERREIRA Founder & CEO, Kwamecorp

[KEY14 ‘Radical Connectivity’] 16:40-17:20 The End of Big: Reshaping the World for the Better We are at a moment in history as exciting and revolutionary as when Democracy first emerged in Greece more than 2000 years ago. Our traditional institutions are being disrupted in radical ways. Technology has drastically improved our ability to connect instantly, constantly, and globally, and it is altering the power of business, politics, and culture with breathtaking speed. The opportunities created by these changes can open up a world of possibility - a world that is both exciting and compelling, as long as we are prepared. Nicco Mele will examine the unprecedented power that individuals now have to reshape and reimagine the world for the better. Visionary Nicco MELE Technologist / Faculty, Harvard Kennedy School / Author, The End of Big Symposiarch YOON Youngchul Professor, Department of Communication, Yonsei University End of Day 1

12

DAY 2 May 22 Thursday

√ REASON Keynote Address | 09:10-10:30 [KEY15 ‘Uncommon Sense’] 09:10-09:50 Reinventing Sherlock Holmes: The Return of Innovative Wisdom Amidst a deluge of crime TV series with bleeding-edge forensic techniques and contraptions returned a modern Sherlock. Freed from his deerstalker hat and pipe, the iconic ‘consulting’ detective now has the internet, GPS and a smartphone in his pocket. The contemporary reinvention, however, is also about things that remain ever more powerful in this digital age – Sherlock’s sharp observational skills, deductive reasoning and human relationships. The creative pair behind BBC’s mega-hit Sherlock, Steven Moffat and Sue Vertue, tell us about what makes their characters and stories stay relevant and intriguing, whatever age we live in. Visionaries Steven MOFFAT Co-Creator, Executive Producer & Writer, Sherlock / Executive Producer & Lead Writer, Doctor Who Sue VERTUE Producer, Sherlock / Board Director, Hartswood Films

[KEY 16 ‘Brain-reading’] 09:50-10:10 *TBA Visionary Henry MARKRAM Professor, É cole Polytechnique Fédérale de Lausanne (EPFL) /

Director, Human Brain Project & Blue Brain Project

[KEY17 ‘Mind-reading’] 10:10-10:30 Building a ‘Wiser’ Supercomputer: Help Watson Tackle Humanity’s Biggest Challenges IBM’s Watson is arguably the closest we have to an ‘intelligent’, ‘thinking’ computer. After its much-publicized win against human Grand Masters at Jeopardy! in 2011, the then-bedroom-sized supercomputer has shrunken to the size of three stacked pizza boxes with an 25-fold performance improvement. Its applications are fast-expanding from creating new recipes, streamlining businesses to revolutionizing healthcare systems and cancer research. Now its breakthrough cognitive capabilities accessible anywhere via a cloud-based API, Watson is presenting us with an unprecedented opportunity to tap into our collective wisdom - to make it not only smarter but wiser, and together solve some of the biggest global challenges for humanity. Visionary Rob HIGH IBM Fellow / VP & CTO, Watson Solutions, IBM Software Group

Break 10:30-10:50

√ BELIEVE [KEY18 ‘Moving Design’] 10:50-11:10

Everyone’s a Designer (Whether You Realize It or Not) Every design has a purpose that goes beyond visualizing ideas - it should be able to connect people’s minds and change their behaviors. A designer is a person who solves problems between users and products, users and services. The path-breaking, creative solutions do not arise purely by chance or come from natural-born gifts, but are the results of painstaking training. Woowa Brothers developed Korea’s top food delivery app called “Baedalui Minjok (Delivery People)” that advertises restaurant information more easily, accurately, cheaply and, most importantly, playfully. It is rejuvenating the industry previously dependent on door-to-door flyers, creating a vibrant culture around the restaurants and customers. What kind of work ethic and environment do we need to turn ideas into action, and into a new culture for everyone involved? Kim Bongjin, CEO of Woowa Brothers, believes that we all have the ability to tackle a problem or two on our own, and bring small changes in our society – that we all are designers. He delivers a recipe for creative confidence. Visionary KIM Bongjin CEO, Woowa Brothers

13

[KEY19 ‘Cure’] 11:10-11:30

This Wearable Can Help Cure Alzheimer’s Disease There is no known cure for Alzheimer’s disease, the most common form of dementia that is expected to affect 1 in 85 people worldwide by 2050. Kyongsik Yun, neuroscientist and founder of Ybrain, unveils a breakthrough technology that could potentially put an end to one of the biggest global health challenges of our time - a hairband that measures and modifies the brain signals of Alzheimer’s disease patients. Joined by medical journalist Dong-chan Cho, Yun canvasses the technology’s possibilities and areas for improvement to make an Alzheimer’s disease-free world a reality. Visionary YUN Kyoungsik Founder & CEO, Ybrain Symposiarch CHO Dongcharn Medical Correspondent, SBS / Neurosurgeon

[KEY20 ‘Communication & Reflection’] Digital Utopia vs. Digital Dystopia: In Search of Innovative Wisdom 11:30-12:00 Towards an Information Utopia: Information Technology for Communication One of the most significant purposive values that we expect from the era of information technology is communication. An ideal information society requires both technological infrastructure and a human-oriented community built on the open exchange of information, knowledge and emotions – such society, we may call, an information utopia. Reaching this utopia necessitates the completion of the following three key tasks: First is enabling the fair distribution of information based on information-sharing, that is, information justice to give all members of society a right to participate; second is effective management of online privacy, which has emancipatory functions but also can cause communication breakdowns, information distortions and even cybercrimes; lastly we need to keep away from the propensity to seek complacency in the world of information networks and convenient apps. Socrates’ aphorism “Know Yourself” holds also true in this age of information where people have never really gotten lost. Korea’s distinguished justice theorist and philosopher Hwang KyungSig introduces innovative wisdom that can help us reach our digital utopia. Visionary HWANK Kyung-sig Professor Emeritus, Department of Philosophy, Seoul National University

Digital Dystopia: Connected with Everybody While Losing Oneself It is true that technological developments have made ‘our’ lives on Earthconnected in one way or another. The widening digital divide, however, tells usthe benefits of technology are reaching still a limited number of people and the conceptions of who ‘we’ are rather distorted. Even the majority of the beneficiaries find themselves trapped in the overarching power relations that operate in the digital network. The bigger problem is that we are syncing our languages and thoughts with the syntax of digital technology, concomitantlyletting the technology to (re)configure our identity. In short, a digital dystopia can be conceptualized as the world where the fundamental question of “who we are” is forgotten. Keeping away from the dystopia calls for our wise innovation. And that begins from together envisioning an ideal world through self-reflection - something Winston Smith in Orwell’s 1984 did by keeping asecret journal. Leading philosopher of technology Son WhaChul warns of the traps and risks of a digital dystopia, and shares with us his wisdom that leadsus to a digital utopia. Visionary SON Wha-Chul Professor, Global Leadership School, Handong Global University

Lunch 12:00-13:05

14

√ QUESTION [KEY21 ‘Bridging by Sharing’] 13:05-13:25 New ICT Builds Bridges for Everyone, for the Common Good All humans are more or less double-minded due to their innate desire to survive: it is human nature to seek both liberty and equality, both companionship and solitude. This double-mindedness is destined for eternal conflict. ICT is the bridge and the window through which we can ease these divisions. Let’s take a deeper look at the cases of the wise convergence of ICT and other industries that are helping us realize the common good. Lee Sangchul, CEO of LG U+ and president of the Korean Society for Rehabilitation of Persons with Disabilities, shares with us his vision for the common, greater good. Visionary LEE Sangchul CEO, LG U+ / Vice Chairman, LG

[KEY22 ‘Creativity Within’] 13:25-13:45 *TBA Visionary Mark RANDALL Chief Strategist, VP Creativity, Adobe Systems

[KEY23 ‘Unwalled Curiosity’] 13:45-14:05

Tapping into the Hidden Innovator: Jack Andraka’s 199 Rejection Letters and 3-Cent Cancer Detection Sensor The terms ‘science’ and ‘cancer research’ invoke images of academic papers, professional credentials and fenced-off research facilities. What took Jack Andraka, a Maryland high school student, to develop a revolutionary 3-cent paper sensor for the early detection of pancreatic, ovarian and lung cancers were his curiosity, perseverance and the information on the internet. The young scientist tells us why we should democratize ‘science’ and empower hidden innovators – because everyone’s curiosity deserves a chance to change the world for the better. Visionary Jack ANDRAKA Cancer Researcher & Scientist / 2012 Intel Gordon E. Moore Award Winner

[KEY24 ‘Seeing without Seeing’] 14:05-14:25 Seeing the World without Seeing It Taking photos as a blind photographer is like going on a fishing trip. When you go flyfishing the whole environment is investigated; you learn about the fishes’ favorite food, their habits and fears. You learn to cast and play with well-crafted tools. Then, if you are lucky and skilled, you catch a fish. You touch it briefly as you unhook it and let it go. The satisfaction is the confirmation. This is what taking photos is for PeteEckert. He cannot see his own work but sees it better than sighted viewers do in galleries. He knows exactly what he produces - it is a fish he lets slip into the stream of the sighted world. The award-winning visual artist tells us an inspiring tale of ‘seeing without seeing’ and a true vision that can help us better understand the world that we are surrounded by. Visionary Pete ECKERT Blind Visual Artist Intermission 14:25-14:55

√ INSPIRE [KEY25 ‘Revelation’] 14:55-15:15 *TBA Visionary Glenn GREENWALD Investigative Journalist / Columnist, The Intercept

[KEY26 ‘Truth’] 15:15-15:35 *TBA Visionary KWON Hyejin Research Director, Newstapa(Korea Center for Investigative Journalism) /Director, Data Journalism Lab

15

[KEY27 ‘Learn from Nature’] 15:35-15:55 Learn from Nature: Innovation toward Future Robots by Principle Extraction from Biology In order to usher in the age of ‘humanistic robots’, we need to turn to nature. In small ways and large, examples abound. Rescue robots in disaster zones and assistive robots for the mobility-impaired all embody the principles of animal locomotion. For the ideas and inspirations from nature to materialize themselves as interdisciplinary innovations, we need to begin at the beginning – understanding the basic principles. Sangbae Kim, Associate Professor of Mechanical Engineering and Director of the Biomimetic Robotics Lab at the Massachusetts Institute of Technology (MIT), introduces a new robotic innovation, ‘principle extraction’ from biology. This innovation is epitomized by his creations including Stickybot that employs the world’s first synthetic directional dry adhesive inspired by geckos, and the MIT Cheetah, designed after the fastest land animal. What does it mean to design robots that are human-oriented and what can we learn from those robots? Nature surely holds important clues to those questions, but it is our innovative wisdom that gives us the answers that are not only technologically smart but more caring and empowering. Visionary KIM Sangbae Director, Biomimetic Robotics Lab / Professor, Department of Mechanical Engineering, MIT [KEY28 ‘A Duet’] 16:00-16:20 Why We Will Love Robots that Makes Mistakes Most of us conceptualize robots as precise, zero-fault and uncreative machines that simply do as they are told, quickly and efficiently. We also tend to think the robots that do not fit into this neat description would lead to a horrendous robot apocalypse. Guy Hoffman, a roboticist whose colorful experience ranges from animation, acting to jazz music, questions this assumption by developing robots that "think with their bodies", plan less, improvise more and take chances, even at the risk of making mistakes. He tells us this makes for robots that people actually prefer, and that may better fit our homes, offices, schools and hospitals. Technology is not necessarily a quest for perfection – and the fact that we prefer less than perfect technology may teach us something important about human nature. Visionary Guy HOFFMAN Professor, School of Communication, Interdisciplinary Center (IDC) Herzliya, Israel /

Co-Director, IDC Media Innovation Lab [KEY29 ‘Amplify’] 16:20-17:00 *TBA Visionaries Daniel Dae KIM Actor / Founder & President, 3AD KIM Younghyun TV Drama Writer / President & Creator, KP&Show PARK Sangyean TV Drama Writer / President, KP&Show Symposiarch CHANG Tae You Drama Producer & Director, SBS [KEY30 ‘Hope’] 17:10-17:50

The 1st Global Hackathon Ceremony “善 Challenge”

Closing Remarks | 17:50-17:55

The End

16

SDF 2014 DeepDive Series

SDF DeepDive I │ 14:30-17:00 Wednesday May 21

VENUE | ART HALL 2 (B2F)

Gaming as Illness and Social Remedies

by Graduate School of Culture Technology, KAIST

Visionaries | LEE Dongman, PARK Juyong, DOH Young Yim,

KIM Huy Kang, SONG Gil-young

Symposiarch | LEE Wonjae

SDF DeepDive II │ For 3 days & 2 nights Tuesday-Thursday May 20-22

VENUE | BUSINESS CENTER (3F)

The 1st Global Hackathon “善 Challenge”

by AppCenter with SBS Foundation

Participants | 100 contestants from KoreaㆍChinaㆍJapan & more

SDF DeepDive III │ 14:00-18:00 Thursday May 22

VENUE | ART HALL 2 (B2F)

Master Class for Media Writing:

The Formula for Successful Storytelling

by Korea TV & Radio Writers Association with SBS Foundation

Visionaries | Steven MOFFAT, Ekuni KAORI

17

SDF 2014 Visionaries List [*in alphabetical order ]

[MAIN SESSION] □ von AHN, Luis Co-Founder & CEO, Duolingo / Creator, CAPTCHA & reCAPTCHA

□ AMICO, Laura AMICO, Chris

CEO, Glass Eye Media CTO, Glass Eye Media

□ AN Yongil Vice President, Corporate Design Center, Samsung Electronics

□ ANDRAKA, Jack Cancer Researcher & Scientist / 2012 Intel Gordon E. Moore Award Winner

□ CHANG Tae You Drama Producer & Director, SBS

□ CHAN-OLMSTED, Sylvia Professor of Telecommunications, College of Journalism and Communications, University of Florida

□ CHO Dongcharn Medical Correspondent, SBS / Neurosurgeon

□ CHON Kilnam Professor Emeritus, KAIST / Professor, Keio University / Pioneer of the Asian Internet

□ DIAZ, Illac Angelo Founder & Executive Director, MyShelter Foundation

□ ECKERT, Pete Blind Visual Artist

□ FERREIRA, Kwame Founder & CEO, Kwamecorp

□ FRIEDMAN, Eric Co-Founder & CTO, Fitbit

□ GABLA, Emmannuel Commissioner, CSA, France

□ GREENWALD, Glenn Investigative Journalist / Columnist, The Intercept

□ HIGH, Rob IBM Fellow / VP & CTO, Watson Solutions, IBM Software Group

□ HOFFMAN, Guy Professor, School of Communication, Interdisciplinary Center (IDC) Herzliya, Israel / Co-Director, IDC Media Innovation Lab

□ HWANG Kyung-Sig Professor Emeritus, Department of Philosophy, Seoul National University

□ KIM Bongjin CEO, Woowa Brothers

□ KIM, Daniel Dae Actor / Founder & President, 3AD

□ KIM Sangbae Director, Biomimetic Robotics Lab / Professor, Department of Mechanical Engineering, MIT

□ KIM, Simon Seojoon Co-Founder & CPO, KnowRe

□ KIM Younghyun TV Drama Writer / President & Creator, KP&Show

□ KWON Hyejin Research Director, Newstapa(Korea Center for Investigative Journalism) / Director, Data Journalism Lab

□ LEE Sangchul CEO, LG U+ / Vice Chairman, LG

□ LYU, Tony Co-Founder & CEO, Korbit (Korea Bitcoin Exchange)

□ MARKRAM, Henry Professor, É cole Polytechnique Fédérale de Lausanne (EPFL) / Director, Human Brain Project & Blue Brain Project

□ MOFFAT, Steven VERTUE, Sue

Co-Creator, Executive Producer & Writer, Sherlock / Executive Producer & Lead Writer, Doctor Who Producer, Sherlock / Board Director, Hartswood Films

□ MYCROFT, Alan Co-Founder & Trustee, Raspberry Pi Foundation / Professor of Computing, Cambridge University

□ MELE, Nicco Technologist / Faculty, Harvard Kennedy School / Author, The End of Big

□ MOSER, Alfredo Inventor, Moser Lamp (Liter of Light)

□ NAVARRO, Lia Director, Entertainment Strategy & Sales, Reddit

□ PARK Sangyean TV Drama Writer / President, KP&Show

□ RANDALL, Mark Chief Strategist, VP Creativity, Adobe Systems

□ RHEE June Woong Professor, Department of Communication, Seoul National University

□ RIGBY, Claire Editor-in-Chief, Time Out São Paulo / Freelance Writer

□ SON Wha-Chul Professor, Global Leadership School, Handong Global University

□ WI Euiseok Executive Vice President & Head of Product Planning Division, SK Telecom

□ YOON Youngchul Professor, Department of Communication, Yonsei University

□ YUN Kyongsik Founder & CEO, Ybrain

18

[DeepDive SERIES] [*in alphabetical order ]

□ KIM Huy Kang Professor, Graduate School of Information Security, Korea University

□ DOH Young Yim Professor, Graduate School of Culture Technology, KAIST

□ PARK Juyong Professor, Graduate School of Culture Technology, KAIST

□ LEE Dongman Dean, College of Liberal Arts & Convergence Science, KAIST

Head, Graduate School of Culture Technology, KAIST

□ LEE Wonjae Professor, Graduate School of Culture Technology, KAIST

□ Kaori EKUNI Novelist, Between Calm and Passion, Twinkle Twinkle

□ SONG Gil-young Senior Executive Vice President, Daumsoft

19

Our Past Visionaries

SDF has had the privilege of welcoming a host of distinguished leaders. Key participants include: (*Title at the time of participation)

Al GORE Former Vice President, US / 2007 Nobel Peace Prize Laureate

Bill GATES Chairman, Microsoft

James CAMERON Director, Avatar / Chairman & CEO, Lightstorm Entertainment

Sumner REDSTONE Chairman, Viacom and CBS Corporation

Larry KING Former Host, Larry King Live

Eric SCHMIDT Chairman & CEO, Google

Anne SWEENEY President, Disney-ABC TV Group

Tim BERNERS-LEE Inventor, World Wide Web / Director, World Wide Web Consortium (W3C)

MAHATHIR bin Mohamad Former Prime Minister, Malaysia

Nouriel ROUBINI Professor, Stern School of Business, NYU / Chairman, RGE Monitor

Daniel LIBESKIND Architect / Founder, Studio Daniel Libeskind

YUN Jong Yong Vice Chairman, Samsung Electronics

Gloria STEINEM Feminist Writer and Organizer

Ken AULETTA Columnist, The New Yorker / Author, Googled, Three Blind Mice

Eugene CERNAN Commander of Apollo17 – The Last Man on the Moon

Steve BALLMER CEO, Microsoft

Tim O’REILLY Founder & CEO, O’Reilly Media

Kevin KELLY Founding Executive Editor, Wired / Author, What Technology Wants

Werner VOGELS CTO, Amazon.com

Alain de BOTTON Philosopher & Writer, Essays in Love, Architecture of Happiness / Founder, The School of Life & Living Architecture

Paul POLAK CEO, Windhorse International / Author, Out of Poverty

Tom CURLEY President & CEO, The Associated Press

Paul JACOBS President & CEO, Qualcomm

Nicholas NEGROPONTE Founder, MIT Media Lab

Chris ANDERSON Editor-in-Chief, Wired / Author, The Long Tail

Lawrence LESSIG Stanford Law Professor and Founder of Creative Commons

Myung-Whun CHUNG Music Director, Seoul Philharmonic Orchestra

KIM Jung Ju CEO, NEXON

Genevieve BELL Director, User Interface and Experience Research, Intel Labs, INTEL

LEE Jae Beom Co-CEO, Kakao

Ali ROWGHANI COO, Twitter

Javier OLIVAN Head of Growth, Engagement & Mobile Adoption, Facebook

Jessica ALBA Founder, The Honest Company

will.i.am Producer & Lead Vocal, The Black Eyed Peas

20

2013 Forum at a Glance

Tim BERNERS-LEE on the World Wide Web and worldwide collaboration

Jessica ALBA, addressing Alain de BOTTON on

her new challenges as a startup entrepreneur why wisdom matters in the digital age

Over 70,000 people watched our live

webcast globally, and around 1,500

people enjoyed the Forum at the venue.

21

Additional Info [audience, venue & more]

Open and Free Vision-sharing for Our Worldwide Audience SDF is one of SBS’s core CSR (Corporate Social Responsibility) initiatives. Our goal is to create an ‘open and

shared conference’ for all, and attendance is free. While extending invitations to the public, we also carefully

select invitees who represent leaders from government, industry and academia. Our participants range from

MNC executives and opinion leaders to tech-savvy young professionals and a selected group of students. All of

our sessions are webcast live worldwide on the SDF Homepage, SDF YouTube Channel and Naver, Korea’s

biggest web portal. Over 70,000 people home and aboard enjoyed the SDF2013 sessions online.

SDF 2014 Conference Venue DDP Dongdaemun Design Plaza Opening March 2014 [*Quick Tour]

Dongdaemun, Korea’s rich cultural heritage, boasts the world’s largest fashion market along with various

tourist attractions. DDP [pictured above], designed by Iraqi-British architect Zaha Hadid, is a dazzling new eco-

urban complex set to become one of the world’s iconic hubs of culture and design. On May 21 & 22 (Wed &

Thu), SDF will convene for the first time at DDP showcasing its cutting-edge conference halls, facilities and

amenities.

SBS Headline News Coverage [Links]

** Full session offers the entire speech on SDF YouTube Channel. 1) SDF2007 Eric Schmidt, Chairman & CEO, Google │ *Full session 2) SDF2008 Bill Gates, Chairman, Microsoft 3) SDF2010 James Cameron, Director, Avatar 4) SDF2011 Larry King, Former Host, Larry King Live │ *Full session 5) SDF2012 Tim O’Reilly, Founder & CEO, O’Reilly Media │ *Full session 6) SDF2012 Kevin Kelly, Author, What Technology Wants │ *Full session 7) SDF2013 Tim Berners-Lee, Inventor, World Wide Web │ *Full session 8) SDF2013 Jessica Alba, Founder, The Honest Company │ *Full session 9) SDF2013 Alain de Botton, Philosopher & Writer │ *Full session

22

For general enquiries,

SDF SECRETARIAT 161 Mokdongseo-ro, Yangcheon-gu 158-051, Seoul, Korea Tel. +82.2.2113.3467-9 Email. sdf@sbs.co.kr Homepage. www.seouldigitalforum.org/en Follow us on Twitter │ twitter.com/theSDF Facebook │ facebook.com/SDF.kr YouTube │ youtube.com/SeoulDigitalForumSBS