Outdoor Advertising Association of America

Field Museum Trojan Horse in Chicago

Google Home bus shelter

115 Campaigns Vying for Top Awards in OOH Design

OAAA has revealed the 115 contenders for the 2017 OBIE Awards Celebrating its 75th anniver-sary this year the OBIE Awards program is the oldest and one of the most prestigious shows in advertising awarding creative excellence in the OOH medium

In addition to multiple Bronze Silver and Gold OBIE Awards OAAA will present the first ever Platinum OBIE Award as well as four new Craft Awards Additional categories this year honor OOH work that is contextual engaging experiential and more

ldquoOOH continues to grow and with it so does the beauty creativity and innovation used in creat-ing the workrdquo said OAAArsquos Chief Marketing Officer Stephen Freitas ldquoWe had hundreds of great entries this year that exemplify the effectiveness of the mediumrdquo

The 115 campaigns nominated this year demonstrate the importance of creativ-ity in OOH and many showcase the mediumrsquos ability to offer a customized

experience to capture audience attention To promote its new exhibit on ancient Greek artifacts the Field Museum installed a giant Trojan Horse encasing one of Chicagorsquos busiest subway entrances The installation could not be missed as passersby snapped photos and tweeted about the experience

ldquoThis yearrsquos finalists demonstrate that it often only takes a few words and a strong visual to create great OOHrdquo said Chief OBIE Judge Jeanie Caggiano ldquoIf you can convey a message that is simple yet powerful you can design for OOH and maybe even win an OBIErdquo

To demonstrate its vast travel network American Airlines added a shadow to its logo flying over its many popular locations This ldquoShad-owsrdquo campaign demonstrates how stunning imagery paired with a recognizable symbol can relay a powerful message

As technologies expand and improve there are greater opportunities to personalize interactions with consumers Google Home took inno-vation to great heights by installing the many impressive features the product offers into multiple bus shelters Using a touch screen the shelters allowed commuters to make temperature and lighting adjust-ments and select music

The 2017 winners will be announced at the OBIE Awards Gala on Tuesday May 16 The event will be held as part of the OAAAGeopath National Convention + Expo at Mardi Gras World in New Orleans LA

February 13 2017

Outdoor Advertising Association of America

A complete alphabetical list of 2017 OBIE contender agencies and campaigns follows

72 amp Sunny ndash Google 72 amp Sunny ndash MillerCoorsAbbot Labs Intersection and Kinetic ndash Abbott LaboratoriesAdams+Fairway -- Adams+FairwayAdams+Fairway -- Belfor Property RestorationAdams+Fairway -- Belfor Property RestorationAdams+Fairway -- Charleston Greek FestivalAdams+Fairway -- Chicago CubsAdams+Fairway -- Coastal Carolina FairAdams+Fairway -- Japanese Motor WorksAdams+Fairway ndash Lakeview Ford Collision Center Adams+Fairway -- Palmetto Mosquito ControlAdams+Fairway -- Stone Haven SupplyAdams+Fairway ndash Teacher Appreciation WeekAdams+Fairway -- Teacher Appreciation WeekAdams+Fairway -- The McDonald Group Real EstateAdams+Fairway -- Tribute to PrinceAdams+Fairway ndash Tribute to Muhammad AliAIDS Healthcare Foundation -- AIDS Healthcare FoundationAmeacutelie Company -- The Colorado Department of TransportationAmeacutelie Company -- The Colorado Department of TransportationAmeacutelie Company -- The Colorado Department of TransportationAmeacutelie Company -- The Colorado Department of TransportationAmeacutelie Company -- The Colorado Department of TransportationAmeacutelie Company -- The Colorado Department of TransportationArnold Worldwide -- HersheyrsquosBLT Communications LLC ndash Sony Pictures for GhostbustersBLT Communications LLC ndash Sony Pictures for The Angry Birds MovieBrand direct Comedy Central ndash Comedy Central Branded Cities Network ndash PepsicoBVK -- Wyoming Office of TourismClear Channel Outdoor Orlando -- Stanfield ChiropracticCopacino+Fujikado -- Seattle AquariumCopacino+Fujikado -- Seattle Reproductive MedicineCopacino+Fujikado -- WA Forest Protection AssociationCP+B -- American AirlinesDDB Intersection and Illumivation Studios -- The Field MuseumDeep Ellum Brewery -- Ben E KeithDeeplocal -- ZagatDoe Anderson -- Makerrsquos MarkDoe Anderson -- Makerrsquos MarkDoe Anderson -- Makerrsquos MarkDonor -- Allegheny Health NetworkDonor -- Allegheny Health NetworkDuncan Channon ndash Snyderrsquos-LanceExtra Credit Projects -- Great Lakes Neurosurgical AssociatesExtra Credit Projects -- Mary Free Bed Rehabilitation HospitalExtra Credit Projects -- Mary Free Bed Rehabilitation HospitalHavasWW New York and Posterscope US -- Reckitt BenckiserHBO ndash HBO

Outdoor Advertising Association of America

Heco Partners -- Museum of Science and IndustryHydrogen Advertising -- The Polyclinicidea -- Innovation Allianceidea ndash PentelIntersection ndash VerizonIPG Media Lab -- MillerCoors and ShazamJackson Marketing -- Big League World SeriesJohn St-- John StJWT Meacutexico -- Anheuser BuschLamar Advertising -- BarattarsquosLiquid Advertising -- Square EnixMcCann London -- Ethos TravelMcGarrah Jessee -- Spoetzl BreweryMcGarrah Jessee -- YETI CoolersMediahub Rapport ndash NetflixMoroch Sly Fox -- McDonaldrsquos for Chicken McNuggetsMoroch Sly Fox -- McDonaldrsquos for World Famous FriesOutdoor Media Alliance ndash Google ooh Pitch -- Bridgestone TiresOrange Barrel Media -- 2016 Presidential ElectionOUTFRONT Studios ndash 2016 Presidential ElectionOUTFRONT Studios ndash Chicago Cubs and Cleveland IndiansOUTFRONT Studios ndash Cleveland CavaliersOUTFRONT Studios ndash EC ManagementOUTFRONT Studios -- Gatlin Pest ControlOUTFRONT Studios ndash Leersquos AirOUTFRONT Studios -- San Diego Taco FestOUTFRONT Studios ndash Text amp DriveOUTFRONT Studios ndash Tribute to David BoweOUTFRONT Studios -- Tribute to John GlennOUTFRONT Studios -- Tribute to Muhammad AliOUTFRONT Studios -- Tribute to Muhammad AliOUTFRONT Studios -- Tribute to Pat SummittOUTFRONT Studios ndash Tribute to PrincePearl Media -- NickelodeonPosterscope -- FOXProject X -- Noosa YoghurtSaatchi amp Saatchi and Wilkins Media -- Toyota Motor Sales USASapientRazorfish -- Mondelez InternationalSapientRazorfish -- MonsantoSchaefer Ad Co -- Fort Worth ZooSchiefer ChopShop -- SprintSnapchat -- SnapchatSpot Hero Marketing -- Spot HeroSS+K -- Fusion Media GroupSS+K -- Fusion Media GroupStreetEasy and Intersection -- StreetEasySukle Advertising -- Cheyenne Mountain ZooTBWAMedia Arts Lab ndash AppleThe Beacon at Kohler Co -- Destination KohlerThe Electric Factory -- UnileverThe Johnson Group -- Chattanooga ZooThe Thorburn Group -- American Standard

Outdoor Advertising Association of America

Twitter ndash TwitterUniversal Pictures Creative -- Universal PicturesWalt Disney Studios Creative Marketing -- Walt Disney Studios PicturesWB Creative Services and Midnight Oil amp Concept Arts -- Warner Bros TheatricalWDSMP Animation Creative Print Marketing -- Walt Disney Studios Pictures WDSMP Animation Creative Print Marketing -- Walt Disney Studios Pictures Wieden + Kennedy -- EquinoxWieden + Kennedy -- NikeWieden + Kennedy -- NikeWieden + Kennedy New York ndash SpotifyZizzo Group Marketing -- St Josaphat Basilica FoundationZulu Alpha Kilo -- ParticipACTION

Outdoor Advertising Association of America

OAAA Now Offers lsquoTech Edrsquo

Special Report By Ian Dallimore Chair OAAA Innovations Committee Director of Digital Information + Sales Strategy Lamar Advertising Company Last year the OAAA Innovations Committee met to determine how best to educate the OOH community about the many new technologies available to enhance all aspects of the ad campaign process - from planning and buying to execution and reporting With so many tech companies as OAAA members under the new ldquoTechnologyrdquo membership category

many of whom sat around the committee table we decided to lay out an entire OOH tech ecosystem breaking down OAAA tech members into more specific categories This graphic allowed us to look at which companies can do what and for whom

So now ndash we have this ecosystem listing which OAAA tech members offer data col-lection solutions or transactional plat-forms or content management systems or some other tech service ndash how do we let the OOH industry know these services are available and how they work We created the OAAA Tech Hub

The OAAA Tech Hub which launched last week offers members a central location to find information about OOH tech com-panies and their capabilities Here you can search under different solution cat-egories and learn about each of the pro-viders ndash read blog posts download fact sheets watch short videos and more

As part of this new ldquotech edrdquo initiative OAAA has developed a new webinar series aimed at educating members about emerging capabilities in the OOH market The webinar series kicked off with SITO Mobile discussing real-time consumer behavior data More than 100 people attended the webinar armed with dozens of questions and nearly 70 percent of those who provided feed-back said they plan to learn more about the technology that was presented These webinars will take place through-out the year and recordings of each will be posted to the OAAA Tech Hub One webinar attendee said ldquoThis is great information to utilize when determining how valuable our specific locations are to potential advertisersrdquo Check out the OAAA Tech Hub here

February 13 2017

Outdoor Advertising Association of America

A complete alphabetical list of 2017 OBIE contender agencies and campaigns follows

72 amp Sunny ndash Google 72 amp Sunny ndash MillerCoorsAbbot Labs Intersection and Kinetic ndash Abbott LaboratoriesAdams+Fairway -- Adams+FairwayAdams+Fairway -- Belfor Property RestorationAdams+Fairway -- Belfor Property RestorationAdams+Fairway -- Charleston Greek FestivalAdams+Fairway -- Chicago CubsAdams+Fairway -- Coastal Carolina FairAdams+Fairway -- Japanese Motor WorksAdams+Fairway ndash Lakeview Ford Collision Center Adams+Fairway -- Palmetto Mosquito ControlAdams+Fairway -- Stone Haven SupplyAdams+Fairway ndash Teacher Appreciation WeekAdams+Fairway -- Teacher Appreciation WeekAdams+Fairway -- The McDonald Group Real EstateAdams+Fairway -- Tribute to PrinceAdams+Fairway ndash Tribute to Muhammad AliAIDS Healthcare Foundation -- AIDS Healthcare FoundationAmeacutelie Company -- The Colorado Department of TransportationAmeacutelie Company -- The Colorado Department of TransportationAmeacutelie Company -- The Colorado Department of TransportationAmeacutelie Company -- The Colorado Department of TransportationAmeacutelie Company -- The Colorado Department of TransportationAmeacutelie Company -- The Colorado Department of TransportationArnold Worldwide -- HersheyrsquosBLT Communications LLC ndash Sony Pictures for GhostbustersBLT Communications LLC ndash Sony Pictures for The Angry Birds MovieBrand direct Comedy Central ndash Comedy Central Branded Cities Network ndash PepsicoBVK -- Wyoming Office of TourismClear Channel Outdoor Orlando -- Stanfield ChiropracticCopacino+Fujikado -- Seattle AquariumCopacino+Fujikado -- Seattle Reproductive MedicineCopacino+Fujikado -- WA Forest Protection AssociationCP+B -- American AirlinesDDB Intersection and Illumivation Studios -- The Field MuseumDeep Ellum Brewery -- Ben E KeithDeeplocal -- ZagatDoe Anderson -- Makerrsquos MarkDoe Anderson -- Makerrsquos MarkDoe Anderson -- Makerrsquos MarkDonor -- Allegheny Health NetworkDonor -- Allegheny Health NetworkDuncan Channon ndash Snyderrsquos-LanceExtra Credit Projects -- Great Lakes Neurosurgical AssociatesExtra Credit Projects -- Mary Free Bed Rehabilitation HospitalExtra Credit Projects -- Mary Free Bed Rehabilitation HospitalHavasWW New York and Posterscope US -- Reckitt BenckiserHBO ndash HBO

Outdoor Advertising Association of America

Heco Partners -- Museum of Science and IndustryHydrogen Advertising -- The Polyclinicidea -- Innovation Allianceidea ndash PentelIntersection ndash VerizonIPG Media Lab -- MillerCoors and ShazamJackson Marketing -- Big League World SeriesJohn St-- John StJWT Meacutexico -- Anheuser BuschLamar Advertising -- BarattarsquosLiquid Advertising -- Square EnixMcCann London -- Ethos TravelMcGarrah Jessee -- Spoetzl BreweryMcGarrah Jessee -- YETI CoolersMediahub Rapport ndash NetflixMoroch Sly Fox -- McDonaldrsquos for Chicken McNuggetsMoroch Sly Fox -- McDonaldrsquos for World Famous FriesOutdoor Media Alliance ndash Google ooh Pitch -- Bridgestone TiresOrange Barrel Media -- 2016 Presidential ElectionOUTFRONT Studios ndash 2016 Presidential ElectionOUTFRONT Studios ndash Chicago Cubs and Cleveland IndiansOUTFRONT Studios ndash Cleveland CavaliersOUTFRONT Studios ndash EC ManagementOUTFRONT Studios -- Gatlin Pest ControlOUTFRONT Studios ndash Leersquos AirOUTFRONT Studios -- San Diego Taco FestOUTFRONT Studios ndash Text amp DriveOUTFRONT Studios ndash Tribute to David BoweOUTFRONT Studios -- Tribute to John GlennOUTFRONT Studios -- Tribute to Muhammad AliOUTFRONT Studios -- Tribute to Muhammad AliOUTFRONT Studios -- Tribute to Pat SummittOUTFRONT Studios ndash Tribute to PrincePearl Media -- NickelodeonPosterscope -- FOXProject X -- Noosa YoghurtSaatchi amp Saatchi and Wilkins Media -- Toyota Motor Sales USASapientRazorfish -- Mondelez InternationalSapientRazorfish -- MonsantoSchaefer Ad Co -- Fort Worth ZooSchiefer ChopShop -- SprintSnapchat -- SnapchatSpot Hero Marketing -- Spot HeroSS+K -- Fusion Media GroupSS+K -- Fusion Media GroupStreetEasy and Intersection -- StreetEasySukle Advertising -- Cheyenne Mountain ZooTBWAMedia Arts Lab ndash AppleThe Beacon at Kohler Co -- Destination KohlerThe Electric Factory -- UnileverThe Johnson Group -- Chattanooga ZooThe Thorburn Group -- American Standard

Outdoor Advertising Association of America

Twitter ndash TwitterUniversal Pictures Creative -- Universal PicturesWalt Disney Studios Creative Marketing -- Walt Disney Studios PicturesWB Creative Services and Midnight Oil amp Concept Arts -- Warner Bros TheatricalWDSMP Animation Creative Print Marketing -- Walt Disney Studios Pictures WDSMP Animation Creative Print Marketing -- Walt Disney Studios Pictures Wieden + Kennedy -- EquinoxWieden + Kennedy -- NikeWieden + Kennedy -- NikeWieden + Kennedy New York ndash SpotifyZizzo Group Marketing -- St Josaphat Basilica FoundationZulu Alpha Kilo -- ParticipACTION

Outdoor Advertising Association of America

OAAA Now Offers lsquoTech Edrsquo

Special Report By Ian Dallimore Chair OAAA Innovations Committee Director of Digital Information + Sales Strategy Lamar Advertising Company Last year the OAAA Innovations Committee met to determine how best to educate the OOH community about the many new technologies available to enhance all aspects of the ad campaign process - from planning and buying to execution and reporting With so many tech companies as OAAA members under the new ldquoTechnologyrdquo membership category

many of whom sat around the committee table we decided to lay out an entire OOH tech ecosystem breaking down OAAA tech members into more specific categories This graphic allowed us to look at which companies can do what and for whom

So now ndash we have this ecosystem listing which OAAA tech members offer data col-lection solutions or transactional plat-forms or content management systems or some other tech service ndash how do we let the OOH industry know these services are available and how they work We created the OAAA Tech Hub

The OAAA Tech Hub which launched last week offers members a central location to find information about OOH tech com-panies and their capabilities Here you can search under different solution cat-egories and learn about each of the pro-viders ndash read blog posts download fact sheets watch short videos and more

As part of this new ldquotech edrdquo initiative OAAA has developed a new webinar series aimed at educating members about emerging capabilities in the OOH market The webinar series kicked off with SITO Mobile discussing real-time consumer behavior data More than 100 people attended the webinar armed with dozens of questions and nearly 70 percent of those who provided feed-back said they plan to learn more about the technology that was presented These webinars will take place through-out the year and recordings of each will be posted to the OAAA Tech Hub One webinar attendee said ldquoThis is great information to utilize when determining how valuable our specific locations are to potential advertisersrdquo Check out the OAAA Tech Hub here

February 13 2017

Outdoor Advertising Association of America

Heco Partners -- Museum of Science and IndustryHydrogen Advertising -- The Polyclinicidea -- Innovation Allianceidea ndash PentelIntersection ndash VerizonIPG Media Lab -- MillerCoors and ShazamJackson Marketing -- Big League World SeriesJohn St-- John StJWT Meacutexico -- Anheuser BuschLamar Advertising -- BarattarsquosLiquid Advertising -- Square EnixMcCann London -- Ethos TravelMcGarrah Jessee -- Spoetzl BreweryMcGarrah Jessee -- YETI CoolersMediahub Rapport ndash NetflixMoroch Sly Fox -- McDonaldrsquos for Chicken McNuggetsMoroch Sly Fox -- McDonaldrsquos for World Famous FriesOutdoor Media Alliance ndash Google ooh Pitch -- Bridgestone TiresOrange Barrel Media -- 2016 Presidential ElectionOUTFRONT Studios ndash 2016 Presidential ElectionOUTFRONT Studios ndash Chicago Cubs and Cleveland IndiansOUTFRONT Studios ndash Cleveland CavaliersOUTFRONT Studios ndash EC ManagementOUTFRONT Studios -- Gatlin Pest ControlOUTFRONT Studios ndash Leersquos AirOUTFRONT Studios -- San Diego Taco FestOUTFRONT Studios ndash Text amp DriveOUTFRONT Studios ndash Tribute to David BoweOUTFRONT Studios -- Tribute to John GlennOUTFRONT Studios -- Tribute to Muhammad AliOUTFRONT Studios -- Tribute to Muhammad AliOUTFRONT Studios -- Tribute to Pat SummittOUTFRONT Studios ndash Tribute to PrincePearl Media -- NickelodeonPosterscope -- FOXProject X -- Noosa YoghurtSaatchi amp Saatchi and Wilkins Media -- Toyota Motor Sales USASapientRazorfish -- Mondelez InternationalSapientRazorfish -- MonsantoSchaefer Ad Co -- Fort Worth ZooSchiefer ChopShop -- SprintSnapchat -- SnapchatSpot Hero Marketing -- Spot HeroSS+K -- Fusion Media GroupSS+K -- Fusion Media GroupStreetEasy and Intersection -- StreetEasySukle Advertising -- Cheyenne Mountain ZooTBWAMedia Arts Lab ndash AppleThe Beacon at Kohler Co -- Destination KohlerThe Electric Factory -- UnileverThe Johnson Group -- Chattanooga ZooThe Thorburn Group -- American Standard

Outdoor Advertising Association of America

Twitter ndash TwitterUniversal Pictures Creative -- Universal PicturesWalt Disney Studios Creative Marketing -- Walt Disney Studios PicturesWB Creative Services and Midnight Oil amp Concept Arts -- Warner Bros TheatricalWDSMP Animation Creative Print Marketing -- Walt Disney Studios Pictures WDSMP Animation Creative Print Marketing -- Walt Disney Studios Pictures Wieden + Kennedy -- EquinoxWieden + Kennedy -- NikeWieden + Kennedy -- NikeWieden + Kennedy New York ndash SpotifyZizzo Group Marketing -- St Josaphat Basilica FoundationZulu Alpha Kilo -- ParticipACTION

Outdoor Advertising Association of America

OAAA Now Offers lsquoTech Edrsquo

Special Report By Ian Dallimore Chair OAAA Innovations Committee Director of Digital Information + Sales Strategy Lamar Advertising Company Last year the OAAA Innovations Committee met to determine how best to educate the OOH community about the many new technologies available to enhance all aspects of the ad campaign process - from planning and buying to execution and reporting With so many tech companies as OAAA members under the new ldquoTechnologyrdquo membership category

many of whom sat around the committee table we decided to lay out an entire OOH tech ecosystem breaking down OAAA tech members into more specific categories This graphic allowed us to look at which companies can do what and for whom

So now ndash we have this ecosystem listing which OAAA tech members offer data col-lection solutions or transactional plat-forms or content management systems or some other tech service ndash how do we let the OOH industry know these services are available and how they work We created the OAAA Tech Hub

The OAAA Tech Hub which launched last week offers members a central location to find information about OOH tech com-panies and their capabilities Here you can search under different solution cat-egories and learn about each of the pro-viders ndash read blog posts download fact sheets watch short videos and more

As part of this new ldquotech edrdquo initiative OAAA has developed a new webinar series aimed at educating members about emerging capabilities in the OOH market The webinar series kicked off with SITO Mobile discussing real-time consumer behavior data More than 100 people attended the webinar armed with dozens of questions and nearly 70 percent of those who provided feed-back said they plan to learn more about the technology that was presented These webinars will take place through-out the year and recordings of each will be posted to the OAAA Tech Hub One webinar attendee said ldquoThis is great information to utilize when determining how valuable our specific locations are to potential advertisersrdquo Check out the OAAA Tech Hub here

February 13 2017

Outdoor Advertising Association of America

Twitter ndash TwitterUniversal Pictures Creative -- Universal PicturesWalt Disney Studios Creative Marketing -- Walt Disney Studios PicturesWB Creative Services and Midnight Oil amp Concept Arts -- Warner Bros TheatricalWDSMP Animation Creative Print Marketing -- Walt Disney Studios Pictures WDSMP Animation Creative Print Marketing -- Walt Disney Studios Pictures Wieden + Kennedy -- EquinoxWieden + Kennedy -- NikeWieden + Kennedy -- NikeWieden + Kennedy New York ndash SpotifyZizzo Group Marketing -- St Josaphat Basilica FoundationZulu Alpha Kilo -- ParticipACTION

Outdoor Advertising Association of America

OAAA Now Offers lsquoTech Edrsquo

Special Report By Ian Dallimore Chair OAAA Innovations Committee Director of Digital Information + Sales Strategy Lamar Advertising Company Last year the OAAA Innovations Committee met to determine how best to educate the OOH community about the many new technologies available to enhance all aspects of the ad campaign process - from planning and buying to execution and reporting With so many tech companies as OAAA members under the new ldquoTechnologyrdquo membership category

many of whom sat around the committee table we decided to lay out an entire OOH tech ecosystem breaking down OAAA tech members into more specific categories This graphic allowed us to look at which companies can do what and for whom

So now ndash we have this ecosystem listing which OAAA tech members offer data col-lection solutions or transactional plat-forms or content management systems or some other tech service ndash how do we let the OOH industry know these services are available and how they work We created the OAAA Tech Hub

The OAAA Tech Hub which launched last week offers members a central location to find information about OOH tech com-panies and their capabilities Here you can search under different solution cat-egories and learn about each of the pro-viders ndash read blog posts download fact sheets watch short videos and more

As part of this new ldquotech edrdquo initiative OAAA has developed a new webinar series aimed at educating members about emerging capabilities in the OOH market The webinar series kicked off with SITO Mobile discussing real-time consumer behavior data More than 100 people attended the webinar armed with dozens of questions and nearly 70 percent of those who provided feed-back said they plan to learn more about the technology that was presented These webinars will take place through-out the year and recordings of each will be posted to the OAAA Tech Hub One webinar attendee said ldquoThis is great information to utilize when determining how valuable our specific locations are to potential advertisersrdquo Check out the OAAA Tech Hub here

February 13 2017

Outdoor Advertising Association of America

OAAA Now Offers lsquoTech Edrsquo

Special Report By Ian Dallimore Chair OAAA Innovations Committee Director of Digital Information + Sales Strategy Lamar Advertising Company Last year the OAAA Innovations Committee met to determine how best to educate the OOH community about the many new technologies available to enhance all aspects of the ad campaign process - from planning and buying to execution and reporting With so many tech companies as OAAA members under the new ldquoTechnologyrdquo membership category

many of whom sat around the committee table we decided to lay out an entire OOH tech ecosystem breaking down OAAA tech members into more specific categories This graphic allowed us to look at which companies can do what and for whom

So now ndash we have this ecosystem listing which OAAA tech members offer data col-lection solutions or transactional plat-forms or content management systems or some other tech service ndash how do we let the OOH industry know these services are available and how they work We created the OAAA Tech Hub

The OAAA Tech Hub which launched last week offers members a central location to find information about OOH tech com-panies and their capabilities Here you can search under different solution cat-egories and learn about each of the pro-viders ndash read blog posts download fact sheets watch short videos and more

As part of this new ldquotech edrdquo initiative OAAA has developed a new webinar series aimed at educating members about emerging capabilities in the OOH market The webinar series kicked off with SITO Mobile discussing real-time consumer behavior data More than 100 people attended the webinar armed with dozens of questions and nearly 70 percent of those who provided feed-back said they plan to learn more about the technology that was presented These webinars will take place through-out the year and recordings of each will be posted to the OAAA Tech Hub One webinar attendee said ldquoThis is great information to utilize when determining how valuable our specific locations are to potential advertisersrdquo Check out the OAAA Tech Hub here

February 13 2017

Outdoor Advertising Association of America

Irsquom so excited OAAA members are already making use of the Tech Hub and are interested in learning more about these innovative services The Innovations Committee is working with OAAA to ensure ldquotech edrdquo is carried over into the annual convention this year too

One of the main workshops at the 2017 OAAAGeopath National Convention + Expo taking place in New Orleans May 15-16 will offer insights into how the tech world is working with the OOH industry Wersquoll hear from experts at major tech corporations such as Pinterest Foursquare and Spyder to name a few These techies will likely blow our minds as they discuss ways they currently connect with consumers collect data and how they can help us better engage our audiences

And new this year to the Expo is the Tech Hive Here wersquoll see what the ldquobuzzrdquo is all about Tech companies will offer service and product demonstrations so we can see in real life how it works I plan to spend a lot of time in the Tech Hive learning all I can about new opportunities to impress clients and consumers

And if you havenrsquot yet I encourage all OAAA Tech Members to submit information to be included in the Tech Hub This helps OOH professionals like myself easily find what we need to determine what might work best for our adver-tisers

Outdoor Advertising Association of America

Convention Speaker Spotlight Rob Dembitz

Rob Dembitz global head of innovation at Cannes Lions will address attendees of the 2017 OAAAGeopath National Convention + Expo in New Orleans LA on Wednesday May 17

Dembitz is responsible for Lions Innovation which examines how data and technol-ogy can act as catalysts and enablers for creativity He works across the business to integrate the world of tech from start-ups to major tech companies into the busi-ness

For convention attendees Dembitz will discuss how brand marketers can stay ahead with data-driven creativity bringing ideas to life and products to market He will look

into the future of ad design providing attendees with the creative awakening they might need Dembitz will also share examples of recent Cannes Lions OOH winners

The Cannes Lions International Festival of Creativity is the worldrsquos leading celebration of creativity in communica-tions and takes place every year in June Learn more about Rob Dembitz and the 2017 OAAAGeopath National Convention + Expo at LookOut2017com

February 13 2017