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Employee appraisal as motivation strategy to improve productivity: National Drilling
Company (NDC)
Background of Study
Performance Appraisal System has been considered by scholars and human resource
professionals as a most effective HRM tool. However, an effective system of performance
evaluation is still a challenging issue to managers and employees due to cognition, motivation
and behaviour. Some recent studies reported that PAS is discriminatory, punitive and
judgemental system in the view of some employees of financial service institutions like banks.
Evaluation is a judgment on the behaviour of an employee in the performance of his duties. The
judgment may be expressed in different ways: by rating, by an inventory of strengths and
weaknesses in relation to the work performed, by a professional assessment to the objectives of
the previous maintenance period. Bernard Martory Daniel Crozet (2007) defines assessment as a
judgment made by a supervisor or co-workers on the behaviour of an employee in the
performance of his duties. For Tania Saba et al. (2008), the performance evaluation can be
defined as a structured and formal system to measure, evaluate and modify the characteristics,
behaviours and results of an employee in a specific job. According to Jean-Franois Dhnin and
Brigitte Fournier (1998), the annual performance evaluation allows for a professional
assessment: it consists of a direct meeting between the employee and his immediate supervisor
where career development and promotion are discussed. Eric Campoy et al. (2008) perceive the
assessment as standardized and periodic situations in which the company measures the
performance of each employee together. These appreciation or formal assessment devicesdetermine depth, individually and collectively, the decisions of HRM as a whole: compensation,
training, mobility. Definitions regarding the evaluation or assessment of personal data that we
are not exhaustive, but we feel good we stop them there so as not to dwell on the definitions. It is
according to the above mentioned definitions that the study was prepared on the contributing part
of employee participation in appraisal planning on employee motivation.
Literature
Most of the past studies have rarely discussed the performance appraisal and employeemotivation in UAE. As such review of the literature on the subject of appraisal system and its
effects on employees motivation in National Drilling Company (NDC), an UAE based company,
was not easy to obtain. This has forced most of the researchers on foreign- literature even if they
conduct research on domestic organisations. Thus, results of this study help as an additional
source of reference to conduct research in future.
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The assessment of performance or skills is an essential aspect of management for a company. It
serves as an effective way to measure the contributions of individual employees. A well-
conducted evaluation process greatly involved in the assignment of the strategic goals of the
company as it brings together the interests of the company and men who work there.
Theories of equity, expectancy and path-goal are the theoretical bases of performance appraisalsystem es (Kellough and Nigro, 2002; Perry, 2003; Risher, 2002; Vroom, 1964). The equity
approach as a theory was developed by Adams (1965) to make supervision effectively.
Employees are encouraged when they find that they are handled fairly in all the aspects. If
employees feel that they are treated inequitably they automatically cut their efforts (Fulk, Brief
and Barr, 1985; Hyde, 2005). According to Vroom (1964), expectancy theoretical approach
refers that the workers will be stimulated to exercise great efforts when they have the belief that
such efforts will cause high level of performance (expectancy). So, they get rewards, bonuses
incentives, promotions and increments through this high performance and such rewards are
precious to them. Effective goals, according to Goal-setting theory (Locke and Latham, 1979),
are goals that are clear, ambitious and achievable. We must understand what we are trying to
achieve and what we want to avoid. We need to be challenged to achieve the goals that are
challenging and that we move to higher levels of performance. Yet, while the objectives should
be ambitious, they must also be feasible. Goals that are so high they cannot be used to de-
motivate with individuals.
Effective appraisal system should identify clarity, honesty and equality, appreciate productivity
through excellent programs of rewards and be aware of appraiser leadership traits (Winston and
Creamer, 1997). Decenzo and Robbins (1998)suggested some ways to perform performance
appraisal, including absolute standards, relative standards and management by objectives.
Through absolute standards employeesperformances are matched with a standard and their
overall assessment is independent of other co0worker in a team (Dessler, 2000). In relative
standards, individualsperformances are compared against other people. The approach of
management by objectives evaluates employees as how well they achieved the given objective
that has been ascertained to be most important.
Managers of the human resource have realised the crucial association between justice and
effectiveness of organisation (Cropanzano and Folger, 1991). Distributive justice, according to
Aristotle, the first kind of particular justice exerted in the distribution of honours or wealth or
other benefits that may be distributed among the members of a political community. It copes
with the ends accomplished or the content of equality, while procedural justice is employed to
accomplish such ends or the equality process (Cropanzano and Folger, 1991). The reactions of
workers to the equality and exactness of the appraisal system may affect their overall motivation
level to make weak performance strong.
It has demonstrated by researchers that managers often twist the outcomes of appraisal to
promote their own self-interests (Longenecker, Gioia, and Sims, 1987). If the aforementioned
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observation is correct, then the systems of due process may well provoke managers negative
reactions by limiting their capability to alter the appraisal outcomes. However, it is also true in
the view of Bernardin and Villanova (1986) and Murphy and Cleveland (1991) that the
performance of managers is heavily reliant on the hard works of those who work for them. As a
result, it might be asserted that they will act in response positively toward a due-process
appraisal system.
After its successful launch in March 1972 the National Drilling Company (NDC), celebrates 30
years of excellence. The company since its inception contribute a vital part in promoting the
UAE economic with other sister organisations.
There are numerous reservoirs of oil and gas in the UAE in general and in Abu Dhabi in
particular, and the extensive plans and strategies of development contributed an important part in
establishing a local drilling firm. The NDC was the first wholly-owned subsidiary of (ADNOC)
in 1972, was established by a verdict under Sheikh Zayed bin Sultan Al Nahyan authority.
Due to NDC commitment to HSE policy, the company has won several awards in recent years in
this area. The company persists to develop its effective drilling operations, and feels that this
would not have been feasible if it was not for its sister companies support, and the incessant
direction and dedication of its board of directors.
An Arabic Symbol of Excellence
The Emirate of Abu-Dhabi confined headlines across the globe because they commenced
to deliver oil to other countries through the 4.2bn dollars pipeline, which avoids the Strait of
Hormuz. The effective measure emerged to completion with the NDC contributing a leading part
in the development of petroleum sector of UAE.
NDC is considered as a largest UAE based drilling firm. The company has drilled over 4,000
offshore and onshore underground reservoirs with a depth surpassed 21.5 million feet, thus
playing a visible role to the UAE oil income of more than 85bn dollars only in 2012. As going
the market before forty years, NDC has made exclusive experience and profits in well-organized
drilling services, and it has developed to become an Arabic symbol of superiority in the field of
drilling.
Back in history
The most excellent impressive development and progress reached by NDC were made feasible
due to the assistance of UAE leadership. Almost every ruler have given close concentration to
the industry development and growth as the starting of the last century, when they recognized
what resources could be concealed under the sand and water.
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Victor Lebedev is a well-known expert on the Arabic East. He asserts that in the early of 1920s,
all the rulers of the Persian Gulf emirates articulated their interest in having their British
customers involved in viewing their areas for natural resources.
Sharjah Emirate was the rules who first had sent a direct invitation to the authorities in the UK
about the exploration of oil. The leaderships of Abu-Dhabi were the most recent to call Britishbusiness to lead and deal with the oil rush there. In the light of Lebedev, however, Abu-Dhabi
was the place where the first commercial oil was extracted.
The focus of Local authorities is Hydrocarbons since that time. The National Drilling Company
(NDC) was founded by the Abu-Dhabi Council of Ministers in 1972. This company became the
initial link in the 15 companys chain that works under the authority of the ADNOC. At present
the company is producing about 2.8mn barrels of oil on the daily basis (Forbes 2012).
NDCs services
The National Drilling Company offers a range of services. The company does everything doable
to fulfil the basic needs of the drilling issues. The NDC, at present, a fleet of more than 30
offshore and land oil rigs are maintained. The company also operates the service ships for multi-
purpose as well as exploits five special well rigs. These all assist the company to gratify the
demand for resources of petroleum products. To know the NDCs solutions of pioneering
offshore drilling, people can observe its Al Ghweifat Multiservice Supply Vessel, which is the
high class of its type.
In line with progress and sustainability
A key objective of the NDC is to stay in touch with the gradual progress of the industry as wellas with the sustainable development and growth. The company faces the demanding issues with
the help of high-tech technologies that enable them enhancing the level of production.
The National Drilling Company, as for example, energetically uses directional drilling. This
enables the companys numerous wells to be extracted at different angles. This approach aids to
radically cut the affected area of oilfield. This method also gives the possibility for well
production in more aggressive environments.
Together with directional drilling method, the company extensively employs the methods called
horizontal drilling. This method increases the production as well as minimises the
industrial footprint on ecosystem. For the potent, reliable and consistent commitment of the
National Drilling Company to ecological protection, the company has obtained international
acknowledgment and received numerous awards in the areas related to safety and innovation.
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QUESTIONNAIRE ADMINISTRATION AND RESPONSE RATE: All the questions were
self-administered in the study because all the participants could the ability of read and write. The
author conducted the field editing of completed questionnaires and follow-up visits in order to
make sure that each question was responded and that responses were consistent prior to the
questionnaires were gathered after all. Usually, the rate of response was very motivating. 78
questionnaires were distributed and 70 were answered and returned indicating 89.74% response
rate. After editing the questionnaires from subordinates, three (3) questionnaires were dropped
because they did not comply with instructions which demanded ticking only one correct answer
to a given item. Another one (1) was dropped in order to get the sample size of 66 indicating a
100% response rate. In the case of supervisory staff, 12 respondents completed and submitted
their questionnaires. Finally, a total sample size of 78 respondents was obtained for the study.
DATA HANDLING AND ANALYSIS: This consisted of field editing and data entry. It was to
eliminate errors such as double answers. Data was cleaned and coded for entry into the SPSS for
Windows software. Computer editing was done after keying in the data. The data were analysed
and presented statistically using frequency tables, pie charts, bar charts and inferential tools vis-
-vis scatter plots, cross-tabulation and correlation for the interpretation of the data and
hypothesis testing.
ETHICAL CONSIDERATIONS:Permission was sought from the participants before the
conduct of the study. That is, introductory letters were sent to the management of the selected
institutions and their approval received before the commencement of the research. The author
made telephone calls and prior visits to management so that data gathering periods were
scheduled at convenient hours in order not to unduly interrupt their work schedules. No names or
any identifiable information from respondents were taken as a way of ensuring the ethical
principle of anonymity in social research to prevent possible victimisation. The respondents were
informed that their participation was voluntary and as such they could opt out at any stage of the
research process.