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Case example: one-touch dairy solution in
Finland
Are you developing your Supply Chain enough? (Revenue, operational expenses, capital expenditure, risks)
We want to change the industry for better through
modernizing goods delivery and handling
Should you focus more on the last 50 meters
of your Supply Chain?
Producer
managed
The wholesaler manages the
logistics chain
Retailer
managed
Possible
X-docking
Producer
managed
The wholesaler manages the
logistics chain
Retailer
managed
Possible
X-docking
Producer
managed
The wholesaler manages the
logistics chain
Retailer
managed
Possible
X-docking
Kuva myymälän takahuoneestaYour store backroom?
Future at your store?
One-touch merchandising
K. Hartwall Business Development Framework
Costs
RisksCapital
Revenue
Focus
Operational expenses
Risks
Revenue
Capital expenditureFocus
• Property costs
• Transportation costs
• Labor costs
• Health & safety costs
• Packaging & waste costs
• Product shrinkage costs (damage, spoilage, theft, price reductions, errors, claims)
• Goods carrier repair & maintenance costs
• Social responsibility
• Regulatory
• Market / competition
• Cost structure
• Financing
• Knowledge
• Working capital
• Long term assets
• Equity
• Liabilities
• Internal interest rate
• External interest rate
• Marketing mix 4 p’s (Product, Price, Promotion, Place)
• Store concepts
• Maximal sales per space
• Product Branding
• Product visualisation
• Product self availability
• Freshness
Operational expenses
Risks
Revenue
Capital expenditureFocus
• Property costs
• Transportation costs
• Labor costs
• Health & safety costs
• Packaging & waste costs
• Product shrinkage costs (damage, spoilage, theft, price reductions, errors, claims)
• Goods carrier repair & maintenance costs
• Social responsibility
• Regulatory
• Market / competition
• Cost structure
• Financing
• Knowledge
• Working capital
• Long term assets
• Equity
• Liabilities
• Internal interest rate
• External interest rate
• Marketing mix 4 p’s (Product, Price, Promotion, Place)
• Store concepts
• Maximal sales per space
• Product Branding
• Product visualisation
• Product self availability
• Freshness
Case example: One-touch dairy solution in
Finland
The Modular Dairy Solution Elements
TRAY CRATE DOLLY DAIRYTAINER ADAPTOR PALLET
Organizer and platform for portion packs and packages with a height less than 150 mm
For medium and small volume lines and multipurpose usage For smaller stores and convenience market
Load carrier for crates and trays
For high volume lines For stores with back or front roll-in chillers
For in-house handling, warehousing and long distance transport of Dairytainer and Dolly
Optional
Centralized Dairy Packaking Pool Finland
The Modular Dairy Solution Supply Chain Structures Production Palletizing Warehousing Long
Distance DC Order picking
Local Distribution
Store / Merchandising D
air
yta
ine
r
Cra
te -
Tra
y
Do
lly
Cra
te –
Tra
y
Do
lly –
Sla
ve
pa
lle
t
Re-p
alle
tizin
g
Re-palletizing from Pallet to Dolly
ONE TOUCH
Cra
te –
T
ray o
n
Pa
lle
t
ROUTE TRADE
What this means in practice?
Producer
managed
The wholesaler manages the
logistics chain
Retailer
managed
Possible
X-docking
Producer
managed
The wholesaler manages the
logistics chain
Retailer
managed
Possible
X-docking
Producer
managed
The wholesaler manages the
logistics chain
Retailer
managed
Possible
X-docking
Effect on handling costs
Function Basic share
of Handling
costs
+30 % more
”One-touch
merchandising”
New
share of
handling
costs
Effect
DC / Distribution
In-store handling
Total
20 %
80 %
100 %
+ 30 % (1,3)
- 30 % (0,7)
26 %
56 %
82 %
+ 6 %
- 24 %
- 18 %
The Modular Supply Chain Structure Production Palletizing Warehousing Long
Distance DC Order picking
Local Distribution
Store / Merchandising D
air
yta
ine
r
Cra
te -
Tra
y
Do
lly
Cra
te –
Tra
y
Do
lly –
Sla
ve
pa
lle
t
Re-p
alle
tizin
g
Re-palletizing from Pallet to Dolly
ONE TOUCH
Cra
te –
T
ray o
n
Pa
lle
t
ROUTE TRADE
- 18 %
Production Palletizing Warehousing Long Distance
DC Order picking
Local Distribution
Store / Merchandising D
air
yta
ine
r
Cra
te -
Tra
y
Do
lly
Cra
te –
Tra
y
Do
lly –
Sla
ve
pa
lle
t
Re-p
alle
tizin
g
Re-palletizing from Pallet to Dolly
ONE TOUCH
Cra
te –
T
ray o
n
Pa
lle
t
ROUTE TRADE
- 18 %
Production Palletizing Warehousing Long Distance
DC Order picking
Local Distribution
Store / Merchandising D
air
yta
ine
r
Cra
te -
Tra
y
Do
lly
Cra
te –
Tra
y
Do
lly –
Sla
ve
pa
lle
t
Re-p
alle
tizin
g
Re-palletizing from Pallet to Dolly
ONE TOUCH
Cra
te –
T
ray o
n
Pa
lle
t
ROUTE TRADE
- 18 %
Production Palletizing Warehousing Long Distance
DC Order picking
Local Distribution
Store / Merchandising D
air
yta
ine
r
Cra
te -
Tra
y
Do
lly
Cra
te –
Tra
y
Do
lly –
Sla
ve
pa
lle
t
Re-p
alle
tizin
g
Re-palletizing from Pallet to Dolly
ONE TOUCH
Cra
te –
T
ray o
n
Pa
lle
t
ROUTE TRADE
- 18 %
Production Palletizing Warehousing Long Distance
DC Order picking
Local Distribution
Store / Merchandising D
air
yta
ine
r
Cra
te -
Tra
y
Do
lly
Cra
te –
Tra
y
Do
lly –
Sla
ve
pa
lle
t
Re-p
alle
tizin
g
Re-palletizing from Pallet to Dolly
ONE TOUCH
Cra
te –
T
ray o
n
Pa
lle
t
ROUTE TRADE
- 18 %
Producer
managed
The wholesaler manages the
logistics chain
Retailer
managed
Possible
X-docking
Producer
managed
The wholesaler manages the
logistics chain
Retailer
managed
Possible
X-docking
Supplier
Producer
managed
The wholesaler manages the
logistics chain
Retailer
managed
Possible
X-dockingTransportation
DC
Store
K. Hartwall Value Analysis to identify
your current Supply Chain efficiency
Harry Broman
+358 40 357 787
Jani Peltonen
+358 40 487 4380
Please visit our stand
or
contact us for further info
