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Welcome!

TRAC Development Workshop 2013

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SILO WARS!

PledgeTRAC January 2013

Judith LeRoy

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Each Silo Develops its Own Culture

Development has its own metrics and ways of seeing the world

Programming is much more different in its metrics than pledge

And the managers!

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Silos Naturally Isolate People

Each department tends to be internally focused

Each department tends to become a tribe

Ignorance of other silo cultures make it worse

Often we think its naturally this way everywhere

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Our assumptions about them..

Engineers swallow live eels for breakfast

For pledgers its cold pizza

Steak for programmers

And managers are always gone somewhere

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Today You Will See the Differences

When Steve McGowan talks it will be from the perspective of a programmer.

He will use different metrics, have different expectations for success.

These success metrics will be different than those of pledge producers, or managers or even number crunchers.

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Each Silo Contributes Something Different

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This will be a great meeting

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Left over slides

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Beware of Your Brain’s Habits

Each silo’s department function contributes to the station’s success in different ways

It is natural to see the world with the mores and metrics we have absorbed on the job

Silo wars are almost natural given people Tolerance and willingness to understand

other silo cultures is our goal

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The Typical Viewer is Not the Average Viewer

Hours per Week

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Heavy Viewers Rise the Average

Average age of a PTV viewer is 49! Because when we average the kids and those older women together. Viola

So the key question: are these older viewers loyal PTV viewers or people that just stumbled into the cume? The answer: no

There are loyal, intelligent and passionate viewers of public television… because they are a minority they get washed out in the “averages”