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11 Simple Things You Can Do Next Week to Make More Money Selling SSL. Bob Angus, VeriSign. 11 Simple Things You Can Do Next Week. Talking about tactics No extra resources No budget requests Join the VeriSign Partner Program Visit us at Booth 9. 11 Simple Things You Can Do Next Week. #1 - PowerPoint PPT Presentation
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11 Simple Things You Can Do Next Weekto Make More Money Selling SSLBob Angus, VeriSign
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11 Simple Things You Can Do Next Week
• Talking about tactics
• No extra resources
• No budget requests
• Join the VeriSign Partner Program
• Visit us at Booth 9
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11 Simple Things You Can Do Next Week
#1Show the VeriSign Secured Seal
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Show the VeriSign Secured Seal
• Home page
• Shopping cart
• Checkout
• Log-in screens
• Privacy Policy
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11 Simple Things You Can Do Next Week
#2Give your Sales Team
a Cheat Sheet
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Give your Sales Team a Cheat Sheet
• Value sound bites
• Response to price objections
• Facts at their fingertips
• Customer stories
• Update regularly
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Give your Sales Team a Cheat Sheet
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11 Simple Things You Can Do Next Week
#3Default to 3 Year Term
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Default to 3 Year Term
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11 Simple Things You Can Do Next Week
#4Always Add an Upsell
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Always Add an Upsell
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11 Simple Things You Can Do Next Week
#5Give an Offer,
Don’t Give Away Profits
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Give an Offer, Don’t Give Away Profits
• Offers that drive desired action
• Segment your customers
• First time visitors
• Infrequent buyers
• Loyal, high profit customers
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11 Simple Things You Can Do Next Week
#6Use Keywords, Not Tech Terms
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Use Keywords, Not Tech Terms
• SSL vs. secure sockets layer
673,000
74,000
18,100
320
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11 Simple Things You Can Do Next Week
#7SEO for Massive Traffic
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SEO for Massive Traffic
• Google Keyword Tool
• URLS, titles, headlines, image tags, text links
• BOLD and italics
• Mix it up, don’t keyword stuff
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SEO for Massive Traffic
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11 Simple Things You Can Do Next Week
#8“Crawlability”
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“Crawlability”
• Sitemap page
• Navigation – Use text
• Feed search engines fresh content
• Customize your 404 error page
• Use 301 redirects, not 302 redirects
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11 Simple Things You Can Do Next Week
#9Never a Null Moment
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Never a Null Moment
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11 Simple Things You Can Do Next Week
#10Show the Green Bar
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Show the Green Bar
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11 Simple Things You Can Do Next Week
#11Get a Testimonial… with Metrics
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Get a Testimonial… with Metrics
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11 Simple Things You Can Do Next Week
BONUS #12Grab the latest guides, case studies, and sales
tools available in the VeriSign Partner Center
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Questions & Answers
• Check out our blogs: http://blogs.verisign.com• Follow me on Twitter: http://
www.twitter.com/bobangus• My VeriSign Personal Identity: http://
bobangus.pip.verisignlabs.com
Q&A