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1.1 1.1 Launching Your Product - OverviewLaunching Your Product - Overview

1) Introduction to Product Launches 2) Product Launch Models 3) Where to launch your product 4) Affiliate Platforms and Marketplaces 5) Price points and Commission % 6) Solo vs Partner vs JV Manager 7) Launch Date & Time 8) Action: Launch Planning, Process & Timeline 9) Post Launch Profit Strategies 10) Techy launch stuff A – Z 11) Take Action!

1.1 Intro: What is a product launch?1.1 Intro: What is a product launch?

What is a product launch? - Choosing a specific date when you product will start selling - Build buzz and get many affiliates committed before you go live. - Introduce it to your marketplace with a bang, on launch day! - Many people promote on first few days, increasing your success - Get momentum for your product...

1.2 Benefits of big launches1.2 Benefits of big launches

Why have a proper launch? - Otherwise, not many people will be aware of your product. - Best way to generate lots of buzz for your product - Quick surge of traffic, sales and money for you - Best way to build a BIG buyers list fast. - Massive exposure for you and your product - Easier to get affiliates on-board - Easiest way to make big money, quickly with your own product.

1.3 Negative aspects of launches1.3 Negative aspects of launches

Negative things about having a big launch? - Stressful - After quick surge of sales in first few days, sales will die down. - Needs lots of planning and hard work. - Need to have a good product and sales funnel - Best if you have some JV Connections to start your momentum..

2.1 Product Launch Models2.1 Product Launch ModelsChoose a launch that fits your needs!Choose a launch that fits your needs!

Quick, unannounced, private launch: - When you don't want (or have the time) to do a big launch. - When your product is not unique or suited for a big launch (PLR) - Mail only your own list - Can contact close JV Partners - Sales will be less, but works well for PLR products etc...

2.2 Models: Big Limited2.2 Models: Big Limited

Big, Limited Time Launch:- Only allow sales for 7 days (or limited copies) and then closes. - Can relaunch product later for increased price on diff. platform.- PROS: Urgency/Scarcity can get more sales : Good for Live Training products : Must have a good plan for follow up after launch. (webby?)- CONS: You loose out on possible sales after launch period : Can't integrate product into your other sales funnels : Affiliates who look for evergreen products, won't support... (blogs)

2.3 Models: Big Evergreen Launch2.3 Models: Big Evergreen Launch

Big Evergreen launch: - Only Evergreen Products. (Must be valid for at least a few months) - Lots of money during launch period, and can still sell after launch. - Can use integration marketing techniques afterwards. (DL pages etc.) - Can continue to get affiliates and send traffic with other methods... - Good, if you plan on launching series of products... Integrate!

2.4 2.4 Models: Pre-Launch Video SequenceModels: Pre-Launch Video Sequence

Big Launch with pre-launch sequence: - Same as other big launches, but with pre-launch sequence. - Can be very effective for pre-selling and building buzz. - For higher ticket products, such as coaching or training: 1. Create a series of videos with AWESOME content, from your course 2. During pre-launch (or after), send all traffic to optin page. 3. Send 3-5 follow up emails, with a new video each day, building buzz. 4. When product is LIVE, send notification... Visitors are pre-sold!

2.5 2.5 Models: Webinar Launch ModelModels: Webinar Launch Model

Big Launch with FREE Webinar as sales page:Use free webinar instead of sales page to pitch your product.Can use LIVE webinar for launch or automated webinar. (Plugin!)Good for high ticket launches.

How to do it: 1. Send all traffic to webinar sign up form. 2. Get as many seats filled up. Host on different times for more seats.3. Send automated reminders.4. Launch day: host webinars and pitch product at end. (why, how, what)5. Record all webinars, use best one as an auto. Webby for evergreen...

3.1 Where to launch your product?3.1 Where to launch your product? WSO vs FSO vs Own Domain for sales pageWSO vs FSO vs Own Domain for sales page

Warrior Special Offers on Warriorforum (WSOs): BEST for unique IM products that contains real value. RULES: unique, lowest price, no plr, no aff promo (see forum rules) Higher conversions (WSO Junkies, Social Proof, Lowest price possible) Can rank for your product/keywords easier than self hosted page. Customers like and are used to Paypal Affiliates find it easy to find high converting products and to promote it. Can build a list quickly. (Can have free products as well) EXAMPLES...


Forum Special Offers (FSO): ●Newer, smaller forum, just for special offers, almost like WSO forum. Owners has productpay.com, but you can use any affiliate platform.If you are scared of Warriorforum going down.Contact owners, and see if you can get them to mail out for you(Bobby Walker)


Self Hosted Sales page - If your list isn't receptive to Forum hosted offers.- If you are not selling a WSO- If you are targeting any non-IM related niches...

4.1 Affiliate Platforms and 4.1 Affiliate Platforms and Marketplaces Marketplaces

Choose best one for your product, list and JV Contacts. Consider other launches on same day, and platform. (POTD?) Which platform does your JV partners prefer and use most often? Which platform does your list or target customers respond best to Test different platforms if needed, but stick to ONE, because JVZOO and W+ recommends previous products of yours!...

4.1.2 Affiliate Platforms and 4.1.2 Affiliate Platforms and Marketplaces Marketplaces

WarriorPLUS.com -Only for WSOs (Unique product)-Only IM Related products-PayPal (instant payments)-Easy setup and integration with Autoresponders-Easiest to get random affiliates on-board. (Shows conversions)-Easy to verify Affiliates (check WF profile)-Rotating affiliate payments or split commissions (new).-Can set up JV Contracts-$19 per listing or no listing fee (2.9% + $0.10 per sale).-WSO of the Day by Mike Lantz can bring floods of sales...

4.2 Affiliate Platforms, Marketplaces4.2 Affiliate Platforms, Marketplaces

JVZOO.com - For WSOs AND other products.- Any niches, although mostly IM.- PayPal (instant payments) + Show conversion stats- Easy setup and integration with Autoresponders and membership plugins.

- Becoming just as big as WarriorPLUS (affiliates moving here.)- Can see how many sales affiliates made, to verify.- Split commissions payment system. (Adaptive payment system)- Can set up JV Contracts and 2nd Tier affiliate links- No up front fee and 5% of sales.- Can host pages on JVZOO. (no website needed)- Easy for Affiliate Contests- JVZOO Product of the day by Bryan Zimmerman...

4.3 Affiliate Platforms, Marketplaces 4.3 Affiliate Platforms, Marketplaces

Clickbank:- Biggest affiliate marketplace and affiliate platform- ALL niches- Don't have to approve affiliates (Also NO conversion stats)- Clickbank takes care of refunds. (higher refund rate, low quality)- Mostly higher price points ($27 - $97)- Difficult to have a product higher than $99, approved- Takes longer to approve product (many Terms and conditions)- NOT instant paypal payments. (checks or direct bank payment)- One account per product- $49 listing fee

Clicksure: - Much like Clickbank, but newer. Becoming more popular- No listing fee, but % of sales.- Easier to approve then clickbank, but also harder than others....

4.4 4.4 Other PayPal Other PayPal Instant PaymentInstant Payment Affiliate networks:Affiliate networks:

Digiresults.com – Can integrate different affiliate networks, w+, jvzoo etc.- not many people using it, after JVZOO became popular...

ProductPay.com– Owners also affiliated with FSO- Becoming more popular now, less affiliate fraud...

5.1 Price Points5.1 Price Points

Price Points:- Profits VS List Building?- Compare competitors products, offering same as you.- For WSO Type offers - low FE, with good Back-end funnel.- WSOs – DIMESALES!!- Written or Video courses: $7 - $17- PLR Products: $9.95 - $17 (depending on what you get) - WP Plugins, Themes: $9.95 - $37 (depending on licence and features)

- Software: $15 - $37 (depending on features and licence)- Memberships: $1 trial, $9.95 - $37 monthly- Graphics packages: $9.95 - $17- For CLICKBANK/ WEBINAR products: $27 - $97- For Coaching/ Live Webinar products: $97 - $297...

5.2 Commission % offered5.2 Commission % offered

Commission % for affiliates:Your Profits VS Building your list- Affiliates look at EPCs. (Price points @ commission %)- Low Cost WSO: 75% - 100% for FE- $17-$97 FE WSOs: 50% - 75%- OTOs: 50%- Clickbank type offers: 75%- High Ticket products/ Coaching: 25% - 50%...

6.1 Solo vs Partner vs JV Manager6.1 Solo vs Partner vs JV Manager

Going Solo Launching without any helpSmaller launches, OR if you have many JV Contacts.PROS:You are in charge, and have freedom to do what you want.You don't have to share any of your profits. (Except Aff. Coms.)CONS:For newbies it would be VERY hard to be successful. (No JV contacts)

If you run into problems or trouble, you have nobody to turn toYou would have to do ALL the work yourself. (Product, Launch, Support, JVs)

6.2 Solo vs Partner vs JV Manager6.2 Solo vs Partner vs JV ManagerFull JV Partnership- You launch with a big, well known marketer.- You share the profits 50/50 (sometimes the list.)- You bring your product, he brings his Contacts to promote.- Make sure its a marketer in your niche with many contacts.- Approach top marketers and ask them to partner:PROS:- You learn a lot, by working closely with big marketer. (free)- Big marketer can get many of his JV buddies to promote.- More big affiliates on-board = MORE sales.- You share the workload, and have somebody to help you.- Your Partner can introduce his JV Partners to you!!CONS:- You have to share 50% of your net profits. (and sometimes list.)- You don't have 100% freedom, have to consider your partner...

6.2 Solo vs Partner vs JV Manager6.2 Solo vs Partner vs JV ManagerJV Manager or Launch Manager:- You get JV Manager to plan launch and recruit affiliates.- JV Manager has big data base of affiliates.- JV Manager can help you to improve your funnels: (experienced)

- Get REFERENCES when finding JV managers.- Ask about previous launches, guarantees of sales, terms etc.- PAYMENT: $1k-4k upfront, 10%-20% GROSS profits:PROS:- High chance of SUCCESS, if Manager is good. (Rep.)- JV Manager can get MANY big affiliates onboard for you.- JV Manager in charge of recruitment, JV Leaderboard etc.- Can get JV Manager to introduce you to JV Partners!!CONS:- EXPENSIVE – Only for a GOOD product, sales funnel and big launch.- Can be difficult to choose the right JV Manager.... (Risk involved)

7.1 Set Launch Date and time7.1 Set Launch Date and time

Date:- Week day best for big launch. (Tuesday, Thursday)- Give enough time to plan launch and recruit Jvs. (2-4 weeks)- Choose open spot: muncheye/ warriorjv / imlaunchhr/ FB groups- Don't launch when: Big Marketer launches or Competing product- If you have one or two VERY big JV contacts – ask them first.- If you change date, let all affiliates know.


Time: North American mornings to noon times are best. 9am – 12pm EST 11:00 am EST – Most popular! Early afternoon? 15:00 - 17:00 EST...

8.1 Launch Planning8.1 Launch Planning(Pre-planning, pre-launch, launch day, post-launch)(Pre-planning, pre-launch, launch day, post-launch)

Launch Pre-Planning Checklist:1. Decide on your launch Model. (private/ limited/ evergreen etc.)2. Where are you going to launch it. (WF, FSO, self etc)3. Which Affiliate Platform are you going to use. (W+/JVzoo etc.)4. Have funnel planned out, with Price Points & Commission %.5. Going Solo, JV Partner, or JV Manager?6. Choose best date and time for launch.7. Start actively planning for launch and getting affiliates...

8.2 Pre-Launch Process Timeline8.2 Pre-Launch Process Timeline

Pre-Launch Checklist: 3-4 Weeks Before: All Launch Planning 100% done (prev. slide) 3 Weeks: Create a JV Page with Affiliate Links, Swipe emails etc. - OPTIONAL: Create JV Contest / Signup form to build JV List. 2-3 Weeks: Post Launch: warriorjv.com/ muncheye.com/ imlaunchhr.com

2-3 Weeks: Start recruiting Affiliates (Skype/ WF/ FB/ Videos – IX) 1-2 Weeks: Get Reviewers for your product. (JVs / WSO forum) 1 Week: Create WSO salespage thread and pay $40. (No Order button yet)

1 Week: Put “Early Bird List” button – directs to sign-up form. 0-1 week (Pre-launch): Get Reviewers to post feedback on WSO. (Pre-launch) Recruit more Affiliates and follow up with JVs. (Pre-launch) Test whole funnel (Test purchases by JV Partners) (Pre-launch) Post launch on: skype groups/ FB groups daily. 24Hrs: Send reminder & aff. links to all Jvs (skype/fb) and JV list. 24Hrs: Send broadcast email to list hyping up your launch...

8.3 Launch Day Timeline8.3 Launch Day Timeline

Launch Day (LD) Checklist: 2-3hrs: Broadcast Email with swipes to JV list (+Jvs on skype) 1-2hrs: Write email for (1) sub list and (2) jv list: queue for launch ½ -1hr: Test funnel again, make sure everything works incl. AR. 20 mins: Put order button code on Sales page (WSO thread) ¼ hr: Make sure offer is live! (JVZOO: allow sales | W+ Associate WSO Post) 0 – ¼: See if sales coming in, make sure sign-ups and everything else works.(Support) LAUNCH TIME: Broadcast to list and JV list announcing launch (+ Skype Jvs)..

8.4 Post-Launch Timeline8.4 Post-Launch TimelinePost-Launch Checklist: LD: As soon as stats come in: post on skype/ FB groups/ jv list. LD: Monitor committed Jvs not sending out – send screenshot LD: Send out to your full list again 3 hours later – (WOW email) 24Hrs after launch: Post Leader board update. Send to Jvs/ list.

● 24Hrs: Send one more blast to your list (Scarcity)●-1st to 7th day (LW): Daily: Leaderboard updates + send to JV list.-1st to 7th day (LW): Daily: Post on Skype/ launch groups-1st to 7th day (LW): Daily: Recruit more affs + followup with top 1's.-1st to 7th day (LW): Optional: Surprise JV contests- 6th day: Announce: only 24hrs left to List and Jvs (surprize bonus?)-7th Day (End of LW): Announce winners of JV Contest + prizes-After LW: Optional: Webinar (self or JV Partner) pitching upsell.-After LW: Promote quality related offers to list for $$$. (value!) -After LW: Integration techniques for your offer + REPEAT!

9.1 Post-Launch Profit Strategies9.1 Post-Launch Profit Strategies

1.Re-launch: If limited launch, or if launch was failure (less than x sales?). If failure, why? (Product or Salespage/ JV Partner/ JV Manager) Improve and re-launch on Different Platform/ price/ name? If successful WSO: Launch on CB, higher price.

2.Webinars: If coaching/training/Software/Plugin Tell the why and how and pitch with what.

3.Repackage product and sell? (Physical?) 4.Build relationship with Buyers List & Promote. 5.RECURRING Product for Long Term? 6.Repeat: research new, create product, launch...

10. 10. Technical Tutorials & stuff!Technical Tutorials & stuff!

For your reference: How to set up everything... 10.1 WarriorPLUS 10.2 JVZOO (Please request specific additional trainings)

Take action for Week VIIITake action for Week VIII

Download your homework and take action! Let me know if you have any questions...

1.1 1.1 Launching Your Product - OverviewLaunching Your Product - Overview

1) Introduction to Product Launches 2) Product Launch Models 3) Where to launch your product 4) Affiliate Platforms and Marketplaces 5) Price points and Commission % 6) Solo vs Partner vs JV Manager 7) Launch Date & Time 8) Action: Launch Planning, Process & Timeline 9) Post Launch Profit Strategies 10) Techy launch stuff A – Z 11) Take Action!

1.1 Intro: What is a product launch?1.1 Intro: What is a product launch?

What is a product launch? - Choosing a specific date when you product will start selling - Build buzz and get many affiliates committed before you go live. - Introduce it to your marketplace with a bang, on launch day! - Many people promote on first few days, increasing your success - Get momentum for your product...

1.2 Benefits of big launches1.2 Benefits of big launches

Why have a proper launch? - Otherwise, not many people will be aware of your product. - Best way to generate lots of buzz for your product - Quick surge of traffic, sales and money for you - Best way to build a BIG buyers list fast. - Massive exposure for you and your product - Easier to get affiliates on-board - Easiest way to make big money, quickly with your own product.

1.3 Negative aspects of launches1.3 Negative aspects of launches

Negative things about having a big launch? - Stressful - After quick surge of sales in first few days, sales will die down. - Needs lots of planning and hard work. - Need to have a good product and sales funnel - Best if you have some JV Connections to start your momentum..

2.1 Product Launch Models2.1 Product Launch ModelsChoose a launch that fits your needs!Choose a launch that fits your needs!

Quick, unannounced, private launch: - When you don't want (or have the time) to do a big launch. - When your product is not unique or suited for a big launch (PLR) - Mail only your own list - Can contact close JV Partners - Sales will be less, but works well for PLR products etc...

2.2 Models: Big Limited2.2 Models: Big Limited

Big, Limited Time Launch:- Only allow sales for 7 days (or limited copies) and then closes. - Can relaunch product later for increased price on diff. platform.- PROS: Urgency/Scarcity can get more sales : Good for Live Training products : Must have a good plan for follow up after launch. (webby?)- CONS: You loose out on possible sales after launch period : Can't integrate product into your other sales funnels : Affiliates who look for evergreen products, won't support... (blogs)

2.3 Models: Big Evergreen Launch2.3 Models: Big Evergreen Launch

Big Evergreen launch: - Only Evergreen Products. (Must be valid for at least a few months) - Lots of money during launch period, and can still sell after launch. - Can use integration marketing techniques afterwards. (DL pages etc.) - Can continue to get affiliates and send traffic with other methods... - Good, if you plan on launching series of products... Integrate!

2.4 2.4 Models: Pre-Launch Video SequenceModels: Pre-Launch Video Sequence

Big Launch with pre-launch sequence: - Same as other big launches, but with pre-launch sequence. - Can be very effective for pre-selling and building buzz. - For higher ticket products, such as coaching or training: 1. Create a series of videos with AWESOME content, from your course 2. During pre-launch (or after), send all traffic to optin page. 3. Send 3-5 follow up emails, with a new video each day, building buzz. 4. When product is LIVE, send notification... Visitors are pre-sold!

2.5 2.5 Models: Webinar Launch ModelModels: Webinar Launch Model

Big Launch with FREE Webinar as sales page:Use free webinar instead of sales page to pitch your product.Can use LIVE webinar for launch or automated webinar. (Plugin!)Good for high ticket launches.

How to do it: 1. Send all traffic to webinar sign up form. 2. Get as many seats filled up. Host on different times for more seats.3. Send automated reminders.4. Launch day: host webinars and pitch product at end. (why, how, what)5. Record all webinars, use best one as an auto. Webby for evergreen...


Warrior Special Offers on Warriorforum (WSOs): BEST for unique IM products that contains real value. RULES: unique, lowest price, no plr, no aff promo (see forum rules) Higher conversions (WSO Junkies, Social Proof, Lowest price possible) Can rank for your product/keywords easier than self hosted page. Customers like and are used to Paypal Affiliates find it easy to find high converting products and to promote it. Can build a list quickly. (Can have free products as well) EXAMPLES...


Forum Special Offers (FSO): ●Newer, smaller forum, just for special offers, almost like WSO forum. Owners has productpay.com, but you can use any affiliate platform.If you are scared of Warriorforum going down.Contact owners, and see if you can get them to mail out for you(Bobby Walker)


Self Hosted Sales page - If your list isn't receptive to Forum hosted offers.- If you are not selling a WSO- If you are targeting any non-IM related niches...

4.1 Affiliate Platforms and 4.1 Affiliate Platforms and Marketplaces Marketplaces

Choose best one for your product, list and JV Contacts. Consider other launches on same day, and platform. (POTD?) Which platform does your JV partners prefer and use most often? Which platform does your list or target customers respond best to Test different platforms if needed, but stick to ONE, because JVZOO and W+ recommends previous products of yours!...

4.1.2 Affiliate Platforms and 4.1.2 Affiliate Platforms and Marketplaces Marketplaces

WarriorPLUS.com -Only for WSOs (Unique product)-Only IM Related products-PayPal (instant payments)-Easy setup and integration with Autoresponders-Easiest to get random affiliates on-board. (Shows conversions)-Easy to verify Affiliates (check WF profile)-Rotating affiliate payments or split commissions (new).-Can set up JV Contracts-$19 per listing or no listing fee (2.9% + $0.10 per sale).-WSO of the Day by Mike Lantz can bring floods of sales...

4.2 Affiliate Platforms, Marketplaces4.2 Affiliate Platforms, Marketplaces

JVZOO.com - For WSOs AND other products.- Any niches, although mostly IM.- PayPal (instant payments) + Show conversion stats- Easy setup and integration with Autoresponders and membership plugins.

- Becoming just as big as WarriorPLUS (affiliates moving here.)- Can see how many sales affiliates made, to verify.- Split commissions payment system. (Adaptive payment system)- Can set up JV Contracts and 2nd Tier affiliate links- No up front fee and 5% of sales.- Can host pages on JVZOO. (no website needed)- Easy for Affiliate Contests- JVZOO Product of the day by Bryan Zimmerman...

4.3 Affiliate Platforms, Marketplaces 4.3 Affiliate Platforms, Marketplaces

Clickbank:- Biggest affiliate marketplace and affiliate platform- ALL niches- Don't have to approve affiliates (Also NO conversion stats)- Clickbank takes care of refunds. (higher refund rate, low quality)- Mostly higher price points ($27 - $97)- Difficult to have a product higher than $99, approved- Takes longer to approve product (many Terms and conditions)- NOT instant paypal payments. (checks or direct bank payment)- One account per product- $49 listing fee

Clicksure: - Much like Clickbank, but newer. Becoming more popular- No listing fee, but % of sales.- Easier to approve then clickbank, but also harder than others....

4.4 4.4 Other PayPal Other PayPal Instant PaymentInstant Payment Affiliate networks:Affiliate networks:

Digiresults.com – Can integrate different affiliate networks, w+, jvzoo etc.- not many people using it, after JVZOO became popular...

ProductPay.com– Owners also affiliated with FSO- Becoming more popular now, less affiliate fraud...

5.1 Price Points5.1 Price Points

Price Points:- Profits VS List Building?- Compare competitors products, offering same as you.- For WSO Type offers - low FE, with good Back-end funnel.- WSOs – DIMESALES!!- Written or Video courses: $7 - $17- PLR Products: $9.95 - $17 (depending on what you get) - WP Plugins, Themes: $9.95 - $37 (depending on licence and features)

- Software: $15 - $37 (depending on features and licence)- Memberships: $1 trial, $9.95 - $37 monthly- Graphics packages: $9.95 - $17- For CLICKBANK/ WEBINAR products: $27 - $97- For Coaching/ Live Webinar products: $97 - $297...

5.2 Commission % offered5.2 Commission % offered

Commission % for affiliates:Your Profits VS Building your list- Affiliates look at EPCs. (Price points @ commission %)- Low Cost WSO: 75% - 100% for FE- $17-$97 FE WSOs: 50% - 75%- OTOs: 50%- Clickbank type offers: 75%- High Ticket products/ Coaching: 25% - 50%...

6.1 Solo vs Partner vs JV Manager6.1 Solo vs Partner vs JV Manager

Going Solo Launching without any helpSmaller launches, OR if you have many JV Contacts.PROS:You are in charge, and have freedom to do what you want.You don't have to share any of your profits. (Except Aff. Coms.)CONS:For newbies it would be VERY hard to be successful. (No JV contacts)

If you run into problems or trouble, you have nobody to turn toYou would have to do ALL the work yourself. (Product, Launch, Support, JVs)

6.2 Solo vs Partner vs JV Manager6.2 Solo vs Partner vs JV ManagerFull JV Partnership- You launch with a big, well known marketer.- You share the profits 50/50 (sometimes the list.)- You bring your product, he brings his Contacts to promote.- Make sure its a marketer in your niche with many contacts.- Approach top marketers and ask them to partner:PROS:- You learn a lot, by working closely with big marketer. (free)- Big marketer can get many of his JV buddies to promote.- More big affiliates on-board = MORE sales.- You share the workload, and have somebody to help you.- Your Partner can introduce his JV Partners to you!!CONS:- You have to share 50% of your net profits. (and sometimes list.)- You don't have 100% freedom, have to consider your partner...

6.2 Solo vs Partner vs JV Manager6.2 Solo vs Partner vs JV ManagerJV Manager or Launch Manager:- You get JV Manager to plan launch and recruit affiliates.- JV Manager has big data base of affiliates.- JV Manager can help you to improve your funnels: (experienced)

- Get REFERENCES when finding JV managers.- Ask about previous launches, guarantees of sales, terms etc.- PAYMENT: $1k-4k upfront, 10%-20% GROSS profits:PROS:- High chance of SUCCESS, if Manager is good. (Rep.)- JV Manager can get MANY big affiliates onboard for you.- JV Manager in charge of recruitment, JV Leaderboard etc.- Can get JV Manager to introduce you to JV Partners!!CONS:- EXPENSIVE – Only for a GOOD product, sales funnel and big launch.- Can be difficult to choose the right JV Manager.... (Risk involved)


Date:- Week day best for big launch. (Tuesday, Thursday)- Give enough time to plan launch and recruit Jvs. (2-4 weeks)- Choose open spot: muncheye/ warriorjv / imlaunchhr/ FB groups- Don't launch when: Big Marketer launches or Competing product- If you have one or two VERY big JV contacts – ask them first.- If you change date, let all affiliates know.


Time: North American mornings to noon times are best. 9am – 12pm EST 11:00 am EST – Most popular! Early afternoon? 15:00 - 17:00 EST...

8.1 Launch Planning8.1 Launch Planning(Pre-planning, pre-launch, launch day, post-launch)(Pre-planning, pre-launch, launch day, post-launch)

Launch Pre-Planning Checklist:1. Decide on your launch Model. (private/ limited/ evergreen etc.)2. Where are you going to launch it. (WF, FSO, self etc)3. Which Affiliate Platform are you going to use. (W+/JVzoo etc.)4. Have funnel planned out, with Price Points & Commission %.5. Going Solo, JV Partner, or JV Manager?6. Choose best date and time for launch.7. Start actively planning for launch and getting affiliates...

8.2 Pre-Launch Process Timeline8.2 Pre-Launch Process Timeline

Pre-Launch Checklist: 3-4 Weeks Before: All Launch Planning 100% done (prev. slide) 3 Weeks: Create a JV Page with Affiliate Links, Swipe emails etc. - OPTIONAL: Create JV Contest / Signup form to build JV List. 2-3 Weeks: Post Launch: warriorjv.com/ muncheye.com/ imlaunchhr.com

2-3 Weeks: Start recruiting Affiliates (Skype/ WF/ FB/ Videos – IX) 1-2 Weeks: Get Reviewers for your product. (JVs / WSO forum) 1 Week: Create WSO salespage thread and pay $40. (No Order button yet)

1 Week: Put “Early Bird List” button – directs to sign-up form. 0-1 week (Pre-launch): Get Reviewers to post feedback on WSO. (Pre-launch) Recruit more Affiliates and follow up with JVs. (Pre-launch) Test whole funnel (Test purchases by JV Partners) (Pre-launch) Post launch on: skype groups/ FB groups daily. 24Hrs: Send reminder & aff. links to all Jvs (skype/fb) and JV list. 24Hrs: Send broadcast email to list hyping up your launch...

8.3 Launch Day Timeline8.3 Launch Day Timeline

Launch Day (LD) Checklist: 2-3hrs: Broadcast Email with swipes to JV list (+Jvs on skype) 1-2hrs: Write email for (1) sub list and (2) jv list: queue for launch ½ -1hr: Test funnel again, make sure everything works incl. AR. 20 mins: Put order button code on Sales page (WSO thread) ¼ hr: Make sure offer is live! (JVZOO: allow sales | W+ Associate WSO Post) 0 – ¼: See if sales coming in, make sure sign-ups and everything else works.(Support) LAUNCH TIME: Broadcast to list and JV list announcing launch (+ Skype Jvs)..

8.4 Post-Launch Timeline8.4 Post-Launch TimelinePost-Launch Checklist: LD: As soon as stats come in: post on skype/ FB groups/ jv list. LD: Monitor committed Jvs not sending out – send screenshot LD: Send out to your full list again 3 hours later – (WOW email) 24Hrs after launch: Post Leader board update. Send to Jvs/ list.

● 24Hrs: Send one more blast to your list (Scarcity)●-1st to 7th day (LW): Daily: Leaderboard updates + send to JV list.-1st to 7th day (LW): Daily: Post on Skype/ launch groups-1st to 7th day (LW): Daily: Recruit more affs + followup with top 1's.-1st to 7th day (LW): Optional: Surprise JV contests- 6th day: Announce: only 24hrs left to List and Jvs (surprize bonus?)-7th Day (End of LW): Announce winners of JV Contest + prizes-After LW: Optional: Webinar (self or JV Partner) pitching upsell.-After LW: Promote quality related offers to list for $$$. (value!) -After LW: Integration techniques for your offer + REPEAT!

9.1 Post-Launch Profit Strategies9.1 Post-Launch Profit Strategies

1.Re-launch: If limited launch, or if launch was failure (less than x sales?). If failure, why? (Product or Salespage/ JV Partner/ JV Manager) Improve and re-launch on Different Platform/ price/ name? If successful WSO: Launch on CB, higher price.

2.Webinars: If coaching/training/Software/Plugin Tell the why and how and pitch with what.

3.Repackage product and sell? (Physical?) 4.Build relationship with Buyers List & Promote. 5.RECURRING Product for Long Term? 6.Repeat: research new, create product, launch...

10. 10. Technical Tutorials & stuff!Technical Tutorials & stuff!

For your reference: How to set up everything... 10.1 WarriorPLUS 10.2 JVZOO (Please request specific additional trainings)

Take action for Week VIIITake action for Week VIII

Download your homework and take action! Let me know if you have any questions...

Documents

1.1 Launching Your Product - Overview - Amazon S3 · 2012-10-30 · 1.1 Launching Your Product - Overview) Introductio toroduct Lahs) Pdu Lch Mels Were to n yur rodt fatltfo andarketpes)