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ECO BAGS
BY
GO GREEN INDUSTRIES
DHRUVIN KAMDARDHWANIT MUNSHI
HEMANG RAITHATHA
CONTENTS• General Information• Company Profile• Organizational Structure• Target Market• Business Strategies• Marketing Mix• SWOT Analysis• Future Plans
General Information
General Information Product Overview • Day starts, reading our favorite newspaper. A million or more newspapers are printed every day. Sadly most of them end up as garbage.
• Newspapers once used are piled at our homes for a month or so and after we have a huge pile they are dumped off.
• Our product, ECOBAGS, is completely made out of used up (read: garbage) newspapers, which most of you might have disposed off recently or sometime back.
Company Profile• Name of the Company: Go Green Industries• Office Address: Plot No. 123, Block D
G.I.D.C. Rajkot • Form of Organization: Limited Liability Partnership• Name of the Partners: Hemang Raithatha
Dhruvin Kamdar Dhwanit Munshi
• Name of the Product: Eco Bags
• Size of the Unit: Small Scale Unit • Total Investment: Rs. 1,80,000 • Auditors: Isaac &Associates
Organizational Structure
Target Market
• Increasing number of environment savvy consumers
• From small grocery shops to big malls, carry bags have been a medium of carrying goods
• Our target for the first few months would be all the so called posh stores and bakeries of Rajkot city and also the small departmental stores across Rajkot.
Business Strategies
– To launch with one product, EcoBags, and then also provide a list of other eco friendly products.
– Providing a cost effective, eco friendly, alternative carry bags to the mass of Gujarat.
– To employ exhaustive marketing strategies for maximizing profits.
– Acquiring support from various N.G.Os to promote our eco friendly product
– Rolling out our product out of Gujarat, in coming few months.
Marketing Mix• Price
o Based on cost plus pricing method. o Low cost for market penetration
• Producto Made completely from used up newspaperso Does not involve any high tech machinery.o Taking advantage of the sudden need of Eco Friendly
products.
Marketing Mix• Place
o Currently restricted to Rajkot cityo The stalwart discount departmental mall chains as well as the
small departmental stores across Rajkot as our key targeto Tap into regional markets, national markets and
simultaneously jump into international markets through internet.
• Promotiono Main promotion strategy would be through word of moutho We’ll also have our own website so that we can have
international buyerso We will advertise our product as the cost effective eco-
friendly alternative to regular polythene bags
S.W.O.T. • Strengths
o Double recyclingo An environment friendly producto Available at an economical price and can be
produced in huge lotso More social responses, thus more consumer
response
•Weaknesso Not advisable to carry heavy or humid objects.
S.W.O.T.
• Opportunitieso Increased awareness of environment friendly productso Gov.t is planning to put an end on usage of polythene bags
in coming few years, so we are launching our product years before, so the product would be well established before the sudden need of a replacement of polythene bags
• Threatso Currently, a very strong competition is being posed by
polythene bags.o More competition possibly may come to existences.
Financial InformationRaw materials Consumed NewspaperParticulars Rate Daily monthly Yearly1 kg 12 600 15,000 1,80,000
Raw materials Consumed Gum1 litre 50 750 18,750 2,25,000Raw materials Consumed Card Board1 kg 5 25 625 7500
1,375 34,375 4,12,500
Staff & Labor Requirement
Factory Staff and Labor
No PARTICULARS RATE NO. DAILYAMT MONTHLY AMT YEARLY AMT
1 Labour 150 5 750 18,750 1,92,000Total 750 18,750 1,92,000
Financial InformationOther ExpensesParticulars monthly YearlyTaxes (33.33%) 1,895 22,745Post & Telephones 500 6,000Electricity 1,000 12,000
Total 4,395 52,745
Total Working Capital
NO. PARTICULARS MONTHLY Yearly
1 Raw Material 34,375 4,12,500
Total 34,375 4,12,500
Financial InformationTotal Project Fund /Capital Investment
NO. PARTICULARS AMT
1 Fixed Capital 1,00,000
2 Working Capital 53,125
3 Cash 26,875
Total 1,80,000
Sources Of Finance
NO. PARTICULARS AMOUNT
1 Ownership(60000x 3) 1,80,000
Total 1,80,000
Financial Information
Total Working Capital
NO. PARTICULARS MONTHLY Yearly
1 Raw Material 34,375 4,12,500
Total 34,375 4,12,500
Other Expenses
Particulars monthly Yearly
Taxes (33.33%) 1,895 22,745
Post & Telephones 500 6,000
Electricity 1,000 12,000
Total 4,395 52,745
Return On Investment (ROI)
Formulae :Net Profit After Tax-------------------------- X 100Total Investment
454955----------- X 100 180000
=252.753
Receipts Amt Payments AmtCapital 1,80,000 Fixed Assets 1,00,000
Sales 14,40,000 Total Cost 7,28,100Tax 2,27,445
Closing Balance 56,445
Total 16,20,000 Total 16,20,000
Cash A/c
Cost Of Production Yearly Production
Purchases 4,12,500 18,00,000
Rent 60,000
Labour 2,25,000
Telephone 6,000
Electricity 12,000
Depreciation 25,500
Written Off 4,000
Int. On Capital 12,600
Total 757600
Cost Of Production per piece
0.42
Cost Of Production
Financial Information
1st yearProfit And Loss A/C
Particulars Amt Particulars Amt
To Purchases 4,12,500 Sales 14,40,000
To Labour 2,25,000
To Audit Fees
To Electricity 12,000
To Rent 60,000
To post & Telephone 6,000
To Depreciation 25,500
Written Off 4,000
Interest On Capital(7%) 12,600
Tax(33.33) 2,27,445
to profit 4,54,955
Total 14,40,000 Total 14,40,000
Financial Information
2nd yearProfit And Loss A/C
Particulars Amt Particulars Amt
To Purchases 4,12,500 Sales 14,40,000
To Labour 2,25,000
To Audit Fees
To Electricity 12,000
To Rent 60,000
To post & Telephone 6,000
To Depreciation 13,575
Written Off 4,000
Interest On Capital(7%) 44,445
Tax(33.33) 2,70,805
to profit 3,99,675
Total 14,40,000 Total 14,40,000
Financial Information
3rd yearProfit And Loss A/C
Particulars Amt Particulars Amt
To Purchases 4,12,500 Sales 14,40,000
To Labour 2,25,000
To Audit Fees
To Electricity 15,000
To Rent 90,000
To post & Telephone 6,000
To Depreciation 8,300
Written Off 4,000
Interest On Capital(7%) 75,365
Tax(33.33) 2,01,260
to profit 4,10,575
Total 14,40,000 Total 14,40,000
Financial Information
1st Year Balance Sheet
Liabilities Amt Assets Amt
Capital 1,80,000 Furniture 50,000
Net Profit 4,54,955 less depreciation
7,500
42,500
Computers 30,000
less depreciation 18,000 12,000
Preliminary 20,000
less w/o 4,000 16,000
Cash 5,64,455
Total 6,34,955 Total 6,34,955
Financial Information2nd Year Balance Sheet
Liabilities Amt Assets Amt
Capital 6,34,955 Furniture 42,500
Net Profit 3,99,675 less depreciation
6,375
36,125
Computers 12,000
less depreciation 7,200 4,800
Preliminary 16,000
less w/o 4,000 12,000
Cash 9,81,705
Total 10,34,630 Total 10,34,630
Financial Information
3rd Year Balance Sheet
Liabilities Amt Assets AmtCapital 10,76,630 Furniture 36,125
Net Profit 4,10,575 less depreciation
5,420
30,705
Computers 4,800 less depreciation 2,880 1,920
Preliminary 12,000less w/o 4,000 8,000Cash 14,04,580
Total 14,45,205 Total 14,45,205
Future PlansOur firm plans to introduce many more eco-friendly products like waterproof paper bags, waterproof wrapping paper, papercloth, etc. To expand the coverage area of from Gujarat to all over India and eventually try to tap in under developed countries’ growing markets.
Thank You-Hemang Raithatha
-Dhwanit Munshi -Dhruvin Kamdar
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