1. Case-Study: Omni-Channel personalization EDAYS INTERNATIONAL
E-COMMERCE CONFERENCE M O S C O W , J U N E 4 - 5 , 2 0 1 5 Nikolay
Khlebinsky, CEO Retail Rocket
2. About Retail Rocket + Website personalization 10+
personalization scenarios to make Amazon-like product
recommendations. 10% to 50% revenue growth (based on our A/B tests
of our clients). Easy to implement & use (pretty much like
Google Analytics). + Email personalization Personalize your regular
newsletters. Fully automated trigger emails with personalized
offers. Average ecommerce conversion rate for our emails >10%
(!). Pay only for results (CPO or Revenue Share). Free exit intent
acquisition solution. E D A Y S I N T E R N A T I O N A L E - C O M
M E R C E C O N F E R E N C E M O S C O W , J U N E 4 - 5 , 2 0 1 5
2
3. What is Omni-Channel? E D A Y S I N T E R N A T I O N A L E
- C O M M E R C E C O N F E R E N C E M O S C O W , J U N E 4 - 5 ,
2 0 1 5 3
4. What is Omni-Channel? Customer can choose the most suitable
channel of buying and interact not with a offline shop, but with
the brand: doesnt matter what sales channel he came through the
same prices, special offers and products are available. E D A Y S I
N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E M O
S C O W , J U N E 4 - 5 , 2 0 1 5 4
5. What are the problems of single&multi channel approach?
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R
E N C E M O S C O W , J U N E 4 - 5 , 2 0 1 5 5
6. What are the single channel approach problems? E D A Y S I N
T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E M O S
C O W , J U N E 4 - 5 , 2 0 1 5 6 Offline retail customers flow
away to competitors online shops. Ecommerce revenue is small
compared to offline retail. Low retention rate (repeat customers
generate a lot of business). 8% 41% Average repeat customers share
Average revenue share from them
7. How to solve those problems? E D A Y S I N T E R N A T I O N
A L E - C O M M E R C E C O N F E R E N C E M O S C O W , J U N E 4
- 5 , 2 0 1 5 7
8. How to solve those problems? E D A Y S I N T E R N A T I O N
A L E - C O M M E R C E C O N F E R E N C E M O S C O W , J U N E 4
- 5 , 2 0 1 5 8 1. Have a great service. 2. Invest in your brand.
3. Use rewards and loyalty programs. 4. Constantly communicate with
your customers.
9. How to solve those problems? E D A Y S I N T E R N A T I O N
A L E - C O M M E R C E C O N F E R E N C E M O S C O W , J U N E 4
- 5 , 2 0 1 5 9 1. Have a great service. 2. Invest in your brand.
3. Use rewards and loyalty programs. 4. Constantly communicate with
your customers. There are a lot of books about this And almost
nothing about this
10. Case-Study: Omni-Channel personalization in Korablik E D A
Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C
E M O S C O W , J U N E 4 - 5 , 2 0 1 5 10
11. Case-Study: Omni-Channel personalization in Korablik E D A
Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C
E M O S C O W , J U N E 4 - 5 , 2 0 1 5 11 The reason to implement
personalization in stores business is that more than 60% of offline
orders were made with loyalty cards, and it makes possible to
connect user's online account with his interests in offline. After
making an order the client may receive an e-mail that contains:
Personal recommendations. Associated goods to order items. Commit
forecast of the next most likely purchase. Latest items from the
user's most interesting categories.
12. Case-Study: Omni-Channel personalization in Korablik E D A
Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C
E M O S C O W , J U N E 4 - 5 , 2 0 1 5 12 About 10-20% of offline
clients are coming to the website, 17% of those visit the website
for the first time (according to Google Analytics) and instantly
convert to orders with a rate of 1,3% (last-click attribution).
Overall post-click conversion rate is about 5%. By sending personal
recommendations in emails we create repeat business.
13. Lets keep in touch! Questions? Email: [email protected]
www.retailrocket.ru facebook.com/retailrocket.ru E D A Y S I N T E
R N A T I O N A L E - C O M M E R C E C O N F E R E N C E M O S C O
W , J U N E 4 - 5 , 2 0 1 5 13