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  • 2016

    beyond mainstream

    think act

    2

    B2B

  • 2 B2B

    3

    P. 11

    60%60%

    p.4

    57%57%

    p. 6

    33%33%B2B

    p. 8

  • 3B2B

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    a

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  • 4

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    60%

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    46%B2B35 S k y -peWhatsAppGoogle HangoutFacebookXINGLinkedInZalan-do

    B2B

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  • 5

    Facebook

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    ...... :

    :

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    :

    2

    :

    3

    :

    4

    B2B

  • 6

    B

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    5

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    B2B

  • 7

    B2B D

    XYZ

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    iPadiPadiPad

    5-10%

    41%

    69%

    10

    B2B

  • 8

    c

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    22%

    20%

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    1 32%

    2 34%

    3 25%

    4 6%

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  • 9

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    Google AdWords.

    10

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  • 10

    2.

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    B2B

  • 11

    D

    3c

    IT

    B2B

  • 12

    3.

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    ITCRM

    3C(customers)(channels)(new level of complexity)CRM

    B2B

  • 13

    E

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    B2B

  • 14

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    iPads

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  • 15

    www.rolandberger.com

    Links & Likes

    1967,3650 ,2,400, ,,,;;PE;

    220, , ,,,

    OEM

    B2B

    http://www.rolandberger.comhttp://www.rolandberger.com/media/pdf/Roland_Berger_Automotive_Insights_01_2015_20151008.pdfhttp://www.rolandberger.com/media/pdf/Roland_Berger_TAB_Digital_Startups_in_Europe_20151022.pdf

  • Dr. ralPh lssig

    [email protected]

    PhiliPP lEutigEr

    [email protected]

    alExanDEr FEy

    [email protected]

    Dr. cornElia [email protected]

    stEFan [email protected]

    silvia torniEr [email protected]

    Florian hirt [email protected]

    Ta_1

    6_0

    01

    Sederanger 180538 MunichGermany+49 89 9230-0www.rolandberger.com

    2016