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1.03 Identify
significant people in
the history of the
sports and
entertainment
marketing industry.
P.T. BARNUM
Developed the Barnum and Bailey Circus promoting it as “The Greatest Show on Earth.”
WALT DISNEY
C
reated Mickey Mouse in Steamboat
Willie which was the first fully
synchronized cartoon. Disney was
the voice of Mickey – formerly
known as Mortimer Mouse. His
wife suggested he change the
name to Mickey Mouse.
P
roduced the first feature-length
cartoon – Snow White.
WALT DISNEY CONTINUED . . .
Opened Disneyland in Anaheim, California in 1955.
Developed Disney World in Orlando, Florida in 1971. (First of the four parks.)
Developed the “Experimental Prototype Community of Tomorrow” (EPCOT)
Died prior to seeing any of his plans completed.
Upon his death, his empire worth over $100 million.
CHARLIE CHAPLIN
Slap-stick comedy
Widely recognized movie stars
Character wore:
• Baggy pants• Tight coat• Large shoes on the wrong feet• Black derby hat
Turned film comedy into an art form
1915, signed with Essanay for $1,250/week to make 14 films
LUCILLE BALL
A
ctor, musician, comedian, model, &
producer
E
mmy awards:• 1952: Best Comedienne• 1955: Best Actress in a Continuing
Performance, I Love Lucy• 1967& 1968: Outstanding Lead
Actress in Comedy Series, I Love Lucy
LUCILLE BALL CONTINUED . . .
O
ne of televisions first leading ladies• The man served as supporting role
H
elped to advance career of many Latino
performers• Husband: Desi Arnez, Cuban
bandleader
STEVEN SPIELBERG
D
irector and producer
F
ilms include:• Jurassic Park I-III• Men in Black I & II• Shrek• Schindler‘s List• E.T., The Extra-Terrestrial• Jaws• The Color Purple
STEVEN SPIELBERG
CONTINUED . . .
C
ommercial tie-in• Reeses Pieces in E.T., The Extra-
Terrestrial
LOUIS ARMSTRONG
R
evolutionized jazz
P
ut the soloist to the front of the band,
emphasizing talent
P
layed the cornet and trumpet, sang and led
the band
W
rote “Hello Dolly” and “What a Wonderful
Life”
THE BEATLES
Included: George Harrison, John Lennon, Paul McCartney, and Ringo Starr (Richard Starkey)
Early members included: Stuart Sutcliffe and Peter Best
Created first concept album, Sgt. Pepper’s Lonely Hearts Club Band
1970, band split
1980, Lennon murdered
ELVIS PRESLEY
S
old over 1 billion records worldwide
1
31 different albums/singles to achieve
gold, platinum or multi-platinum status
ELVIS PRESLEY CONTINUED . . .
R
evolutionized television performances• On the Ed Sullivan show: record-breaking,
hip shaking, scandal making performance• Caused a nation-wide scandal• Many advertisers reconsidered their
support of Presley
P
ioneered “rock and roll”
A
ctor; movies included: Blue Hawaii,
Jailhouse Rock, and King Creole
OPRAH WINFREY
B
altimore Talk show, People Are Talking
C
hicago Morning talk show, A.M.
Chicago
1
986 launched the Oprah Winfrey Show• Grossed $125 million by end of first
year
OPRAH WINFREY CONTINUED . . .
P
roduction company Harpo Productions• Oprah spelled backwards• Privately syndicating her show allowed
her to make more money
“
Oprah Book Club”
1
999 – Oxygen channel
M
agazine: O: The Oprah Magazine
PIONEERS IN THE SPORTS
MARKETING INDUSTRY
MICHAEL JORDAN
G
reatest player ever to play basketball
N
ike and NBA marketed him as “Air
Jordan”
M
inor league baseball with Birmingham
Barons, the Double A affiliate of
Chicago White Sox
MICHAEL JORDAN CONTINUED . . .
Movie Space Jam
President of Basketball Operations for the Washington Wizards
Endorses products including:
• Nike• Gatorade• Sara Lee Corporation’s Hanes
brand clothier• Rayovac• Chevrolet
MILDRED “BABE” DIDRICKSON
ZAHARIAS
G
reatest female athlete of all time
F
emale Athlete of the Year six times
MILDRED “BABE” DIDRICKSON
ZAHARIAS CONTINUED . . .
S
ports included:• Basketball, track, golf, baseball,
tennis, swimming, diving, boxing, volleyball, handball, bowling, billiards, skating, cycling
F
irst female athlete to sign an
endorsement contract• Wilson Sporting Goods• $100,000
WILLIAM (BILL) H.G. FRANCE SR.
F
ounded National Association of Stock
Car Auto Racing (NASCAR)
F
ounded International Speedway
Corporation (ISC) – owns and/or
operates:• Daytona International Speedway• Talladega Superspeedway
WILLIAM (BILL) H.G. FRANCE SR.CONTINUED . . .• Michigan International Speedway• California Speedway• Homestead-Miami Speedway• Phoenix International Raceway• Richmond International Raceway• Darlington Raceway• North Carolina Speedway• Kansas Speedway
JACK “JACKIE” ROOSEVELT ROBINSON
First student to letter in four sports at UCLA
• Baseball• Basketball• Football• Track & field
Professional football for Los Angeles Bulldogs
JACK “JACKIE” ROOSEVELT ROBINSON
CONTINUED . . .
B
roke Major League Baseball color
barrier – offered contract to play for the
Brooklyn Dodgers
W
on National League batting title and
Most Valuable Player awards
F
ormer President of Chock Full O’Nuts –
restaurant and coffee company
JACKIE JOYNER-KERSEE
B
asketball scholarship at UCLA
C
over of Sports Illustrated – labeled
“Super Woman”
F
irst female to be named The Sporting
News Man of the Year
GEORGE “BABE” HERMAN RUTH
JR.
Baseball’s first “great slugger”
Called “Bambino” & “The Sultan of Swat”
“Babe” came from Jack Dunn, former manager of the Baltimore Orioles
Orioles sold his contract to the Boston Red Sox and then sold to the New York Yankees
GEORGE “BABE” HERMAN RUTH
JR.CONTINUED . . .
Y
ankee Stadium is considered “The House that
Ruth Built”
A
ssociated Press Athlete of the Century
M
ember of ESPN’s Sport Century/Athletes of
the Century
V
oted Greatest Baseball player of all-time by
the Sporting News
CASSIUS CLAY
S
elf-promoted as “I am the Greatest!”
W
on Gold Medal – Olympics – Light
Heavyweight division
D
efeated Sonny Liston to become the
World Heavyweight Champion
CASSIUS CLAY CONTINUED . . .
Joined Nation of Islam – changed name to Muhammed Ali
Refused to join the Army. Was stripped of boxing title and license. The Supreme Court reversed the conviction.
“Rumble in the Jungle” in Kinshasa, Zaire – defeated George Foreman to regain the World Heavyweight Championship.
“Thrilla in Manilla” – defeated Joe Frazier
Lit the torch at Olympic Summer Games in Atlanta, GA
MAX MUHLEMAN
F
ounded Muhleman Marketing Inc. in
Charlotte
C
lients include: Anheuser-Busch, Coca-
Cola, and DuPont
C
reated permanent seat license• Helped Charlotte to acquire the
Charlotte Hornets and the Carolina Panthers
VINCE MCMAHON Born Pinehurst, NC
Graduated from East Carolina University
1982 – purchased Capitol Wrestling from father, later called World Wrestling Federation
Called professional wrestling “sports entertainment”
Battled World Wildlife Fund to keep WWF. Courts ruled against the World Wrestling Federation.
• Changed name to World Wrestling Entertainment (WWE)