10.18Social Media and the Pregnant and Breastfeeding Woman …ksbreastfeeding.org/.../10/Microsoft-Word-10.18Social-Media-and-the... · presentation offers an understanding of the

Mayonlyprintwithpermission. www.motherjourney.com

CopyrightMotherJourney/LaurelWilson2018 1

SocialMediaandthePregnantandBreastfeedingIndividualHandoutByLaurelWilson,IBCLC,RLC,BSc,CLE,CCCE,CLDSocialmediahasproventobethemainwayMillennialparentscommunicateandgethealthcareinformationandyetprivacypracticesandguidelinesforhealthcareuseofsocialmediaislagging.Toaddtothis,artificialmilkcompaniesareusingsocialmediaagainsttherecommendationoftheWHOInternationalMarketingofBreastmilkSubstitutestotheiradvantagewhichisincreasingmisinformation.Manyhealthcareproviderswishtoutilizesocialmediatoengage,education,informandinteractwiththeirpatientsandpatientstobe.However,duetoalackofdistinctguidelineandmisunderstandingaboutprivacypracticeswithsocialmedia,manyhealthcareprovidersareunknowinglysharingpersonalandprivatehealthcareinformation.Thispresentationoffersanunderstandingofthemostcommonsocialmediaplatforms,explorationofhowmillennialsusesocialmedia(particularlyduringpregnancyandlactation),howartificialmilkcompaniesareusingsocialmedia,andhowhealthcareprofessionalscanusesocialmediaeffectivelyandethically.Objectives:

• Identifyatleastthreewaysparentsareusingsocialmediaduringtheirpregnancy,labor,andearlyparenting.

• Identifytwopositiveandnegativeimpactsofsocialmediaonpregnantandbreastfeedingindividuals.

• Listtwowaystointeractwithnewparentsonsocialwithoutcompromisingprivacy.

KeyTakeawaysonMillennialSocialMediause:Ifyoucanonlychooseoneplatform–chooseFacebook,1.47Billionmonthly

users.However,thesecondmostactiveuseisYouTube,followedbyInstagram.

Withyoungmoms,ages18-24,useofSnapchatandInstagramarehigh.GettoknowMillennials–75%ofallbirths,85%ofallfirsttimebirths

• 95%internettoaccesspregnancyinformation• 89%unemployedwomenusedinternettoaccesshealthcare

information• 76%ofwomenhadasmartphone• 59%ofsmartphoneownersusedpregnancyapps

NOTES



46%ofMillennialstrustotherparents,only35%trusttheexpertsMillennials=Equity/Inclusivity/UnityPrefercellsphones,textingandIMoverfacetofaceandemail.Theyareeschewingcomputersandlaptopsforsmartphonesandtablets.Oncepregnant,socialmediausechanges–movetowardssocialmedialikeFacebook,Pinterest,andParentWebsites(BabyCenter,TheBump,Babble)

UsingSocialMediatointeractwithMillennials:Millennialsappreciateequity/inclusivity/unity.Keepyourinteractionparticipantcentered.Focusonmobile,notemail;testoverphonecalls.9outof10momsgloballyownasmartphone.WhoDoMillennialsTrust?____________________________________SocialMediaasEducationPinterest-RealityVs.FailFacebook• Pros

• Feelconnectedtopeers• Easytoaccess• Mobileaccess• Anonymityforquestions• Support24/7

• Cons• Mommyshaming• Trolling• Misinformation• Incompleteinformation

APPS• Pros

• Easy• Convenient• Cheap

NOTES



• Alwaysavailable• Cons

• Sponsorships• Accuracy• Lackofconnection

Shedoesnotwanttobemarketedto,insteadshare:

• Stories• Makeherlaugh• Inspireher• Givehertips• Givehersomethingshewants

Don’tUseStockImages–MakeitPersonal,REALPHOTOS!Hashtagit#-memoriable,alwaysuse,researchit,short,consistentToolsforToday

• YouTube/Vimeo• FaceboookLive• FacebookPrivateGroups• Podcasting• TwitterParty/Chat

APPStohelpyoumakeinterestingsocialmediacontent:

• Canva.com–makeanygraphic• Quozio.com–quoteandgo• Pinstamatic.com–boardsonpinterest• Infogr.am–forinfographics

TipsforFacebook:

• Makeabusinesspage!• Filleverythingout!• Keeppoststoaminimum,maxof2aday.• Analyzeyourdata!• Interact!Like,share,likesomemore.• Videos,videos,videos• Beengaging-Polls,tellstories,postvideos,sharetips• Autoshareontwitter

TipsforPinterest:

• Followrelatedboards• Usegeneral,highlysearchableterms• Createpinterestcommunitywherepeoplecanaddpins

NOTES



• Useevergreen(nottimely)contentforforeverreposts• Createboardsbasedonyourbirthyinterests• Autoshareontwitter

TipsforTwitter:

• Followrelatedaccounts• Multipletweets3Xmin• Usehashtags,popularones• Makepostsrewteetable• Thankpeoplewhentheyfollowyou• Tweetphotos–moreengagement.• Mustrespondorengage!

TipsforBloggers:

• Actuallywriteblogs-frequently• Don’tdisablecomments.Reply.• Askotherstoguestblog• Crosslinkwithinyourcontent.• Useimages,especiallyvideos.• Postiteverywhere!• UseFeedly–Digest

TipsforInstagram

• Makeitbusinessrelated• Publishatleastonceperweek• Focusoncontentnotlength• Use@mentionsforhigherengagement• Haveaseparatebusinesspage• Usehashtags

PrivacyProtectionHints:

• Privacy–cannotdiscloseinfowithoutpatientauth,donotpostanythingthatcouldpotentiallybeusedtoidentifyapatient,includingphotos

• FraudandAbuse–cannotusesocialmediaforgive-awaysthatcouldenticereferralsthatarereimbursedbyMedicareandMedicaid(evendoulasorLC’swhousereimbursement)

• LicensureandMedicalAdvice-becarefulaboutofferingadviceifyouarelicensed,asifyour“advice”isusedbysomeoneinastate/countywhereyouarenotlicensedyoucangetintotrouble

[email protected]/motherjourneylaurelwilsonTwitter.com/linfinitee

NOTES



Bibliography:1.

Abrahams,Sheryletal.MilkandSocialMedia.JournalofHumanLactation.August2012.Vol.28,no.3,pp400-406.

2. AmandaHovisandCompany,LLC.WesternregionWICParticipantFocusGroupReport.2012.

Publishedonline.http://www.cdph.ca.gov/programs/wicworks/Documents/Millenial%20generation/.research%reportd/Appendix%20B%20WIC%20Participant%20Focus%20groups%20Report%205.20.12.pdf

3. Asiodu,IfeinwaV.,etal.Breastfeedinganduseofsocialmediaamongfirst-timeAfricanAmerican

mothers.JournalofObstetric,Gynecologic,&NeonatalNursing44.2(2015);268-278.4. AudienceProject.DeviceStudy2016:SocialMediaAcrosstheNordics.AccessedonlineAugust10,

2018.https://www.audienceproject.com/wp-content/uploads/study_app_usage_across_the_nordics.pdf

5. Brown,JaneandPeuchard,SheilaRose.Mediaandbreastfeeding:FriendorFoe?International

BreastfeedingJournal.2008.Punlishedonline.http://internationalbreastfeedingjournal.com/content/3/1/15

6. CDC.TheCDCGuidetoBreastfeedingInterventions:MediaandSocialMarketing.Accessedonline

5.2016.cdc.gov/breastfeeding/pdf/BF_guide_6.pdf7. Duggan,Maeveetal.ParentsandSocialMedia.PewResearchCenter.July16,2015.Publishedonline.

http://pewinternet.org/2015/07/16/parents-and-social-media/8. Ellis-Petersen,Hannah.“Howformulamilkfirmstargetmotherswhocanleastaffordit.”TheGuardian.

Mon26Feb201819.01ESThttps://www.theguardian.com/lifeandstyle/2018/feb/27/formula-milk-companies-target-poor-mothers-breastfeeding

9. Kean,Y.J.,andA.Allain."Breakingtherules,stretchingtherules."IBFAN,ibfan.orgGoogle

Scholar(2017).10. Mahnke,Martina,SanderAndreasSchwartz,andLucaRossi."SocialMediaUse&Politicalengagement

inDenmark:Report2016."(2016).11. SavetheChildren.Don’tPushIt:Whytheformulamilkindustrymustcleanupitsact.2018

https://www.savethechildren.org.uk/content/dam/gb/reports/health/dont-push-it.pdf?Source%20Code=&cid=esm--bms_001-5R44428VW&utm_campaign=bms_001&utm_medium=earnedsocial&utm_source=

12. Sherman,LaurenE.,etal."Whatthebrain‘Likes’:neuralcorrelatesofprovidingfeedbackonsocial

media."Socialcognitiveandaffectiveneuroscience13.7(2018):699-707.13. StatCounter.SocialMediaStatsDenmark.AccessesonlineAugust10,2018.

http://gs.statcounter.com/social-media-stats/all/denmark14. ZenithInternational.7%growthfor$50Billionglobalinfantnutritionmarket.April2014.Published

online.www.zenithinternational.com/articles/1355/7%25+growth+for+%2450+Billion+global+infant+nutrition+market