100 Urban Entrepreneurs Never Stop Pitching Tour

NEVERSTOPPITCHING!100 URBAN ENTREPRENEURS Pitch EvEnts » contEnt » convErsations

thE 100UE MoDEL

INSPIRATION

EDUCATION OPPORTUNITY

oUr accoMPLishMEnts to DatE

100UE has put over $1 million in the bank for urban entrepreneurs.

» We’ve traveled to a dozen cities, invited entrepreneurs to pitch us their business ideas and funded the ones with the most promise.

» We’ve already funded more than 50 promising urban businesses.

» We’ve put all funded entrepreneurs through TheCASHFLOW’s signature eight-week startup program, during which they’ve received mentoring from successful professionals across numerous industries and professional disciplines.

» We’ve established a year-round presence in our core cities.

» We’ve partnered with great organizations including the White House, Black Enterprise and various HBCUs.

» We’ve connected with hundreds of thousands of people through our content channels, social media and PR.

APP DEvElOPmENTAPPAREl

BAkED GOODSBEvERAGES

BOOkkEEPINGBRIDAl SERvICES

ChIlDREN’S BOOkSCONSUlTING/mARkETING

COSmETICSECO-FRIENDlY lAUNDRY SERvICE

ERGONOmICSEDUCATION

FAShION ACCESSORIESFOOD

hEAlThmAGAzINE PUBlIShING

mOBIlE GAmESONlINE CROwDFUNDING

ONlINE EvENTSONlINE GROUP BUYING

ONlINE JOB SEARChONlINE TRAvEl

ONlINE POlITICAlONlINE STUDENT DISCOUNTS

ONlINE PROOFREADINGPhOTOGRAPhY

PR/mARkETINGPACk AGED GOODS

RETAIl, ShOESSERvICE

SOCIAl NET wORkINGwEB DESIGN

GEORGIA

FlORIDA

CAlIFORNIA

NEw YORk

AlABAmA

IllINOIS

NEw JERSEY

TExAS

mARYlAND

mASSAChUSETTS

mIChIGAN

OhIO

PENNSYlvANIA

wAShINGTON, D.C.

NORTh CAROlINA

lOUISIANA

FIRST-TImE BUSINESS

78.9% YES

21.1% NO

GENDER OF PRINCIPAlS

35mAlE

33FEmAlE

1 2 3 4 5 1 2 3

1 2 3

# COmPANY FOUNDERS

14

30

5

NUmBER OF 100UE FUNDEES whO ARE BASED IN . . . RACE/EThNICITY/NATIONAlITY OF FOUNDERS

INDUSTRY

APPROx. ANNUAl hOUSEhOlD INCOmE

87.7%

African-American

6.1%

Biracial

2%

Ethiopian

2%

Caucasian

2%

Bahamian

50%

$10-$40k

YEARS IN BUSINESS

72.2%

0–1 YEARS

19.4%

1–2 YEARS

8.3%

2+ YEARS

AGE41%

2.6%

12.8%

20.5%

23.1%

UNDER 21–25 26–30 31–35 36+ 20 21–25 26–30 31–35 36+

1 2 3 4 5 10

COllEGE DEGREE

76.9% YES

23.1% NO35.2%

$40-$70k

14.7%

$70k+

DEMograPhic ProfiLE

*49 funding recipients surveyed. Rounded percentages may not add up to 100 percent.

aMPLifying thE voicE of thE Urban EntrEPrEnEUr

100UE dismantles urban entrepreneurs’ main obstacles — lack of access to information, capital and professional networks — by making the startup process transparent to this audience for the first time.

Business-Pitch Competitions

» See how entrepreneurs communicate their startup ideas to investors

» Thematically positioned to attract the urban audience

» Community voting gives the audience a say in the outcome

» Winners receive funding, mentoring, marketing and promotion

Content Creation

» Generated by 100UE and by fundees

» Generated by celebrities who support the 100UE mission

» Content submitted by audience as well

Conversations

» Starting and guiding dialogue about urban entrepreneurship

» Questions and answers

» Comments

» Community interaction

onLinE Pitch EvEnts

These events create opportunities for entrepreneurs from economically disadvantaged locales nationwide, highlighting their untapped business potential and mapping out a proven path to success for millions of entrepreneurs across the United States.

We’ve perfected the art of the live pitch event by hosting more than a dozen of them around the country. In 2012, 100UE will take these events to the next level by bringing them fully online. We’ll organize each event around a specific industry theme in order to generate maximum visibility and audience interest.

» Q2: Fashion

» Q3: Beauty

» Q4: Food and Beverage

onLinE Pitch EvEnts

Q2: Fashion-Themed Pitch Event

One of the most popular business categories for urban startups

We’re looking for designers, retail concepts, those who customize apparel

We’ll partner with Diddy, a celebrity who is widely known for his fashion- industry acumen and who has supported 100UE in the past

Brand partner from the fashion industry: Sean John

Media partners: Black Enterprise for business; Vibe for lifestyle audience

Anticipated entries: 500+

Anticipated media impressions: 10 million+“Never Stop pitchiNg!”

IS YOUR COMPANY THE NEXT BIG THING IN URBAN FASHION?» THEN lET US HElP YOU PROvE IT.

» SigN up to eNter the “Never Stop pitchiNg!” competitioN, where we turN gooD iDeaS iNto great compaNieS.

» SeND uS a 60-SecoND viDeo DeScribiNg your compaNy or iDea — aND make it great!

» your peerS wiLL vote oN the top 10.

» WHAT YOU GET:

Sean “DiDDy” CombS

» KEY dATEs

Now sEnd YOUr vidEOs

April 10 sUbmissiOns clOsEd

April 12–22 vOTinG

April 23 WinnEr AnnOUncEd!

$10,000 in sTArTUp cApiTAl

$100,000 AdvErTisinG & mArKETinG

pAcKAGE (b.E. & vibE)

BUSiNESS TrAininG

WOrld-clAss

MENToriNG

A cHAncE TO WOrK WiTH

DiDDY

DEll X800 cOmpUTEr

Sean “DiDDy” CombS

*Names in promos are for illustrative purposes only

onLinE Pitch EvEnts

Q3: Beauty-Themed Pitch Event

One of the most popular categories for urban startups

We’re looking for hair, makeup, spa concepts

We’ll partner with Rihanna, a celebrity who is known for her affinity for the beauty business

Brand partner from the beauty industry: xxx

Media partners: Black Enterprise for business; Essence for lifestyle audience


Anticipated media impressions: 10 million+

“Never Stop pitchiNg!”

Will your company revolutionize the beaut y industry?» then let us help you prove it.

» SigN up to eNter the “Never Stop pitchiNg!” competitioN, where we turN gooD iDeaS iNto great compaNieS.



» YOU can win

rihaNNa

» KeY dates

Now send in YOUr videOs

JULY 10 sUbmissiOns clOsed

JULY 12–19 vOting

JULY 20 winner annOUnced!

$10,000 in startUp capital

$100,000 advertising & marKeting

pacKage (b.e. & vibe)

BUSINESS training

wOrld-class

MENToRING

a chance tO wOrK with

RIHANNA DELL X800

cOmpUter

rihaNNa


onLinE Pitch EvEnts

Q4: Food-and-Beverage-Themed Pitch Event

One of the most popular categories for urban startups

Looking for chefs, baked goods, beverages, restaurant concepts

Partner with Blake Griffin, a celebrity who is associated with health and food

Brand partner from the food-and- beverage industry: VitaminWater

Media partners: Black Enterprise for business; Foodie.com for lifestyle audience


Anticipated media impressions: 10 million+“Never Stop pitchiNg!”

IS YOUR COMPANY THE NEXT BIG THING IN THE fOOd ANd BEvERAGE INdUSTRY? » THEN lET US HElP YOU PROvE IT.

» SigN up to eNter the “Never Stop pitchiNg” competitioN, where we turN gooD iDeaS iNto great compaNieS.



bLake griffiN

» Key dates

Now send in your videos

oct. 10 submissions closed

oct. 12–22 voting

oct. 23 winner announced!

bLake griffiN

» you can win

$10,000 in startup capital

$100,000 advertising & marKeting

pacKage (b.e. & vibe)

BUSINESStraining

world class

MENtoRSHIP

a chance to worK with

BLAKE GRIFFIN DELL X800

computer


how Pitch EvEnts work

100UE leverages all major social-media channels to create pitch events that engage the community of young urban entrepreneurs.

» Announce theme

» Call to action (submissions!)

LaUnch

» Make use of Black Enterprise’s extensive networks and infrastructure

» Other media partners, blogs, etc.

» Our own lists

» Enlist TalentHouse, the master of social-media competitions

ProMotionThREE wEEkS

» 100UE selection finalists

» Community voting

» Live (online) final: The founders of 10 companies, vetted by their peers and by judges, will have the opportunity to pitch to investors, media and business executives.

votingTwo wEEkS

For every pitch event, we can reach hundreds of thousands of people.

All recipients amplify their message by documenting their journey:

AN ENTIRE COmmUNITY GETS TO wATCh ThE STARTUP PROCESS

10,000,000+SOCIAl mEDIA ImPRESSIONS

250,000+mEDIA vIEwS

50,000+vOTES

500+PITCh EvENTSUBmISSIONS

10PITCh EvENT FINAlISTS

1PITChEvENT wINNER

mESSAGE mUlTIPlIED BY

ThE NUmBER OF RECIPIENTS

PR & mEDIA

OUTREACh

SOCIAl mEDIABlOGGING

Pitch-EvEnt MULtiPLiEr EffEct

thE sociaL-MEDia convErsation

100UE conducts an ongoing dialogue with young urban entrepreneurs. It starts with a simple question:

“what would you do with $10,000?”

» Focus on the solution, not the problem.

» Show how others have used $10,000 to realize their business dreams.

» Then give these young dreamers a chance to get their hands on $10,000 in startup financing.

» Facilitate the discussion and see where it leads.

crEating contEnt

Conversation

100UE knows that content is king; it starts and spreads the dialogue we want to have with our audience. We create and aggregate content in three ways:

» Created by the 100UE team

» Created by our partnership with Black Enterprise

» Created by famous faces associated with 100UE

» Created and submitted by our audience

Themes

» Startups

» Mentoring

» Business advice

» Specific industries

» Partnerships

» Technology

» How to access capital

how yoU can ParticiPatE

Pitch Event sponsors

» Title Sponsor

» Product Sponsor

» Media Sponsor

Donations

» Crowdfunding winners via micro-donations

» Direct sponsorship of winners

» General 100UE donations

Celebrities

» Providing work-related prizes

» Providing mentorship opportunities

» Sponsoring entrepreneurs

Documents

100 Urban Entrepreneurs Never Stop Pitching Tour