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CHAPTER 1010.0 MISCELLANEOUS PUBLICATION
Miscellaneous publication can take regular magazine and
newspaper formats in addition to any of these:
1. Leaflets (single sheets) or cards, loose or stapled 2.
Folders (sheet folded one or more time) also known as brochure3.
Broadsides (extra large sheets such as maps that are folded down
for easy reading or handling) 4. Booklets (similar to
saddle-stapled magazine, but usually smaller- small enough to fit
no. 10 business envelope) 5. Brochures (extra fancy booklets with
oversize covers, die-cuts, pockets, etc.) 6. Yearbooks, catalogs,
directories, calendars and manuals)
10.1 One shotsSometimes a magazine of rather broad appeals
gathers enough material on one of its areas of interest to put a
special issue apart from the regular issues. This special
publication may gather together material that has already appeared
in the magazine, or it may present a new material. We call the
publication one-shot, even though it may catch on and become, say
annual publication.
10.2 Direct-mail piecesDirect-mail pieces are produced by every
conceivable kind of company or organization to do a public
relations or selling job, and they appear only once; then they are
forgotten. They are meant to be given a way. Direct-mail can be
distributed via mail, door to door or counters. Another term for
these pieces is direct advertising or direct marketing.
10.3 FoldersThe folders are probably the most common from a
direct mail. A single cut sheet, it can be folded once, twice,
three times, or more, or after printing; and several kinds of folds
can be used.
10.4 CatalogsCatalogs come from all kinds of retailers,
including those dealing in exotic and expensive merchandise.10.5
CalendarsCalendars tap every conceivable of interest. Cat lovers,
cook, feminist, body admirers, humor buffs, word fancies,
philosophers, environmentalist, God-fearing people all have their
calendars.
10.6 Annual reportsPeople read annual reports to find out about
companies they have invested in or want to invest in, to check them
out as places to work, to see whether they are good credit risks as
buyers of services, parts, and supplies.
10.7 Company magazinesCompany magazines are omnipresent, and
they appear in every format imaginable.
10.8 Association publicationsThere are lot of association exists
to promote the interests of industrial, professional, educational,
charitable, religious, social, and other groups; and almost all of
them involved in publishing activities. They produce magazines,
newsletters, directories, manuals, annual reports, and direct mail
pieces of all descriptions.
10.9 NewsletterLarge organizations as well small offices put out
newsletters. Some newsletters do a public relation job for their
publishers, or they propagandize; they go out without cost to the
readers.
10.10 YearbooksYearbooks fall somewhere in between magazines and
books. Because they are permanently bound and because they serve
both historical and reference purposes, they have many qualities of
a book.
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