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#ExpandYourHorizonsMedia kit 2020
100% Africa, 100% Internet
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Jumia Co-Founders & CEOs
Sacha Poignonnec Jeremy Hodara
With over 1 billion people and 500 million internet users in Africa, Jumia believes that e-commerce is making people's lives easier by helping them shop and pay for millions of products at the best prices wherever they live. E-commerce is also creating new opportunities for SMEs to grow, and job opportunities for a new generation to thrive.
Jumia is a leading e-commerce platform in Africa. It is built around a marketplace, Jumia Logistics, and JumiaPay. The marketplace helps connect millions of consumers and sellers. Jumia Logistics enables the delivery of millions of packages through our network of local partners. JumiaPay facilitates the payments of online transactions for Jumia's ecosystem.
In 2019, more than 110,000 sellers, including local African companies and entrepreneurs have partnered with Jumia which attracts millions of customers.We provide ongoing opportunities for talented people through job creation and skills development.
We directly provide more than 5,000 jobs and many more through our sellers and logistics partners. We are committed to creating sustainable impact in Africa.
WHO ARE WE?JUMIA IS THE LEADING PAN-AFRICAN E-COMMERCE PLATFORM
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WHAT IS OUR MISSION?JUMIA IS LEVERAGING TECHNOLOGY TO IMPROVE EVERYDAY LIFE
Providing new services
Jumia delivers innovative, convenient and affordable online services to consumers in Africa that help them fulfill their basic everyday needs.
Enabling SMEs to grow
Jumia helps take African economies online, helping small and large businesses grow and reach new consumers.
Creating sustainable impact
Jumia creates jobs and skills that empower a new generation in Africa to build their lives and make their countries better.
1.3bn1 m
3
WHAT IS OUR REACH?JUMIA CONNECTS CONSUMERS AND BUSINESSES TO FACILITATE EFFORTLESS TRANSACTIONS
1 transaction or lead every 2 seconds
SMEs & Merchants in Africa
People in Africa
7
One brand, single sign-on, full integration
Save time Save money
More choiceMore convenience
WHAT SERVICES DO WE PROVIDE?JUMIA GIVES ACCESS TO THE WIDEST RANGE OF PRODUCTS AND DIGITAL SERVICES
4
Buy asmartphone
Buy shoes Buy yourgroceries
Rechargeyour data plan
Order a Pizza Pay yourBills
+ +JUMIA MARKETPLACE JUMIA LOGISTICS JUMIAPAY
...and many more
Mobile Penetration77% of the total mobile connections
are expected to be from Smartphone by 2022
Retail Penetration1 shop for every 67,000 people vs 1 shop
for 1,000 people in USA
E-commerceLess than 1% e-commerce penetration
vs 12% in the US and 20% in China
Urban CitiesIn 2019, 43% of Africans lived in urban centers,
60% are expected to be urbans by 2050
12Sources: AFDB. Euromonitor International. UNCTAD
HOW BIG IS ECOMMERCE IN AFRICA?A VIBRANT AND GROWING CONTINENT
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Population1,3 B in 2019, expected to grow by 46% by 2015
The average age is 19,7 years
Middle Class+80% growth expected between
2020-2030
Top Economy GrowthWith an estimated GDP growth of 3.9% in 2020,
Africa is the world’s second fastest growingeconomy after East Asia
Labor ForceAfrica will have 1.1B people in the
labor force by 2034
Internet PenetrationMore than 523 million users
Infrastructure70% increase in investment ininfrastructure from 2007-2017
Huge market
$4trnHousehold and B2B
spend in AfricaOrders placed on our
platform in 2019
Scale
27mPure marketplace
Items sold on marketplace
90%Strong merchant
network
Active sellers
110k+ Strong brandawareness
Visits in 2019
+1Bn
Figures are as of December 2019
Marketplace
700mPopulation
11countries across
six regions
Jumiais the leading Pan-African e-commerce
paltform
70%Of internet users
71%Of GDP
JUMIA MARKETPLACES & CLASSIFIEDS
JUMIA CLASSIFIEDS ONLY
Nigeria
South Africa
Egypt
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West Africa East AfricaWest Africa East Africa
WHERE DO WE OPERATE?JUMIA IS BUILDING A UNIQUE ECOSYSTEM IN AFRICA
formerly
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Jumia Marketplace
Figures are as of December 2019
Jumia’s marketplace offers goods from a large and diverse group of sellers in a wide range of categories, such as: apparel, smartphones and electronics, homewares, consumer packaged goods, beauty, perfumes and more.
We also provide consumers with easy access to a number of services, such as restaurant food delivery, classified advertising, airtime recharge and “instant delivery”.
WHAT CAN YOU BUY ON JUMIA?ANY PRODUCTS FOR YOUR EVERYDAY NEEDS
And
many
others
Jumia’s distribution center in Morocco | Figures are as of December 2019
More than
26.5mOrders placed on our platform
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More than 600 pick up stations and drop off locations to facilitate deliveries for our sellers and consumers.
Jumia logistics services now open to third parties
Jumia logistics network includes 200+ Logistics partners ranging from individual entrepreneurs to large companies
25% of deliveries made are in remote areas in regions where choices for products is currently extremely limited for consumers
HOW DO WE BRING PRODUCTS TO OURCUSTOMERS?JUMIA IS THE LEADING LOGISTICS PLATFORM IN AFRICA
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3.8x JumiaPay Transactions in 2019 vs 2018
*JumiaPay is available in Nigeria, Egypt, Morocco, Ghana, Ivory Coast and Kenya
Paymentgateway& eWallet
Paymentmethods
Mobile MoneyCard Payments
Money Transfers/CashBank Transfers
Support for all relevant payment
methods
1-Click Payments
Rapid Payment Processing
HighSecurity
JumiaPay is our proprietary digital payment solution integrating relevant local payment methods including debit and credit cards, bank transfers or mobile money wallets
HOW DO OUR CUSTOMERS PAY?JUMIA IS DRIVING THE ADOPTION OF ONLINE AND MOBILEPAYMENTS IN AFRICA
HOW JUMIA IS IMPACTING LOCAL ECONOMIES?JUMIA IS DEEPLY INVOLVED IN THE COMMUNITIES WE SERVE AND THE CONTINENT AS A WHOLE
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1.
Jumia employs directly more than 5000 people. Through its activities, Jumia and its partners are creating jobs across e-commerce, logistics and payment.
DIRECT AND INDIRECT JOB CREATION IN VARIOUS PROMISING SECTORS
2.
Jumia enables over 110,000 sellers, including local African companies & entrepreneurs, to reach new consumers by opening new distribution channels and grow their business.
EXPANDING MARKET REACH FOR SELLERS3.
4.
Jumia is changing the African narrative by showcasing the innovation and entrepreneurialinitiatives in Africa.
PERCEPTION OF AFRICA
5.
Jumia is reaching people in rural areas and giving them access to its extensive catalogue of products and logistics.
CONNECTING PEOPLE IN ISOLATED AREAS
6.
Through JumiaPay, Jumia contributes to the development of dematerialized payment solutions which are key to the success of e-commerce and an important asset when it comes to development prospects.
PAYMENT AND FINANCIAL INCLUSION
7.
Jumia's efficient distribution processes and the competition between sellers fostered by the marketplace, brings down the prices of products for the consumers.
HELPING CONSUMERS SAVE TIME AND MONEY
8.
Jumia contributes to the efforts of African countries to further legitimize the industry and protect consumers by ensuring transparency in the market.
FROM THE BLACK MARKET TO THE LEGITIMATE MARKET
Jumia contributes to the economic development of the industry. Training entrepreneursdigital tools and systems that allow them to operate their businesses more efficiently
DIGITAL SKILLS DEVELOPMENT
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2015
2013
2018
2016
2014
2012
2017
Jumia listed on NYSE, MasterCard investsin Jumia, launch of Jumia Advertising andthe JumiaPay Tech Hub in Egypt
2019
Jumia introduces JumiaPay a secure payment gateway for people to shop onall Jumia services and Black Friday attracts more than 100m visitors
HOW OLD IS JUMIA?YEAR AFTER YEAR, JUMIA IS PROUD TO BE PART OF THE DIGITAL SHIFT IN AFRICA
All services were rebranded to Jumia and it expanded to other countries. Goldman Sachs, Axa, Orange and CDC invest in Jumia making it Africa's firstTech Unicorn
Launch of Jumia One, a one stop shop app distributing all Jumia digital services. JumiaExpress offers next day deliveries and Pernod Ricard invests in Jumia
Jumia reaches 1 million customers across its 7 African countries and Black Friday attracts more than 2 million visitors in Nigeria
Jumia expands to Kenya and Côte d’Ivoire and launches Jumia Travel and Jumia Food
Jumia introduces the Black Friday commercial event in Nigeria
Jumia founded in Lagos, Nigeria and soon after launched in Morocco, Egypt and South Africa
WHAT DOES THE MEDIA SAY?JUMIA IS RECOGNISED AS A MAJOR TECH AND RETAIL PLAYER IN AFRICA
“Jumia digital technologies providefertile ground for Africa”
–December 2018
“IFC, Jumia partner to boost economicopportunities for women”
–October 2018
“Jumia invests heavily in trainingtheir vendors”
–Dec 2019
“Jumia the new African Amazon”
–March 2018
“Jumia is transforming the Africandigital landscape”
–June 2018
“Meet Africa’s First Tech ‘Unicorn”
–April 2016
“Jeremy Hodara and Sacha Poignonnec in the top 100 of key influencers
in the Wired world”
–August 2016
“Jumia: the Alibaba of Africa”
–September 2018
“Meet the startup building a market from scratch to become
Africa’s Alibaba”
–May 2018
“Jumia, only African company in the 50 smartest companies”
–2016 & 2017
“Jumia becomes thefirst African technology company
to list on the NYSE”
–April 2019
“Online marketplaces like Jumiacould create 3 million new jobs
in Africa by 2025”
–March 2019
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WHO ARE OUR LEADERS?MEET SOME OF OUR PEOPLE
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J U L I E T A N A M M A HCHAIRWOMAN, NIGERIA
L A R B I A L A O U ICEO, MOROCCO
H E S H A M S A F W A TCEO, EGYPT
F R A N C I S D U F A YCEO, IVORY COAST
M O H A M E D S O W
CEO, SENEGAL
D I A N A O W U S U
CEO, GHANA
R O N K A W A M A R A
CEO, UGANDA
S A M C H A P P A T T ECEO, KENYA
E L Y E S J E R I B ICEO, TUNISIA
Contact usMedia Relations
Follow us @jumia-Group#ExpandYourHorizons
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Abdesslam BenzitouniGroup Head of Public Relations
[email protected]+254 743 162 332