10 years of mobile evolution

Anders HeickCTO, HandStep

ah@handstep.com

21-04-2009

• The Mobile Market • About HandStep• The mobile evolution

• 10 years – so what?• Challenges • Mobile Applications Today• Looking ahead• Advices

Contents

The market

27 % of European enterprises has more than 1,000 mobile workers (Gartner, November 2008)

Strategy, architecture and device management are the most important issues for companies (Gartner, November 2008)

40 % of Danish companies plan to increase investments in mobility in 2009 (IDC, September 2008)

Nine out of ten Danish companies believe mobile solutions will increase business benefits (HiQ, September 2008)

About HandStep

HandStep in brief

Nominated Entrepreneur of the Year by Ernst & Young (2008)Received ‘Børsen Gazelle’ Award for four years (2004-2007)

Focus

Awarded ‘Best in Class’ by Microsoft and Sybase iAnywhereDominance

Leading provider of mobile software solutions for public sector and private enterprisesPosition

Solutions are used by more than 50,000 users across 20 countriesVolume

Growth

Founded in 2001History

User-friendly and simple mobile software solutions for Windows Mobile Devices

Business solutions

Our business model

Solutions Business Critical Applications Bespoke solutions Standard products .NET Integration (MS, SAP…)

Infrastructure• Device Management• Deployment• Managed services

Strategic partner:

12 certified employees3 partner awards

Strategic partner:

Beta test and development of new products’Best in class’

Our approach

3. Application development

4. Implementation5. Infrastructure

1. Business objectives

6. Education

8. Evaluation and future development

Business process

7. Support 2. Strategy

Our solutions• Solutions for public transport

50% of all public commuters in Denmark are affected by HandStep’s mobile solutions

• Sales solutionsMore than 25,000 customers across nine countries are serviced with a sales solution from HandStep

• VITAE HandheldMobile care solution for more than 7,000 users

• Labka II PDALaboratory solution, handling 6,000 blood samples per day!

• InfrastructureDesign and implementation of the largest mobile infrastructure solution in the Nordics with more than 15,000 mobile users

• TaskManagerMore than 900 users register time and materials with TaskManager on a daily basis

Enterprise customers

ÅrhusKommune

Brøndby Kommune

Public sectorCustomers in public sector

The mobile evolution

The challenges 10 years ago• Bleeding edge technology• Immature hardware, software and tools• No really working synchronization technologies• Very few hardware vendors / low device availability• Loss of all data when battery died• Limited hardware features and 3rd party devices

• Scanners, RFID, Cameras, GPS, GSM modem, low performing CPUs, very limited memory, Bluetooth anarchy, no built-in GSM/GPRS/Phone

• First generation OS• High cost for wireless data transport• Low (advanced) device penetration to end-users• Lack of enterprise readiness• Lots of security concerns

The challenges today• Still new technology• Mature hardware, software and tools• Working synchronization technologies – but still not perfect• Lots of hardware vendors / high device availability• No loss of data when battery dies but…• A lot of hardware features and 3rd party devices

• Drains the battery even faster… • First generation OS – new players: iPhone, Android• Medium cost for wireless data transport• High device penetration to end-users – but a scattered

consumer market• Lack of enterprise readiness – for some new players• Still some security concerns• The Danish multimedia tax

The mobile evolution...

“The definition of insanity is doing the same thing over andover and expecting different results.” - Benjamin Franklin

Mobile trends

Mobilize PIM & e-mailPrimary focus:

• Key infrastructure

Stakeholders:

• IT

Project enablementPrimary focus:

• Field sales

• Field force

• Legacy applications

Stakeholders:

• IT, LOB

Strategic enterprise enablement

Primary focus:

• Mobilising multiple business processes

• Deployment to multiple business

groups

• Re-invent/re-engineer business

processes

Stakeholders:

• C-level, IT, LOB

Identifying potentialLook for

• Groups of mobile co-workers• Employees performing tasks in

the field• Large (central) administrative

tasks• Sales process – knowledge in the

field?• Competency gaps• Manuals and guidelines• Recruitment challenges• Areas with strong growth• Use of paper and forms

16

• Phone calls and bills• Intensive email communication• Data entry• Employee churn• Deviations / customer complains• Lost orders• Delivery time• Error rates• Time used on transportation• Waiting time• Communication flow and stops

A strategy workshop can help you identifying your potential!

Mobile applications today- architecture challenges and customer demands

Intranet InternetDMZ

Standard Mobile Infrastructure

Mail Systems PIM Sync

Device Management

Server

Internal Services External Services

Mobile Database

ERP & CRMSystems

Databases

Data Sync

SecureTunnel

Device Management

Client

LOB Applications

Slide 19

Challenges when building mobile solutions• Our customers are very diverse• Different requirements for every customer

• Functionality, documentation, validation, test, user interface, backend, etc.

• Backend-systems• Axapta, Navision, C5, XAL, SAP, CRM-systems, Oracle, SQL

Server, Sybase, Scala…• The technology is still young and volatile• Hardware changes every 6-12 months• Choosing the right data synchronization technology

• Size of data, filtering, near real-time or not, conflict handling, seamless online vs. offline

• Customer maturity

Challenges when building mobile solutions• Primary customer challenges

• The customer’s lack of knowledge about own business processes• Integration to multiple systems

• Typically the biggest challenge for a customer• Availability of knowledgeable backend resources?• Limited knowledge about cross organizational business processes and data

• Corporate security – choosing the right device• Windows Mobile, Android, Symbian, iPhone, Tablet

• More challenges• Changing requirements

• Agile vs. waterfall project model• Usability• Lack of functionality/features• Performance

HMF• Tried and tested components• Optimised development process• Short delivery time• Higher RoI

HandStep Mobile Framework

0

5

10

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30

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40

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# of

err

ors

Date

Application - Error Reports

Inter

nal t

est

Pilot

test

HandStep Mobile Framework

Go-live

0

20

40

60

80

100

120

140

160

1 2 3 4 5 6

Erro

rs

Month (2006)

# of errors per month

# Of Errors

Application and Synchronization Architecture• Web Services?• Enterprise Message Bus?• .NET Sync Services?• SQL Server Merge Replication?• Sybase MobiLink?• SOA?• Direct Data Access?• REST?• And many, many more…• JDI KISS!

• Is the online/offline application architecture still an issue?

Business Continuity

Mobile service solutionMobile service solution for ticket checkers

650 users in Denmark and Sweden

• Passenger count• CPS verification• Quality control• Coordination• Time management

• Phase 1: Introduction of mobile workers • Phase 2: Work planning• Phase 3: Quality control

• Device Management: Afaria

Connection Lost...?

Deviation reports

2007-09 2007-10 2007-11 2007-12 2008-01 2008-02 2008-03 2008-04 2008-05 2008-06 2008-07 2008-08 2008-09 -

200

400

600

800

1,000

1,200

1,400

1,600

SEDK

Managing the mobile infrastructure

Post Danmark

Largest mobility solution in the Nordics

Mobile infrastructure

• Solution for 15,000 postal workers• Real-time route planning• Registration of mailbox pick-ups • Electronic payment• Scanning parcels• PIM – Calendar, email, contacts

• Device Management tool - Afaria

Result:• 15,000 mobile postal workers• Only two administrators • 2,000 sessions per hour• <5 errors per day• 135 units implemented per working day

Largest Afaria solution in the NordicsSupports different mobile standards: • Windows Mobile

Standard devices (SmartPhones)

• Windows Mobile Professional devices (Pocket PCs)

• Windows CE devices (wall terminals with barcode readers)

Application deployment made easy...

Looking ahead• Changes in infrastructure and services

• Cloud Services, Hosted Device Management, fully out-sourced DLM (Device Lifecycle Management)

• More advanced devices• Companies will see mobility as a key business driver• Mobile strategy and mobile architecture will be corporate

decisions• Managed diversity will be a common scenario

Advices on building mobile business• Decide upon one or two corporate platforms

• But be sure that the platform is manageable• Let LOB own the business applications / projects

• But the IT-department should help in planning• Address security and device management at the start of

the project• A corporate IT-project

• Dedicated ownership, support, monitoring and change management is key to success• Spot business problems and act BEFORE they become critical!

• Plan for changes…!• "Plans are nothing, but planning is everything", Eisenhower

Questions?Anders Heick

ah@handstep.com

Bregnerødvej 139DK-3460 Birkerød

+45 30 38 90 00

www.handstep.com