10 Unexplored Dissertation Topics in Marketing

7/26/2019 10 Unexplored Dissertation Topics in Marketing

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10 unexplored dissertation topics in marketing

The main reason why companies market their products is to show their consumers the main

benefits that they can gain from purchasing their products. It is designed to help sell a product or

service to consumers. Almost every company engages in marketing in one way or the other. Youmay be expected to write a dissertation to acquire your Masters degree in Marketing.

!ince your dissertation is one of the most important papers that you will write in your years in

school" it is important to take it seriously. #eing able to successfully write your dissertation" maybe what gets your degree or what holds you back. $ven though it is an important paper" dont let

it get you too flustered before you start. %ne of the main things to worry about which is the title

may end up being easier to decide upon than you think.

%ne way to get ahead of the rest is to choose a topic in marketing that is not so common. Acommon topic poses a few problems. %ne is that other individuals may be taking out the same

resources as you are when you are doing your research. Another is that your paper can beunfairly &udged by another students work on the same topic. A third being that if your thesis isthe same as the three people ahead of you" you may have a bored audience before you even start

presenting it. !o a good way to ensure that you have a unique topic is to find one that is

unexplored.

What are some unexplored dissertation topics?

'hat factors should a company explore before they take their business abroad(

'hat are the differences between marketing in a developed market versus marketing in a

developing market(

)ow should a company organi*e and manage its international activities(

)ow can companies build stronger relationships with their business customers(

)ow do market leaders keep their share of the market while continually working towards

getting a larger market share(

'hat marketing strategies should be used during the different product cycles(

+uring market recessions" how should marketers change their marketing strategies(

'hat are some ma&or trends that are used by market intermediaries(

'hat are the some guidelines to follow when building a brand(


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)ow can a company exploit publicity and public relations to build their brand(

These are some great topics to get you started. They are not the most popular topics" so you

should be the only student in your class with these topics.

http://www.forestresearchtools.com/ist-of-fresh-topics-for-a-dissertation-in-marketing

7 Great Marketing Dissertation Topic Ideas You ro!a!l" Didn#t Think $f

Marketing is a fascinating %eld with so man" topics to choose from. If "ou&re ha'ing

trou!le selecting a good one( ha'e a look at this list of se'en great marketing

dissertation topic ideas to help "ou make up "our mind.

The ethics of marketing

Marketing !" its 'er" nature has the a!ilit" to in)uence people&s !eha'iour. There

has !een much de!ate a!out the moralit" of marketing unhealth" food to children

at schools. Is marketing unhealth" food to children at schools ethical( gi'en the

o!esit" pro!lem in children*

Marketing and the ps"cholog" of persuasion

The ps"cholog" of persuasion has pla"ed a large part in marketing for a 'er" long

time. Indeed( marketing has !een in the persuasion !usiness since !efore the

ps"cholog" of persuasion( as a %eld( e'en e+isted. ,as marketing mo'ed !e"ond

the ps"cholog" of persuasion* $r will the" alwa"s !e ine+trica!l" linked*

Marketing across cultures

Marketing diers across cultures for 'arious reasons( and some of thesedierences are striking. ,ow does marketing dier across the world* hat are the

main reasons for these dierences* an in'estigating these reasons help lead to

!etter marketing strategies across the world*

0ocial media as the new marketing channel
http://www.forestresearchtools.com/ist-of-fresh-topics-for-a-dissertation-in-marketinghttp://www.forestresearchtools.com/ist-of-fresh-topics-for-a-dissertation-in-marketing


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Traditionall"( marketing used 'arious channels( such as print media( to get its

message to potential consumers. ith the rise of social media( man" people claim

that social media is the new channel for marketing. Is social media the new

marketing channel* $r are the more traditional marketing channels still holding

their own*

1rand lo"alt"

ith so much choice a'aila!le to consumers( !rand lo"alt" !ecomes a lot more

di2cult to esta!lish. ,ow important is !rand lo"alt" in modern marketing* 3re there

an" new wa"s to impro'e !rand lo"alt" and retain customers despite the large

'ariet" of products a'aila!le*

Marketing alcohol

The marketing of alcohol has long !een a contro'ersial issue( especiall" when it is

directed at "oung people. Does marketing alcohol to "oung people lead to increased

alcohol consumption* If so( does this ha'e a lasting eect on their !eha'iour*

roduct packaging and sales

4or "ears it has !een !elie'ed that product packaging has a ma5or eect on

product sales( and companies ha'e spent e+tremel" large sums of mone" to

de'elop the 6perfect packaging for their products. Does packaging still ha'e such a

ma5or in)uence on product sales* $r are there other factors that ha'e a larger

impact on product sales*

http://n'socialstudies.com/a-list-of-the-most-interesting-marketing-dissertation-

topics

ostgraduate dissertation and thesis titles

riting a dissertation or thesis is a fundamental part of postgraduate stud". 3t The

8ni'ersit" of 3uckland( our super'isors can help "ou prepare and succeed in "our

chosen research topic.

The 8ni'ersit" of 3uckland Guide to Theses and Dissertations
http://nvsocialstudies.com/a-list-of-the-most-interesting-marketing-dissertation-topicshttp://nvsocialstudies.com/a-list-of-the-most-interesting-marketing-dissertation-topicshttp://nvsocialstudies.com/a-list-of-the-most-interesting-marketing-dissertation-topicshttp://nvsocialstudies.com/a-list-of-the-most-interesting-marketing-dissertation-topics


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This document is a general guide to the presentation and su!mission of theses and

dissertations and contains additional information a!out related policies and

procedures. Your department ma" also ha'e their own guidelines and re9uirements

so "ou must consult "our super'isor from the outset.

The latest guide is a'aila!le from the 8ni'ersit" of 3uckland#s Theses and

dissertations we!site.

e ha'e pro'ided in the ta!les !elow lists of theses and dissertations completed !"

past Marketing students. The ta!les include the title and name of the super'isor.

The 8ni'ersit" of 3uckland Guide to Theses and Dissertations

1om;,ons< dissertations

Mom theses

hD theses

1om;,ons< dissertations

=isted !elow are dissertations completed !" past students( including title and the

name of the super'isor in'ol'ed.

0tudent name Title 0uper'isor/s

>?@A

Greer ,olford

The oe+istence of ositi'e and Begati'e 0tates from Immersion within 1rand

orlds


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Margo 1uchanan-$li'er

Donna =am

Market 0haping with Ci'als: 3n +ploration of otential olla!orati'e Market

0haping $pportunities for Direct ompetitors

0u'i Benonen

!en eng

3n +ploration of 1rand Barrati'es from an 'olutionar" s"chological erspecti'e


Eohnson =iu

The Cole of =ocus of Interaction in +plaining la"ers& Intentions in Massi'el"

Multipla"er $nline Cole la"ing Games ;MM$CGs


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=asFlo 0a5tos

Mark Trowill

3n +ploration of the ecti'eness of 0ocial Media to 3ssist Destination 1rand

Ceco'er" 4ollowing a Disaster

Denise onro"

1rook Mc4arlane

ollecti'e o-reation within the $pen 0ource 0oftware ommunit"

harlotta indahl

laire Gourle"

hat Makes $nline ideo 3d'ertisements Go iral*

1odo =ang


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Min =i

> $nline ngagement and onsumer Decision-Making rocess $n hinese ei!o

0andra 0mith

Donald 0erra-0tace"

onstructing a olla!orati'e Betwork approach to Bational 1randing

Cod 1rodie

Hieran Eans

The omple+ities of 0C and 1rand in a Glo!al n'ironment

1il5ana Euric

henshi5un 0un


8/23

3n +ploration of "!er ,oarding: De%nitions( ropositions and Implications for

Marketing Cesearch

Mike =ee

Belson 3nnandale

0timulating negati'e customer !rand engagement

0and" 0mith

0uFanne 0huYing han

3n +ploration of Bostalgic 1rand ommunities: The ase of Bike 3ir Eordan

Haren 4ernandeF

arth Eoshi


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ustomer 1C3BD engagement processes: ategorisation of customer !logging

!eha'iour

0and" 0mith


>?@

0argam Thammalla

estern 3d'ertising to astern onsumers: ,ow "oung 3sian immigrants interpret

fashion ad'ertising in Bew Jealand

Denise onro"

hristopher ase"

Market proacti'it": The role of Generati'e =earning

Ha5 0tor!acka

Melissa ong


10/23

3n +ploration of Immersion: De%nitions( ropositions and Implications for Cesearch


,oll" liFa!eth 0peer

hildhood o!esit": the application of !eha'iour change theor" to the pre'ention ofo!esit" in Bew Jealand children through the use of social media

Denise onro"

0te'en Gaston

Design thinking and the conceptualisation of markets

harlotta indahl

3seka Handaaddara


11/23

Getting in the Groo'es of Bostalgia - Bostalgic onsumption: 3 Ce'iew and

+tension

Haren 4ernandeF

sther Gao

0hock for 0uccess: 3 new framework for interpreting 0hock 3d'ertising

Mike =ee

end" Yuan

In'estigating the +tent to which Gami%cation in 0ur'e"s Impro'es rediction of

4uture 'ents

atherine 4rethe"-1entham

Eirah Milla


12/23

,ow 0ocial Mo'ements Delegitimate Industries

0u'i Benonen

mma 0pratt

nhancing 0Ms& Interactions: The Cole of Betwork ictures and Interaction

apa!ilities

Ha5 0tor!acka

Euanting Hell" ,uang

+amining the !uering eect of lo"alt" programs in the conte+t of ser'ice failure

=asFlo 0a5tos

3shleigh Ilich

0tatus seeking sustaina!le consumers


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1il5ana Euric

ra!odha Ha'indi Gunarathna

8nderstanding 0elf-resentation 'ia intage 4ashion

Haren 4ernandeF

George ilks

alue o-Destruction in $nline Inno'ation ontests

1il5ana Euric

ei-Hung ,su

The in)uence of relationship factors in ser'ice failure: the interaction !etween

customer-%rm and customer-emplo"ee relationship facet

=asFlo 0a5tos


14/23


>?@?

3urelia oirard The otential of 4ace!ook as a 4undraising Tool for Disaster

Celief Bon-Go'ernmental $rganiFations. Denise onro"

mma 4itFgerald Image ortra"al in Technolog" 3d'ertising. Margo 1uchanan-

$li'er

0tephanie Guise The Celationship 1etween 1rand 4orgi'eness and 1rand 9uit"

in a 0er'ice 1rand onte+t. 0and" 1ennett

$li'er ,a"don Cede%ning Demarketing: The onceptual and

Managerial Implications. Cick 0tarr

=uc" ,ella!" Dumped !" the 1rand: onsumer Cesponses to 1rand

Discontinuation. ristel Cussell

Co!ert ,ollier onsumer omplaint 1eha'iour: 3n +ploration into the ect of

Celationship 1ond. =asFlo 0a5tos

Grant ,one" ,ow Celationships In)uence the Temporal 3spect of the

onsumer 4orgi'eness rocess. =asFlo 0a5tos

Eoshua Eo 3'atars: 1ridging Celationships and Moti'ations in the onte+t of

irtual onsumption. ristel Cussell

3dit"a Homari s"chopatic Traits and Mis!eha'iours: 3n 3lternati'e erspecti'eof Your onsumers. Mike =ee

helsea =ung ele!rit" 4orgi'eness: The Moti'es and Moderating 4actors for

onsumer 4orgi'eness Towards ele!rities. ristel Cussell

Deana'en Baidoo o-1randing: Mo'ie 0tar 3lignment - 3n +amination of Mo'ie

0tar 3lignment and Marketing $utcomes. =asFlo 0a5tos

,eidi Kin 0ocial Media in Marketing Tertiar" Institutions to International 0tudents:

3n 3pplication of ustomer ngagement. Cod 1rodie

Ian 0oon $rganisational rises and the De'elopment of 0candal Management=asFlo 0a5tos

0arah Tang 1randscape: 3n Integrated 0er'icescape Model to ngage the

;Internal< ustomer. 0and" 1ennett

0era%na id"anti +ploring the ngagement 1eha'iour of Generation Y Mothers:

Implications for Marketing Infant-are roducts. Cod 1rodie


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Daina ilson ustomer ngagement and the Bew Media: Implications for the

osmetics Industr". Cod 1rodie

Top

Mom theses

=isted !elow are theses completed !" past students( including title and the name of

the super'isor in'ol'ed.


>?@A

ameron 0tring%eld

4le+i!ilit" in Bew roduct De'elopment: Much more than 0tages and Gates

Ha5 0tor!acka

0eo-Youn 3hn

amping and Glamping: The 0earch for 3uthenticit"

Mike =ee

Matthew Eohnson


16/23

To switch or not to switch

Ha5 0tor!acka

Einglu Jhang

3n +ploration of 4actors In)uencing onsumers# +pectations of the orporate

0ocial Cesponsi!ilit" of Multinational and Domestic ompanies L3 0tud" of hinese

onsumers

1il5ana Euric

3nas Hhan

+ploring ustomer ngagement 1eha'iours: 4irm-1ased 4actors Dri'ing ustomer

Ceferrals in the 3irline Industr"

Ha5 0tor!acka


>?@

mma 4itFgerald


17/23

0ocial media use for corporate communications


3mrita =al

ustomer Cesource Integration in 1log-1ased roduct Ce'iews

Cod 1rodie

Eessica =ee

Mo'iegoers# Interpretations of roduct lacement in Dierent Mo'ie Genres

0andra 0mith


>?@>

0herr" 0iganporia


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ontrasting the role of a!ilit" and moralit" in online consumer impressions. 3n

e+tended cue diagnosticit" approach

=asFlo 0a5tos

Maria MunoF Granados

Destination Marketing after a disaster: 0trategies for reco'er"

=asFlo 0a5tos


>?@@

arun 1hardwa5

0ustaina!le onsumption: Meanings( Moti'es and olicies

Haren 4ernandeF

1onita Yuen


19/23

'aluating the ecti'eness of a =o"alt" rogramme from the ustomer#s

erspecti'e: 3 case stud" of the Kantas 4re9uent 4l"er rogramme

=asFlo 0a5tos


>?@?

Bina 1rosius The ase of Inorganic ollectors Haren 4ernandeF

=in ,uang +tracting alue from Information Technolog" ustomers in 1usiness

Celationships. Greg 1rush

anisha Barse" 4aking It: 0candalicious onsumption and Ironic ;Dis?@?/>?@@

0andra Dawn 1ennett 1rand 0tories: 3 Barrati'e 3pproach to +ploring the

0er'ice 1rand +perience within an $rganisation Margo 1uchanan-$li'er

0andra 1ulmer 1rands and the onstruction of Bational Identit" Margo

1uchanan-$li'er


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,ounaida l Eurdi ro!lem O 0olution 4raming Haren 4ernandeF

Cick 0tarr ideographic Cesearch from the 4irst-erson erspecti'e: 3n

+ploration of 3uthenticit" Haren 4ernandeF

http://www.!usiness.auckland.ac.nF/en/a!out/od-our-departments/od-marketing/our-

research-@P/postgraduate-dissertation-and-thesis-titles.html

3 =ist $f $utstanding Dissertation Topics In Marketing

If "ou are tasked with writing a dissertation in marketing( one of the most di2cult

tasks can !e to %nd an appropriate topic.

onsider the following:

rite a!out the in)uence that ad'ertising has on the !eha'ior of consumers

rite a!out the students can !e targeted among the mo!ile phone industr"

rite a!out how international marketing can use standardiFation

rite a!out the dierent elements in !rand recognition

rite a!out the eecti'eness of lo"alt" programs

rite a!out the impact that social media has currentl" on customer purchasing

choices

rite a!out how to market traditionall" male products to females

rite a!out the in)uence that cartoons ha'e on children and what impact this

has !" e+tension on parents and their !u"ing choices

Make sure "ou ha'e two or three potential topics at least which "ou should research

in a 9uick fashion( 5ust to make sure there e+ists enough academic information on

the topic( and also that the e+isting academic information does not contrast "our

point.
http://www.business.auckland.ac.nz/en/about/od-our-departments/od-marketing/our-research-16/postgraduate-dissertation-and-thesis-titles.htmlhttp://www.business.auckland.ac.nz/en/about/od-our-departments/od-marketing/our-research-16/postgraduate-dissertation-and-thesis-titles.htmlhttp://www.business.auckland.ac.nz/en/about/od-our-departments/od-marketing/our-research-16/postgraduate-dissertation-and-thesis-titles.htmlhttp://www.business.auckland.ac.nz/en/about/od-our-departments/od-marketing/our-research-16/postgraduate-dissertation-and-thesis-titles.html


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Thinking earl" reall" helps "ou to select "our topic. If "ou start thinking o'er

potential topics as soon as "our assignment is gi'en to "ou( "ou will %nd that

planning and organiFing "our paper !ecomes easier( and "ou ha'e a greater

amount of time on "our hands.

1rainstorming is one of the !est wa"s to %nd a good topic. You can use

!rainstorming as part of "our planning process( something that "ou use regularl"

from the moment "ou are gi'en the assignment until "ou are a!le to whittle down

the perfect idea. 4or this( "ou can tr" e+ercises such as free write sessions. 4or

these( "our 5o! is to set a timer for three to %'e minutes during which time "our pen

does not lea'e the paper and "ou allow all of "our thoughts to )ow out. This is

incredi!l" !ene%cial !ecause the !rain onl" consciousl" holds on to a!out se'en

thoughts at once and students might struggle to come up with an appropriate essa"

theme if their !rain is !eing clogged up !" lists of other things to remem!er such as

a shopping list and the time of "our ne+t dentist appointment. 1ut !" writing

e'er"thing down( "ou clear the wa" for "our su!conscious mind to start creati'el"

mulling o'er potential ideas until "ou generate a list of things "ou like. hen this

timer is up "ou will %nd that there is often one or two dierent ideas that continue

to pop up in "our writing( a pattern which will ser'e as the direction for "our topic.

http://www.wdassociation.org/choosing-a-!rilliant-dissertation-topic-on-

marketing.asp+
http://www.wdassociation.org/choosing-a-brilliant-dissertation-topic-on-marketing.aspxhttp://www.wdassociation.org/choosing-a-brilliant-dissertation-topic-on-marketing.aspxhttp://www.wdassociation.org/choosing-a-brilliant-dissertation-topic-on-marketing.aspxhttp://www.wdassociation.org/choosing-a-brilliant-dissertation-topic-on-marketing.aspx

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10 Unexplored Dissertation Topics in Marketing