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8/10/2019 10. Time to Differentiate Time to Innovate
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Dr. Dimitrios V. Nikolaidis
Bucharest, May 22 2014
Time to DIFFERENTIATE
Time to INNOVATE
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The University of Sheffield International Faculty
Head of Business Administration & Economics Department, 2010 Senior Lecturer in Marketing
Group of Companies of Dimitris Kontominas ALPHA Television: General Manager of N. Greece, 2002-09
ALPHA Digital TV: Marketing Manager of N. Greece, 2002
ARIS FC: Marketing & Administrative Director, 2000-01
Hellenic American AcademyDirector of an Educational Institution, 1992-99
Philadelphia Flames Soccer Club General Manager, 1993-1996
Director of Communications, 1992-1993
Philadelphia SixersNBA
Assistant to the Director of Information and Statistics, 1991-92
Work Experience
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Doctorate degree:Marketing & Management, Temple University,
USA 1995
Masters degree:Marketing & Management, Temple University,
USA 1991
Publications(30) in national and international journals
Speakerat seminars in: marketing, management, communication,
public relations, services marketing
Teaching:
The University of Sheffield (2001 - 2014)
VUZF University, Bulgaria (2010 - 2014)UAT University, Albania (2010 - 2013)
SNSPA University, Romania (2012 - 2014)
Aristotle University, Greece (2004 - 2006)
University of Macedonia, Greece (2007 - 2008)
New York College, Greece (1999)
Education
The University of Sheffield International Faculty, CITY College
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WHAT do you expect from this class?
HOW do you see your self in 5 years?
This session will ask you to
THINK!!!
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Crawford, C. and Di Benedetto, A. (2011)New Products Management. 10th
International edition, New York, McGraw-
Hill.
Textbook
SINGLEBook?
The DEATHof a teacher
http://localhost/var/www/2.%20IMC%20Fall%202010/IMC%202010/LINKS/Textbooks.ppthttp://localhost/var/www/2.%20IMC%20Fall%202010/IMC%202010/LINKS/Textbooks.ppthttp://localhost/var/www/2.%20IMC%20Fall%202010/IMC%202010/LINKS/Textbooks.ppthttp://localhost/var/www/2.%20IMC%20Fall%202010/IMC%202010/LINKS/Textbooks.ppt8/10/2019 10. Time to Differentiate Time to Innovate
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Innovation
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New Products
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TABLE OF CONTENTS
INTRODUCTION
1. OPPORTUNITY IDENTIFICATION AND SELECTION
1.1 Product Platform Planning............................................................................ 3
1.2 Product Innovation Charter - An Example.................................................... 4
1.3 The Product Innovation Charter - Preparatory Stage................................... 5
1.4 The Product Innovation Charter - Final Stage............................................... 6
1.5 Notes and Comments.................................................................................... 7
2. CONCEPT GENERATION
2.1 Initiating Creativity in your Organization..................................................... 8
2.2 Brainstorming............................................................................................... 9
2.3 Ideation Testing............................................................................................ 10
2.4 Dimensional Analysis.................................................................................... 122.5 GAP Analysis................................................................................................. 13
2.6 Writing the Concept Statement.................................................................... 14
2.7 Notes and Comments.................................................................................... 15
3. CONCEPT / PROJECT EVALUATION
3.1 ATAR Application.......................................................................................... 16
3.2 Evaluating the Concept - The ATAR model................................................... 17
3.3 Developing the Concept Test....................................................................... 18
3.4 The Full Screen............................................................................................. 20
3.5 The Product Protocol- An Example.............................................................. 213.6 The Product Protocol.................................................................................... 22
3.7 Notes and Comments................................................................................... 24
4. LAUNCHING A NEW PRODUCT
4.1 Defining your Target Market........................................................................ 25
4.2 Product Positioning....................................................................................... 27
4.3 Mental Maps................................................................................................. 29
4.4 The SWOT Analysis . . 31
4.5 The Advertising Brief . 32
4.6 Launching Strategies and Tactics.................................................................. 344.7 Notes and Comments.................................................................................... 36
Co-creation of Knowledge
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Defining the PRODUCT
Product FAILURE VsProduct SUCCESS
The PROCESS ofdeveloping products
BUILDING a strong
product
Introductoryconcepts
Positioning products
Why products fail
Key success factors
EncouragingCreativity
Generating ideas
How to position my
product? Why branding?
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Without a product, there is no firm.
Without new products, there is no growth.
No growth means no value.
Defining the Product
The University of Sheffield International FacultyCITY College
PRODUCT: of a company
http://localhost/var/www/apps/conversion/2.%20INTEGRATED%20MARKETING%20COMMUNICATIONS/LINKS/malamatina.ppthttp://localhost/var/www/apps/conversion/2.%20INTEGRATED%20MARKETING%20COMMUNICATIONS/LINKS/malamatina.ppt8/10/2019 10. Time to Differentiate Time to Innovate
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A marketing challenge:
Why should a customer buy from you?
The answer to this question?"Unique Sales Proposition (U.S.P.)
Defining the Product
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"You get fresh, hot pizza delivered to yourdoor in 30 minutes or lessor it's free!"
Defining the Product
Some other USP you will see in the market?
40 years of experience
or
Since 1960
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1 Stop promoting a wrong product
2 Develop a good, solid, UNIQUEproduct
3 Establish theUSP; create a VALUE
4 Market it based on USP
Wrong or Bad Product?
What Can I Do?
Is This Enough?
And
Wrong
or Bad
Product?
What
Can I
Do?
Is this
Enough?
And
http://localhost/var/www/apps/conversion/2.%20INTEGRATED%20MARKETING%20COMMUNICATIONS/LINKS/USP%20Case%20study.ppthttp://localhost/var/www/apps/conversion/2.%20INTEGRATED%20MARKETING%20COMMUNICATIONS/LINKS/USP%20Case%20study.ppthttp://localhost/var/www/apps/conversion/2.%20INTEGRATED%20MARKETING%20COMMUNICATIONS/LINKS/USP%20Case%20study.ppt8/10/2019 10. Time to Differentiate Time to Innovate
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14
Strategic Matrix
Base: Category Aware (n=800)
Relative Performance
Weak Average Strong
High
Medium
Low
I
m
p
o
r
t
an
c
e
Concentrated
Cuts grease
Lasts
Rinses off easily
Rich suds that last long
Cleans better
Removes odors
Hygiene
Pleasant odor
Variants perfume/colors
I would recommend
Gentle on the hands
Brand I trust
Less scrubbing
Innovative/modernAttractive packaging
Best for me/ family
Yields more than it costs
Best
Not expensive
USP: LastsGood At: Cuts grease, Brand I trust, cleans better, less
scrubbing, rich suds last longer, gives more than it costs,Innovative/modern
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It lasts up to 12 weeks
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High
Medium
Low
Im
p
o
r
t
a
n
c
e
Relative Performance
Weak Average Strong
Gentle on the handsRinses of f easily
Variants perfume/colors
Concentrated
Pleasant odor
Hygiene
Cuts grease
Removes odors
Rich suds that last long
Not expensive
Cleans better
Attractive packaging
I would recommend
Brand I trust
Understands my needs
Lasts
Less scrubbing
Best for me/ family
Best
Innovative/modern
Yields more than it costs
Strategic Matrix
Base: Category Aware (n=800)
USP: Gentle on handsGood At: Variant perfumes and colours
?
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Base: Category Aware (n=800)
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AugmentedProduct
Actual
Product
CoreProduct
Core Product:satisfies the basic need
(i.e. Recreation)
Actual (Tangible) Product:(.. Facilities, logotype, furniture,
uniforms, colors)
Augmented Product: enhances theexperience(i.e. cafe, free papers, freejuices)
It can make a difference in services
The University of Sheffield International FacultyCITY College
Defining the Product
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New Products:We must provide an answer toWHY?
WHOwill buy it?
Can we make it?
Can we make money?
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Form
Technology
Benefit /Need
PRODUCT
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FailureNo unique
benefitsoffered
Me tooproduct
Unrealisticgoals for new
product
Poor
location /distribution
Incorrectpositioning A price too
high or toolow
Poorpromotion
WeakPackaging
NO NEEDanymore
The University of Sheffield International FacultyCITY College
WHYproducts fail?
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Familiar with.
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A very strong brand
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In the early 90s
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What happened?Board Killed the Deal (1 Year Later)
But in 1992
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.and the result!!!
BankruptIn 1995
4th
Largest Co.in the world
Acer ?Smith
Corona?
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for aSuccessful product?
Product differentiation New items
Superior features Good marketing
Excellent customer service
Good technical support
Quality products / services
What do we need...
The University of Sheffield International FacultyCITY College
H d
http://localhost/var/www/apps/2.%20INTEGRATED%20MARKETING%20COMMUNICATIONS/LINKS/NEW%20Product%20Differentiation.ppthttp://localhost/var/www/apps/2.%20INTEGRATED%20MARKETING%20COMMUNICATIONS/LINKS/NEW%20Product%20Differentiation.ppt8/10/2019 10. Time to Differentiate Time to Innovate
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Stevia!
Had nocalories
No side
effects
It is naturalsweeter
40 times
sweeterthan sugar
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What if you had
a PRODUCTthat:
Product
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CITY College - An International Faculty of the University of Sheffield
http://www.youtube.com/watch?v=Qinmsb5awm0
SOFT DRINKS 2012Overall market: -9%
: + 30%
DIFFERENTIATE!
http://www.youtube.com/watch?v=Qinmsb5awm0%CE%95%CE%A8%CE%91http://www.youtube.com/watch?v=Qinmsb5awm0%CE%95%CE%A8%CE%91http://www.youtube.com/watch?v=Qinmsb5awm0%CE%95%CE%A8%CE%91http://www.youtube.com/watch?v=Qinmsb5awm0%CE%95%CE%A8%CE%918/10/2019 10. Time to Differentiate Time to Innovate
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CITY College - An International Faculty of the University of Sheffield
New Product: Light Drops
4 drops = a spoon of sugar
30ml of Light Drops = 750 gr. of sugar
DIFFERENTIATE!
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Innovate!!!
Combine Think differently!!!
The University of Sheffield International FacultyCITY College
COMBINE!
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Innovate!!!
Combine Think differently!!!
The University of Sheffield International FacultyCITY College
COMBINE!
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CITY College - An International Faculty of the University of Sheffield
Think differently!!!
GO BACK
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Base: Category Aware (n=800)
GO BACK
IN TIME!
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# 1 Reason for product success.(?)
AUNIQUE& superior product
# 1 Reason for product failure. (?)
NO NEED for the product
The University of Sheffield International FacultyCITY College
New Products
Conflicts of New Products
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Conflicts of New ProductsManagement
Three inputs to new products process:
the right quality,
at the right time, and
at the right cost.
Issues of concern:
How to optimize these relationships in
a new product situation?
WHAT are the main issues to consider?
Quality
TimeCost
Value
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Developing Products
LowV LUE
to Customer High
Ability toprovide aUNIQUE
product
Price
Not very
smart
Dotcom
products
http://www.fandango.com/#
Developing Products
http://www.youtube.com/watch?feature=player_embedded&v=73PRlgWblFo
http://quitnowapp.com/
http://www.fandango.com/http://www.youtube.com/watch?feature=player_embedded&v=73PRlgWblFohttp://www.youtube.com/watch?feature=player_embedded&v=73PRlgWblFohttp://quitnowapp.com/http://quitnowapp.com/http://www.youtube.com/watch?feature=player_embedded&v=73PRlgWblFohttp://www.youtube.com/watch?feature=player_embedded&v=73PRlgWblFohttp://www.fandango.com/8/10/2019 10. Time to Differentiate Time to Innovate
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NPD: A field for Careers?
Be a risktaker, determined to succeed
ThinklikeaGM.
Develop your creative skills.
ThinkLARGE
BeRemarkable
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The NPD Process
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Our success, as managers,
depends heavily on otherpeoples effort.
Develop a TEAMspirit.
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What is the PROCESS?
Phase 1 Opportunity Identification / Selection
Phase 2 Concept Generation
Phase 3 Concept Evaluation
Phase 4 Development
Phase 5 Launch
Assessing New Product
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Assessing New ProductFeasibility
Is it real?Is the market real?
Is there a need?
Will the customers buy?
Is the product real?
Will it satisfy the market?
Can it be made?
Can wewin?
Product competitive?
Differentiation?
Low cost position?
Company competitive? Industry structure?
Organizational effectiveness?
Is it worth
it?
Will it be profitable?
Is the return adequate?
Is the risk acceptable?
Satisfy other needs?
Supports company's objectives?
Other factors?
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IDEATION:
NEW PRODUCTS
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Some Hot New Products
Clorox Bleach Pen
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Kimberly-Clark adds a personal touchto
your tissue with MyKleenex Tissue 2.0.
Your next box of Kleenex can feature a
photo of you and your family on the boxwith your favorite baseball team's logo or
Disney cartoon character.
New Products
http://www.mykleenextissue.com/
The University of Sheffield International FacultyCITY College
http://www.mykleenextissue.com/http://www.mykleenextissue.com/8/10/2019 10. Time to Differentiate Time to Innovate
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New Products - 2012
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New Products - 2012
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P&G's new Tide Pods hopes to
transform the way you do laundry.
No more messing with measuring
out liquid and powder detergents.
Just pop in this pod, a combination
of cleaning, stain-fighting &
brightening detergentin a
dissolvable shell.
New Products
http://news.pg.com/press-release/pg-corporate-announcements/tide-puts-spin-laundry-
introduction-tide-pods
The University of Sheffield International FacultyCITY College
http://news.pg.com/press-release/pg-corporate-announcements/tide-puts-spin-laundry-introduction-tide-podshttp://news.pg.com/press-release/pg-corporate-announcements/tide-puts-spin-laundry-introduction-tide-podshttp://news.pg.com/press-release/pg-corporate-announcements/tide-puts-spin-laundry-introduction-tide-podshttp://news.pg.com/press-release/pg-corporate-announcements/tide-puts-spin-laundry-introduction-tide-podshttp://news.pg.com/press-release/pg-corporate-announcements/tide-puts-spin-laundry-introduction-tide-podshttp://news.pg.com/press-release/pg-corporate-announcements/tide-puts-spin-laundry-introduction-tide-podshttp://news.pg.com/press-release/pg-corporate-announcements/tide-puts-spin-laundry-introduction-tide-podshttp://news.pg.com/press-release/pg-corporate-announcements/tide-puts-spin-laundry-introduction-tide-podshttp://news.pg.com/press-release/pg-corporate-announcements/tide-puts-spin-laundry-introduction-tide-podshttp://news.pg.com/press-release/pg-corporate-announcements/tide-puts-spin-laundry-introduction-tide-podshttp://news.pg.com/press-release/pg-corporate-announcements/tide-puts-spin-laundry-introduction-tide-podshttp://news.pg.com/press-release/pg-corporate-announcements/tide-puts-spin-laundry-introduction-tide-podshttp://news.pg.com/press-release/pg-corporate-announcements/tide-puts-spin-laundry-introduction-tide-podshttp://news.pg.com/press-release/pg-corporate-announcements/tide-puts-spin-laundry-introduction-tide-podshttp://news.pg.com/press-release/pg-corporate-announcements/tide-puts-spin-laundry-introduction-tide-podshttp://news.pg.com/press-release/pg-corporate-announcements/tide-puts-spin-laundry-introduction-tide-podshttp://news.pg.com/press-release/pg-corporate-announcements/tide-puts-spin-laundry-introduction-tide-podshttp://news.pg.com/press-release/pg-corporate-announcements/tide-puts-spin-laundry-introduction-tide-podshttp://news.pg.com/press-release/pg-corporate-announcements/tide-puts-spin-laundry-introduction-tide-podshttp://news.pg.com/press-release/pg-corporate-announcements/tide-puts-spin-laundry-introduction-tide-podshttp://news.pg.com/press-release/pg-corporate-announcements/tide-puts-spin-laundry-introduction-tide-pods8/10/2019 10. Time to Differentiate Time to Innovate
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The University of Sheffield International FacultyCITY College
N P d t
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Consumers continue to want healthier
fare that doesnt take long toprepare.
Kashi Frozen Steam Meals has the
food in special pouches that steam in
the microwave in about 5 minutes
New Products
N P d t
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New Products
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http://www.bing.com/videos/search?q=bosu+ball+exercises&docid=1503487591993&mid=A6F021E683883D2ED659A6F0
21E683883D2ED659&FORM=VIRE1#
Bosu?
New Products
The University of Sheffield International FacultyCITY College
C t
http://www.bing.com/videos/search?q=bosu+ball+exercises&docid=1503487591993&mid=A6F021E683883D2ED659A6F021E683883D2ED659&FORM=VIRE1http://www.bing.com/videos/search?q=bosu+ball+exercises&docid=1503487591993&mid=A6F021E683883D2ED659A6F021E683883D2ED659&FORM=VIRE1http://www.bing.com/videos/search?q=bosu+ball+exercises&docid=1503487591993&mid=A6F021E683883D2ED659A6F021E683883D2ED659&FORM=VIRE1http://www.bing.com/videos/search?q=bosu+ball+exercises&docid=1503487591993&mid=A6F021E683883D2ED659A6F021E683883D2ED659&FORM=VIRE18/10/2019 10. Time to Differentiate Time to Innovate
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Concepts
CITY College - An International Faculty of the University of Sheffield
World's First Non-Contact
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Thermometer
The first thermometer to take body
temperaturereadingswithouttouching the body.
It can read infrared heat from a
person's forehead, and give results
as accurate as a rectal thermometer,and more accurate than an ear
thermometer.
Kidz-Med says you can also use the
Thermofocus to take the
temperatures bath water & food.
The University of Sheffield International FacultyCITY College
N P d t
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CITY College - An International Faculty of the University of Sheffield
New Products
Technology known,
d diff tl
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used differently
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Technology known,used differently
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used differently
Smart shoes Help the Blind Navigate City Streets
The world's first-ever smart shoe is called Le Chal, ("let's go" in Hindi).
Designed by A. Sharma (MIT Media Lab), & K. Lawrence,
They work as a navigation devices that connect to a smartphone.
The University of Sheffield International FacultyCITY College
Technology known,used differently
http://gizmodo.com/these-smartshoes-help-the-blind-navigate-city-streets-1536067120http://gizmodo.com/these-smartshoes-help-the-blind-navigate-city-streets-15360671208/10/2019 10. Time to Differentiate Time to Innovate
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used differently
Once you're on your way, the shoes vibratewhen it's time to turnon
the left side for a left turn and on the right for a right turn.
The vibrations become more intense as you get closer to your
destination.
Basic idea: You tell your
phone where to go usingthe app's voice recognition
software, and the app uses
GPS to plot the course
from your current location.
http://www.ka-business.gr/pages/Texnologia/5959/video-papoytsia-poy-
kathodhgoyn-osoys-exoyn-problhmata
The University of Sheffield International FacultyCITY College
http://www.ka-business.gr/pages/Texnologia/5959/video-papoytsia-poy-kathodhgoyn-osoys-exoyn-problhmatahttp://www.ka-business.gr/pages/Texnologia/5959/video-papoytsia-poy-kathodhgoyn-osoys-exoyn-problhmatahttp://www.ka-business.gr/pages/Texnologia/5959/video-papoytsia-poy-kathodhgoyn-osoys-exoyn-problhmatahttp://www.ka-business.gr/pages/Texnologia/5959/video-papoytsia-poy-kathodhgoyn-osoys-exoyn-problhmatahttp://www.ka-business.gr/pages/Texnologia/5959/video-papoytsia-poy-kathodhgoyn-osoys-exoyn-problhmatahttp://www.ka-business.gr/pages/Texnologia/5959/video-papoytsia-poy-kathodhgoyn-osoys-exoyn-problhmatahttp://www.ka-business.gr/pages/Texnologia/5959/video-papoytsia-poy-kathodhgoyn-osoys-exoyn-problhmatahttp://www.ka-business.gr/pages/Texnologia/5959/video-papoytsia-poy-kathodhgoyn-osoys-exoyn-problhmatahttp://www.ka-business.gr/pages/Texnologia/5959/video-papoytsia-poy-kathodhgoyn-osoys-exoyn-problhmatahttp://www.ka-business.gr/pages/Texnologia/5959/video-papoytsia-poy-kathodhgoyn-osoys-exoyn-problhmatahttp://www.ka-business.gr/pages/Texnologia/5959/video-papoytsia-poy-kathodhgoyn-osoys-exoyn-problhmatahttp://www.ka-business.gr/pages/Texnologia/5959/video-papoytsia-poy-kathodhgoyn-osoys-exoyn-problhmatahttp://www.ka-business.gr/pages/Texnologia/5959/video-papoytsia-poy-kathodhgoyn-osoys-exoyn-problhmatahttp://www.ka-business.gr/pages/Texnologia/5959/video-papoytsia-poy-kathodhgoyn-osoys-exoyn-problhmatahttp://www.ka-business.gr/pages/Texnologia/5959/video-papoytsia-poy-kathodhgoyn-osoys-exoyn-problhmatahttp://www.ka-business.gr/pages/Texnologia/5959/video-papoytsia-poy-kathodhgoyn-osoys-exoyn-problhmatahttp://www.ka-business.gr/pages/Texnologia/5959/video-papoytsia-poy-kathodhgoyn-osoys-exoyn-problhmata8/10/2019 10. Time to Differentiate Time to Innovate
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https://www.youtube.com/watch?v=5XKno_JZ_o4
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https://www.youtube.com/watch?v=5XKno_JZ_o4
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https://www.youtube.com/watch?v=yCeNbSzfHeU
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Size closer to a laptop charger than a Smartphone charger. Company expects
the final product to be about the size of a typical Smartphone battery.
Still a prototype; the company hopes to begin production in "late 2016."
A battery that uses
nanotechnologyto charge your
Smartphone from 0%-100% in
just 30 seconds.
By Karissa Bell 2014-04-08
http://mashable.com/category/nanotechnology/http://mashable.com/category/nanotechnology/8/10/2019 10. Time to Differentiate Time to Innovate
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Encouraging
Creativity
Killer Phrases:
dbl k i i
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Roadblocks to Creativity
It simply wont work.
Are you sure of that?
You cant be serious.
Its against our policy.
Lets shelve it for the timebeing.
That wont work in ourmarket.
Lets think about that somemore.
I agree, but
Weve done it the other way forsome time.
Where are you going to get the
money for that?
We just cant do that.
Who thought of that?
Its probably too big for us.
I believe we tried that before.
The University of Sheffield International FacultyCITY College
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# 1Dont be afraid
of failures!
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#2Dont let the bozos
hold you back
or grind you down.
You dont need miserable; negative; unethical; pessimistic;
shallow people around you! Avoid parasites and lazy people!
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#3THINK SUCCESS!
Appreciate your self! Dont sell your self short!
The more SUCCESSFUL a person is, the less excuses hefinds for anything!
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So we went to Atari and said, ...Well give it to you. We just wantto do it. Pay our salary, well come work for you. And they said
no. So then we went to HP, and they said We dont need you, youhavent got through college yet.
Steve Jobs, co-founder, Apple Computers.
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Commercializing
your product!
The University of Sheffield International FacultyCITY College
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Great Products?
Stradivarius
3.1 million
Makes 1000
per Minute
Josh Bell
http://www.youtube.com/watch?v=B1QMwqDlDLA
The Significance of
http://www.youtube.com/watch?v=B1QMwqDlDLAhttp://www.youtube.com/watch?v=B1QMwqDlDLA8/10/2019 10. Time to Differentiate Time to Innovate
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PORTRAY YOUR
PRODUCT AS
AVERAGE
AND THIS IS ALL IT
WILL EVER BE.
POSITIONING
Your task.
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Create Value&
Communicatethis value
Make it availableto the target- market
The University of Sheffield International FacultyCITY College
Positionit
Strong BRANDS
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WHY branding? (Exp.)
Benefits (Exp.)
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Benefits (Exp.)
0.98
0.53
rand = A PROMISE
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rand = A PROMISE
Think for a moment some of the most
successful brands.What do they PROMISE?
What it is that makes us prefer
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the strong brands?
Consistency
Product
IdentityService
?
?
??
Whats in a Brand
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Brand: Treat it as an asset, which means
Manage it
Commodities: Competeon.
Cost + Price
The University of Sheffield International FacultyCITY College
Whats in a Brand
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Branding KnowledgeBrand Mantra
3 to 5 key words to describe your product or service
i.e. The Ultimate Driving Machine
: AuthenticAthletic Performance
PowerLuxury +????NIKE
The University of Sheffield International FacultyCITY College
Whats in a Brand
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Understanding Brand Meanings-When you think of this brand, what comesto your mind?
- List of 1015 dominant responses
Positioning
Whats in a Brand
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Mental Map confusingSnobbish / pretentious
predatory
trendy
convenient / everywhere
sophisticated
comfortable
relaxing
earth colors
quality
consistent
fresh
customized
expensive
exotic
variety
Whats in a Brand
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Mental Map Romanianour chocolate
tasty
???
convenient / everywhere
sophisticated
???
tradition
???
quality
consistent
Sweet
?????
chocolate
?????
???
New
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Trends
Marketsemerge
Trends inMarketing
Technology
TheConsumer
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What have I achieved sofar?
What do I know nowthat I did not know
then?
What can I do now that Icould not do then?
What am I missing?
Knowledge?
Skills?
Critical ability?
Knowledge?
Skills?
Plans? Problem solver?
How can I get it?
Top 10 skills employers want
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1. CommunicationSkills
2. Strong Work Ethic
3. Teamworkskills
4. Initiative
5. Interpersonalskills6. Problem-solvingskills
7. Analyticalskills
8. Flexibility/Adaptability
9. Computerskills
10. Technicalskills
Your aimOur aim
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To develop all around personalities with:
- Knowledge and Ethics
- Professionalism and Adaptability
- Eagerness to learn and improve
- Determination and focus
- Sense of the real world
- Good communication skills
- Flexibility
- A mentality of a team player
The University of Sheffield International Faculty, CITY College
Employability
HOWEVER
GOOD LUCK!
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Organize
your efforts
Value time
Stay
focused
BeRemarkable
GOOD LUCK!
If you would like to have this
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If you would like to have this
presentation send a message on
Facebook:
http://www.facebook.com/www.citybaed.gr
Dr. Dimitrios V. Nikolaidis
Head of Business Administration &Economics Department,
The University of Sheffield
International Faculty
http://www.facebook.com/www.citybaed.grhttp://www.facebook.com/www.citybaed.gr