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10 Faces of Innovation - Packbridge Peter Sandberg, SP
Food and Biotechnology
Machine Testing and Inspection
Process Development
Wood Technology
Electronics Energy Technology Glass Research
Agricultural and Environmental Engineering
Calibration and Verification
Chemistry, Materials and Surfaces
Concrete and Stone
Bioeconomics Fire Research Structural and Solid Mechanics
Certification Active Safety
Water Measurement Technology
What is innovation?
$
What is innovation?
Product Surrounding services
Support Channels Brand CX
Delivery Offering
Core process Supporting
Processes
Business model
Value chain
Finance
10 faces of innovation
Who is the 3rd largest mobile phone vendor
in the world?
The 3rd largest mobile phone vendor Started 2010
Launched first model 2011
Valued at $45B
Xiaomi
No retail stores
Supply never exceeds demand
Phones sell at production cost
$1B in appstore sales
Releases a new OS-version every week
Who is Amancio Ortega?
Why innovate?
“If the rate of change on
the outside exceeds the
rate of change on the
inside, the end is near.”
Jack Welch, GE
OPPORTUNITIES
EX
PE
CT
AT
ION
S
NOW
PUSH
EXPLORE
2. WHAT IF
3. WHAT WOWS
4. WHAT WORKS
Reframing
1. WHAT NOW
Concept development
Ideation Evaluation & Validation
Quality vs Quantity
3. WHAT WOWS
Case: XYLEM – Connected Waterpumps
Xylem
Concept Canvas Benefits Visualisation – Get people to see what you see!
Communication for internal ”sales” & pitching.
Start validation and hypothesis testing without
investing money into development.
A great way to build and present an innovation
portfolio that can be re-visited and updated on a
regular basis.
Spinnovation – The best podcast on innovation
Frågor?
Tack för uppmärksamheten!