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“What the marketers sold her was a story, a story that made her feel special. Stories (not ideas, not features, not benefits) are what spread from person to person.”
“We’re here for the story and the way believing it makes us feel…”
“Before Maui I was successful (financially) with a
business doing $5 million a year in sales with
over $1 million in profit per year. But I was
working myself to death to do it. I was working
80 hours a week and the stress was killing my
health, my family, and my just about everything
else. Here I am 7 years later and my company
has grown four-fold to over $20 million a year
in sales, and over $3 million in profits - and
best of all, I’m literally not needed to do anything
for the business any more.”
– Tom Santilli
xByte Technologies
For us at Patagonia, a love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet. We donate our time, services and at least 1% of our sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide.
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Join us for a webinar and we’ll demonstrate the powerful new features of our CRM software.
Join us for a webinar and we’ll show you powerful new tools and techniques to close more deals.
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Good Copy
Join us for a webinar and we’ll demonstrate the powerful new features of our CRM software.
Join our free webinar where we’ll reveal three powerful new tools to improve your closing ratios.
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Good Copy
Hi Larry, I just wanted to let you know that it has come to my attention that we haven’t received your event payment yet. Also we need your completed RSVP form. Please be sure to send these to me today so that we can be sure to guarantee your seat at this hugely popular and sure to sell-out event.
Hi Larry, we haven’t received your event payment or RSVP form yet. Please be sure to send these today so we can guarantee your seat at this sellout event.
Bad Copy
Good Copy
Hi Larry, I just wanted to let you know that it has come to my attention that we haven’t received your event payment yet. Also we need your completed RSVP form. Please be sure to send these to me today so that we can be sure to guarantee your seat at this hugely popular and sure to sell-out event.
Hi Larry, we haven’t received your event payment or RSVP form yet. Please be sure to send these today so we can guarantee your seat at this sellout event.
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Good Copy
Let me know if you’d like to schedule an appointment with one of our consultants sometime.
One of our consultants has asked me to offer you a free consultation. When would be a good time for you this week?
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Good Copy
Let me know if you’d like to schedule an appointment with one of our consultants sometime.
One of our consultants has asked me to offer you a free consultation. When would be a good time for you this week?
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Good Copy
Hi Keith, great to meet you at the trade show last week. I’d like to introduce you to ACME Displays. We’re a full-service trade show display printing and production company with capabilities ranging from x to y and even z. Please keep us in mind for all of your trade show display needs.
Hi Keith, great to meet you at the eMetrics show last week. Nice work on the new branding and booth design for your client! I’d love to have a chance to hear more about other upcoming shows you're working on, and see how ACME Displays can help with our full line of x,y,z capabilities.
Bad Copy
Good Copy
Hi Keith, great to meet you at the trade show last week. I’d like to introduce you to ACME Displays. We’re a full-service trade show display printing and production company with capabilities ranging from x to y and even z. Please keep us in mind for all of your trade show display needs.
Hi Keith, great to meet you at the eMetrics show last week. Nice work on the new branding and booth design for your client! I’d love to have a chance to hear more about other upcoming shows you're working on, and see how ACME Displays can help with our full line of x,y,z capabilities.
Bad Copy
Responding on Social MediaDon’t Do
Ignore it Share with team
Go on the defensive Give the benefit of the doubt
Respond impulsively or heatedly Fully understand (who, why…)
Leave it hanging Offer a solution
Insist on having the final say Know when to leave it be
Responding on Social MediaDon’t Do
Ignore it Share with team
Go on the defensive Give the benefit of the doubt
Respond impulsively or heatedly Fully understand (who, why…)
Leave it hanging Offer a solution
Insist on having the final say Know when to leave it be
Responding on Social MediaDon’t Do
Ignore it Share with team
Go on the defensive Give the benefit of the doubt
Respond impulsively or heatedly Fully understand (who, why…)
Leave it hanging Offer a solution
Insist on having the final say Know when to leave it be
Responding on Social MediaDon’t Do
Ignore it Share with team
Go on the defensive Give the benefit of the doubt
Respond impulsively or heatedly Fully understand (who, why…)
Leave it hanging Offer a solution
Insist on having the final say Know when to leave it be
“A wise man told me don’t argue with foolsCause people from a distance can’t tell who is who”
- Jay Z
3 Steps to Raving Customers
1. Create an amazing experience
2. Request a review/referral
3. Repay the love
Marketing-Friendly Blog Post
Know your audience/topic Write a strong headline…
65 characters or less A compelling description…
155 characters or less An engaging article…
500+ wordsSubheads, bullets and bolding
Use powerful image(s)Alt tags and captions
End with a relevant call-to-action Recommended tool: YOAST
Maui Mastermind Marketing & Sales Workshop
Lead Generation and Conversion Systems to Grow Your Bottom LineOctober 3rd & 4th, 2015