10BQuytThnhCngCaNhngDinGiMCTiNngNhtThGii

CarmineGallo

Ebookminphti:www.Sachvui.Com

http://sachvui.com/

NHNGNHGIVBNHLUNVCUNSCHNY

Lngilnho,bnphilmnhiuvichnqungbthnghiuca mnh. Quyn sch mi y th v ca Carmine Gallo s gip nhngngi lmviccngvgimcvqun lbitcchidincho lihavnhngsnphmvdchvcacngtymnh,vlmchomingithchthvithnghiucamnh.

-JeffTaylor

SnglpvinMonster.com

Ticgquyn10BQuytThnhCngCaNhngDinGi,MCTiNngNhtThGiicxutbnkhi ticn lmtnhnvinmigiibtngsnNewYork.Nucnthtikhngmtnhiunmhchi tr thnhmtdingi trccngchngnhbygi.QuynschcaCarminelmttiliuphi-civinhngchuyngiavdchv,gimciuhnh,nhqunl,vbtcaimuntraudiknngthuytphcngikhctrongnghnghipcamnh.

-BarbaraCorcoran

SnglpvinCorcoranGroup

Nubniuhnhmtcngtyhaykhtkhaomtvtrnhvythquynsch ny l mt ti liu phi-c hiu v sao gim c iu hnh trthnhcngchiuqunhttrongutrngtruynthngcamtcngtynhm tonn snibtcacng ty trongmtkhchhng,nhnvinvnhut.

-RonRicci

PhchtchiuhnhCiscoSystems,Inc.

Quyn10BQuyt ThnhCngCaNhngDinGi,MCTiNngNhtThGiilmtquynschmbtcaimnhimvicnichuyntrccngchngcngunnc,dhchuynnghipnmcnoina.Gallotphpnhnglikhuynhayvnthngblngqunvktnichngthnhmtngunthamkhoqugi.Mttiliunnctrongtschcamnh.

-JohnC.Dvorak

PhngvinkcucaPCMagazine

Quynschltphpccbihccanhngnhlnhockhnngtruyncmhngnhthinnay.Ngayckhibnnghrngmnhcrtnhiuschv,vncnrtnhiuiubntmhiuvRichardBranson,HowardSchultz,SteveJobsvnhngconngixutchngkhcvtinngdinthuytcah.

-JamesCitrin

GimccaocpSpencerStuart

LIGIITHIU

Bncthcnhngtngxutchng,

nhngnukhngbitcchtruynt,

thnhngtngcngkhngmangligitrg.

Thngquakhnngdintcamnh,mtsngicthlicunctritimvkhiccanginghed l trongnhngcuchuyn thngnhthaykhingtrnbcthuyttrnh.Khnngtruyncmhngmnhmcahcmingingngm,v tuyidincho rtnhiungnhnghkhcnhautrongxhi,ttchucimtngng-ltuntheonhngbquytgiaotipvcnghiuqu.Nhngtrangschtipsauyslnlthmchobnbquyttronggiaotipcaccdoanhnhnhnguthgiingynay.Mtkhiamhiuvcthvndngcckthutctrnhbytrongquynschny,bns:

Tinxasoviithcnhtranh

Tothmnhiulithkinhdoanh

Giatngdoanhs

Nngcaohnhnhcatchc

Thcykhochkinhdoanh

Truynnguncmhngvssinhngchokhngi

Ckhnngthayithgiibngdchv,snphm,cngtyhaysnghipcabn

Cmtthctmbncnsuyngh,lhuhtnhngngitnvtrlnhouckhnnggiaotipchunmc.Sthnhcngluncolngbiphongcchlnhobaogmccchninng,ingchondinmobnngoi.Bnsnhnthynhngngilnhotiubiucnutrongquynschnyucphongcchrtmnhm,thuytphc.Vcngschnhlhnhnhcabntrongtnglai,nubnquyttmrnluyn.

Hycngtigpghnhnhcamtsnhlnhonitingcacctp

onhnguthgii,cngchiasnhngbquytgiaotipcah,vcmnhnnimsaym lan ta tnhng tmgngviny.Mtnginngvinimammdnhchocph thcsbinibicnhncM;mtdoanhnhn ti lpcch thcqun l tichnhchohng triungi;haymtphntrtonncmtvngtriubtngsntrgihng t -la tiNewYork ch t khon vay 1.000 -la u tin.H lnhngconngibnhthng,vinhngcitncngkhngcgkhcllHoward,ScottvBarbaranhngtntuicanhngcngtymhdngnnlithtsphithng:Starbucks,IntuitvCorcoran.

Timaymnctriphchokhnnggiaotipvittccctupngivtonnmtmithnghiuchung.

-HowardSchultz,chtchStarbucks

90%thnhcngcatilnhgiaotip,vlmtstht.

-BarbaraCorcoran,

snglpvinCorcoranGroup

iuquan trngmngi lnho cnphi lm l truynt cho ccnhnvincamnhmttmnhntobo.

-ScottCook,ngsnglptponIntuit

V cn nhiu nhn vt xut chng khcm bn s ln lt gp g trongquynschnynhTonyBlair,NelsonMandelaThthiulnnhtmbncthhcctnhngkinhnghimsnginhnhlg?

Nhny, ticngmunni thmvbnchtcagiaotiphini.Viti,ngaycnhngconngivinhLincoln,Churchill,hayRooseveltskhngthvnntmcaolnhocahnhxatrongxhihmnaynukhngbitthayinhngphngphptngsdngtrongthicamnh.Bingynay,khngicahlnhngngiququenthucvivitnh,vitruynhnhcp24/24vihiphicsnhithuyt,rrng,khcchitvchnthctrongphongcchdintttcphicchuyntitrongmthnhthctrcquanhpdn.Vquynschnychnhlcngchuchgipccdingihinitchiuqumongmun.

Cvsnhngcmnhnsailmvtruynthng,giaotip.Vmttrongnhnggisailmnhtvnitrccngchnglhybtucuchuyn

bngmtchuynhi.Btubuinichuyncabnbngnhngnhnxt,squansthihchaymtthamchiungunhinhontonkhcbitvivickmtcuchuynabiiugipkch thchmtnci thnthintphakhnthnhgi.CnnubnbtucuchuyncamnhbngnhngliiloinhChaingicngivomtqunbarthbnthtbi.

Mtiukhngkmphnquantrngnalchngtikhuynbnnntrnhbyiumnhmunnimtcchngin,rrngvkhcchit.Dnhin,cthmsnhithuytthcngtt.Thcra,nhngnhnvttngthuhtsquan tmcabnkhiphtbiu trn truynhnhhaybochkhnghn lnhngchuyngiagiinhtvchangni,nhngiuchcchnlhnmtrongsnhngngickhnngtruyntvnmtcchttnht.Bimtthngipstrnnvnghanuchngaihiuchocchngaimunnghe.

Dbnlmtcvntichnh,nhtvn,nhnvinkinhdoanh,qunlhay gim c iu hnh th nhng bui ni chuyn lun ng vai tr rtquantrngivisthnhcngtrongsnghipcabn.Hythnghnbaocucgiao tipmbnphi thchinhngngygpgkhchhngtimnng,trchuyncngsptrongthangmy,hpnhnvin,dhinghhaygiquain thoiCuc sngcabn lun l chui tipninhngbui ni chuyn v i hi bn phi th hin kh nng giao tip ca bnthn.Ththbnthchinvaitrcamnhrasao?Bntnhthayrtntng?Bncnlmgphthuyttcnhngthmnhtronggiaotipcamnhvtcktqunhmongi?Nhngkthutccpntrong quyn sch ny s gip bn xy dng v truyn t thng ip camnh vimt n tngmnhm, trn y nhit huyt v y sc thuytphc.Titinrngbnhontoncthgianhphngngnhngngigiaotipgii nht thgii khi c trangb 10b quytgiao tipngin tquynschny,trthnhngitocmhngchomingiithoitrongcucsngringtlnsnghip.

Trckhiivochititcatngbquyt,timungiithiuvbacpgiaotipcaGeoffreyMoore,mtcybtnitingvinhngquynschbnchynhttrnthtrnghinnay:

1. Chnggyhig.Dinginthunchmunthhinmtbinichuynmkhnggyhignuytncabtkai.

2. Thuhtsquantmcamingi.Dingilmchokhngicm

thythcsthv.

3. Thayicchnhn.Dingilngickhnnggiaotipttnnicththayicchkhnginhnnhnthgii.

Cuicng,numcchcabnchnginlhonttmtbuithuyttrnhhaytrnhbyvchno,thykhngphilquynschdnhchobn.Vquynschnyldnhcho50%sngicnli,nhngdingi tht s mong mun gt hi thnh cng trong vic truyn cm hng,thuytphcvngvincng,khchhng,ngnghiphaynhnvincamnh.

Vnubnthtssnsnggianhpingnhngdingigiinhtthgii,hykhinghnhtrnhkhmphcamnhbngcchnhndinBaBQuytnGinuTincah.

-CarmineGallo

PHNIHYQUANTMTHCSNNGINGHE

Tilunxemthnhgilnhngngithnyunhtcamnh.

-FidelCastro

Nhhngbin,dingitinngnhtthgii

Cthnidungcuchuynmbnstrnhbyrtthv,nhngkhngilikhngmunlngnghenubnkhngccmtmiquanhttpvih.Trcht,hphithchbn.Nuhcmnhncgiabnvhcmt s linkt, h s lngnghebn.Nhngkhngihini rt yuthchccdinginhithuyt,nhngngickhnngtruyncmhngvtonnscthuhtivimingi.tonniu,bncncnhngbquytsauy:

Xydngmtbuithuyttrnhhpdn

Khinguncmhnggipngikhctcnhngmctiugnnhkhngtng

Chunbbi thuyt trnhbngcchtontngttnht tronglngnginghekhinhkhngthkhngbthuytphc.

Bquytth1:HYNHITHUYT,SAYM,

HYDNGTRTUCHINHPHCTRITIMNGINGHE

Ccchngtrnhtruynhnhcatiluntrnynhithuyt.Cngngy,ticngthymnhtrnnsaymgpbi.

-SuzeOrman

Khiccmt tp thcngchia smtnimsaymivimtmcchchung,ththnhqumccbntcsthtkhtngtng.

-HOWARDSCHULTZ

CHTCHTPONSTARBUCKS

Trongccloithcung,gnnhtikhngthchgchobngmtlycphlatteln,tbo.Tithnggimtlycln,nhngkhicnthmchtsngkhoi, tisgimt lycc to.Vnu thmvomt tngcaramelnathquthtlkhnggcthsnhbng!NutngbcchnvomtquncphStarbucks,bn shiuchnhxcnhngg tiangky.Thth,iunyclinquangnnhngdingivinhtthgiitronggiikinhdoanhkiach?Trili,cnhiulngkhc.CucitiskhngtipthnynukhngcdpnqunStarbucks.Vtrongkhi ti ch a thch c ph thHoward Schultz thm ch cn amm n.Lngsaymcang thuytphcccnhu tsnsng thamgia

vohotngkinhdoanhcang,amncphphongcchdunhpsangM,mnukhngcn,tischngbaogicungthmncphmochafrappucinotuytvi!

Trongmtchuyninhmnhnnc,cucicaSchultzthayimimi khi ngnhpngmcph espressopha sau tin timtqungtrngMilan.Ngilunsaymhngvcphcamnh,liumngkliviv.Rinc,Schultzmangtheocnimsaym to lnvMvbinicahiucphnh ti thnhphSeattlethnhcmttponlncaM.VivaitrchtchvgimciuhnhStarbucks,Schultztrthnhtphvitisnctnhhn1t-la.Vchnhngthayihontonthiquencakhong25triukhchhngcmttiStarbuckshngtun.

Schultz tt nghip chuyn ngnh truyn thng, tng thamd cc khahcvdinthuyttrccngchng.Theong,phnlnthnhcngtrongvicthuytphcccnhut,khchhngvnhnvincacnhnnglnh vo nhng k nng trnh by tht n tng. Xin bn lu cho, ntngltdotisdngchkhngphicaSchultz.Nhngnhnvtvitronggiaotipkhngbaogitcaomnh.Thnhng,hlickhnng tc ngn tri tim ca chng ta bng chnh lng saymv nhithuytcah.Mtsngickhnnglmciunymkhngcnsdngnngnt.Trongkhinhngngikhc,nhSchultzchnghn,thluncnn.

TrckhiphngvnSchultzvitquynschny,ticquynschvkinhdoanhcbnrtchycangctalHylmvittcssaymcabn.Tingcnhinkhithyhunhtrntrangschnocngxuthintsaym.QuthtSchultzclngsaymlntrongcngvic,biv shnghivnguncmhngcangc thhin rt r trongnhngbuinichuyntrccngchngvlantasangcnhngkhngilccnhut,cng,nhnvinvcnhngnhbonhti.Bnsthyrngttcnhngnhlnhokinhdoanhcnugnghocphngvnvitquynschnyuccngphmchtnyhchangmtnimsaym,mttinhthnnhithuytchthctuntrotrongnhngghlm.Vttckhngingynayukhtkhaoccmnhniu.

SchultzniHoclanhcmttnhyuvbdnhchonhngganhlmvnimsaymmnhmiviiu.Hoc lanhskhngtciugc.ngnitip,Vth,dlnichuynvimtchuyngiapha

chcph,mtkhchhng,haymtnhut,tilunchuyntihtmccmnhncamnhvcngty,vsmnhvccgitrmchngtiangc.V tikhngngng lmiu trongsut20nmqua,chnh tinhthnnhithuytcac tp th tr thnhmt li thcnh tranh trn thtrngcachngti.Chngtiyuthchnhnggmnhanglmvlunmongmunlmtthnna.Chngtimunthhinxahnnhnggmccnhnvinvkhchhngkvngvcngty.lmciu,anhcnphicclngsaymvtinhthnnhithuytbnbivittcmivicmanhanglm.Mithuquantrng,Carmine!Khianhcmttpthcngchiasnimammquanhmtmcchchung,thkhmtngtngcthnhqumanhcthtc!.

Skhcbitkhinguntlngsaym!

Schultzckhnnglmchoccnhut,nhnvinvkhchhngcngtinvovinnhmngangnhnthyvbitcchthhinmttinhthnnhithuytmnhmquathngipcamnh,nhttcnhngchuynvintruynthngtinngkhcvnlmividchv,snphm,cngtyhaysnghipcah.lcimchungnhtvcngnibtnhtctmthynhngnhnvtnitingkhckhichiasbquytcahnh:ScottCook (Intuit), Barbara Corcoran (The Corcoran Group), Jeff Taylor(Monster.com), Marc Benioff (Salesforce.com), Richard Branson (VirginGroup); nhng gim c iu hnh nh John Chambers (Cisco Systems),SteveJobs(AppleComputer),JackWelch(GE),CarlyFiorina(HP);nhngnh lnh o chnh tr nh Arnold Schwarzenegger, Tony Blair, LeonPanetta,CondolezzaRice,NelsonMandela,Colin Powell; hoc nhng tcgi ca cc quyn sch kinh doanh bn chy nht nh Geoffrey Moore(Crossing the Chasm), James Citrin (The 5 Patterns of ExtraordinaryCareers),SuzeOrman(9StepstoFinancialFreedom).

DbnnhnthyhtrnTV,lngnghehdinthuyt,xemhtrnhbyvmtti,haynichuynvihquainthoi,hubiulmttinhthnnhithuytvssaymmnhm.Vbncngnnlmnhth!

JohnDoerr,nhuttichnhnitingthunglngSilicontngningluntmkimsnhithuytvlngsaymniccdoanhnghipnontrut.Lngsaymvtinhthnnhithuytchnhlvingchutingipbnxydngnnmiquanhthnmtvikhngi,vkhinhquantm.Dlgimciuhnhmttponhngngnnhnvinhaychlnhnvinltn,lngsaymivicngvicmbnanglmsgipbntrnnkhcbitvicci thcnh tranh.V tikhuynbnhygpngay

quynschnytiyvngnhccngchtphncnlilmgnubn khng quyt tm lm ch b quyt n gin u tin ny, v l bquyt c tt c nhng ngi giao tip gii nht th gii p dng. Nukhngcssaymvlngnhithuyt,bnchlmtdingibnhthngnhbaodingikhc.Khngclngnhithuyt,bnskhngthdintcuchuyncamnhvinimtinvs thuhtmnhm.Khngc lngnhithuyt,bnsthtbictrongvictruyntthngipcamnhlnthcykhngihnhng.

ChsNhithuyt

HunhttcmingiucthnngcaocimtigilChsNhithuyt (PassionQuotient hay gi tt l PQ),mt ch s th hinmc nhithuytmbnbiultrongvaitrmtdingi.ChsPQcngcao,bncngckhnngddngxydngmtmiquanhgnbvikhngicamnh.

KhininvicnngcaochsPQ,tikhnghngrngmtngynobnsbinthnhodinphimngiRobertoBenigni,ngtrnghvmchmkhngitrckhibclnnhngiiDinvinNamXutscnhttrongbphimCucitip.Vng,ngythtlmtconngitrnyssaymvlngnhithuyt!Nhngnglmtnghshi,vcnglnhnggkhngimongchcnhnthyning.

Cng nh ti khng khuyn khch bn mc chic o c du lng ly qungbchodnminhRichardBransonlmgiithiuchuicahiudnhchocccduVirginBrides,hay thamgiachivt taydnxpmuthuntrongkinhdoanhtheokiuHerbKellehercaSouthwestlm.Hlnhngngiphcch.Vcngchngmongchcnhnthynhngskinphcchnih.

Thmchbnstrnggingmttnngcnucgngbtchcnhngtrny,trtrnghpbnangcgngxydnghnhtngcamtknilontrongmtdoanhnghipchbittunthccthnglhotngvtiuchun truyn thng. Nhng iu cng khng c ngha rng chng takhngthpdngccbquytcamtsnhnvttphvinhttronggiikinhdoanh.

Ctlicalngnhithuytrtngin:hylayngtritimcakhngibngcchnhndinmilinktcmxcsuscgiahvcuchuyncabn,vchiassnhittnhvikhngicabn.chnhlBquyt

nginngsauhotngxydngmiquanhmtthitgiabnvikhngi,dlmthaymtngnngi.

Trong quynThe Eye of the Storm , tc gi Robert Slater m t JohnChambers,GimciuhnhCisco,lmtngiynhithuytvsini.Nhngngiqunltichnhchobithsnsngmuvolavnginngny.Mingiclmnhvyivibnkhng?Nucutrlilkhngthclthngipcabnthiumtlanhithuyt.

Bnthnghxem,JohnChamberskhngtrthnhngisaodoanhnhnchvngiuhnhmtcngtybnccbnhtuyn,mchchuynmngv nhng phn cng my tnh khc m bn khng bao gi nhn thy.Howard Schultz khng tr thnh mt trong nhng nh lnh o cngngmnhttronggiikinhdoanhngynaychvngtmratlphatrnthchhpgiacphespresso,salcbovbtkem.EmerilLagassekhng tr thnhmtubpni tingchvngnumnm thnhtho.JohnMaddenkhngkmthpngtrgi30triu-laviABCch v ng hun luyn mt i bng trong nhng nm 1970. OprahWinfreykhngtrthnhngiphnquynlcnhttronggiigiitrchvbdnchngtrnhtrchuynbanngy.RichardBransonkhngtr thnhmt trong nhng doanh nhn th v nht th gii ch v ng lngitodngcmthnghngkhng.SuzeOrmankhngtrthnhmttcgichuynvitschbnchyvtichnhcnhnchvbdychomi ngi v qu khng hy ngang c.VArnold Schwarzenegger khngtrthnhnhlnhocannkinhtlnthnmthgiichvanhycbptayto21inch.

HtrnnnitingvttcucchsPQcao.Hlunchuyntithngipcamnhcngvimtsnhittnhvscsngmnhm,bnglngsaymvtinhthnnhithuyttoln!

Snhittnhkhngbbn

Tinnhnghalngnhithuytlssaymkhngbbn.KhixuthinlnutintrongtingAnhvonm1603,ssaymcnghaenbanuliushucaCha.nhnghahinihncatnylmt s a thchmnhm i vi iu g . C l bn s khng lm

nhnggbnanglmnukhngthchn.Tichatnggpbnnhngtichangginh,rngbnskhngcgngcithinnhngknnggiaotipcamnhtrphibnthcsquantmsuscnthngipcamnh.Do,tiginhlbncsthchmnhmivicuchuynmbnmunchias,nhngliubnclaotmkhtvn?Cutrlilcnhngngigiaotipgiinhtthgii.Vkhngchth,hcnthhinrntiurabnngoi.Nimtcchnginnht,lngsaymnghalchiassphnkhchcabnvdchv,snphm,cngtyhaysnghipcamnh.

Lngsaymkhngnmtronghtcph

Tiy,ticthhnhdungbnangthiiunghethhaylm,anhCarmine.Hytrasaymvhnghihnna.Nhngbngcchnokiach?Xin tha,cchnginnhtchnh lhynhnbitvchia smilinhcmxcgiabnvthngipcnchuynti.Hyosutmramignktgiacnhnbnvcuchuyn.Hynhrngbquytkhmphlngnhithuytcabnltmramctiucassaymnibn.Vd,mctiucassaymniHowardSchultzkhngphilhngvtuytvicanhnghtcphrangnusm.MchnhlcmgiccngngngymuntoratrongmicahngStarbucks,mtimhnthbagiacngtyvgianh, theocchmngvnthchgi.chnhlcmuntonnmtcngtyniccnhnvinctntrng.chnhlngunnng lng thpsng tinh thnnhithuyt trongSchultz.Ttcnhngiuhontonkhngnmtronghtcph!

NhongQVC

ChtnhringMckhong650.000nhhochnhtichnh,nhngchcmtngiduynhtgiklcbnnhiuschnhttrongmtgitrnknhbnhngQVC.lSuzeOrman.Clmttrongstnhngngicthlmchotriphiukhnglisuttrnnthv.MtvinqunlthumuahnghatrnknhQVCchobitOrmancscthuhtkl:clmchokhngicmthynhthcangnichuyntrctipvihthngquamnnhtruynhnh.iukhnglmtingcnhin.BiOrmancmtmi lin h su sc i vi ti ca mnh hn rt nhiu so vi bt cchuyngiatichnhnomtitngphngvntronghn15nmlmbntintruynhnh.NhngchuyngiatichnhhnguncMbitrhangniviug,nhngOrmantraxutsctronglnhvcmhuhtnhngngikhcthtbi:khinnginghephiquantm.nginlvccchuyngianykhngthbtkpOrmanvthcochsPQ.

TiphngvnOrmanmtvilntrntruynhnhvcbitlbinsonchoquynschny.Ssaymcacquthtcmtsclantamnhm. chnh l u im ln ca tinh thn nhit huyt, n d dng ctruynsangchoitngkhngitrctip.VbnthnOrmancmtmilinhcnhnsuscivichmcchiasvikhngi:ctrngthnh trong s ngho tngv tng chngkin chamnh tht bi lin tiptrongsnghipcang.Trongcvncnlugirnthnhnhngichachyvomt tanhangchychgi lymt cimym tinvikhngy 100-la trong .Chnh nhng tri nghimy truyn scsngchothngipcaOrman,cmunttcmingiutnstdovtichnh.

Duytrshpdntrongmicuchuyn

Ngynay,Ormanangcgngthuytphcmingirngnkhngphilmtiuthi;vhontonkhngphillikhuynmim.NgaycOrmancngthanhnrngnidungcanhngquynschcaccngkhngctnhcchmng.CkhngnhBtkaicngtngbitnnhngnidungny.Nhngchnhcchbnchuyntithngtinmicthlmchobntrnnkhcbit.

yqulmtcunimnhm.Chnhcchchuyntithngtincabnmickhnngtonnsnibt.CththngtincaOrmankhngphilnhnglikhuynmim,nhngcmtiugrthpdntrongcchtipcnchnynic.Ormanlmsngtccbquyttichnh.Clmchoccvnlinquanntintrnnthvhn.NuOrmankhngttmhuytvocngviccamnh,nhng likhuyncac s trnn tnht.Trongmidpdinthuyt,clunbclrsnhithuyt,dlbuitrchuyntrntruynhnh,quainthoi,haytrcmngkhngi.

TihiOrman:

-Thtumccclngnhithuyt?

Vchuyngiatichnhloluyntrli:

-Lngnhithuytnttnhyu.Gingnhlnutinbngpmtaivcmthybcunht.Ssaymkhiyluntrnngptrongtmtrbn.Nhngrisauhainmchungsng,ssaymydnmtivtnhchngicngdnthatht.Ththvsaossaymylimti?Vnntu?

Nntsmim,Carmine.Smimmanglinimsaymvtinhthnnhithuyttrongbn.Milntinivmtiug,dngnhlunllnutinivch.Vth,iumimivitingayckhititngninn,mtlnhaymtngnlncngvy.Vnh,ticmthyhngthkhikchobnnghevnnhthlnutintinivn.Lngnhithuytca ti tng lncngvi thigian.Mingytriqua,ticngcmthysaymcngvicnhiuhnna.

lldovsaonhngnhhochnhtichnhkhcthtbikhicgngbtchcctnhvphongcchcaOrman,nginchvhthiulngnhithuytmcangshuchnhlmilinhcmxcvichangtrnhby.

TheoOrmanNubnmunnhngvotnhcmcamingivlmchohphnkhch,bnphithuhttritimtrcbno.Nukhng,bnslmchohbunngvchnnn.

VirginvshohngcaRichardBranson

Ch cn vi giy g dng ci tn Richard Branson trn trang webwww.google.com, bn c th c hng t cu chuyn v ngi RichardCharlesNicholasBranson.NginngquctchAnh57tuinylmnnnhiuiuphithnghnvcdngnhnhncamnh.nglunnibtvikhunmtyvtngtricngimtlunnhlntianhnysddm,linhhot.Cthni,vngqucAnh,himcdoanhnhnnocthvtquaBransonvtinhthnnhithuyt.Tconskhnglccnthiunin,BransonhinlnhotponVirgintrgi7tla.Ngynay,tp on Virgin hin din ton cu vi cc thng hiu quen thuc nhVirginAtlantic, VirginMegastore, VirginMobile, Virgin Cola v khonggn224cngtykhc.Lmthnongcthqunlttcnhngcngtynyquthtlmtiubniviti.Nhngcmtsthtrrnglnglmchc10BQuytGiaoTipnGin,btubngssaymvtinhthnnhithuyt.

Branson l ch a thch ca gii truyn thng, d l knh truyn hnhCNBChaytpchFortune.Ccnhboluntmnngvmtldongin:ngrtvuitnh.TrongmtcucphngvndnhchotpchFortune,mtvinchcquntrnirng:TtcnhnggRichardcnphilmlhthi,vthlngxuthinytrntrangba.LmsaoBransonlicthlmiu?nginlvngrtvuitnhvnhittnh,vkhchhngthchcnhnggiyphtnhvy.

Cngnhttcchngtaaicngcssaymivimtiunhtnhno,nhngngigiaotipvilnhngngibitnhnranhngtcnhn khin h cm thy hng hi v bit cch chuyn ti tinh thn nhithuytsangchonginghe.Khixtnct licavn,chngtasnhnrarngBransonxydngctponVirginhngmnhnhhmnayvngcmthysaymvivicitmnimvuitnhnggnglm.ngxydngVirginAtlanticbivngcmthychnngytnhtrnggivcaovdchvtitrncchnghngkhnghinti.ngmunanimvui tr li trong vic di chuyn bng ng khng.Branson vitrngNimvui lmt trongnhngtiuchkinhdoanhchcht.Vngcncmtnimtinsuscrngnnsnghtmnhchotnggiyphttriquatrongngy.

NunhSchultzvnthngsdngcmtssaymkhiithoithBransonliachungtnimvui.Skhcbitychlvhnhthccangnt,bichainhnvtnitingnyuchiaschungmtgitrtinhthn qua nhng t ng y. chnh l nim saym v lng nhit thnh,hnghicahivinhngiuhlmvlunthcchuyntiiunvimingi.Bransonkhngphich lmtdingi trnynhithuytsung.BnhyhnhdungcnhtngngmcocdutronglkhaitrngdchvVirginBrides,hocghquamttrungtmQungtrngThiiNewYorkmkhngmtmnhvi trnngi trnhngchicin thoi di ng treo y trn ngi qung b cho hot ng khaitrngdchvVirginMobile.Bransonluntrnyssaymivicucsngvnhngsnphmcang.lldotisaonhngngitronggiitruynthngrtathchnginngny.

KhnngthuytphcngikhcnghchonhngvincnhmngnhnthylunaychnhlyutnntngchophnlmnnsthnhcngcaBranson, tvichnh thnhmt tpchdo sinhviniuhnhnm1968nvicxydnghnghngkhngVirginAtlantickhimccchuyngiacho rng ng tht s in r khi c gng cnh tranh vi hng BritishAirways.Nhngchuyngianykhngthhiucrngcmt thnhphnthenchtnmphasaukhnngthuytphccang:lslantamnhmsc sng,nimsaymv tinh thnnhithuyt.Ccnhu tmunnghng,khchhngmunmuahngcang,nhngnhnvintinngmun lmvicchong. l tphpcacmt lc lngnghhngmnh.Bn khng cn phi pha tr cun htmi ngi thamgiacuchplnsau.NhnghytipnhntnhtmtbihctBranson:chohthyrngbnangvuiv.Vhsnhnthyiu.

Hytruynthmscsng!

Scsnglngianhemhgnginhtvitinhthnhnghivsnhittnh.Bnkhngththhinnhittnhtrongcngvickhikhngcscsng.a snhng chuyngia giao tipgii trongkinhdoanh, dvi tcphongnhnhnghayhngdng,utotrascsngmnhlittrongcchdintcamnh.

RonaldReagan.JohnChambers-gimciuhnhCisco.LarryEllison-gimciuhnhOracle.JackWelch-cugimciuhnhGeneralElectric. RichardBranson caVirgin. SteveBallmer caMicrosoft. SteveJobscaApple.Ttcnhngnhnvtnyu trnyscsngvkhtkhaochybngcchiaslngnhithuytcamnhvithgiichungquanh.htotlnmttinhthntuitrvscsngmnhlit.TngthngMJ.F.Kennedytngnlchtmnhnhmchegiusaumcangtrccngchng.Nuso snh,chng ta snhn rangi tinnhimcaKennedy lDwightEisenhower t ra t si ni v th hin sc sng kmhn. Ikexydnguy tn camnhbnghnh nhmt anhhng trongchintranh,nhngKennedytralmtdingitthn.MinhlnhotthiKennedytriuhccmtbihchtscquantrng,lscsngsginhcsnghtmingi.

TinhlibuiphngvnutincamnhviPhTngthngAlGore,khingcnlmtthngnghsntTennessee.Tinhnthyngctrangimnhvcngbitrngnhsngmnhcanmyquayphimcthlmchodingitrngnhtnhti.TrongkhithchpnhcatianglptmyquayphimthAlGorecvbphvmtmi.Tinghrngcthldocucbphiutrvomhmtrc.Nhngbtkiu,khin lcbtu thchincngvicGorevnvai tr li,ng thngngi,ngngcaouvnmtncimp.Ngaylctinhnthyngtotlnmtscsng.Hnhnhcanggiyhontonkhchn.

Schwarzenegger cng vy,mc d ti ngh rng anh y lun lun lmtngimnhm.Trong khn phng chnh ph, Schwarzeneggermm cim p, i li nhanh nhn, v bt tay nng nhit vi bn b, ng nghip,nhngnginghvkhchvingthm.MttrongnhngcvncaocpcaanhtngnivitirngSchwarzeneggercscsngmnhmhnbtkailmvicchoanhy.chnhliuquantrng:scsngvsnhittnhsthhinlngnhithuytcabnvnstcngmnhnkhngi.Chng ta thnghngvnhngnh lnhovnhngngigiaotipyscsng.

Bnc thc lngnhithuytrtmnhm,nhngnubnkhngcscsngthhinnrabnngoi,schngcaichiassnhittnhcabn.C ba cch n ginm bn c th p dng tng cng sc sng camnhnhsau:

Nggic

nunghplvttchosckhe

Lungithitchcc,lcquan

Chmscgicng

Victhiungthngxuynshtcnngunnnglngdtr,lmchokhnngtduykm,trnhkmi,hnhvithtthng,hayphmlivtrakhchu.(PamelaSmithTheEnergyEdge).Tuytrongthct,mts nh lnh o c kh nng giao tip tt ch cn ng 5 ting/ngy (nhOprah,BillClinton),huhtnhngdingigiikhcucphongtthnsaumtmngongic,cbitltrcnhngbuithuyttrnhquantrng.

Tngcngthcht

Mtchnungkmvthiuhotngthdcsgitchtscsngcabn,khinbn tr thnhmtdingimimt,bphvkmmnhm.Nukhngc sc sng,bn s trnggingnhmthnhnm.Bitquantmnsckhecabnthnlmttrongnhngcchgipbnccvnngnhitvsphong.Chngtasbnchitithnvvaitrcasckhevhnhthivimtdingithnhcngcngnhccchdinhdngttnht.Cnbygi,bnchcnlurngnungngonmingvduytrthhnhttliurtquantrngtrthnhmtdingicsctcngmnhmnnginghe.Nhngthcphmphhpsgipbnkhemnhvtrnysinhlc.Tpthdcsgipamuchanhiuoxynnob,chobnkhnngsuyngh r rng.Vnhngngic tduy rrngstrthnhnhngdingitthn.

Khngngngtduytchcc

Bnchcmthyscsngcnikhicucsngtrnnnhmchntrongtinhthnbn.-NormanVincentPeale,chnhtrgia.

Nukhtvngcabnmnhtvyut,nhngthnhtchcabn

cng s nhum sc thi .Nhng nu bn theo uimc tiu camnhmtcchkinnhviscsngmnhlit,khngcgdibutrinycthnhbibnc.-DaleCarnegie,tcphmLmthnophttrinlngttinvscnhhngnngikhckhinitrccngchng.

Giy,khibnthmnhunbquytgiaotiputinlthcylngsaymcabnthnvgiatngchsPQ,nlctihlbquytgiaotipnginthhaicanhngngigiaotipgiinhttrongkinhdoanh.

BITPHUNLUYN

1. Hy xemmi ngi lm th no.Mi bn truy cp vo trang webwww.carminegallo.comkhmphnhngtliuvonphimngnkvnhngngigiaotipynhithuyttronggiikinhdoanh.Sau,hythimnh:

Lmsaoticthnhnbithrtsaymvichcah?

ulmilinktgiahvichctrnhby?

Hysosnhscsngcahvibnvnhgitheothangimt1ti10.Trong,1lxunhbnhtrngnhngncv10lsngngtuytvi.Scsngcahngtmyim?Cncabnthsao?Nuc,hyththuhnhmtbuitrnhbycabnhocghimgingnicabn.Sau,tnhgibnthndatrnthcony.Huhtcckhchhngcatichkhiumc2hoc3immthi.Liubncthynlnmc6-7imkhng?Tichclbncthlmc.Phntrnhbycabnsmnhmhnnhiunyy.

2.Hy tmmignktvi ti cabn. tr thnhmtdingiynhithuyt,bncnphinhnthyrmignktgiacmxccabnviticamnh.Nhngcuhisauysgipbnchimctritimcakhngi.

Tisaobnlitinvodchv,snphm,cngtyhaysnghipcamnh?

ulimlinktgiabnvicuchuynsptrnhby?Hysuynghvnntngvnha,nhngkinhnghimthithuhaythininthiu,nhnglnngvingnghip,ccgiaithoi

Cbaogibnchiasmilinktnyvikhngicamnhcha?Nucha,bncthtchhpnvothngipcamnhkhng?

Bquytth2:HYNIVITTCCMHNG

HYCHIASNGNLACATRITIM

Ti s truyn cm hng cho mi ngi lm nhng vic m ti tintng.

-MichaelJordan

Nubnchchomingithynhngiuspxynvcchthctcchngthttccthsthayi.

-ARNOLDSCHWARZENEGGER

THNGCBANGCALIFORNIA

mngy6thng8nm2003,trongkhimingiangtinhnhghihnhchngtrnhTonightShowwithJayLeno,mtqubomtnkhuyngchnh trng California. Ngi sao in nh hnh ng ArnoldSchwarzenegger thng bo anh s thch thc ngi thng c ng thiGrayDavistrongcucbuccnnhvongy7thng10spti.SaukhinhnthyArnoldnichuynvimngccchuyngiatronglnhvckinhdoanh,tihiurnglmthinhttrongsnghipchnhtrcaDavis.Sumihaingysau,hngtriuctrigtbvthngcngthirakhichcvcamnh,mtiuchmixyralnthhaitronglchsncM.Trong s135ngcvin,mt con s cha tngc tin l,tranhginh c hi thay thDavis,Arnold chimc 48% s phiu bu.ithgnnhtcaanhlPhthngcCruzBustamante,vthhaivikhongcchkhxal31%trongtngsphiucbu.

NgaylptcsaubiphtbiuchinthngcaSchwarzenegger,mtphngviniNBCatinvskinnyLosAngelesni:Sccunht.Khnnglmvicvimng.lldortthuytphclgiitisaoanhyliymnay.Hainmsau,tingigiamtnhmkhngidoanh nhn v chng kin Schwarzenegger ang thu ht mt m ngkhongmihaingnngiTrungtmHinghBakersfield.TinhnrarngKhyditnmvngttc10BQuytGiaoTipnGincanhngngigiao tipgiinht thgii.Anhycunhtcngchng,gichtlyhvthitunghln.SthnhcngttbccaArnoldtronglnhvcthhnh,innh,kinhdoanhvchnhtrrttlinquannbptayto21inchcaanh.Ttcunhnglc,sttinvsccunht.Anh thnhcng trongvicchuyn tinguncmhngnmingi,khinhtintngnianhvtmnhnvtnglaicaanhy.Anhychinhphcch,bngvttinkhngsuysuyn,slcquanlanta,sddmnhnhngvlngnhithuytdnhchonhngschlcmanhyhngti.Chnhsttinnibnthnthuytphcanhynhnlithchthcvslcquancaanhgipanhduytrcquyttmcamnhkhiphiidinvinhnglichtrchdinrahngngy.NhngchnhsclicuncaSchwarzeneggermiliugipanhtruynnguncmhngnccctrivginhthngli.

Bycimcanhngnhlnhocsccunhtln

tmrabycimny,vicutinticnlmltinhnhphntchtnsutatincagiitruynthngvchindchvnngtranhcca

Schwarzenegger vi s h tr ca cc ng nghip t cng ty GalloCommunicationsGroup.Trongsutchindchkodi62ngynu,c17.509bibocvitvkbucny.Qulmtconsngkinhngc! V sc cun ht l t c s dng ph bin nht m tSchwarzenegger,xuthinhn300bibochtrongvng2thng.TrongkhiArnoldcmiutlmtconngimp,ynhithuytvckhnng truyncmhng thDaviscxem l lnh lng, thiucmxcvkhngcbnsc.CnmtiuctnhtritphhnhnhcaDavisnal:Arnold c c nhng ngi ng h ln cc i th m t l ngi cphong thi lnh o, trong khiDavis ch nhn c nhng tnh t nhcngnhcvnhtngg.

Ton b c tnh caDavis c th c tm li nhng ngn t v hnhngcang trongbidinvnnhngchc.ngkmnncmxccamnh,m tinghchnhiunycho thyrs thtbicang trongvicxydngmiquanh ttvicngchng.PhngvinScottHerholdcatSanJoseMercuryvitnhsauChngcncmt,chngcsutranh,chngcscaynghinhinvcllmttrongnhngldokhinmingigtbngy.Mtconngidngnhkhngctnhngi.

Nu bnmun gia nhp i ng nhng ngi giao tip gii nht th giing thi, hy t ra nhn bn. Khn gi ca th k 21mun nhn thynhngiubn thy.Hmun cmnhnnhngiubn cmnhn.Nu

bncthlmchohquantmnthngipcamnh,thbncthyucuhlmbtchnhnggmbnmun.chnhlcmhng.Bnchtconngilmuncithincucsngcamnh,cucsngcaconci,cucsngcanhngngikhc.Chngcgkhcbitkhingimbnstip xc l sp qun l hayBan gimc, nh qun l cp cao hay nhnvin,khchhnghinhuhaytimnng.Ttchulnhngconngicn c truyn ngun cm hng. Ch c sc cun ht khng thi cngkhng thginhc snghcakhngi,nhng lyu t ckhnnglmchohquantmnbnvthngipcabn.

Vnnvinnhtip

NhngtngmccnhbosdngmiutSchwarzeneggerphnnhsccunhtcaanhy.Sccunhtcthmrachi.Sccunhtcthtruyncmhng.Ththcthhn,ctlicavnlg?Bquytrtngin:nhngdingitrongkinhdoanhlnhngnghs.Hbitcchvnnmtbctranhvthgiitiphnnhsnphm,dchv,cngtyhaysnghipcah.

David Neeleman, Gim c iu hnh ca JetBlue, bin mt doanhnghipmiphtthnhmthngvnchuynvidoanhthukhong1t-lach trong 4 nm. Tt c hnh khch u c ngi gh da v c xemtruyn hnh v tinh.Khng ging nh nhng g h tri nghim vi nhiuhnghngkhngkhc, nvi JetBluehc tipnbinhngnhnvinlchs,hiubitvchuo.Givthpdnhincngctcdngrtln,nhngnukhngcmtdchvhonho th JetBluecng sgingnhbaohnghngkhngkhcphivt lnvikhkhn thayvvinhdnhn c gii thng dnh cho hng hng khngM c cht lng caonht.

iu khi ngun t vic ngiGimc iu hnh lun tn trngphmgica tngnhnvinvkhngngngngvin,khuynkhchhvn n nhng thnh tu cao hn.Neeleman cho bit Hy v nnmtvinnhtiptnhnggccnhnvinbnanglmvchchohthyiu.Sau,bn thnh svtquacckhkhnvbn.Liumingiccnghinhtmnhvbnkhng?Trchthyv ramtvincnh tt p. Sau hy n lc theo phng hng chn, khi mingicthshtlngvbn.

Bnhythsuynghvnhngiuny.JohnChamberscaCiscochnghkvccbnhtuynvchuynmchInternet,nhngphncngmcng

ty ng sn xut. Nhng ng qung b cho mt th gii trong mngInternetthayicchchngtasng,lmvic,vuichivhctp.Nghal,iuquantrngnhtnmchngangbnmtcmvcucsngmitip.Trongkhi,tuyHowardSchultzkimtintnhnghtcphnhngsnphmmngthcsbnlilshatrngiacphvslngmn.Schultzthnhcngtrongvicvnnmtbctranhvsthoimivtnhcngng,mtimhnthbanimingicththgingiacngvicvgianh.Tngtnhth,Schwarzeneggerhnhdungramtvinnhtipvnlcchuyntiiunkhngicamnh.lmtbctranhttphnvCaliforniadnhchoccctri,gianhvccthhtnglaicah.TinncMvihaibntaytrng,vbangCalifornianycho ti ttc.Thngipcaanhy thtnginvrntvmtvinnhtnglai:Californiamtivhuyhongcamnh.Bngcchcngnhaun lc lmvic,chngtac thbin tiubangnytrthnhgicmvngbnbbinvivscngnviclm,mcthusutthphnvmtmitrngkinhdoanhlnhmnh.

Bithnhdungramtvinnhtnglaivthhinnnngnhit,chnhlbquytthnhcngtrongvictruyncmhngvngvinngikhc.Nhngvinnhcnphidhiu,ngtincyvrnt.cnhth,mingisddngchiascngbntinnmctiuchung.

Khng lu sau cucbuccaSchwarzenegger, ti phngvnMartinGagen, Gim c iu hnh ca 3i,mt trong nhng tp on u t tichnh ln nht th gii. Theo Gagen, Nim tin ln ca Schwarzeneggerchnhlhotngchnhtrbnhthnglmchobangyui.Vth,tislmchobangnytrli thnhbangvconngi.Thotnghe,bncthnghch lgingvnchnh tr.Nhngkhi anhybtunivicnhpcvoncMvkhtvngcnpchoxsnnhnanh,nimtinycaanhcmingicmnhnddng.Anhythhincnhngnimtinctlicamnh.

Gagennitip,Nubntintngmnhscththayicthgii,bncnphinivimingivsmnhmbnangthchin.Tithcsthchlngnghemtnginocthgiiquanhikhcbitsovimingi.Nuhcmtnimtinvngchcvmtlngnhithuyt,hcththuytphcbncctmnhnvthgiigingnhh.

Ltrnhintnglai

RtttmnhnckhnngtcngsuscnhcmvmtchuPhi

habnhcaNelsonMandela.Triquahn27nmtrongtutranhci thin s khn kh ca ngi da en Nam Phi di thi cai tr cangidatrng,ngctrtdovctnggiithngNobelHabnhkhi ch phn bit chng tc c bi b. Sau , ng tr thnh TngthngNamPhidaenu tinkhi thng li trongcucbucasc tcutincatnc.

Nhngnm thnggiankh trongnh tCapeTownkht ting ch c tcdngrnluynthmquyt tmcaMandela trongvicthayicchthcsinhsngchungcangidn trntncny.Tmnhni theongsutnhngnmthngvthcytinhthnchohngtriungiNamPhivtrnthgii.Rrng,Mandelaxcnhrltrnhduynht:ngbitrchnmngmundndtnhndncamnhvcchthcin.Vycnbnltrnhcabnlg?Bnmunacngtycamnh v u? Bn s n ch bng cch no? Trc ht, bn truynttmnhnnychocccngscamnhhaycha?Mandelavnnmtvinnhrthpdn.nglmtnghsckhnngbinchuynhyvngvkhtkhaocanhngnginghng.Bngcchvnnmttmnhnhpdnvmttnglaitisng,bncngcthdndtnhngngikhctrongsmnhcamnh.

Nguynnhncascunht

Nm 2001, trng i hc Cornell tin hnh mt trong nhng cucnghincuthuonhtvphongcchlnho,sccunhtvcmhngtronggiaotip.cplnho,hchncctngthngMlmitngnghin cuvkt qu cho thy rngS thnhcngcavic trnhbyrrngvphcharntvvinnhtnglaicangilnhocthphthucvokhnngvnnmtbctranhkhiqutvnhngiucthtcvishtrcaccngs.

VcngtheonghincucaCornell,cchthchiuqunhtvnnmtbc tranhnh thihiphi sdngbinphp tu tdavohnhnh.Nhngnh lnhobitcchsdngnhng tnggihnh,mthanh,mivhaykchthchnhnggicquankhcschmthngvotringhimsngcanginghenhiuhnsoviccnhlnhochsdngnhngtngctnhchtlicuntrtucanginghe.Nicchkhc,nhngdingicsccunhtthngsdngcctngctnhkchthchnhngtringhimcagicquannhmtnimktnichungvinginghecpcmxc,vdnhgicm,ngtngo,tri tim.ChngtahynhlitgicmcaArnoldvmttiubangCaliforniami.Vc

MartinLutherKingJuniorvigicmvmtxhikhngphnbitmuda.

Nguynnhncascunhtlvmtsldosau:

Bnslicunvduytrschcanginghe.Nhnghnhnhthrtcth,trongkhicckhinimtrutngthngrtkhhiu,khnhvkhngckhnngtruyncmhng.

Khngi snhnbn rt lu saubuini chuyn.Mi ngikhngthhnhngxahnnuhkhngnh.Nhnghnhnhsngngstoracmhngbilnhngtringhimgiuhnhnh,ckhnngnsuvotmtrcakhngi.

Bnschimctnhcmcanginghe.Huhtmingiskhng hnh ng nu nhn c nhng thng ip khng khin hphixcng.TheoccnhnghincuCornellthnhngnhlnhockhnngtruyntthngipcamnhbngnhngngntgiuhnhnhsthcysphnhimnhmhnvphngdincmxcninginghe,khinhsnsng lngnghevchpnhnvinnhdongilnhophchavcuicnglshnhngdatheo.

Smnhcaoc:TrchtlLdo,chkhngphiCchlm

Ccmttmnhncoinhbnginhcmtnachinthng.Trnchins thtbinunhngngikhckhngnghvi theobn.Mingikhaokhtphnghngvhlunsnsngtinbctrncnhngconngmimnhtnuhbitrvsaohcnphitheoltrnh.

Nhngngigiaotipgiinhttrongkinhdoanhthngchiasldotrckhibnncchlm.SteveJobs,snglpvinvgimciuhnhcngtymytnhApplelmtbcthytrongvictruyncmhng.nglunta ra sc licunckhnng likohngngnngi trung thnhviMaccngnhnhngkhchhng,nhnvinvngnghip.Jobslnging sng lp raApplevonm1976vng thibng ln cuc cchmngmy tnh cnhnbngvic tung ra snphmmy tnhApple II vMacintosh.Saumt thigiandithahngrikhicng tymngthnhlp,JobsquaytrliApplehtscntngvonm1997vnuidngcng typhchi li scmnhvnc. Jobshin lGimciuhnh caApple v ng thi cng lGimc iu hnh caPixar,mt

hngphimhothnhotnhiugiithngvinhngbphimtrdanhnhToyStory,ABugsLife,Monsters,Inc.vFindingNemo.

Jobsnitinglmttrongnhngngibnhnghpdnvcsclicunnht trong lch s cc doanh nghip. TheoAlanDeutschman trong quynTheSecondComingofSteveJobs,nglbcthytrongvicphinivmttinhmchn,vdnhngchititkthutvphncng,thngquamtcuchuyn,ng lmcho ti trnnhpdn l lng.DApplehayPixar,mingiumunlmvicchoJobsvhsaysavismnhcaoccang!

TimunkvibnmtcuchuynrtthvvSteveJobs.Thng3nm1983,ngidoanhnhn28 tuicoi tribngvungnyngi trnmtbancngnhnraconsngHudsoncngvichtchPepsi lcbygilJohnSculley,khi44tui.VinlctuynSculleyvchoApple,Jobsquaysangngvni rng ngmundngphni cn li camnhbnncnghaycmtchithayithgii?.Quthtlcoitribngvung.Thtlbodn.

Mtmtsmnhlnlaomtcchngin,khcchitvnngnhitliuhtscquantrngcthtruyncmhngchocuchuyncabn.TrongcucicaJobs,ngkhnggpkhkhng trongvichuyngvnbinglunbitcchchiassmnhlnlaocamnh.miliuthtsquantrng.

Hytptrungphttrinnhanhnhtcthc!

Trongsboknim25nmthnhlp,tpchInc.chongdanhsch25doanhnhn thnh cngnht.Trong s cScottCook ca tp onIntuitvJeffBezoscaAmazon.Bezoscchnvodanhschnyvtmnhnxa trngrngcamnh.ngsuynghrtnhiukhibt tayxydngnhschtrnmngcamnh,ngayccitnAmazondongchncnggilnmtiugkhngl!Vngynay,cuchuynngnghrakhochkinhdoanhcamnhtrnxehitrongmthnhtrnhxuyntnccngvtrnnrtniting.Ngaytkhibtuxydngdchvschtrnmng,Bezosbitrnskhngchdnglitrongphmvicahotngbnsch.ngmuncmttngikhngtoraccgiihnivithamvngcanghoctimnngcacngty.Bezosbtuxydngcngtyvi300.000latchlycnhnvvaymntbnb,nhngngsdngnhngcchnilnlao,mnhbovlcquanthuytphc20nhutaphngSeattlechira1triu-la,trckhicnstInternet

bngn.TomAlbert,mtnhutvoAmazonngaytu,klicuchuynnytrongquynTheNewImperialists.TheoAlbert,Bezoslmtngicmingiathchvinimtinkhnghsuysuynvonhngiu m ng ang lm. Nu phi chn mt cu thn ch cho doanhnghip,Bezosschnmtcmtcthphnnhttnhtsmnhlnlaocang,lTptrungphttrinnhanhnhtcthc.

Hychohnhiuhnmttmngnphiu

Trongcucphngvncachng tingay ti tr s Intuit,GimciuhnhScottCookni rngiuquan trng lphi truyntmt tmnhnmnhm.Cbnnht lvcc ldonib,dnhchonhngngitrongcngtybn.Nhnvincabnmunthyrngvichanglmsgpphnxydngnnmtsnghipcaoc.Hkhngchmunmttmschng thng.Hmunbit rnghang to ramt skhcbit.iuquan trng l thuyt phcnhngngi gii nht tin rngbn cmt tmnhntobovbnckhnngchuyntiiuthnhcng.Khnggingnhmtchicxebus,bnkhngthlolicngtymtmnh.Mingiphi limt phn ca cng ty v tt cmi ngi u phi iu khinnhngbphnvmtchnduynht.Khngiquantrngnhtchnhlnhngngitrongcngtybn.

Bnnghgvcunisauy:Hytmcchtipcncccpdivthhin squan tmnmingi trong tchc.Hy lmchomicnhnucmthyhrtquantrngvlmtphncamttchclnhnbnthnhrtnhiu-ColinPowell,MyAmericanJourney.

Hysaymmtiuglnhnbnthn

NinkhnngtruyncmhngthhunluynvinbnghuynthoicaPennStatelJoePaternoquthtchnghthuakmmtai.Nhiutrnthngnhtsovicchunluynvinkhctronglchsgiiu1A,haicpqucgiavhn50nmlmvictihcvinPennState,lttcnhnggm Paterno t c. Tuy lmt nh chin thut chi sng, nhngPaternocngskhngthtnthnhcngnungkhngckhnngngvincuthcamnhcnghinhtmisclctrnsnc.

Chinthngkhngdnhchocnhntimchnhldnhchoccbn,chogianhvngicaccbn.Numingichingvikhnngcamnhthcischinthng.lcchningincaPaternotruynnguncmhngnchocccuthcamnh.

Hy lng nghe nhng li tm s ca Paterno trong quyn t s ca ng(PaternobytheBook)nhsauKhigingdyvshonhotrongbng,chngtiphisoithuntntmhncacccuth.Xtchocng,mtngicuthcnphichibngbngctritimvkhicDo,ctlicagionkhngchnmccknngvchinthut,mphikncvic sdngcmcchcacmxc, shtmnh, tnhk lut, lngtrungthnhvnimtho.

Lngtrungthnhvnimtho.NubnlmttrongnhngcuthcaPaterno,thchnhlnhngmctiulnnhtbnchihtmnh-lngtrungthnhcangivnimthokhickhctnmnhvobiaghinhccanhhnghuynthoicathhitrc.Ngaytrckhigiquynschchinthutlnutin,Paternosnichobnbitvsaobncnphicnghinhtmnh.Ngaytrcbuitplnutin,PaternosnhcnhcccuthcamnhvmcchchibngcahTimunccbnhiurngccbn lnhngcu thcaiPennState.Minmna,khiccbnbcvomtvnphngbtkvtdanhthipcamnhxung,mingisphitrmtr,,anhlcuthcaiPennState!Nhngcuthtriquasnghipyucknhtrng.TimunccbnhiucnimvuihnhoancaschinthngTimunccbnttinnhnnhautrongphngthayvnirngNy,chngtalnhngnhvchqucgiay.Vhymmnhvoiuglnhnbnthncaccbn.

Chongiyphtny, ti tin rngbnhcc rtnhiuiu tccnhnvtvilmthayithgii.Nhngkhngingthirtyuthchcctngln.Hkhaokhtcmtsmnh.Hsnigtbnchonkhiktthccucuanubncthtruynscmnhchohbngmtmcchcaoc.Do,bnphicmcchcth,vquantrnghnlphithhinmcchthtrrng.Mcchcabnlg?Dchv,snphm,cngtyhaysnghipcabnsthayithgiinynhthno,hoctnhtcnglmchocucsngcacckhngitthnrasao?Trlinhngcuhinysdnbnntrungtmcakhinimcmhngvtcmtcpcaohntrongknnggiaotipcamnh.

Nimtinvngchcvosmnhlnlao

Khichngtaktthcchngny,hynhnmtquytcctlivcmhng:skhngkhibnchtrnhbymtsmnhln,mbncnphitinvosmnhcachnhmnh.Thtngin,nuchnhbncnchathhon ton tin tng vo nhng gmnh sp sa trnh by thuyt phc

ngikhcth thtkhlnghyvngnginghesb thuytphc.cciu,cntrlixemliutmnhncabnctocmhngchobnkhng?Nukhng,n lcphinhgi li smnh ln laophasaudchv,snphm,cngtyhaysnghipcamnh.

BITPHUNLUYN

1.Theobn,ailngicthtruyncmhngtt?Ngivnnbctranhnhthno?Ngivnnmtbctranhvmtthgiittphnnhthno?

2.Hyknhngcuchuyncaringmnh.Nghnnhngcuchuynmbn chia s vi ngi khc? Hy tomi lin kt vi chng v lm chochngtrnnsinhnghn.Chngcthktnivismnhcadchv,snphm,cngtyhaysnghipcabnnhthno?

3.Smnhln laocabn lg?Cnnhrng,smnhln laocabnkhngphilbnc10.000nvthitbno.Msmnhllmchonginghenhnthykhnnglmgiutmnhngmbnangbn?Hychrcchthcchngslmchohotngcakhchhnghiuquhn?Hythhinvinnhtipmbnnhnthyvgipkhchhngtnch.

Bquytth3:CHUNBKLNG,CHUO

HNHDUNG,VITRACCTNGCNNI

Khngai,dtinngnuina,cthdinthuytmkhngcnnschunb.

-RudolphGiuliani

Mi nm 1 ln th trn nng thn Bakersfield ca bang California ckhongmingnngithpnghenhngdingicnhhngnhtthgiinichuyntiTrungtmHinghKinhdoanhBakersfield.Nhngdinginyulccnhnvtquantrngtronggiikinhdoanh,chnhtrhoc gii tr. Tham gia ni chuyn ti s kin ny c c RonaldReagan,JimmyCarter,Gerald Ford,MikhailGorbachev,Margaret Thatcher,ColinPowell, Bill Cosby, Tom Hanks, Jay Leno, Tom Brokaw v ArnoldSchwarzenegger.

Nhngdingicscnhhnglnnhttihinghlnhngngiluncschunbklngnht.Hinghnm2002ktthcvimtbidinvn y cm hng ca Rudolph Giuliani, cu th trng thnh ph NewYork.Mtnmsauvkhngb11/9,Giulianitrthnhmtvanhhngquc gia v l tc gi ca quyn sch bn rt chy c ta Leadership.Quyn schcaGiulianivnhng lnxuthin trc cngchng saucangkhintichnmtthctlnhngngigiaotipgiinhttronggiikinhdoanhthngchunbklngchonhngbitrnhbycamnhdlmtbidinvn,mtcucphngvn,mtcuchphaymtdpbnhng.Giulianichorngphnlnsthnhcngcanglnhvicchunbkhngngng,vngdnh tonbmtchngschcamnh ni v ch ny. Theo Giuliani, chun b l cha kha quantrngnhtduynhtinthnhcng,btktronglnhvcg.

Nhngdingicschunbklngnhtlnhngngikhnghcmcictnglitnhngnidungghich,kchbnhaytrangtiliucmychiu.Bikhngingthichcthcchinhphcbinhngnhdinthuyttrnhbycuchuynttrongtritimmnh.Kchbnsontrcslmchodingivkhngithmxacch.

Nhngngigiaotipgiitrongkinhdoanhthngtunghngkchbnthu ht khn gi. Ti cha tng nhn thy Larry Ellison -Gim c iuhnhOracle,JohnChambers-GimciuhnhCisco,CarlyFiorina,cu

GimciuhnhHP,hayGiulianicdinvntbnghichcamnh.

George Martin, nh t chc ca Trung tm Hi ngh Kinh doanhBakersfield,mitingpngkhitiangvitquynschny.TihiMartinvnhngdingickhnngtoramilinktmnhmnhtvicckhngicahingh,vMartintrlirnglnhngdingicschunbklngchobinicamnh.Khngcdinginitingnolikhngckhochchobuitrnhby.Hbithsniviug,hsninhthnovhsktthcbuitrnhbycamnhrasao.TinghrngMartinrtcl.Nhngdingigiinhtbitrhsniiug,ninh thno,vbtucngnhkt thccuchuyncamnhrasao.iuquthtrtquantrngivivicxydngmilinktchtchgiadingivkhngi.

Ngiphtngncngtyphicchunbttnht

Nubn cha tngcxem JohnChambers,GimciuhnhCiscothuyttrnh,hyghvocctrangweblinktccungcptrongquynschnytheoditinngcangy.TihithcbnlmiunyvChambersthhincttc10BQuytGiaoTipnGincptrongquynschny.Khngcnbncigna,nglmttrongnhngdingintngnhttrongthgiikinhdoanhngynay.KevinManey,cybtphtrchchuynmctrntUSATodaytinrngknnggiaotipxutsccaChambers chnh l nn tng ca kh nng thc y nhng thay i chnhsch trong tonCisconhanhchngnhhinnay.Maneynivi ti rng:Chamberslmttrongnhngngigiaotipnngngnhttrongngnh.ng thngxuynni chuynvni chuyn rt hay, sdngmt phongcchphatrngiamtngidnchngtrnhtruynhnhvOprah.nghnh thnhmt thng ip v tp trung tt c s nhit tnh camnh vothngip.Trngnggingnhnhngngcvintngthng.Thnhcngcangchnhltonthnhnvincngtynmrvtrhinticngnhmctiungmundndthin.

Ngitachorngngayctrongmtkhnphngc500ngithmikhngivncmthynhthChambersangtrchuyntrctipvimnh.ngn lcrtnhiu torami linktvikhngi thngquavicxydngmilinhmtthitvikhchhng,cngvnhnvin.SaunhiucucithoikodivinhngnhqunlhngutiCisco,titinrngschunbklngcaChamberslsmt.iugipngtrthnhmttrongnhngngiphtngndoanhnghipxutscnhttrongthiichngta.

RonRiccilphchtchCisco,ngicngtcchtchviChamberstronggn10nm,gipngxydngvtruyntccthngipcacngty.Riccichobit,Chambersphttrinknngtrnhbycamnhbngcchphvrocngiabnthnngvcckhngicamnh.nglmciunynhchunbklngcctiliucnthitnmcnggnnh thuc nm lng nhng iu cn ni.Nh vy,Chambers khng b lthucbisnkhuvhontoncthrikhibcsnkhungncchthcschmnkhngi,cvmtkhnggianlncmxc.ngintnghngghkhngi,nhnthngvomth,tcccuhi,chmvovaikhngivlmttcmingtccnthitkhc.

CnggingGiuliani,Chamberskhngbaogiclitnhngbnghichpcchunbtrctrongmtbuitrnhby,vchthnhthongmilicnhncckhunghnhchiuPowerpointkhingdichuyntkhunghnhnysang khung hnh khc. Chambers, Giuliani v nhng ngi giao tip giikhcunmvngtiliucamnh.

Tunghngkchbnchophpbn tdo trinkhaicck thutkhc,nhvic tip xc bng nhmt vi khn gi vn v cng quan trng. TrongquynThepowerofPersuasionvitvcckthutmmtdingickhnngthuytphccaothngsdng,tinsRobertLevinechorngphongcch trnh by c th ng vai tr v cng quan trng.Nhng ngi nichuynmtcchttinthngccmnhnlngtincyhn.Nhngtnhiuphingnngcng rt quan trng.Cc cucnghin cucho thynhngnhnchng ti tanhn thngvomt cangi thmvn thayvnhnlnginikhckhngchccmnhnlcscthuytphchn,mcnctnhtrungthchn.

Tmquantrngcavicnhgi

Nubnmuntcnhngiukhtintrongcucsngcnhnvnghnghip,bncnphicmttmnhnmnhmvmtnimtinkhngthlaychuynvkhnngtcmctiucamnh.Ngayckhicmttmnhn ln,nhngngigiao tipvi trongkinhdoanhcncnphitinthmmtbcxahn.Hphilmchokhngitinvotmnhncamnhbngcchtmhiutrcnhngiumkhngimongmunvkvng.Hphitinhnhnhngcucnghincutrc.Hhiukhnginhhiunhngngithncamnhvy.Httramtlotcuhigipxydngmilinhmtthitvikhngitrckhibtuninhngliutin.

Btubngchnhkvngcah.BinsuynghTithnhChngta

ngtrmtipthcngnghcaoGeoffreyMoorelmttrongnhngtcgihimhoitcavsiusaotrongcngngdoanhnghip.Quynschcang,tcphmCrossingtheChasm,cxemlmttrongnhngquynschkinhdoanhcsctcngmnhmnhttrongthk20.Trongmtbuinichuyn,tihiMoore:

-iuglmchongtrthnhmtdinginngngnhvy?

ngtrmtipthcngnghcaonirng:

-Trckhibtubuinichuyncamnh, titrahibantchcskinvthnhphnkhngithamd.Hsuynghnhthno?iugcthgichnhlinti?Sautichunbhaihocbaonnidungbanutoracunigiavtrhinticakhngivmctiumticnhvnnbtubuinichuyn.

Mooreni rngngkhngbaoginichuyn theomtkiunhsn.Mthayvo:

-Tidnhra1ginichuynquainthoivinhngngititrchoskinhiucbicnh,dnh,khngi,miquantmcahvsautmraimchunggiacctngvmhnhcabinivccvnvccmiquantmtrongcngngcah.Davo,tisdngnnmtchthencht.Ktqulchcnbsungthmmtviiuna,tiscmtbuinichuynthnhcngnh.immuchtylbncsnlngtipnhnquanimcakhngilmimkhiuchobinicamnhhaykhng,thayvcharabidinthuytchuncphncngnhccacnhnbn.

Mtluquantrngkhcchnhlkhnngthayttithnhchngta.Thayvnirngylticati,bnhymnhdnchuyntrngtmsang khn gi. Hy t hi bn thn rng Khn gimun bit iu g tmnh?.

Bacuhitmhiusuynghcakhngi

Nhngnhgiaotipvinhttronggiikinhdoanhthngtmhiukhngi trckhibtu trnhby.D lhpvicc sp,vikhchhngtrongmtcuctrinkhaitungrasnphmmihaykhiphngvnvigii

truyn thngthbncngnn lmnhvy.Bacuhisauysgipbnhiurhnkhngicamnh:

Hcnbitiug?

Tisaohnnquantm?

Timunhphithchinnhngg?

Cutr lichonhngcuhinysgipbnnmvngti liucntrnhby.Hynhlinhngbuihinghmbnchnnnichmunbvgiachngdlngihngghutin.Gimdingihmchcnlutmhiutisaokhngiphiquantmnvichni,thclbncthnginghehtbuitrnhby,hocthmchcnthchth.Vnudingicnttmhiuthmvhaicuhicnlithhnlbnthchthvibui trnhby, thmch l sbt tayvih tronghotngkinhdoanh.chnhlchakhacamtbuinichuynthnhcng.

HytmhiucuchuyncaBarbaraCorcoran.Vikhonvay1.000-labanu,bbinnthnhcvngtriubtngsnthnhphNewYork.QuynschUseWhatYouveGotcab tr thnhmtuschkinhdoanhcbnrtchytheobnhchncatNewYorkTimes.Trongmt cuc phng vn viCorcoran, ti ngh b hy ni v b quyttruynthngcogipb trnnhontonkhcbitsovinhngngikhctrongngnh.VcutrlilTilunsdngcccuchuyn. l nhng iu m mi ngi thng ghi nh. H nh n cc cuchuyn.Hnna,hy ttmnhvov tr cakhngi.H lun thirng:ththsaono?Thngtinduynhtmhcmthycgitrlthngtinmbn thnhc th sdng.Bnhy thimnh,u l thng tinthitthctheoquanimcabn?Khngicthsdngthngtinnyrasao?Hygipkhngitrlicuhicah:Ththsaono?.

Scmnhcavicdintpthngxuyn

Saukhitmhiukhngi,iuquantrngcnlmthhaichnhldintp.Viclicnhnquaccghichkhong2phttrckhibtutrnhbycngkhng th thay thcvicdin tpny.Din tpcngha lbnphitptrnhbybuinichuynhtnhnangdinrathts.PhTngthngMAlGorethmchtngtmhiuxemliunhittrongphngdintpctngngvinhittikhnphngcaskinngyhmsauhaykhngkhichunbdintpchomtcuctranhlunviJackKemp.

Dnhin,bnkhngnhtthitchunbnmcccoannhvy,nhngcn khng nhmt iu rng nhng ngi giao tip gii l nhng ngilunmtnvickimsotmith.

JohnChambers caCisco cng th.Vo bui ti trc ngy thuyt trnh,ngsxemlitonbccnidunglinquan.Snghmsau,ngschybkhong8kmvobuisngvthchnhbitrnhbycamnhtrongu.Trcbuitrnhby,ngbclnsnkhutrckhikhnphngmca,xemlicchbtrccghngivyucuthhthngnhsngtccgcnmrnhngvtrcnng.ngmunkhnginhnthymnhthtrrng.ngmunbitngtrngnhthnokhiitliiAsangliiB.ngchythmikhunghnhtrnmychiuxemlidintinnidungtrnhby.ylthiimngcthloibbtmtskhunghnh.Bngcchchunbchuo,Chamberscthtptrungvonhngiuckhnngtonnskhcbitchomtdingixutsc.

Ngcli,vickhngchunbttttrccthhyhoicsnghipcabn.Bn c thmt khchhng,mt chi, hocmt vic lm.Ti nhmnh tng lmvicviphch tchcamtcng ty tnhnThunglngSiliconkhingnychunbchomtbitrnhbyquantrngtrcccnhutcacngty.nggimciuhnhcngtychotibitvphchtchtdolmvicvinhngnhutcthlmtquytnhsailmvckhnnggyrathithi.Vqutht,ngaykhimibtuticm thyhnhnhngnyning.Vphch tchnhvtvibitrnhbycamnh.ngtakhngbitphibtunhthno,khinocndngli,hocphinhniukhitrnhby.Mtngikhctrongcngtynivitirnghngtrmnhnvintrongcngtyangmtdnstintngivinhqunlny.Chngtiphihnhngnhanhchnggiliuytn,cngvicvctnglaicacngtyngy.Vmaymnthayycnglmttrnghpdsacha.

Nunhnvobnqulu,bnslixetrchkhing

Trchdnskin,dliuvccsliuthngkchothyhuhtchngtagnnhkhngthtrnhbymkhngnhnvoccghichhaycckhunghnhchiu.Ttnht lbnchnnthnhthongrimtkhikhngicamnh.Nhngphnmu,phnktthcv90%nidungchnh,bncnnhnthngvomtkhngikhitrnhby.Trongtrnghpny,cckhunghnhchiuPowerpointhocnhngmughichcthtrthnhnhngcngchtrttnhtivibnvchngtoracnghoclungllunhplchobitrnhbycabn.Sdngtiucakhunghnhchiuv

nhnggchudngcthkchthchtrnhcabn.Nsgipbncmthythgin,ngkhutcthivttinhnnhiu.

Ni chung l bn khng nn c. l l do ti sao nhng phng vintruynhnhthngsdngmnhnhnhcnidungtxa,nhhvncthnhnthngvongknh.Vnhngngigiinhtlnhngngidinnhthhchngphiangcmtiugc.Lnsaukhixemtintctrntruynhnh,bnhyxemchuyngxyratronggiyphtngiphngvinnhnxungnhngghichcamnh.llchsnhmtstptrungcabn.Rtkhngmaylhuhtnhngngidnchngtrnhtintctruynhnhthngdnhphnlnthigianxuthintrnmnhnhcahclinhngghichtcckhunghnhchiuhocccmughichcchunb trc, thayvchsdngccmughichnhnhngmcghinh.

Cngtthamkhonhngmughichsonsn,bncngcnhiuchitipxckhngibngnhmt-vnlmtiurtcnthittronggiaotip. lyu tu tingiphnh thnhmi linhmt thitvikhngi.-JackValenti,chtchHiphiinnhHoaK,trongquynSpeakUpwithConfidence.

Btskhngnnulnngkhngnng

Cngvicchunblhtscthityunhmxydngmilinhmtthitvikhngikhinhphiquantmnbnvthngipcabn.Hychunbkbngcchlmchtiliustrnhby,tmhiukhngivdintptrcphntrnhbycamnh.Bngcchlmnhvy,bns tbinmnhthnhhnhnhchnhcacuchuyn.NhngkhunghnhPowerPoint,nhng tp ti liu pht cho khn gi hay nhng loi phng tin truynthngkhcch lnhngvtb sungchobi trnhbycabn,iuquantrnghnclkhngimunlngnghetbnthnbn.StuartVarneynirngdinthuytcthtrthnhmthnhthcgiitr.Vng,khngimuntmhiuthngtin,nhnghcngmunnphithv.Varneymunkhngicchmmtronghnhnhvthngipcang,chkhngphilnhngkhunghnhchiu,tiliuphtra,haynhngmughich.lldotisaonglunchunbklng,nhngcthxydngmiquanhtrctipvikhngicamnh.Varneytunghngkchbn!Bncngnnlmnhvy.ngclitnhngmughichsonsn.Khi,bnstrnnkhcbitvloibkhongcchgiabnvcckhngi.

Nhngdingi gii thng c tm trng camt vnngvin ti nng

trckhirasnthiu.Hchunbtmntngthaotcnh,khnggcthkhinhphingcnhintrnsnu.Mtkhichunbkvthchnhnhiuchobi trnhbycamnh,bns thmnhunnidungthngipvhontoncthgiiphngbnthnkhinhngchititrngbuccabitrnhbytptrungvokhngi.Khi,bnchcnsdngcckhunghnhchiuhayccmughichhtrtrnh.Bnsnichuynvikhngi,chkhngchhngvocckhunghnh.Bnslmchokhngicmthygngihnvibnvvi thngipcabn.Chunbvdintplcchduynhtlmciu.

Dnhin,bnkhngcnphitipthulikhuynny.Hybttayvocngvicvtiptctrnhbytheonguhng.Nhngcmtiuchcchnrngcvsi thcnh tranhcabnangchunbk lngchobi trnhby,buihp,buiphngvncah.Chnhvthmtikhngmunbnbmt chi chbivbnkhngchunbk.Bnang trnng trthnhmtngidingi thnhcngy,hybtudin tpchovai trcamnhthngxuyn.

BITPHUNLUYN

1. Quan st mt bc thy trong thc t. Hy vo trang webwww.carminegallo.com,chnccngdnxemnhngonphimvccbuinichuyncaJohnChambers.Hytrlinhngcuhisau:

Chamberslmcchnoduytrschcakhngivobnthnvthngipcang?

Chamberscthngxuyncnidungtccmnhnhmychiuhaykhng?

CniugkhctrongbitrnhbynythhinschunbchtchcaChambers?

2.Tmhiukhngicabn.Hytrlinhngcuhisauvkhngicamnhtrckhibtutrnhby:

Hcnbitiug?

Tisaohnnquantm?

Bnmunhlmnhngg?

PHNIITHUHTVTHEODISCHCANGINGHE

Saukhibnxydngcmilinhmtthitvikhngicamnh,hssnsngtipthuthngipcabn.Nhngbygicnphilmgtiptheoy?Bnphithuhth,duytrsquantmcah,vquantrngllmchohthchinnhnghnhngmbnmongmun.cthlvic sdngdchvcabn,muasnphmcabn,u tvocng tybn,haynghchosnghipcabn.

Thuhtvduytrschcakhngiihibnphibtuthtmnhm,ktthcthtdtkhot,trnhbyrrngvngngn.Bquyttciunyl:

Thuhtkhngichtrongvigiyutin

Trnhbymtthngiprrngmbtkaicngcthhiuc

Thchinbinichuynmchlcvsctch

Bquytth4:KHIUTTIN,MNHM

TPTRUNGVOCHNHCNNI

Mtmuvktthcmnhmsnglirtlutronglngcckhngi.

-OprahWinfrey

Timunttcmingitrongnhmcamnhtholunthtcimvthngthn.Tikhngmunchmtvingicdngkhphtbiu,mlttcmingi.

-JEFFTAYLOR

SNGLPVINTPONMONSTER

TrckhiJeffTaylorthnhlptponMonsternm1994,victmkimmtcngvicmingnghavichuynbnphidnhhngngmcvotay khi lt qua ccmcqung co tmngi trn nhng trang bo.Cuchuyn vMonster l mt cu chuyn him hoi v vic thnh cng trnInternet.Monster tonnmtctphkhia rahng lotccmu

qungcothtntngchoSuperBowl

vonm1999.Kt,Monstertrthnhmttngnghavidchvsnvic lm trnmng,cngnhAmazonvi schboveBayvivicugi.VichcdanhTrmQui(tcChiefMonstermtcchdchvuitchMonstertclquivt),ngthngthchinkhongt35n70buinichuyntrongnm.Nhngchdongthchinrtadng,tphongcchdoanhnhnntuyndnglaong.ngluntracunht,truyncmhngmnhmvkhngngngqungbthnghiuMonster.Nhngngigiaotipvinhtthgiithngmubuinichuyncamnhrtmnhm.chnhlbquytnmphasaukhnngthuhtvduytrschcakhngiivibnthnvthngipmbnangnin.

Taylorhiu rt r scmnhcamt limumnhm.Trongmtbidin vnmmn ti bui l tt nghip ca trng i hcUniversity ofMassachusettsnm2001,Taylor lmchokhong30ngnngi trongsnvnnghontonmmn.Vitinghcamtngidnchngtrnhtruyn hnh, ng khin cho m ng lp li nhng cu ni camnhngnht theolnhcang.Sauy lnhngliu tincabidinvny:

Taylor:Ticvilispniviccbnvtimunccbncngnilivitivili,chngtacthlmvyckhng?

[nhngtingcinivuiv]

c ri, li u tinkhi ti ni v tng lai, timun ccbnni rngTitin.Ccbnclmckhng?

Khng!Ccbnphiniiungaybygi,cch?

[Nhiutingciln]

OK,chngtaspnichuynvtnglaivccbnsnil

Khngi:Titin!

Taylor:Tibitccbncthnitohnthgpnhiuln,vthkhitispnichuynvtnglai,ccbnsnil

Khngi:Titin!

Taylor:Hay lm, tispnivUMass (UniversityofMassachusetts).Khiti niUMass, timun cc bn ni rng We rock.Cc bn lm ckhng?

[nhngtingcinivuiv]

No,tisnivUMassvccbnsnil

Khngi:Werock!

Taylor:Tichangherlm!

Khngi:Werock

Vc tip tcnh th,chsauviphtTaylorkhinchocmngphi lp li theo ng nhng cm t nh Hallelujah, Ti tin v Werock.

Lmsao500ngicigiyra

ChngtacthddngnhnraldotisaoTaylorcxemlmttrongnhngdingicunhtnhttronggiikinhdoanh.Theotmhiubitcati,ngkhngphi lmt linhmc theo thuytLuti,nhngcchngnichuynnghecvgingnhvy.ChngtakhngchnhnthyphongcchmucaTaylornhngbidinvnmmnchoccskin.Khini chuynvimt nhmchuyngia vqun tr nhn sChicago, ngcnglmchohcnghttonhnhngsinhvinttnghipUMass.

TihiTaylor:

-TisaonglichncchbtunhngbuinichuyncamnhbngcchlmchokhngilplinhngcmtnhWerockhayTitin?

-Tilmthbivtispnichuynvihtrongsutmtgingh,thnntimuncmtbuinichuyncimvthngthn.Tikhngmunchcmtsngicdngkhnichuyntrcmng,mphilttcmingiubnlun.

Taylortiptc:

-Trongnhngbuinichuyncativsimisngto, tibtubngcchhimingi liuhcphi lnhngngi thchimiv

thchssng tohaykhng.Sau, ticigiycamnh ravmimingicmgiycahalnkhngtrung.Sau,tichranhngngithchimisngtothcslnhngngichpnhnutin.Sau,tiphngvnngiutindmnhnlmnhthchsimisngtovtholunmtcchthngthnvinhngngicnchnch.

Taylornmbtstptrungchcakhngivduytrnbngcchlmchobuitrnhbycamnhcngnhnidungcathngipcthhintheomtcchthcdnhnht.Thngipcngdnh,ncngddnnhnhngmongmun.Ti khnghkhuynkhchbn thhinnhmtngisaonhcrockkhitrnhbyvvnngnsch.TitinrngnubncgngdinnhngtrnhTaylor,bncthnghethynhngli tng tnh Bnb sa thi!.Taylor tngni chuyn trchngngnngi,vkhngimunnhnthymtTaylormnhmhnnhmphbsengibanu.Hkhngmunnhnthyiutphabn,nhnghlimunbnthuhtschcah.

Hyxemnhnxtsau:

Tirtnhycmvinhngphnmucaccbidinvnvcchthcmi ngi thit lpmi quan h vi khn gi trc khi i vo ni dungchnh.Rtnhiungikhnggiinichuyntrcmngvhkhngbitlmsaobtubuinichuyncamnh.Hthngnghraiugcvgito,nhkmtcuchuynvuichnghn.Kiunykhngthhinschn tht.Nudingi thit lpcmtcsc thcchovictraoinyvtocmtmtbngchung,nsgiphnhthnhmtbphng thc s cho s trnh by camnh. - GeoffreyMoore, tc gi vchuyngiavtipth.

Bihcvqutovqulu

TrongquynSelling the Invisible , chuyn gia tip thHarryBeckwith vitvmtcucnghincuctnhchtcngcchochngny.Khimingicchoxemmtlotvtthtrongvigiy,vdmtnhmtricynhmtquto,mtqul,mtquo,mtqumnvmtqulu,thtrinochdnhnht?Dnhinhsnhnhthailoiqucnhnthyutinvcuicng,lqutovqulu.Bihctricynycngcthpdngvoknngthuyttrnh.Mingithngnhrnhtnhngiucnu ln trongphnmuvkt thc trongbinicabn.

Chngtabitrngnhngntngutinnrtnhanh,vchngstntirtlu.Nhngnhanhnmcnokiach?Theoktqunghincu,ntngutinvmtdingichnhthnhtrong30giyutin,ikhi90giyvclcl2giyutin!Qulqungnngi,nhngchngtahychpnhniu.

ngchnviumi

lmtthutngbochchtnhtrngtiubibobchnviuphnthnbi.Hontontngtnhccknngtrnhby,nubnc15phttrnhbyvmtchnonhngminphtth14bnmicpntiuhaythngipchnhthbnnhmtkhngicamnh.Nicchkhc,trtlutrchthaynhaunhnngh!

SteveJobs,GimciuhnhhngmytnhApplelunkhiubuinichuyncamnhbngchnhnhngiumkhngimunnghe.KhihngngnnhnvinApple,ccnhphntchvuttptrungtiTrungtmMosconeSanFranciscongheJobsgii thiuvmtdchvmnhcmidnhchongisdnghiuhnhWindowsthmynghenhcdingiPodcaAppleanglcnsthnginttiudngtrongma.Cmipht lichaici iPodcbnra.V th,ngchnmyiPodlumitrongbuitrnhby.Sauylcchngbtu:

Chngtanynivmnhc,thnnchngtahybtuthi.iuutinchngtimunninchnhlmynghenhciPod.MyiPodqulkdiu.NhngchiciPodthhthbanychmngbngdycahaichicvaCD.Vchngcgigipscpinvngbhavimytnhcabnddnghn.Chnglnhngsnphmtuytvi.Trcychngtikhiuvitrlng1.000biht.Giy,slngbihtlnncons10.000.Qulmtsnphmtuytvi.Hmnay,chngticthmmtstnhnngcnthngbolmchosnphmcaccbnhonhohnna.

Jobsdnhra2pht6giykchthchsphnkhchcakhngikhinivnhngthnhcngcasnphmangtocnstcaApple.Jobschncchkhiubiphtbiucamnhbngchnhiumngbitkhnginnghe.

Ngyhmsau,mtphngvinbochvitrngJobslunccmtphongcch thnkkhini trcmng.Vng,qu lnhvy.Vtimun cc bn cng t n phong cch nh vy.Hy cun ht khn gi

ngaytnhnggiyphtutin.

Phnmubamigiy

Nhngdngutinccnhbodngnivmttinoscgilonmu.Trongthloitruynhnh,onmuthngkodikhngqumi lmnbamigiy.Nc thitk saocho thtcunht,bucngixemphitiptctheodiphncnlicanidung.Nuttcnhngonmuuthv,bnsnginghetonbbntincah.Vccnhqungcosrtvuimngnubnxemtonbchngtrnh chn.Khi , nhng nh qung co s to nn nimvui cho ccnhnvincahbngcchtosnnhtrongcngvic,tnglngchomingi,vtngthngbngccbatichonhtrngtinhhngsangtrngthayvmtqunnbnhdn.Ttcucthbtutmtonmuhonho!

Cchdnhtaramtonmumnhmchobiphtbiu,buinichuyn,hithohaymtcuchpchnginltoramtlimucunhttrongvng30giy.Nubncthgignntrongvng20giythscnghiuquhn.Limunncnidungmtmtcchngngnvdchv,snphm,cngtyhaysnghipcabnmngaycbcabncngcthhiuc.Nphithtrrng,sctchvcunht.Nhngngigiigiaotipnhtthgiiunghranhnglimuhtscntng.

Tndngphnmu

ToryJohnsonlsnglpvinvgimciuhnhcahichviclmWomen forHire ln nht th gii dnh cho ph n.Mi nmb t chckhong20skinktninhngngitmvicnvcccngtytuyndng.SaukhiphngvnJohnson,tibitcrngbrttinvohiuqucaphnmu30giy.Vib,lthiimltngnhttgiithiubnthn.Johnsonnirngchngcgkhcbitgia30giyvmtpht,nhng30giy lkhong thigianhiuqunhtduy trnhngtngcspxpsn.Thigiandihnstorakhongtrngkhinbndsavotnhtrngnilanman,thiumchlc.Nidungmbntrnhbylunquantrnghngiihnvthigian.Theob:

ngbaogixemnhvaitrcabn.RtnhiungcvinkhiphngvnthngninhngcuiloinhTichlmcngvicktonhayTichcvinmkinhnghim.Khibnnhgithpgitrvthnhtchca

mnh,iuslmmtinhngphmchtvnnglccabn.Nubnnhgithphayxemnhbnthnhaynhngcngvicmnhlm,slchingikhccngnhgithpchng.Nnnh,aicngmungpgmtngiluncmthythoimi,ttinvthovnhngthnhtucamnh.

NhnglikhuyncaToryJohnsonnhmtophngiithiu30giythtntng

1. Trctinvquantrngnht,hynirtnmnh.Phnthnggpnhiu thch thchnnamgiivckhuynhhngni lanmanthinvkhacnhbnb.Hylungiithiubnthntrongmttnhhungkinhdoanhviyhtncamnh.Ngoira,cnthhinrbnlai,bncnnglcgcnghin.

2. Thhai,khimtnhngthnhtchcamnh,hynhrngslngcnghartquantrng.BncththyskhcbitrtrthaicchgiithiusauTilmvictronglnhvcNhnsvTi lmtgimcnhnsckinhnghim lmnhngcng tyc xp hng trong danh schFortune500.V cng tt hn nanu bn ni rng Ti lm vic trong lnh vc nhn s nhngcngtythucdanhschFortune500trong10nmquavtituyndnghn100ngi.Hytptrungvoccthnhtchthayvphmvitrchnhim.

3. Cuicng,hydintpbigiithiucabnchngcthhin mt cch t nhin ch khng phi l nhng li son sn.nglmchophngiithiucabncvnhangcclitmtbivitcsonsn.Bncthghihnhlinhgivchnhnxtcckhacnhkhcnhau.Bnckimsotcnhmtkhng?Bnchaysdngnhngtmvnghakhng?Bnstmthynhngiumchnhbnvncnchahilng.Citintngbcivinhngiuchahilng,bnsthhinmtcchttinhnvtrthnhmtnhnvtthuhttrongmtkhngi.

Bncuhigipbnsonlimu30giyttnhtchoringmnh

Dbnangqungbchosnphm,dchv,cngty,snghip,haychochnhbnthnbnthbncngnnbinsonmtlimu30giyttnhtdnhchoringmnh.Saukhiphngvnkhong2.000nhqunlvngiphtngncacctchctrongsutsnghipcamnh,tinhnra

rngnhngnginibt nht thng son sn limu 30giy camnhdatrnbncuhisauy:

1. Dchv,snphm,cngtyhaysnghipcatilg?

2. Ticthgiiquytvng(haycthpngnhucug)?

3. ulimkhcbitcati?

4. Tisaobncnphiquantmniumtiangni?

Thchinciunysgipchobuinichuyncabncmtkhiumnhm,ngthimanglimtphnghngrrngchophntrnhbynidungcnli.

HyxemphngiithiusauvmtdoanhnghipchuynlmdchvphindchtiMnhsau:

LanguageLineServiceslnhcungcpdchvphindchquainthoilnnht thgii, dnhchonhngcng tymunktnivinhngkhchhngkhngnitingAnhcamnh.Cmi23giylicmtngikhngnitingAnhnhpcnhvoncM.Khibngiinnbnhvin,ngnhng, cng tybohimhay skhncp911,dngnh luncdchvphindchLanguageLineudybnkia.Chng ticamoansgipccbnnichuynvikhchhng,bnhnhn,haynhngkhchhngtimnngvihn150ngnngkhcnhautrnthgii!

Limunykodikhngqu30giyvnmanglichokhchhngmtldokhrrngtmhiuthmvcngty.Chngtahycngtmhiuqutrnhtolpphngiithiutrn:

Cuhi1:Dchv,snphm,cngtyhaysnghipcatilg?

LanguageLinelnhcungcpdchvphindchquainthoilnnhtthgii.Nucngtybnkhngcungcpmtsnphmhuhnh,mlmtdchvthbncnithngra.

Cuhi2:Ticthgiiquytvng(haycthpngnhucug)?

Cmi23giylicmtngikhngnitingAnhnhpcnhvoncM.Midchv,snphm,cngtyhaysnghipphigiiquytmtvnhaythamnmtnhucunochacpng.

Cuhi3:ulimkhcbitcati?

Khibngiinnbnhvin,ngnhng,cngtybohimhayskhncp911,dngnh luncdchvphindchLanguageLineudybn kia. Tuy khng ni trc tip rng chng ti l smt trong ngnhny,limunypdngmtphngphptipcnmmhn,nhngnvnchokhchhngtimnngbitrngcngtylngiiutronglnhvc ca mnh. iu cn lu l bn khng phi l ngi duy nht lmnhnggmbnanglm.Do,hythtkhcbit!

Cuhi4:Tisaobncnphiquantmniumtiangni?

Chngtigipccbnnichuynvikhchhng,bnhnhn,haynhngkhch hng tim nng vi hn 150 ngn ng khc nhau trn th gii!.Tuyt,timunnghethmna.Nubnkhngthnichokhngibittisaosnphmhaydchvcabncthgipcithincucsngcamingi (hay tnhhnh tichnhcah),hsgtbbncnnhanhhn lchuynmtknhtruynhnhkhnghay.

Chcnnginnhvylbncmtkhiuntngri.Khngicabnchmunbitnhnggbnlm,vnbncthgiiquyt,bnkhcbitrasaovtisaohnnquantmnbn,haythngipcabn,thngquamtligiithiurrngvsctch.

Ktthctrongnhcao

Songsongvimtkhiumnhmphilmtktthcdtkhot.Nhngdingikinhdoanhgiinhtthgiilunktthcbinichuyncamnhbngmtntngngnhtronglngnginghe,thngthnglmtsthithchnhng.

BnhynhlicchSteveJobsgiithiusnphmiPodmiuchngny.Vphncuibinichuyncamnh,ngcgngtcngntnhcmcakhngicngnhkhuyngcmunhnhngcahnhsau:

ktthc,tichmunnirngchngtithtmaymn.Chngtiyuthchnhngiuchngtilm.Chngtinlchtmnhvsnphmny bi v chng ti yu thch n.V timun cmn tt c nhng conngituytvitiApplemangsnphmnynchoquvtrongngyhmnay.Timuncmnnhnggianh,nhngcpvchng,ngiyu,ccitcchochngtilmnhngiuchngtiyuthch.Biv

nukhngcsnghny,chngtikhngthlmc.Xinccbnctnhindngthvthngthcsnphmminy.Cmnrtnhiu.

Jobsdnhphnttnhttrongbitrnhbycamnhtoramtslinh cmxc vi khn gi camnh bng cch th hin cho h thy tt cnhngiu tuytdiumhc th lmvi snphm iPodmi.ngcnchocas/nhcsSarahMcLachlanbiudinvocuibuitrnhby.Thngquamtkhiumnhmvmtkt thcdtkhot trongnhng liniycmxcvsyuthchmccnhnvinApplednhchocngvicmhanglm,Jobsgyntngttcckhngi,lmchohchiassphnkhchcamnh,vsau,khiangcnnhcaocasphnkhch,ngyucuhthsnphmminy.Ailicthcnglicch?Jobskhngblbtcchinoqungbchosnphmsaukhingylmchokhngibcunhtvothngipcamnh.Tuykhngcsliuthngk,nhngtisnsngccvibnrnghbncrtnhiumynghenhciPodngaysaubuinichuynny.

Rrng,mtimquantrngmbncthnhnthylnhngbinihaythngkchthchnginghemuntmhiuthmv tihaysnphmctrnhby.

Nginhtnhtkhngthtrthnhngilnhogii

Phnkt thckhngphi lcnocngcnnlikugihnhng.Clnticrng:Nhngnginhtnhtkhngthtrthnhnhnglnhogii.iuthtng.Nhchngtang,khngithchnghengnngmnhbo,tchcc.iunylmtinhnBrianHalla,GimciuhnhcaNationalSemiconductorkhingktthcbinichuyncamnhtiComdex2002vimtlitinonkhmnhbo.

Vothiim,ThunglngSiliconangbsuythoikinhtcthniltrmtrngnhttrongsutnathpkqua.Hallaktthcbiphtbiu camnh bng cch d bo c th ngy hi phc kinh t s l ngy21/6/2003.Dnhindbonycngmangtnhkhngchcchn,vkhngcaingoitinghcaNostradamus(mtnhtintrinitingth16ngitinonngrtnhiuskin)cthdbochnhxcskinny.Hallacuicngc tinonngkhng?Ticngkhngchc lm.Nnkinhtbtuhiphc,nhngliungytinonchxcngybtukhng?Ailiquantmniu.TichbitrmtiulHallatr thnh ti bn lun ca hi ngh. Tin on ca ng to thnhnhngtiuchobochngyhmsau.Tncngtynglcnocngxut

hintrongnhngbuinichuyncamingisutmttunsau.

Khngicabnschnhnqutovqulu,vnhanhchngquninhngqul,mngggia.Vthhynmbtschcahngaytuvlmchohmuntmhiuthmkhibnktthc.lcchtrnnnibt.lcchcmingighinh!

BITPHUNLUYN

1.Hyxydnglimu30giycabn.Hytrlinhngcuhisauhisau:

Dchv,snphm,cngtyhaysnghipcatilg?

Tigiiquytcvng?

ulskhcbitcati?

Tisaobncnphiquantmniumtiangni?

2.Hytmthigian.Hydngnghbmthigiancanhgi.Bnnncgng trnhby limucamnh trongvng30giy.Sumigiycngskhngsao,nhngttnht lnnduy trmt limu thtngngn.

Bquytth5:TRNHBYMCHLC,RRNG

HYDINTBNHD,CHNTNHNUKHNGMUNMTKHNGI

Minhlnhoucnphigiithchrrngbaiumtchcangtp trung thchin.Nukhng th lmciunyngha lbnanglnhokhngtt.

-JeffreyImmelt,GimciuhnhGeneralElectric

ngmunsutiibnncnghaymunthayicthgii?

-STEVEJOBS,GIMCIUHNHAPPLECOMPUTERNIVIJOHNSCULLEY,CUGIMCIUHNHPEPSI

BlackHawkDown lmtbphimghi lihnhnhcucu tranhanhhngca119ngilnhMbmckttrongmttrnchinaunvi10ngnbinhlnhkthtrongmtsmnhMogadishu,Somaliavongy3thng10nm1993.y lmtbphimcsc truyncmmnhm, th

hintnhklut,sdngcmvlngtrungthnhcanhngngilnhtinhnhuchsngvimtltngduynht:khnglibc.

Tinhiulnnichuynvingitngchhuycachindch,trungsMattEversmann.GiaotiphiuqulunltmimcakhaotoknnglnhocangtitrngihcJohnsHopkins.

Ccsmnhqunsthngrtphctp,ihisphihprtrng,cngtcchunbvdin tpphihtsckcng.Nhngkhi truyntmnhlnhchocclclngmtt,nhngnhlnhoqunsvithngcgngtotnhrrng,nginvngngn.Vd,chindchSomaliaihi17mybaytrcthngchcphpbayquamtskhuvcnhtnhcathnhph,20xequnschcchynhngkhuvccth,vttc u cn c phi hp vi nhau chnh xc mt cch tuyt i. TheoEversmann,trongmismnhmingilnhphibitrvaitrcamnhnhngkhngbtbucphibit tonbnhng lc lngkhc.Cngviccangitngchhuylloibshnn.MnhlnhcaEversmannginccbinhlnhcangngaytrcnhimvSomaliakhngthnonginhnc:Baovy tanh,ngncnnhngngixuvokhuvcmctiutrongkhilclngtncnglmnhimvcamnh,vthotkhibngngkhng.

Nhngnhlnhov tr tinphng,dtrongbtklnhvcno,cnguphin lctc tnhnginv r rngnuhmun truynnguncmhngvngvinnhnvin,khchhngvcnhngcng.Trongmt bui phngvn vit quyn sch ny, JohnChen,GimciuhnhSybasenivitirngYutthnhcngquantrngnhtivibtkaiangvtrlnholkhnngtrnhbythngipmtcchnhithuyt, sc tchv r rng.Chenchia svi ti rngphn lncngviccanglthamdccbuinichuynnhmginlctnhphctpcangnhcngnghipphnmmivinhngkhngilccnhut,khchhngvnhnvin.Nhngngigiaotiptrongkinhdoanhgiinhttrn th gii khi pht biu u s dng nhng thut ng r rngmmingiuhiuc.Dbnangnichuynvisp,vikhchhngtimnng, hay ng nghip, ngi nghe ca bn u mun nm bt d dngthng ip n sau dch v, sn phm, cng ty hay s nghip ca bn.Hmuncmnhnsrrngvcthhiucthngipnhanhchng.

SOClg?Saomrirmth!

Bnbaogingheninmt h thng trnmt con chip?C l l

cha,trphibnlmtnhbochuynvitvcngngh,lmvictronglnhvccngngh,hoclmtcgisaymcacctpchcngnghchuynngnhbndn.Thnhnglilmtiugctcngncucsngcabnhngngy.

Mttrongnhngkhchhngcati,mtGimciuhnhcamtcngtynthucngnhny,angxoaystmcchmtcngtymnhsaochorrng,cthvsctch.nhnghabanucanghontonthtbitrongvicthuhtschcakhngi.NidungcannhsauCngtychng ti lmtnhpht trinsiuhngccgiiphpshu tr tuchtbn dn thngminh c kh nng tng tc nhanh chng cc thit k SOCngthigipgimthiuccriroLigiithchnykhngchlnxn,dgynhm lnm cngi nh rngmi ngi ubit nkhi nimSOC(dkhngphiaicngth!).Thl,chngtibttayvohnhngngaygipvGimciuhnhnycthtrnhbyvntrongmtcuchpboquantrngvimtnhmnhutvphntchtrongngnhbndn.

Saukhong30phttrahi,vGimciuhnhbcmnhcuicngcngthtra:

-Carmineny,thanhcinthoidingkhng?

-Dnhinri.-Titrli,hyvngscbctph.

-Vy th cng ngh ca chng ti gip lm ra nhng chic in thoi dingnhhn,mnhhnvsdngluhnvimtlnscpin.

Bygithtithyrngiurrngri.Ngaytunsau,tBusinessWeekngnguynmtbivitvngnhSOCvitaBnhminhcaSiu chip.Bi bonygii thch rngbng cchb sung thmcc chcnngvomtconchipmytnh,cccngtynhkhchhngcatimicthsnxutnhngchicinthoidingrhn,nhhnvcthxlnhiutnhnnghn.Thngipgicvquenthucnh?Mithgiytrnnrrng,nginvdhiu.

Nhngdingicathk21

ThnhngccbncthangtnhrngHaylm,Carmine.Nhngsnphm ca chng ti li qu phc tp lm sao c th c th hin bngnhngthutngngin?.iunyhontonsailm.Thinysphhy kh nng kt ni vi nhng khn gi ng thi ca bn. Albert

Einsteintngnirngkhngcgquphctpnnikhngthgiithchnmtcchngin.Vngynirtng.

Nu bn thc s mong mun bin chuyn cm nhn ca khn gi bngnhngbuithuyttrnhcamnh,thkhngccchnokhcngoivicxydngthngipcabnsaochomingicthnmbtnhnghmcan.Tt c nhngnh bo ti tng quenbit u t ra khng thch nhngthngipkhhiu.Hbnhinhtbikiutipththidot.comvtrnnnghingbtciugmhkhngthhiumtcchnhanhchngvddng.iunycngdinraivinhngkhngicabn.Hchnngynhngdingi t cc cng ty vi nhng cchdingii ti tmnhmc.

Saukhiphngvnhngtgimciuhnh,ccnhqunl,chuyngiavnhngtcgivitsch,otohngtrmngiquaccbuihithovphngvnhngngnngitrongsnghiplmtruynhnhcamnh,titinchcrngnlccnphicmtphngphptipcnmichohotngtruynthngcanhngnhqunl:trthnhnhngdingicathk 21 ch trng n tnh cht n ginm khng nhmt bn cht cathngipcntruynt.

Srrnglmchocphiucabntngvt

DevinWenig,chtchReutersnivititimttrongnhngbuinichuynvticaquynschnynhsauNgynay,mingitstintngcamnhvonhnggmangtnhrrng.Cccngsutthmvomtcngtynuhthcshiucnhngrirovlinhun,chinlcvnhngnguyntcqunlcacngty.TrongnlctonnmtsthayihontonchoReuters,Wenigluncgngthhinmtphnghngcngtyrrngtrongmtcngchng.ngtiptcchias, Vi thi gian tn ti 150nm,Reuters cxem lmt tponvinthngphctpvkhngcnhiungihiurvn.Ngaycnhngnhutcachngtiikhicnggpkhngtkhkhn.Vnnytntitnhiunmnay.ylmtcngtyln,hotngtrnnhiulnhvc.ylmtcngtychuynvtintc,nhngkhngchnhxclmtcngtytintc.ylmtcngtycngngh,nhngkhnghnlmtcngtycngngh.Mtcngtydchvtichnh,nhngkhnghnlmtcngtydchvtichnh.TinghrngReutersgpnhiubtlibivmingikhnghiurcngtynythcslmg.

Khitinichuyntrcccdinncngcngvcngtyti,mctiuu

tincatilscmnhvtnhngin.Ticgngtruyntnhnggitrv smnhcacng tymtcchngin,bivxt chocng thncngthcsngin.Bnlngiquytnhtnhchtphctphaynginny.Cnhnggi tr ct li v cng ty ti cnc truyntmtcch ht sc n gin. Sau nhiu nm cm thy kh hiu v tp onReuters,mingibtuhiucbnchtcachngti.Vchcchnmtiulcmtlichtolngnktvisrrngny.

NhngngigiaotipgiinhWenigsdngbakthutlmchothngipcamnhtrnnrrng:

1. Hthiimctlinmu?.

2. Hloibnhngthutngchuynmnkhhiu.

3. Htimchothngipcamnhbngnhngyutbsungymusc.

imctlinmu?

JackWelch lmt trongnhngGimciuhnhcquyn lcnhtvcngngmnht trn thgii.Trong20nmgivai trnhqun lhngucaGEcang,tponnyphttrintdoanhthu13tla/nmln500t-la!Welchluntuntheophngchmloibnhngrcriphctptrongcngty, tccquytrnhqunlnhotngtruynthng.ng rt ght nhng th tn ni b, nhng cuchpvnhngbuitrnhdindidng,khhiu.Srirmvnhngthutngkhhiukhngcchtrongcccuchpcang.Welchnhlibuihputinvimttrongnhngnhlnhobohimcamnh.Welchhimtscuhinginvnhngthutngmngkhngquenthuc.TingtlingtahirngVythulskhcbitgiabohimtyvbohimthathun?.Saumthipapngvimtcutrlididngtrongmypht,ngtacuicngcngbcmnhthtlnrngLmsaoticthdychongtrongvngnmphtnhnggmtimt25nmmihcckiach?.Khngcnphininhiu,ngtakhngtivclu.

JeffreyImmelttipnhnvngtriuGEkhiWelchnghhuvcngnlcnhmnginhahot ng truyn thng ca cng ty.Tp chFastCompany tng ca ngi nhng li khuyn v ngh thut lnh o caImmeltmngdychoccnhqunlti trungtmqunlnitingcacngtyCrotonville.Trongsmilikhuyny,ngthhaitrong

danhschlHYKHNGNGNGNGINHA.TheoImmelt,TilunsdngJackWelchlmvdcamnhy.Minhlnhoucnphigii thchrrngbaiuu tinnhtm tchcang tp trungthchin.Nubnkhngthlmc,nghalbnanglnhokhngtt.

CImmeltvWelchunhgicao tnhcht r rng.Welchkhngchninngmtcchrrng,mngcnmongmuniutngttnhngbuitrnhbycabanquntr.Nhiungichorng,trongcccuchp,Welchchmunccnhqun lcpdicamnh trnhbyvnhngtng thvnhtmhc thngh ra trongvng3 thngqua.Theobnnng,Welchbitcchhinhngnhqunlcamnhiumccnhbocotothimnhmilnhngixungvitbi:Srirmnmu?

Tmkimimctli

Cc nh bo c hun luyn cch sng lc nhng ch phc tp nhtnhmtmraimhpdnctlicacuchuyncthlmchokhngi,thnhgi,haycgitrnnlinhhotvchhn.Khiticnlmmtphng vin chuyn mc kinh doanh cho CNN, v sau ny l ngi dnchng trnhvbin tpviniuhnhchoTechTV,chng ti thng tchc cc bui hp bin tp hng ngy tho lun v nhng cu chuynang theoui.Nhminhboubit,phn lnnhng thngcobochchnggipcgnhiuchocnhnhbo.Huhtchngurtphctp,nghonn,vkhngpdngchomtchngtrnhnocth.

VomttrongnhngngylmvicthtvngtiTechTV(gitrthnhG4,mtmngtruynhnhtrchiint)khimdngnhchngtispsaloibttcnhngtngcthxydngthnhcuchuyn,mtnhsnxutlunmvitnhngchnylnbng:imhpdnctlinmu?Ktngyhm,chngtittinloibbtkchngtrnhnokhngtrliccuhi.Dkhngicabnlnhngnhbo,khchhnghayngnghip,ttchutmkimimhpdnctlicacuchuyn.Vnhngngiphtngnxutsccaccdoanhnghipbitrngskhhiuliutik.Tnhrrngphicutinhngu.

iumchngtagipmt150lnmtngynhnghimkhinhnthy

Sauy lvdvmtnhbobinmt thngipkhhiu, rc rithnhmtcuchuynnginvthv.Mtsauyclyttrang

webcamtcngtyEmeryville,CaliforniactngilWindRiver:

WindRiverlnhdnuthgiitronglnhvcphnmmvccdchvnhng.Tytheotngthtrngcth,WindRivercungcpnhngthitbnhngnn tngc th tchhpnhnghiuhnh thigian thcca skin, cc cng c pht trin v cng ngh. Nhng sn phm v dch vchuyn nghip ca Wind River c ng dng rng ri trong nhiu thtrngkhcnhau, baogmhngkhngvqucphng, xehi, hng tiudngkthuts,cshtngcngnghipvmng.WindRivercungcpcngnghvdchvchuynmnctnhtchhpcao,chophpkhchhngtoranhngsiusnphmhiuquhn.

Bnchiugkhng?Nuc,bnhynitinghecngtynylmgvy?Bnctnhinclimtlnna,tisnlngchy.Thtra,bnngphcngmlmg.Tihirtnhiucckhngicamnhticccuchithocuhi,vchontnhmnayticngkhngnhnicaitrlichnhxciuhaycha,datheonhngthngtinnutrn.Nhngkhngiyc,nhnghuhtuthtbi!

SdtilyvdnylbivmtngyntiTechTVtiphngvnGimciuhnhcaWindRiver(hinnaykhngcntinhim).Khicngtyvacngbthunhphngquvtigprtnhiukhkhntrongvicgii thchchomingibitvvai trci thincucsngcasnphmdocngtysnxut.iviti,iunyqurtmpm.Tikhngthtrliccuhitrongbuihpbintp.imctlinmu?Ti tin hnhnhng cu hi cn bn nht nhng cngkhngthiuqumongmun.Qutht,lonphngvndinhttrongiti.

ngmt tunsau,khi tiangtp thdctrnchicmyStairmastervtnhcc thymtbivit trnmt tpchc tn lBusiness2.0 .Bnhyhiullctivacbovatpthdc,thmbibothtscunhtti.Timuntmhiuthmvnngay,thmchcnnghnviccthmivGimciuhnhnxuthintrnchngtrnhtruynhnhcati.BibodotcgiPaulKaihlavitvitaThiicaconchipphbin.ylonmubibo:

Mtiubn.iugbnimt150lnmtngyvhimkhinhnthy?Liginhsau:chnhlthmMicrosoftthmthungvnhngnhsnxutchipcungdivn.Chu thua? lnhngh thngnhng.Nimtcchngin,mththngnhnglbtcthitbnocmtbvixl,nhngkhngphilmtmyvitnh,mychhayhthngmy

chln.Nlbnocamyinthoidingvnhngmytnhcmtaycabn,vncngkimsotnhngthnhhthnglmlnhvchukx ng ca chic t lnh. Chic chi Furby thngminh ca con bncngnm trongdanhschny,cngnhcmychin tranha thchcaDonaldRumsfeld-tnlaTomahawk.

cny,ticmthyhohcmuntmhiuvnhngcngtythamgiavongnhcngnghngkinhngcny.Hytngtngxem,nhngh thngmy tnhnhbmchng takhngnhn thydngnhc tcngnmikhacnhtrongcucsngcachngta.Khngicatisyu thch lmy.Ticncmthy tip tcngcnhinhnna,bibotip tc ni rng c khong50 cng ty hot ng trong lnh vc ny, vicngtydnunmgin40%thphnchnhl,bnctinckhng,WindRiver.Tignnhmunrtkhightp.chnhlimctlimtiangmuntmkim.TisaovGimciuhnhlikhngthlmchonrranhvycnh?

Loibnhngbitngnubnkhngmunmtkhngi

Nhng ngi gii giao tip nht trong kinh doanh thng trnh s dngnhngbitnglmritrkhngi,cbitkhicntrnhbychongibnngoithngipnsausnphm,dchv,cngtyhaysnghipcamnh.Lchtchcamtcngtyvtintcvthngtin,DevinWenigmtgitrcamtthngiptheocchthcdhiunhtvkhngcnhngtvittt, thutnghaybitngkhhiunhsau: Tingh trong thgii saunhngnm1990,nhngbitng trongqun lcngkhctsng.Tingh rngmingisdngccbitng trongqun lvhkhnghiubnchtsvichochhngvin.Hsdngnhngtngvchmmtngibnhthngingoiphkhngtinohiuc.Cuithpk90,chngtalmdngqunhiubitngnnintrthnhmtthhngvnhtnhotrnmingmingi.Thi,mtbi thuyt trnhchngaihiumtglicthydoanhsn900%.Nhngngynay,miththayi.Bnkhngcnslachnnokhcngoivicphithhinthngipcamnhsaochothtrrng,ngin,vdhiu.

Nichnithvch!

Sau,tihiWenig:

-iugsxyrakhianhnichuynvimtnhmngikhngchhiunhngthutngmcnmongmunngheanhsdngchng?

Wenigtrlirng:

-iucngchnhngthi.Nhngkhi,svicskhcvi trnghpnhngtngmhnhmchegiucckhinim.Vd,ticthninmngnnvRET(GiaodchintReuters).Khinimnyhontonrrngvccnhutnmcnghacan.Nhngtikhngnnninhthnyxuhngtchccmchngtighinhntrongqumtstipdintrongquhai,tuynhiniusbbtrbinhiuyutkhcnhau.AnhchiukhngCarmine,nhthnghalanhnichnimchnghchuyntimtthngipgc.

ScottCook, sng lp vin ca Intuit ni v vic s dng bit ngmtcchhplnhsauVbncht,bitngkhngcglxucnulnhnggmkhchhngsdngnichuynvcucsngcah,snphmcah.Chngtaangcgngnmbtvsdngngaythloingnngvtringhimcakhchhng.Vd,nubnangnichuynviccnhut, thEPS(thunhptrnmitriphiu)chnhlbitngmhthcsmunnghe.Hmunbitbnslmcchnogiatngthunhp.Khi , bit ng c khuyn khch l bit ng c khch hng achung.

Sshidnnbitng

Khichilmthnonhngchvtichnhphctptrnndhiu,Ormanchobit:

-Cqunhiungimungyntngvingikhcbngthngtinmhcc,chngtmnhthngminhhn.Tithchngquantmminginghgviu.Ttcnhngg tiquantmlthngtinmtitruyntcmanglilichchokhngihaycgicatihaykhng.Vthtithhinrrngnhvsaoticungcpthngtiny.

Tibnni:

-Nhngnuthngipcabqungin,liukhngihaycgiclngnghebnghimtchaykhng?Mtskhngica ti longi rngnunginhathngipqumc,hcnguycbmtuytn.Ththlmsaobcthcnbnghaiiuny?

Ormantrlichcnch:

-Tikhngngtnhvikhchhngcaanh.

Vnnmch.Bnkhngcshitrcnhnglichtrch.Nunhcabn l truyntmt thngipc th to ra s thayi chonginghe,vnubnhi ti, tis tr li rngkhngivcgivnknhtrngngickhnngtruyntthngipmtcchnginnht.Hylyvdnginvviching.Nutichchobnngithtngin,rrng,bnshnghilnng.Nhngnuthngipqurirm,bncthstbnhitipvchorngkhngngmtcngn th.Nhngngikhcch trch tnhchtnginbivhcnphicmthyrngmiviccvphctphn.Numivicunginnth,hsrngvaitrcahtrnnthathi.Chnhnishibtiudit,b loi b, b lu m trc mi ngi dn n vic nhiu ngi trongchngtaluncphctphamivickhithhin.

VkhbmtcatUSAToday

USATodayltbophbinnhtncM.Bquytthuhtcanrtngin,lnhngcuchuynymusc,ngngnvdhiu(thnglkhng cn phi lt qua trang khc). Cc phng vin caUSA Today cnhimvtipnhnnhngvnphctpvbinchngthnhnhnggithng tin d tiu ha. Nhng ngi giao tip gii nht cng lm iutngt.VnhngdingitrongkinhdoanhcthhchirtnhiuiuttUSAToday.

Ktnm1985,KevinManeytrthnhngidnuchuynmccngngh ca t bo ny. Hu ht nhng phng vin bo ch l nhng ngithchlmnhngghlmhnlnivnhngghlm,thnhngManey to ramtngoi lkhicungcpcho tinhngkinhnghimcangngunkinthcsuscvcbithuchivibtcaiangmunlmchothngipcamnhtrnnmnhm,thvvnginhn!

TheoManey,phnlnnhngbivitgiithiuvdoanhnghipkhngthuhtcschcacngchngvchngchaytnhphephinghal c qu nhiu ngi thamgia vo qu trnh hnh thnh thngip.Mtthng co bo ch trc khi n tay bo gii thng b thmmm thmmuibiccnhnvin,trngphngclinquanvphngphpch.Aiaicngmunchngtmnhhiubitmtiug,thlnidungthngcosbctxn,thmbttythch.Ktqul,lmthynhiuma.Tcphmcuicngliharachnglinquannitngchnh,mthayvo, dng nh n thch hp vi cc vin qun l, lut s thay v cngchngvbogii.

Cnnhrnghuhtnhngbinichuynubtutmtshnhthctiliunocvitsn,vtrongnhiutrnghpccptrnphduyttrc.Nhngvntngtdnnmtbnthngcobochthicngcthlmhngmtbiphtbiu.

Mttqunopkhngththiutrangscngb

S khng nu ch kmt cu chuyn nh chng ta tho lun BquytGiaotipnginth2:Nguncmhng.Mbnphilmchocuchuyncabntrnnnibtviccyutnhgiaithoi,schngnhn,vd,sliuthngkvnhnchng.iunycnggingnhnhngtrangscikmsgiptnvinhbqunopcabnvy.

TpchFortunenivscthuhtcaccnhqunltrongmtbibohi thng1/1996nh sau Nhngngini chuynhpdnckhnngngkinhngctrongvicgnlccctngphctpvbinchngthnhnhngthngipngin.Ththulbmtcah?Hgiaotipbngbiutng,ccvdtngng,phpndvonhngcuchuyn.Nuhthcscsccunht,ngaycnhngngicngnhnnhmyvccnhnvinbovcngcthhiuthngipcah.Cnbn,bncngcthddng lmchonginghe thuhiunhnggbnnibngcchsdngnhngcngcringcamnh.

y,mtlnnachngtacthhchinhiuiutKevinManeycatUSATodaykhingsdngstngnglmchonhngcngnghphctptrnndhiu.Khichivmtvdathchtrongvicbinmtcngnghphctpthnhngnngbnhthng,ngnhcnbivitcamnhvmtcngtygilVMware.Theotrangwebcacngtyny,hxydngnhngsnphmphnmmsngtovhudngnhmkhaithcnhngcngnghhinitrongmtslnhvc,nglunhtlvicohakintrcx86vvicqunlngunlcphncngtondin.Thtlmtnidungkhhiu!Thnhng,Maneygiiquytsphctpthttitnh.

TheoManey,Tithymnhphitmmtcchgiithchchoiuggnnhkhngthgiithchc,vsaochongaycconticnghiuc.V ticngchngbit ti sao ti linghnvicnunvniniu,vemhnhnhvvontrongcchnicamnhnhsau:Gisbnnunv c 4 ci ni trn 4 ci bp.Trongmi ni lmtmnhm, khoai tynghin, bp v u. Nu c th o ha nhng ci ni ca bn theo cchVMwareohamtchicmytnh,bnscmtktqulinhhotkhng

ng.Khi,numtbpnubtkbhng,vdchngtacholninuubhng,bncthbuvoninukhoaitynghinnhnghaimnnyvncnunhthchngcnutronghainiringbit.Vbncncnhiuchtrnghnthtrongmini,gipbncthnuhaihaybamnchtrongmtcini.Nhthbnscthttbtmtsbptitkimgas.

Thotu,ManeynghrngcckscaVMwareskhnganhnggngvit.Thnhng,ngclilngkhc.Hchorngcchgiithchtht tuyt,vcngchngsdhiuhnrtnhiubngngntgindvhnhnhthnthuc.Hthmchcthkthptrnhdinthaotckhini.Thtlvttri!Vmtlnna,trongvaitrngiphtngncadoanhnghip,bnphilunsngtotmracchdintdhiu,hnhtngvsctchnht.

Bncthtrthnhmtngithtsthuhttronggiaotipkhng?Hytngtngnhnggbncthtcnulmciu:giatngsniting,tonguncmhngchonhnvin,thuhtccnhutvnbtnhiugiaodchhn.NhngngigiaotipgiinhttrongkinhdoanhuckhnngvhnmvngBquytGiaotipnginth5ny:gichothngipcamnhnginvrrng.Mtthngipngin sdnhhn.Vkhimt thngipdnhhn thn sdcchpnhnvctcdngkchthchmingihnhnghn.

BITPHUNLUYN

1.ThnghimvimtbivitcatUSAToday.HycvchncctiuvonutincamtbibodoKevinManeyhoccccybtxutsckhcvittrntUSAToday.Bibocunhtbnrasao?Cchhchuyntithngiprrngvsctchnhthno?Liucthnolmchothngipdhiuhnnhngvnkhngmtiphnhpdnvmboynidunghaykhng?

2.SdngInternet.Bnc thhccch loibccbitng tronggiaotiptccngunsau:

A.Ngiub:DeloitteConsultingpht trinmtchngtrnhphnmmmang tn Ngi ubnhmgipbnnhndinnhngbit ngtrong cc ti liu camnh ti a chwww.dc.com/bullfighter.Hykhmphshuchcaphnmmminphny.Bnkhngcgmtngoinhngbitngu.

B.www.buzzkiller.net.Nhng ngi sng lp trangweb ny dnh trntmhuyt thanh lc cc th tingAnh trng rng, v ngha v b lmdngtrongqungco.Chnhticngnhnthymnhcthiquensdngcctnyqumcbnhthng!

Bquytth6:TRNHBYSCTCH,CNG

HYNITHTNGNGN,KHNGLANMAN

Yutthnhcngquantrngnhtivibtcaitrongvtrlnhochnhlkhnnggiaotipvilngnhithuyt,chntnh,srrngvcng.

-JohnChen

GimciuhnhSybase

Khng cn nghi ng g na, k nng giao tip ng gp n 90% vo

thnhcngcachngti?

-BARBARACORCORAN

NHONGBTNGSNNEWYORK

JohnF.Kennedykchng tontncvonm1961bngmtbipht biu khai mc c trnh by trong 15 pht. Ch trong 15 pht,Kennedychiasmttmnhncthtruyncmhngchonhiuthh,thayiccchnhschxhithpnin60,vgipaconngilnmttrngvocuithpkny.

Nhngngigiaotipgiinhtthgii,trongkinhdoanhhaytrongchnhtr, u hng n s gin lc.Nhng din gi c sc thuyt phc nhtchnhlnhngngibintpttnhtbinichuyncah.Hctb,ctbvlunctbnidungcndint.TrongquynschxutsccamnhvthiiKennedyctngiMtngnngy(AThousandDays),ArthurSchlesinger cho rngKennedy lmt ngi bin tp xut sc, ngi rtgiitinhchnhccnghvloibnhngngnngdtha.TrongquynKennedy,ngisondinvnchnhcaJFKlTedSorensenvitrngKennedythchsdngnhngtmtmtithnnhngtbamtit,hocdngmt t thay v hai hoc ba t khi ni vmt iu no .Kennedythchgichobidinvncamnhchtch,ngngntia.ThcrathchnhGeorgeWashingtonmi lngi lpk lc trongvicnucaochtrngngngn.Bidinvntonqucthhaicangchdic135t!

Vythgibntngmlixemliubncthcscnn60phtv52trangPowerPoint k v sn phm, dch v, cng ty hay s nghip camnhchng?Bnc thctbtiugkhng?Tidmchc lbnhontoncthvcngnhmphntrnhbycabnstrnnmnhmhnnhiu.MtsbintpvincamttunsankinhdoanhThunglngSilicon tng yu cu ti vit cc chuyn mc v giao tip trong kinhdoanh.Bivitutincatidi1.400t.Ticmthyhontonhilngvibnthnchonkhingibintpnivitirngnsbctlmividikhngqu700t.Tirthiuiuny.lcucsngcamtnhbo.Bivitluncthclmchongnhn.Nhngtrongtrnghpny,tithcsnghrngcuchuyncnckhnggianth(ltm ti sdngkhikhngmunngibin tpkia ct btbi ca ti,trongkhihliathchtdidng).Nhngtikhngclachnnokhc.Ctbivitchcnmtnanukhngskhngcng.Cuicng,bivitycnli694t.Nhngngibintpthchnhvy,vc

gicatpchcngvy.Nithclngthbivithayhnnhiusovibivitbanubivnbuctiphiithngvovnquantrngnht.

Ngimuatngi

JohnChenlGimciuhnhcaSybase,mtcngtyphnmmkinhdoanhcgi tr 2 t-la.Ln lnHngKng,Chen thchcNhngcucphiulucaTomSawyervmnnhngcucphiulumngcthtmthyM.ngkhngchtmthynhngcucphiulumcnccsgiusang,thnhcngvquynlcvngtmcny.THngKng,ngtmcchsanghctrngtrunghcNewEngland,vsauvoihcBrown,chuynngnhcngngh.Nm1979,ngnhnbng thcs tVinCngnghCalifornia.Sau,ChengianhpSybasevonm1997vtrthnhChtchkimGimciuhnhmtnmsau.

TheothiboContraCostaTimes,Lc,cngvicmicaChenlmttrongnhngvtrtbganhtnhttrongngnhcngnghphnmmBitht bi lin tc vimt lot cc bc i sai lm v ba nm l lin tip,Sybase kt vn nghim trng v dng nh ang trn b vc ph snNhngChennhnthySybasenhngiumngikhckhngthy:cngnghtt,khchhngtrungthnhvmtthnghiuvngchc.

Tinnhanhnthng4/2004,Sybasebocomtkhonthunhprngt84triu-latrongnm2003saukhichulrng94,7triu-langaytrongnmtrc.lmttponhngutronglnhvcphnmmdingvkhngdy(phnmmcaSybasechophpccnhnvinkinhdoanhingoingcthnhncthngbongaylptcvstnggibnginthoidinghaythitbhtrcnhnkthutsPDA).CphiucaSybasetngvtt4,5-laln22-la,kotheoskhiscchohnhnhcacngty.CcnhphntchkhenngiChenvtmnhnvskhnngoanvmt tichnhcang,vcvkhnngkhch lnhnvinvkhchhngtrongthigiansuythoi.ngcnthamgiavochingquntrcaDisney.QulmtthnhqukhngnhchomtngisinhtrngtrongnghoiTrungQucvgnnhkhngthtmnhnichuynkhilnutintchnnM.

TirtvuikhicphngvnChenmtvi ln trn truynhnh.Khi tivitquynschny,Chensnsngthlnhngbquytthnhcngcangtrongvaitrmtdingitrongkinhdoanhdlchtrnhililundyc.Lchlmvicinhnhchomttuncangnhsau:mtbidinvn

trc1.000nhqunlcaocpNhtBn;mtsdinnnhhndnhchonhnvin,khchhngvkhchhngtimnng;mtbiphtbiuchnhtrong mt hi ngh hng u Thng Hi, Trung Quc; mt bui nichuyntidticdnhchothtrngThngHi;saulmtsbuinichuyndnhchoccnhnvinvcccucphngvntruynthanh/truynhnhHngKng.Ttcchdinratrongmttun!

KhitihivsaongliduytrmtlchtrnhdinthuytdycnhththChentrlithtngin:Ngimuatngi.

nggiithchHmunmuatnhngngidnuthtrngmhcthlinh.ylmtphnquantrngtrongcngviccati,vcnquantrnghnnaivicngngut.Hskhngutvocphiucabnnuhkhngthchbn.Hmuntmkimstintng,chnhtrc,chnthnhvscamkt.Nutichlplinhnggbncthtmthytrntrangwebcachngti,tishontonthtbi.Cthhsbncphiubivhchornggnychngcnhithuytgc(Bquytth1),chngccamktgc.Hcncmthyrngbnphnkhchvitnglai(Bquytth2).Chnkhihmikimtraccsliuxemchngccngcnhnggbnnihaykhng.NhngnhutlnnhFidelity,OppenheimervSalomonkhngutvomtcngtymkhngbitrvngigimciuhnhhaygimctichnh.Liunhngnginyctrungthchaykhng?Hcthchaykhng?HaychlnhngnhnvttrnPowerpoint?Khchhngvnhnvincngsuynghtngt.Ticngthamdnhiucucphngvntrctuynvnhnvinthngthchthngtinvgiaotip.Sclihnchokhthlmvickhibncmchip.Nubnxuthinvimtphongthiykinhnghimvttin,nhnvinscmthyantm.Nubnlntrnhvhaylichongikhc,nhnvinsnhnrarngbnkhngbitmnhangnighocbnkhngbitshonttcngvicnhthno.

Tibnhitip:

-OK,Chen. Th nu nh giao tip lun ng vai tr quan trng n thtrongcngviccang,thtisaonglungichoccbuinichuyncamnhthtngngn?

Chentrlingin:

-Vanhsnhmtstptrungcakhnginuanhcungcpthngtinquliu.

Khngicngng,bncngphitrnhbysctch.Bikhongthigiantptrungcamingilrtngn.Khngislnhnubnnikhngngng.Vnubnkhngthcunhthngay10tutin,cthbnskhnggicstptrungcahluvmingissvictracccuhibivhkhngmunnghebntiptcnihuynthuyn!

BnbgiblCondi

Nhngngigiaotipgiinhttrongkinhdoanhthngnichuynbngmt thngnngngngnvmnhm,btk tiphc tpnmcno.Ssctchquthtcscmnhvtnhthuytphcrtln.Thng9nm2002, chnhquynBushvnngcngchngvmt cuc tn cngvoIraqnhmltSaddamHussein.Khoch(vcuctncngsau)lmdysngnhngcucphnilanrngkhngchMmtrntonthgii.Dquanimcabnivicucchinthnoina,chngtavn khng th ph nhn tnh hiu qu trong cng cuc thuyt phc cngchngMnghquytnhcachnhquynBushlcu(snghbtusuyyukhicsbanucavictncngIraqtmkimvkhhydit hng lot tr thnh ch b nghi vn). Ngoi trng MCondoleezzaRicethhintidinthuytxutsckhibcngduthuytphcminginghncM.Ngnngcab lunhtscnginchodchcvcngphctp.Bbovnhngquytnhgynhiutranh ci vi s t tin, r rng v sc tch.KhiWolfBlitzer, phng vinCNNtvnviRice,lclcvnanninhqucgia,vkhnngtncngvongy8/9/2002,ngyithngvovnnhcchbyvnlm.

- C phi chnh quyn Tng thng SaddamHussein ca Iraq lmtminguyhimrtrrngivincMhinnayhaykhng?

Rice:

-Khngcnnghinggna,chnhquynSaddamHusseinlmtmihimhaivincMvcclinminhcngnhnhngquynlicachngta.cng lmtminguyhimanggia tngdn,vs thtv lkhiphichilmmtiugtrcmihimhay.VTngthngni rng:Lachnduynhtmchng takhngchn la lchnglmgc.

Ttcchcvy.Btkquanimcabnlg,tinghrngbnsngrngnhngcutrlicaRicelngngn,mnhmvithngvovn

.NhngcutrlicatinsRicetrongphncnlicacucphngvncng trc tip, cng c ng nh vy. Tnh sc tch cha ngmt scmnhrtln.Condibitriuny.Bncngcthccscmnhny.Hytrnhbyngngn,sctch.

Cmtcngtrong6giy

Mi cng chng, d l chuM, chuu hay chu, umun nghenhngg sc tchnht.Gii truyn thng thayi tt c.Huhtmingiccbo,xemccchngtrnhtintchaygiitrtrntruynhnh,radio trong thp k va qua u tr nn quen thuc vi vic ni dungngycngnhiucnnli,nhanhhnvngnhn.Trntruynhnhvtruynthanh,ngnhnltthn.Ngynay,CNNmanglichobnttcangxyratrongthgiigiitrtrongchngtrnhHollywoodMinute,FoxthmchcntthnnakhimanglichochngtachngtrnhThgiiTmmigiy.

Chng ta tr thnhnhngnginghinnghecccmtcng.Mtcmtcnglmtcuhaymtcmtvnttclytmtbidinvndihnhocmtbntintruynhnhvmtskinhaymtnginiting.TcgiHarryBeckwith,ngivitnhngquynschbnrtchyvitrngcmtcngthaythconvnnhmtnvtduy.

Ngy nay, tt c chng ta lin tc chnh knh truyn hnh nhn cnhiu thng tinhn, trongmt thigianngnhnvchng tangnngmkhimithchmli.Thiiphimnhtngtccannglcnhnthccachngta.Chngtaithngvovnnhanhhn.RogerAiles,ChtchFoxNewsvitnhthtrongquynYouAreTheMessage.

Dbncthchhaykhngthgiychngtacngangsngtrongmtth gii ca nhng t ng c ng. Nhng ngi trnh by thnh cngthngkhngthanthtrcsthcrngkhngimunhphiduytrsngngntrongccbidinthuytcamnh.Hchpnhniu.Vbncng nn chp nhn. Nhng ngi giao tip gii khng ch nhn ra rngkhngimongmunssctch,mhcnsdngntheohngclichomnh.Hduytrttcmiiungngn15giychomicuhi,vkhng cho nhng bi din vn hay trnh by camnh ko di qu 20pht.Tibitbnangnghg,rngCarmine,ticnrtnhiuthigianmtnhnglichngkinhngcmcckhchhngsnhnckhihsdngsnphmcachngti.Bncngnntnhrngccithcnhtranhsvtquabnvinhngbitrnhbynngnghn,nginhn

vngngnhn.

Castcng

Rrng,buihp,bidinvnhayphntrnhbytiptheocabnskodihn6giy.Nhngbncnnmcmctiu:ngnhnstthn.Khini n trnh by, 15 20 pht chnh l ium ti gi l Ca s Tcngbntruyntthngipcamnh.Cccucnghincuchothyrngthigiantptrungcachngtakhngdinmc.Sghinhcakhngittgimnhanhchngsauthigiankhong18pht.Ccphnontrnchngtrnhtruynhnh60phtkhngdinraqu1520pht.Bnthncamtngigiaotipvi,RonaldReagan,cnganhngchthnghimngtcamnhngisondinvntrnhvitranhngbidinvndiqu20pht.KhngphivngmunquayvNhTrngngtramtcht,mvnghchictvaitrdinvinvdingicngchngnhnggmccnhnghincucachnhphcngnhnhngnhsnxutchngtrnh60phtbitlngnhnthtthn.

Cc cucnghin cu cho thy rng thnhgi gi li 90%nhngg hnghectrongkhongthigian20pht.Khithigiantrnhbykodithmthkhnngghinhcakhngisbttgimdn.Ngayckhiphntrnhbycabncthkodinnangy,thhynhnCasTcngvhythayicctiliutrnhbytrongtngkhongthigian20pht.

Hytrnhbyngngnnukhngbnsbtychay

LGimciuhnhcatponutvnkhngl3i,MartinGagengipiuhnhhotngutcacngtyvohn2.000cngtykhcchuu,Mvchu.Thigianu,3ithutilmvicvimtsGimciuhnhcahgipthchinccbuiphngvnvigiitruynthng.TiquenviGagenvdncmthythchthviphongcchgiaotipcang.

ngbitiugchiuqu,iugkhnghiuqu.ngchiasviti:

-Vikinhnghim lmvic trong lnhvcu tvngn25nm, tithamdhngngnbui thuyt trnh.Cmi tun ti thamdkhong10buinhvy.

-Vyngcthnigvnhngbuithuyttrnh?

-Huhtutnht.Sailmlnnhtlhkhngbaogichuctbtnidungivothcchtvnnhanhchnghn.Nhngbuitrnhbydtlnhngbuickodimi,vsaumttingbnbucphingtlidingihixemthcrahangmunniniug.

Tihing:

-Nutilmtdoanhnghip,tismtkhongbaoluthuhtschcang?

-Chcntrongvng5-10phtu.Mtlbnnhncschcati;hailbnnhmtiuny.Nubnchc5pht,bnsninhngg?Nubnc20pht,bnctharanhiuthngtinhn,nhngtrongscngchc5pht trnhbyvnhngvnchnhyum thi.Buihpcthkodihnnavsccccuhictra.Nhngbnchnn s dng ti a 15 pht trnh by tt c nhng im chnhm bnmun.Khithbnmiccstptrungcakhngi.ngnhmlngia thigianhpv thigian thuht sch.y lnhngkhinimhontonkhcnhau.

Nhngnhutmohim,vihngtriu-latrongtay,hiurCasTcng.Liumtbuitrnhbythivmtcngnghthcstphvn c kh nng thu ht vn u t hay khng? D nhin l vn c th.NhngtheoGagen,mtngiphtngnkmcislmchokhngikhnmbtctimnngthcscacngty.

CuchuynngnvngimigiibtngsnnitingNewYork

BarbaraCorcoranlmtdingirtgii,mtcmytruynscsngmnhm,vmtdoanhnhnrtgiu.BthnhlpmtcngtybtngsncaocphnguNewYork,TheCorcoranGroup,vikhonvay1.000latmtngibntrai.Vsau,miquanhnytrnnnhtnho,nhngkhonvaybanu li tng lnnhanhchng.Haimi lmnmsau,TheCorcoranGrouptdoanh s5 t-lavcxem lmt trongnhngcngtybtngsncaocphnguNewYork,phnlnnhkhnngchm n tnh cm v l tr ca cc khch hng. Corcoran bn TheCorcoranGroupchoNRTvigi70triu-la.Quthtylmtkhonthunhpkhngtitkhonvay1.000la.

Corcorandnhrtnhiuthigianchotikhichngticgngtmhiuvnhngbmtnphasauthnhcngcab trongvai trmtnhgiao

tip.Gingnhhuhtccnhnvtcphngvntrongquynschny,Corcoranhunhhi tnhngbquytgiao tipmticpn.Thnhng,bcnhngkinhnghimsuscvchcachngny.

Mingikhngquantmnhiunbnnhbnngh.-Corcoranni-Khinhnchiuvobn,bnbtunghmnhlngiquantrngnhttrongphngvnhngiumbnsni lvcngquan trng.iukhngngu.TinghbncnphitratngcngssctchtrongbinicamnhvtntrngthigiancakhnginhiuhnNhngngiquan trngngh rnghrtbnrn.Nhngs thc lmingiubnrn.nginlhkhngcthigianlngngheccchitit,trphi lmt cu chuyn,nhngngayc trong trnghpnybncngcnphiloibccchititqumc.

NhngbuinichuyncaCorcorankhngkodihnmccnthit.Bcbitthchgichoccbidinvncamnhngngn.Nuccbuinichuyn30-40pht,Corcoran sch trnhby tt cnhngg cnnitrongkhong12phtvdnhthigiancnlitrlicuhi.Bnirnglcchgiaotipcabtrongthgiivivny.Corcorannitinglmtdingickhnngkhchlkhngi.Vmtphntonnsccunhtcabchnhlkhnngithngvoccchchnhrtnhanh.

Sctchllinhhncasthngthi

Bn ti,KevinRyan,vitmtquynsch rthayvknngvit lchtrong kinh doanh c ta WriteUp the Corporate Ladder (Vit ln bcthangdoanhnghip).TihiRyan:

-Tisaonhngngigiaotiptrongkinhdoanhlicgngduytrthngipcahthtngngn?

Anhtrlirng:

-ivinhngdinvintuhi,sctchllinhhncasddm.Cnivinhngngigiaotiptrongkinhdoanh,sctchllinhhncasthngthi.Khinhngdinvintuhiphvquytcvngny,hsthtbi.Ngaylptchsnhncnhngphnhitiucctphakhngi.Khngmaylkhiccdoanhnhnviphmquytcny,khngivnngiim lng, vn t v ch , v iu nymang limt cmgic thnh cngkhngcthtchodingi.Numikhngiulntinglaphnimtdingivlmmtthigianqubucahbngmtbuitrnhbyko

dicting,thayvchcnc15pht,thsdidngskhngcnlmtvntrongthgiikinhdoanhngynayvnngsutcatonnhmsgiatng15%.

Tihitip:

-Nhngiugsxyranulthngtinvcngphctpvynhngvncnbn?Chngtacnnkvngnhngnhqunlphivithaynibngnhngcmtcng?

-Vng,min l nhng cm t c ngny th v,mimv khng sorng.Mingiquchnnghenhnglinirpkhun,khchso.Nuthngtinvcngphct