1.0 2.0 3 - Oxford University Pressglobal.oup.com/corpidentity/fdscontent/Group_comms... · 2.0 LOGO OPTIONS 3.0 APPLICATION4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING ISSUE

1These guidelines cover all aspects of using our corporate identity and all our brand elements including our fonts and colour palette. www.oup.com/corpidentity

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Managing our global brand

OXFORD UNIVERSITY PRESS IDENTITY GUIDELINESISSUE 02

INDEX

1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

FORWARD >>

The best way to protect our brand is to use it correctly and consistently

CONTACT US

mailto: [email protected]

www.oup.com/corpidentity

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Index1.0 INTRODUCTION

1.1 Managing our global brand

1.2 A department of the University

1.3 Examples

1.4 What not to do!

1.5 Things to remember

2.0 LOGO OPTIONS

2.1 Oxford University Press or Full Name Country Specific logos

2.2 Using a Full Name Country Specific logo

2.3 Oxford or Series/Sector logos

2.4 Using a Series/Sector logo

2.5 Block logo versions

2.6 Accessing our primary logos and minimum size

2.7 Exclusion zone

2.8 Placing the logo in a graphic panel

2.9 Product Group or Service branding logos

2.10 When to use the OUP initials

3.0 APPLICATION

PRINT

3.1 Publication front covers

3.2 Publications with ‘Oxford’ in the title

3.3 Publication back covers

3.4 Spines

3.5 Title pages

3.6 Copyright pages (title verso)

3.7 CD or DVD

3.8 Marketing communications

3.9 Merchandise

3.10 Exhibitions

DIGITAL

3.11 Websites and intranet

3.12 Interactive products

3.13 Blogs and social media

3.14 Email marketing

3.15 Online banners

STATIONERY

3.16 Letterheads

3.17 Compliments slips

3.18 Business cards

3.19 Address labels

3.20 Forms and invoices

3.21 Presentations

4.0 CORPORATE PALETTE

4.1 Primary colour palette

4.2 Secondary colour palette

4.3 Corporate font – OUP Argo

4.4 Corporate font – OUP Swift

4.5 Corporate Statement

4.6 The University Arms

5.0 PARTNERSHIP & LICENSING

Section under development: will be updated shortly


1ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES

For further information on global trade mark laws or the potential infringement of ours, please contact:

Group Communications Director

01865 353 388

or

Group Legal Director

01865 353 936

or visit



1


Introduction

Welcome to our brand guidelines. They have been designed to help us all manage our corporate identity.

This document is split into five sections:

1.0 Introduction – Why it’s important to communicate consistently

2.0 Logo options – Taking you through our different logos

3.0 Applications – Using the logos in print and digitally

4.0 Corporate palette – Colours and other specific corporate elements

5.0 Partnership & licensing – This section is under development and will be updated shortly

For further information on global trade mark laws or the potential infringement of ours,

please contact: Group Communications Director or Group Legal Director

IN THIS SECTION:

1.1 Managing our global brand

1.2 A department of the University

1.3 Examples

1.4 What not to do!


ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES

1

2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING


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1.1 INTRODUCTION

Managing our global brand

Oxford University Press has over 5,000 employees worldwide; a presence in 100 countries; and an extremely diverse publishing portfolio. Our name is recognised around the world, by millions of customers.

Given such reach and diversity it is imperative that the visual elements of our brand – most importantly our logo – are used consistently and clearly throughout everything we do.

In doing so we:

•reinforcerecognitionofourbrandandpeople’sperceptionofitsvalue,bycreatingastronglinkinpeople’sminds between our publications and activities, and our name and logo

•demonstratethatwearemanagingourbrandeffectively

•protectourtrademarksfromanychallenges

These guidelines give you a clear framework for how to apply our logo, and other visual elements of our brand, consistently. They provide guidance for a wide range of examples that you will come across on a day-to-day basis. They will also help you to advise suppliers and designers on how to apply these elements. However, if you have any additional queries about what to do in particular circumstances please contact Group Communications.

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1.2 INTRODUCTION

A department of the University

Our identity and brand are built upon those of the University of Oxford, of which Oxford University Press is a department. Whilst in many cases we have nurtured our own unique identity, it is essential that we reinforce our relationship with the rest of the University in the minds of our customers.

These guidelines are designed to maximize the value of our brand and reinforce our role as a department of the University of Oxford.

SEE ALSO:



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1.3 INTRODUCTION

Saturday 20th – Sunday 28th March 2010 at Christ Church, Oxford

Box Office 0870 343 1001www.oxfordliteraryfestival.com

FeaturingJohn Le CarréJung ChangMartin AmisA S ByattPhilip PullmanHilary MantelRichard DawkinsIan McEwanAnthony HorowitzNeil MacGregorP D JamesJoanne HarrisBen Okri

3

Oxford University Press is a department of the University of Oxford. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide.

...for roaming minds

www.oup.co.uk

Examples

Examples of print and electronic materials that make use of the Oxford University Press brand in a consistent and uniform way.

>> MORE INFORMATION

1

Oxford University Press Academic Division Great Clarendon Street Oxford OX2 6DP United Kingdom

t +44(0)1234 567890 f +44(0)1234 567890 m +44(0)1234 567890 e [email protected] w www.oup.com

Name Position Held

3

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1.3 INTRODUCTION

Oxford University Press (China) Ltd18th Floor, Warwick House East, Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong

牛津大學出版社（中國）有限公司　香港鰂魚涌英皇道979號太古坊和域大廈東翼18樓

3

Examples

Further examples of print and electronic materials that make use of the Oxford University Press brand in a consistent and uniform way.

<< MORE INFORMATION

1



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1.4 INTRODUCTION

What not to do!

We have illustrated some common mistakes in using our logos. None of the examples shown should ever be used. For the correct use, refer to the ‘SEE ALSO...’ box in the bottom left-hand corner of this page.

If at any point you are unsure whether something is permitted you should contact Group Communications.

1

use any colours other than Oxford Blue, black, metallic grey, or white to print the logo (unless using a limited palette).

DON’T

place imagery or distracting patterns behind the logo; always position the logowithinaflatorneutralareaofcolour.

DON’T

4

use other fonts to create the logo.DON’T

OXFORDU N I V E R S I T Y P R E S S

place any text closer to the logo than the restricted area, except for approved FullNameCountrySpecificlogoorSeries/Sector logos.

DON’T

1Catalogue

2Bringing ideas to Life

use any other colours for the block than thosespecified(unlessusingalimitedpalette).

place any other text or graphic within the block.

DON’T

3www.oup.com

DON’T

SEE ALSO:

Contact us



2.7 Exclusion zone



>> MORE INFORMATION



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1.4 INTRODUCTION

What not to do!

Further examples of some common mistakes in using our logos are illustrated here. None of the examples shown should ever be used.

changetheproportionofthelogowithinoneofthepre-definedblocks.DON’T

3 3

placethelogoinanyblockorshapeotherthanthosepreviouslyspecifiedintheseguidelines(withoutseekingpermission).DON’T

3

3

3

Resources for teachers

Resources for teachers

REMEMBER:

If you are ever unsure whether something is permitted, please ask! Contact Group Communications and we can advise you.

create Product Group or Service branding logos using any of our primary logos.

DON’T

<< MORE INFORMATION

SEE ALSO:

Contact us



2.7 Exclusion zone





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1.5 INTRODUCTION

1. Our logo should appear on everything we do.

2. If you only have one opportunity to use the logo, it must be the Full Name version (Oxford University Press) or the alternative Country Qualifier logo.

3. No taglines should be added to our logos.

4. Remember the exclusion zone and do not distort or try and replicate the logo in any other way.

5. There are colour and size restrictions for logos (Oxford Blue, black, metallic grey, or white) unless a limited palette is used, and a minimum width of 20mm. For restricted use, such as spines, a minimum cap height of 1.5mm is allowed.

6. Only two shapes of block are allowed to contain the logos, unless the logos are part of a larger graphic panel.

7. Only two versions of the University Arms are allowed and never use the University of Oxford Belted Arms.

8. Logos are available as either a downloadable eps file or a font (OUP1).

9. When the word ‘Oxford’ appears in a title do not emulate the logo or exclude the additional use of the First Name logo on the cover.

10. Alternative Country Qualifier or Series/Sector logos are available for the Full and First Name logo versions.

Things to rememberWhere to find things:

•Allversionsofthelogo(includingblock

versions) are available to download

from our corporate website

www.oup.com/corpidentity.

These are supplied in single Pantone®

colour (Oxford Blue). Should you require

an alternative colour, these files can be

amended through a design application

such as Adobe Illustrator™. For external

suppliers who wish to download the

logos, TrueType, and Post Script

versions are also available from our

website.

•Alternatively,thelogosaresuppliedasa

single font (OUP1) which is available on

all internal computers without having to

download them. When using the OUP

font (OUP1), the numeric keys 1 to 5

access the different versions, as shown

in section 2.6.

•Contactyourlocalstationery

representative to order business cards.

• PowerPointtemplatesareavailable

from Group Communications.

Obtaining permissions:In the majority of scenarios this guidelines

document provides you with all the

information you need to develop new

communications, but you need to seek

permission in some instances:

Group Branding Committee approval for:

•NotputtingtheFirstNamelogoor

alternative Series/Sector branding logo

on publication covers.

• TheuseoftheFullNameversionon

publication front covers.

• ReplacingtheFirstNameversionwith

the Series/Sector logo.

• Separatelogosgeneratedforindividual

products and services within the

‘Oxford’ portfolio.

• Businesscardsthatdonotfollowthe

master template.

•Usingtheword‘Oxford’inaProduct

Group or Service branding logo.

Delegates approval for:

•Usingtheword‘Oxford’ina

publication title.

Group Communications approval for:

• Breakingtheexclusionzoneon

merchandise.

•UseoftheinitialsOUPinanynaming

strategies.

Group Strategy Committee (GSC) approval for:

•Grantingatrademarklicencetoany

third party.

•Enteringintojointventures.



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Logo options

Introducing our different logos

Oxford and Oxford University Press are both protected trademarks. We have two logos, each with their own specific use. As well as the two logos, we also have versions which are sub-branded with a country specific name or with a business sector descriptor. Finally, we have specific guidelines for publications with ‘Oxford’ in the title.

Section 2.0 outlines which logo to use, how to acquire them, and when to use them:

• Oxford University Press logo (Full Name version) or Full Name Country Specific logo

• Oxford logo (First Name version) or alternative Sector branding

• Product Group or Service branding

IN THIS SECTION:

2.1 Oxford University Press or Full Name Country Specific logos


2.3 Oxford or Series/Sector logos




2.7 Exclusion zone


2.9 Product Group or Service branding logos

2.10 When to use the OUP initials


1

3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING


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2.1 LOGO OPTIONS1.0 INTRODUCTION

Oxford University Press (Full Name version) or Full Name Country Specific logo

•OurFullNamelogoorFullNameCountrySpecificlogomust appear on everything we do. You should lead with these logos when you only have the option of using one logo or when communicating in a more formal way such as:

– In corporate, legal, or ceremonial communications, such as annual reports, stationery, signage, or on our websites.

– Marketing ourselves at external events such as exhibitions or conferences.

– In association with another logo within a partnership or joint venture.

•Theonlytimealogoisnotrequiredtoappearsomewhereonapieceofcommunicationorproductis:

– When permission has been granted by the Group Branding Committee.

– Within a signature as part of a general email.

– Exhibitions where individual items don’t necessarily require a logo as long as the overall experience is clearly branded.

– Banner adverts that link to a page that contains the Full Name logo. All other forms of electronic marketing, merchandise, print, or other physical items require a logo.

– Merchandise with size restrictions or when its item is clearly linked to a publication or service brand.

•UsingtheFullNameCountrySpecificlogoasanalternativetotheFullNameversionisoptional.It can only be used within countries where Oxford University Press has an established local publishing programme. This logo (which replaces the Full Name version) follows a fixed format and must be created centrally by Group Communications. The Full Name and Full Name Country Specific logos must not be used together. The same general guidelines apply as those of the Full Name version.

•When printing the logos they must only be shown in our primary colours of Oxford Blue, black, metallic grey, or white (unless only a single or limited colour palette is available then the logos can be reproduced in any colour. This also includes foil blocking, metallics, and any special inks).

•Our preferred option is Oxford Blue on a light coloured background. However, when printing on a dark coloured background, white should be used for contrast.

•Different weights of the Full Name logo exist depending on whether it is in a solid colour or reversed out in white (see 2.6 ‘Accessing our primary logos and minimum size’).

•Theminimumsizeis20mminwidth.

1

1

1

SEE ALSO:

1.4 What not to do!




2.7 Exclusion zone



>> MORE INFORMATION

1COUNTRY NAME

1

1.0 INTRODUCTION 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING


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2.2 LOGO OPTIONS

Using a Full Name Country Specific logo

A Full Name Country Specific logo, which must be created and its use approved centrally by Group Communications, can only be used within countries where Oxford University Press has an established local publishing programme as a replacement of the Full Name version.

When using a Full Name Country Specific logo, simply use it as if it were the Full Name version and follow the same guidelines around colour, exclusion zone, etc.

Never use this facility to add taglines (promotional sentences) to our logo.

< > MORE INFORMATION

1COUNTRY NAME

COUNTRY NAME

COUNTRY NAME

COUNTRY NAME


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2.2 LOGO OPTIONS

Using a Full Name Country Specific logo – Extended version

To allow for shallow formats, an extended version of the Full Name Country Specific logo has been created. This can be reproduced in any of the primary colours and positioned on any graphic panel. It must not be used within any block shape.


Logo with exclusion zones shown below:


1 COUNTRY NAME

COUNTRY NAME

1

3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING


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2.3 LOGO OPTIONS1.0 INTRODUCTION

Oxford (First Name version) or alternative Series/Sector logos

•OurFirstNamelogoorourSeries/Sectorlogoscan only appear in conjunction with either our Full Name or Full Name Country Specific logos. They cannot be used in isolation. These logos are used as a more informal and shorthand way of writing and saying our name or to bring attention to a key market sector. They are to be used predominantly on:

– Front covers of all publications, even if the title contains the word ‘Oxford’. Any exceptions to this rule need to be agreed with the Group Branding Committee. Do not use the Full Name version on the covers of publications.

– Catalogues, online and digital products, and marketing materials (both electronic and paper based) have the option of either the Full Name or First Name version or their alternatives. If the First Name version is used it should always be accompanied with the Full Name logo or Full Name Country Specific logo on any item, e.g. on a catalogue back cover as a sign off.

•OnlineproductsmusthavetheFullNamelogoorFullNameCountrySpecificlogointhefooter.

•Series/Sectorlogosareusedinspecialcircumstancestodescribeamarketsector.Thislogo(whichcanreplacetheFirstName version) follows a fixed format and its creation and use requires Group Branding Committee approval.

The same general guidelines apply as those of the First Name version:

•Neveraddtaglines(promotionalsentences)toourlogo.

•WhenprintingthelogostheymustonlybeshowninourprimarycoloursofOxfordBlue,black,metallicgrey,orwhite(unless only a single or limited colour palette is available: then the logos can be reproduced in any colour. This also includes foil blocking, metallics, and any special inks).

•OurpreferredoptionisOxfordBlueonalightcolouredbackground.However,whenprintingonadarkcolouredbackground, white should be used for contrast.

•Different weights of the First Name logo exist depending upon final size and whether it is in a solid colour or reversed out in white (see 2.6 ‘Accessing our primary logos and minimum size’).

•The minimum size is 20mm in width. Below this measure a smaller version of the First Name logo exists (primarily for use on publication spines), which can be reproduced at a maximum cap height of 2mm and a minimum of 1.5mm.

2

2

2

SEE ALSO:

1.4 What not to do!




2.7 Exclusion zone



SERIES/SECTOR

>> MORE INFORMATION

1



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2.4 LOGO OPTIONS

Using a Series/Sector logo

A Series/Sector logo can be used for bespoke market areas of the business. It can be created locally, following the guidelines below, but must be approved by the Group Branding Committee, both in terms of its use and the design of the logo.

When using a Series/Sector logo, simply use it as if it were the First Name version and follow the same guidelines around colour, exclusion zone, etc.


SERIES/SECTORSERIES/SECTOR

SERIES/SECTOR

SERIES/SECTOR


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2.4 LOGO OPTIONS

Using a Series/Sector logo – Extended version

To allow for shallow formats, an extended version of the Series/Sector logo has been created. This can be reproduced in any of the primary colours and positioned on any graphic panel. It must not be used within any block shape.


Logo with exclusion zones shown below:

<< MORE INFORMATION

SERIES/SECTOR

SERIES/SECTOR

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2.5 LOGO OPTIONS

Block logo versions

There are occasions when our logo needs to be placed on an item where there is insufficient contrast, the background is complex, or additional stand out is required. In these instances it is recommended that you use the logo within one of two designated Oxford Blue block options (no other block shape or colour can be used – see 2.8 ‘Placing the logo in a graphic panel’). When only a single or limited colour palette is available, the block logos can be reproduced in that colour. This also includes foil blocking, metallics, and any special inks.

No object or other text can be placed inside the block, and the minimum size of either logo, within the blocks, needs to be adhered to.

When positioning either block on the cover of a publication or marketing material, it can be positioned anywhere. Please note, to allow for page cropping we suggest the logo should be a minimum of 12mm from the page edge.

The rectangular version has an equal space around the logo based on the height of the capital ‘O’. The square block version uses the same principles of an equal space around the outer, but the logo can only be fixed to either the top or the bottom – it cannot be positioned in the centre.

Block logos are not available within the OUP font. When making a block logo using the font, always use Key 3 or 4.

Rectangular block (showing the only positions for the logos).

BLOCK 1 Square block (showing the only alternative positions for the logos).BLOCK 2

SEE ALSO:

1.4 What not to do!


3.1 Print – Publication front covers

3.8 Print – Marketing communications

3

44

3

COUNTRY NAME

SERIES/SECTOR

COUNTRY NAME

COUNTRY NAME

SERIES/SECTOR

SERIES/SECTOR

3

4

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2.6 LOGO OPTIONS

Accessing our primary logos and minimum size

Ourtwoprimarylogoshavebeenspecificallydrawnandshouldalwaysbereproducedfromthemaster.Thelogosaresupplied as either a:

1 Downloadable eps 2 Single font (OUP1)

Over the next two pages we show how to access these logos.

1 Downloadable eps

All versions of the logo (including block versions) are available to OUP staff to download from our corporate website www.oup.com/corpidentity. These are supplied in a range of colour options including Pantone® 282 (Oxford Blue), black and white. Should you require an alternative colour (for example when using a limited colour palette or special inks), these files can be amended through a design application such as Adobe Illustrator™.

If you have external suppliers who need to access our logo or fonts they must first complete the corporate identity download registration form at www.oup.com/corpidentity

Minimum size

The minimum size of usage for the Oxford University Press and Oxford logos is 20mm in width. Below this measure a smaller version of the First Name version exists as shown in the example below (primarily for use on publication spines), which can be reproduced at a maximum cap height of 2mm and a minimum of 1.5mm.

SEE ALSO:


2.7 Exclusion zone



>> MORE INFORMATION

Number Key 1 and Key 2 logo examples

demonstrating the regular logo

versions

Bold version (number Key 5) of logo for

restricted size applications such as spines



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Our primary logos – downloadable eps versions

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2.6 LOGO OPTIONS

>> MORE INFORMATION

Regular – First NameRegular – Full Name Medium – First and Full Names white only

Colour: Pantone Black File name: OUP_First_RS_Black.eps

Colour: Pantone 282 File name: OUP_First_RS_282.eps

Colour: Pantone 8401 (metallic) File name: OUP_First_RS_8401.eps

Colour: Pantone Cool Gray 9 File name: OUP_First_RS_CGray9.eps

Colour: White File name: OUP_First_MS_White.eps

Colour: White File name: OUP_Full_MS_White.eps

Colour: Pantone Black File name: OUP_Full_RS_Black.eps

Colour: Pantone 282 File name: OUP_Full_RS_282.eps

Colour: Pantone 8401 (metallic) File name: OUP_Full_RS_8401.eps

Colour: Pantone Cool Gray 9 File name: OUP_Full_RS_CGray9.eps

Colour: White File name: OUP_First_BS_White.eps

Bold – First Name white only

All logos are supplied as spot colour eps files. This is the preferred print format.

CMYK versions can be made by opening these files in Adobe Illustrator™, and converting colour breakdown.

Bold – First Name only

Colour: Pantone Black File name: OUP_First_BS_Black.eps

Colour: Pantone 282 File name: OUP_First_BS_282.eps

Colour: Pantone 8401 (metallic) File name: OUP_First_BS_8401.eps

Colour: Pantone Cool Gray 9 File name: OUP_First_BS_CGray9.eps

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Block versions of our primary logos – downloadable eps versions

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2.6 LOGO OPTIONS

>> MORE INFORMATIONAll logos are supplied as spot colour eps files. This is the preferred print format.


Full name

Colour: Pantone Black File name: OUP _Full_SBk_Top _Black.eps

Colour: Pantone Black File name: OUP _Full_SBk_Bot _Black.eps

Colour: Pantone Black File name: OUP _Full_RBlock _Black.eps

Colour: Pantone 282 File name: OUP _Full_SBk_Top _282.eps

Colour: Pantone 282 File name: OUP _Full_SBk_Bot _282.eps

Colour: Pantone 282 File name: OUP _Full_RBlock _282.eps

Colour: Pantone 8401 (metallic) File name: OUP _Full_SBk_Top _8401.eps

Colour: Pantone 8401 (metallic) File name: OUP _Full_SBk_Bot _8401.eps

Colour: Pantone 8401 (metallic) File name: OUP _Full_RBlock _8401.eps

Colour: Pantone Cool Gray 9 File name: OUP _Full_SBk_Top _CGray9.eps

Colour: Pantone Cool Gray 9 File name: OUP _Full_SBk_Bot _CGray9.eps

Colour: Pantone Cool Gray 9 File name: OUP _Full_RBlock _CGray9.eps

Medium – Full Name, rectangular block Medium – Full Name, square block

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Block versions of our primary logos – downloadable eps versions

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2.6 LOGO OPTIONS

>> MORE INFORMATIONAll logos are supplied as spot colour eps files. This is the preferred print format.


Colour: Pantone Black File name: OUP _First_RBlock _Black.eps

Colour: Pantone Black File name: OUP _First_SBk_Top _Black.eps

Colour: Pantone Black File name: OUP _First_SBk_Bot _Black.eps

Colour: Pantone 282 File name: OUP _First_RBlock _282.eps

Colour: Pantone 282 File name: OUP _First_SBk_Top _282.eps

Colour: Pantone 282 File name: OUP _First_SBk_Bot _282.eps

Colour: Pantone 8401 (metallic) File name: OUP _First_RBlock _8401.eps

Colour: Pantone 8401 (metallic) File name: OUP _First_SBk_Top _8401.eps

Colour: Pantone 8401 (metallic) File name: OUP _First_SBk_Bot _8401.eps

Colour: Pantone Cool Gray 9 File name: OUP _First_RBlock _CGray9.eps

Colour: Pantone Cool Gray 9 File name: OUP _First_SBk_Top _CGray9.eps

Colour: Pantone Cool Gray 9 File name: OUP _First_SBk_Bot _CGray9.eps

Medium – First Name, rectangular block Medium – First Name, square block

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2.6 LOGO OPTIONS

Accessing our primary logos and minimum size 2 OUP font (OUP1)

The logos are supplied as an OUP font (OUP1) which is available on all internal computers without having to download them.

Ifyouhaveexternalsupplierswhowishtodownloadthelogos,TrueType,andPostScriptversions,theymustfirstcompletethecorporate identity download registration form at www.oup.com/corpidentity

Each logo is available in alternative weights. This ensures that the lettering remains clear when used at different sizes, or when reversed out in white, especially on book spines.

Do not use the logo in electronic files sent externally (such as emails) as the logo will not appear to the recipient.

When using the OUP font (OUP1), the number keys 1 – 5 access the different versions as shown.

Regular versions (Number key 1 or 2)

The regular versions are to be used when printing in Oxford Blue, black, or metallic grey on a white or light background. Whilst there is no maximum size restriction on the regular version, it should never be used below 20pt or 20mm in width.

Medium versions (Number key 3 or 4)

The medium versions are to be used when reversed out in white on a dark background. Whilst there is no maximum size restriction on the regular version, it should never be used below 20pt or 20mm in width.

When using the regular and medium versions, the width of the logo in millimetres is equal to the point size at which the identity is set (50pt imprint = 50mm in width).

Bold version (Number key 5)

The bold version is only applicable to the First Name logo and is used when a restricted size applies. This version can be used solid or reversed out in white. The bold version must only be used between 15pt and 20pt.

Note: The cap height in millimetres of the bold version is 1/10 of the point size at which the identity is used. For example, an identity set at 20pt has a cap height of 2mm.

Full Name regular version.KEY 1

1

1 First Name regular version.KEY 2

2

Full Name medium version.KEY 3

3

First Name medium version.KEY 4

1 First Name bold version.KEY 5

5

4

<< MORE INFORMATION

SEE ALSO:


2.7 Exclusion zone




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2.7 LOGO OPTIONS

Exclusion zone

Inordertoprovidethecorrectgravitas,theFirst,FullNameandFullNameCountrySpecificlogomustbegivensufficientspace around them.

The diagrams below show the minimum exclusion zone (white area) to be applied to the logos. The minimum space is based on the height of the letter ‘O’.

Noothergraphicelementortextshouldencroachonthisarea(exceptforapprovedFullNameCountrySpecificlogoorSeries/Sector logos). This rule also applies when positioning the logos near the edge of a page (this includes block logos where the block can bleed).

These rules apply to all products and marketing material but do not apply on publication spines, small banner adverts, and merchandise where space is limited.

3

4

SEE ALSO:

1.4 What not to do!

1COUNTRY NAME

SERIES/SECTOR

1



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2.8 LOGO OPTIONS

Placing the logo in a graphic panel

Either the Full Name or First Name version of the logo (including their alternatives) can be placed in a panel or solid graphic shape of any colour (as long as the shape is part of the overall design and does not form a new block logo). This usually means that the overall proportion of the logo to the overall shape is less than 30%. As a general reminder, please adhere to the minimum exclusion zone as shown in the examples below.

1

13

Oxford African

American Studies Center

The online authority on the

African American experience

1 Resources for teachers

3

SEE ALSO:


2.7 Exclusion zone

N.B. This is a front cover for a book, hence we only use the First Name logo.

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2.9 LOGO OPTIONS

Product Group or Service branding logos

Key things to note when creating a Product Group or Service branding logo:

•Separatelogoscanbegeneratedforindividualproductsandserviceswithinthe‘Oxford’portfolio,butthefinaldesignrequires Group Branding Committee approval.

•Inthenamingofamajorservicebasedoffertheuseoftheword‘Oxford’inthetitleisrecommended.

•Inthenamingofamajorproductorseriestheuseoftheword‘Oxford’inthetitleisnotcompulsory.

•Thedesignoftheselogosshouldalwayslookdifferenttoourmainlogosandshouldnot(especiallytheuseoftheword‘Oxford’), replicate in any way the Full Name or First Name logos.

•It’simportanttonotethatusingsub-brandlogossuchasthesedoesnotnegatetheneedfortheFullNameorFirstNameversions (or their alternatives) in close proximity. Oxford Reading Tree Logotypes 2010

Main Logo Logo versions

SEE ALSO:

1.4 What not to do!


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2.10 LOGO OPTIONS

When to use the OUP initials

Key things to note when using the shortened form of Oxford University Press ‘OUP’ initials:

•Theinitials,‘OUP’,canbeusedininformalconversationasanabbreviationfor‘OxfordUniversityPress’. Remember that although we’re very familiar with this abbreviation, many of our customers worldwide won’t be, so only use it where our Full Name has been used already, or where you know it’ll be understood instantly.

•‘OUP’canbeusedinbodycopywherewespelloutourFullNameinthefirstinstance,withtheintroductionof‘OUP’inbrackets afterwards (e.g. in press releases, corporate ‘about us’ blurb, etc.). For example:

Oxford University Press (OUP) has won the Publisher of the Year award for the fifth time in the last six years. It was presented at last week’s Booksellers Association conference for Academic, Professional & Specialist Booksellers. For OUP’s Corby Distribution Services it was even better news as they collected the accolade of Distributor of the Year for the sixth year running.

Do not

•usetheinitials,‘OUP’,inanylogo;

•write‘OUP’withfullstops(i.e‘O.U.P’);

•usetheinitials‘OUP’inanynamingstrategiesforproducts/servicesandingeneralmarketingpieces,withoutauthorization from Group Communications;

•use'the''before''OUP'eg.'theOUP...'.

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Application

Applying our logos

This section covers the majority of applications of our corporate identity.

Here are some general guidelines for the use of the logo:

• IfonlyoneversionofthelogoistobeuseditmustbeourFullNameor Full Name Country Specific logo version.

• FrontcoversofpublicationsshouldonlycarrytheFirstNameorSectorbrandinglogo. On the front covers of marketing material you have the choice of the Full Name, First Name, or their alternatives.

• Youhavethechoiceofusingtheblockedornon-blockedversionsofallthelogo alternatives on either publications or marketing in either print or digital format.

• Thelogoscanbepositionedinanylocationaslongastheexclusionzonesareadheredto. However, please check with any divisional brand guidelines that might specify the specific location of the logo within a series or house style.

IN THIS SECTION:

PRINT

3.1 Publication front covers

3.2 Publications with ‘Oxford’ in the title

3.3 Publication back covers

3.4 Spine

3.5 Title pages

3.6 Copyright pages (title verso)

3.7 CD or DVD

3.8 Marketing communications

3.9 Merchandise

3.10 Exhibitions

DIGITAL

3.11 Websites and intranet

3.12 Interactive products

3.13 Blogs and social media

3.14 Email marketing

3.15 Online banners

STATIONERY

3.16 Letterheads

3.17 Compliments slips

3.18 Business cards

3.19 Address labels

3.20 Forms and invoices

3.21 Presentations


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1.0 INTRODUCTION 2.0 LOGO OPTIONS 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING


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3.1 APPLICATION

TOP OF PAGE

2 2

Print – Publication front covers

The following guidelines apply to the logos on all our publication covers:

• The First Name logo or alternative Series/Sector branding logo should appear on all publication front covers (do not use the Full Name version). Any exceptions to these rules need Group Branding Committee approval.

•Thenon-blockedandblockedlogoscanbeplacedinanypositionaslongasthe logos are no closer to the page edge than the height of the capital ‘O’ within the logo. To allow for page cropping we recommend the logo should be a minimum of 12mm from the page edge.

•Donotusethenon-blockedversiononheavilytexturedbackgrounds.

•Whilstnomaximumsizehasbeenset,thelogomustnotbesmallerthanitsminimum size. As a rule, we would recommend the width of the logo is 1/5th of the page width.

•Theexclusionzonemustbeobserved–noheadline,text,orgraphicmustbeplaced within the exclusion area or within the block versions.

•Thelogoscanappear in Oxford Blue, black, metallic grey, or reversed out in white (unless a restricted colour palette is available).

•Whentheword‘Oxford’appearsinatitle,donotemulatethelogoorexcludethe additional use of the First Name logo.

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Suggested layouts showing options for the logos (N.B. not all logo positions are illustrated here)

4

4

4

2SEE ALSO:

1.3 Examples

1.4 What not to do!



2.7 Exclusion zone


4

We recommend the logo should be a minimum of 12mm from the page edge.

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3.2 APPLICATION

Print – Publications with ‘Oxford’ in the title

Key things to note when creating a cover design for publications with ‘Oxford’ in the title:

•Atitlemaycontaintheword‘Oxford’,ifapprovedbytheDelegates.

•Thedesignandstyleoftheword‘Oxford’mustfollowthatofthedesignstyleofthetitleandnottrytoreplicate the First Name logo in any way.

•Using‘Oxford’inthetitledoesnotremovetheneedforusingtheFirstNamelogoonanyfrontcoverorproduct and still requires the Full Name logo in close proximity (i.e. the back cover). Any exceptions should be approved by the Group Branding Committee.

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3.3 APPLICATION

Print – Publication back covers

All publications must carry the Full Name logo (or Full Name Country Specific logo alternative) on the back cover, together with the website address and barcode.

Back cover suggested layout checklist:

a) Only the Full Name or Full Name Country Specific logo can be used in either Oxford Blue, black, metallic grey, or reversed out in white.

b) Do not use just the First Name or block versions of the logo on the back.

c) The logo should be positioned bottom left.

d) The ‘locally appropriate’ website address needs to be present on the back.

e) Barcode to feature bottom right, with prices (if included) centered below and aligned with the web address.

f) Point sizes and fonts of text on the back cover should reflect the overall cover design.

telephoned the concerned organisation. One bourgeois matstowed five partly purple cat, yet the subway ran away quickly.

The documents marries one cats. Two trailers quickly perused FarEast. The quite silly ticket tickled two special trailers, becausefive Macintoshes noisily food two purple dog, even though thesubway lamely completed five Macintoshes, then two cattelephoned the concerned organisation. One bourgeois matstowed five partly purple cat, yet the subway ran away quickly.

9 780199 876549

I S B N 0 - 1 9 - 9 8 7 6 5 4 - 1

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£4.99 RRP $2.00 USAwww.oup.com

X

X

X

Prices if includedare centred belowthe barcode andaligned with thewebsite address.

20mm

10 –18mm


19 780199 876549

I S B N 0 - 1 9 - 9 8 7 6 5 4 - 1

£4.99 RRPwww.oup.com


9 780199 876549

I S B N 0 - 1 9 - 9 8 7 6 5 4 - 1

£4.99 RRP

1

www.oup.com


The documents marries one cats. Two trailers quicklyperused Far East. The quite silly ticket tickled twospecial trailers, because five Macintoshes noisily foodtwo purple dog, even though the subway lamelycompleted five Macintoshes, then two cat telephonedthe concerned organisation. One bourgeois mats towedfive partly purple cat, yet the subway ran away quickly.

9 780199 876549

I S B N 0 - 1 9 - 9 8 7 6 5 4 - 1

1

£4.99 RRPwww.oup.com

9 780199 876549

I S B N 0 - 1 9 - 9 8 7 6 5 4 - 1

£4.99 RRP

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www.oup.com

SEE ALSO:

2.7 Exclusion zone

Examples:

Prices (if included) are centred below the barcode and aligned with the website address.

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3.4 APPLICATION

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4

4 212mm

Print – Spines

The First Name logo must appear on the spine of all Oxford University Press publications. The logo must be printed in Oxford Blue, black, metallic grey, or reversed out in white. Do not print the logo with other colours or tints of other colours (unless a restricted palette is used).

The word ‘Oxford’ should always be presented consistently. By positioning it 12mm from the base of the page it will always align on the bookshelf, even when publications are different sizes.

When the logo is applied to a series publication, it should be based on the smallest spine width to avoid apparently erratic use of horizontal and vertical spines.

Spine widths Orientation Logo version Logo size

min 3mm vertical bold (Key 5) 15pt

up to 5mm vertical bold (Key 5) 20pt

up to 23mm vertical medium (Key 2/3)* 20pt

up to 30mm horizontal medium (Key 2/3)* 20pt



51mm & above horizontal medium (Key 2/3)* 35pt

* Use the regular version (Key 2) when the logo is placed on a light coloured background and the bold version (Key 3) when reversing out.

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3.5 APPLICATION

Print – Title pages

The Full Name logo should always be used without any place or date of publication. It should either be centred or ranged following the style of the title page.

On classically designed title pages, the baseline should align with that of the penultimate text line.

The colour of the logo must be the same as the title page text.

Use the table (to the right) to establish the size of the logo to use.

Always use the regular version of the imprint.

Do not set the logo smaller than 25pt.

Format Logo size

paperback 25pt

demy 28pt

royal 30pt

crown quarto 32pt

demy quarto 34pt

larger format 36pt

Knowing Things: Exploring the Collections at

the Pitt Rivers Museum1884–1945

CHRIS GOSDENFRANCES LARSON

withALISON PETCH

1

Face ProcessingPsychological, neuroPsychological and aPPlied PersPectives

graham holevictoria bourne

1

Vanished Ocean

how tethys reshaped the world

Dorrik S tow

1

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3.6 APPLICATION

Format Text Logo size size

paperback 6/7 20pt

demy 7/8 22pt

royal 8/9 24pt

crown quarto 8/9 24pt

demy quarto 9/10 26pt

larger format 10/11 28pt

Print – Copyright pages (title verso)

The Full Name logo is the only OUP logo that can be used on the copyright page. It should always appear at the top of the copyright information.

This applies even to publishing branches which would normally use the Full Name Country Specific logo for other corporate materials.

There are other mandatory elements, and the exact legal requirements will depend on the specific publishing territory and, in some cases, publishing list. Other details can be affected by local publishing conventions.

We have therefore created guideline templates for each of the following publishing areas and territories, indicating which elements are mandatory legal requirements, what wording should be used, and the order in which details must be listed.

Please click on the relevant link opposite, to view the specific guidelines you require.

In addition the following formatting guidelines should be applied:

Use the medium version of the Full Name logo and follow the table below for logo size. The colour of the imprint must use the primary colour palette (see section 4.1).

All copy on title versos should be set in the font of the book. Use Swift if the font cannot be matched. Where possible follow the table below for font size. You may find it necessary to use even smaller sizes to accommodate large amounts of legally required copy. In all cases, the smaller spaces between paragraphs are 2pt, and the larger spaces are 4pt.

Copy should be set centred or ranged left following the style of the book. Follow both the wording and the line breaks. All text ‘hangs’ from the top of the page.

The copy must be in the same colour as the imprint/logo.

Links to title verso guides:

United Kingdom

OXED

ELT (including AMELT)

Academic (standard)

Academic (Law)

Academic (HE Law)

Academic (HE)

Academic (Medicine 1)

Academic (Medicine 2 – drug dosage disclaimer)

Australia

Canada

India

Pakistan

Hong Kong

Kenya

Malaysia

Mexico

South Africa

Tanzania

Spain

United States (not AMELT)

http://10.114.17.145/www.oup.com/Group_comms/pdf/corpid/7891 OUP Title Pages OXED_2.pdf

http://10.114.17.145/www.oup.com/Group_comms/pdf/corpid/7891 OUP Title Pages ELT_2.pdf

http://10.114.17.145/www.oup.com/Group_comms/pdf/corpid/7891 OUP Title Pages Academic Standard_2.pdf

http://10.114.17.145/www.oup.com/Group_comms/pdf/corpid/7891 OUP Title Pages Academic Law_2.pdf

http://10.114.17.145/www.oup.com/Group_comms/pdf/corpid/7891 OUP Title Pages Academic HE Law_3.pdf

http://10.114.17.145/www.oup.com/Group_comms/pdf/corpid/7891 OUP Title Pages Australia_3.pdf

http://10.114.17.145/www.oup.com/Group_comms/pdf/corpid/7891 OUP Title Pages Canada_2.pdf

http://10.114.17.145/www.oup.com/Group_comms/pdf/corpid/7891 OUP Title Pages India_2.pdf

http://10.114.17.145/www.oup.com/Group_comms/pdf/corpid/7891 OUP Title Pages Pakistan_2.pdf

http://10.114.17.145/www.oup.com/Group_comms/pdf/corpid/7891 OUP Title Pages Hong Kong_2.pdf

http://10.114.17.145/www.oup.com/Group_comms/pdf/corpid/7891 OUP Title Pages Kenya_2.pdf

http://10.114.17.145/www.oup.com/Group_comms/pdf/corpid/7891 OUP Title Pages Malaysia_2.pdf

http://10.114.17.145/www.oup.com/Group_comms/pdf/corpid/7891 OUP Title Pages Mexico_2.pdf

http://10.114.17.145/www.oup.com/Group_comms/pdf/corpid/7891 OUP Title Pages South Africa_2.pdf

http://10.114.17.145/www.oup.com/Group_comms/pdf/corpid/7891 OUP Title Pages Tanzania_2.pdf

http://10.114.17.145/www.oup.com/Group_comms/pdf/corpid/7891 OUP Title Pages Spain_2.pdf

http://10.114.17.145/www.oup.com/Group_comms/pdf/corpid/7891 OUP Title Pages Academic Medicine 1_3.pdf

http://10.114.17.145/www.oup.com/Group_comms/pdf/corpid/7891 OUP Title Pages Academic HE_3.pdf

http://10.114.17.145/www.oup.com/Group_comms/pdf/corpid/7891 OUP Title Pages Academic Medicine 2_3.pdf

http://10.114.17.145/www.oup.com/Group_comms/pdf/corpid/7891 OUP Title Pages USA_3.pdf

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3.7 APPLICATION

Print – CD or DVD

TheFullNameoralternativeFullNameCountrySpecificlogoshouldbeused at all times at 29pt in size. It can be positioned at the designer’s discretion.

Supporting text and/or graphics can appear anywhere in the remaining space observing the wordmark’s exclusion zone.

In most cases a solid blue background colour should be used, although any colour can be used.

The logo can also be placed in an area of solid colour (as long as the shape is part of the overall design and does not form a new block logo version). This usually means that the proportion of the logo to the overall shape is less than 30%.

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3.8 APPLICATION

TOP OF PAGE

2 1

Print – Marketing communications

The following guidelines apply to the front covers of all our marketing material including posters and adverts:

•Anylogo(Full,FirstName,ortheiralternatives)canbeusedoncovers. But if only one logo is present across the whole item, then this must be the Full Name version or its Full Name Country Specific logo equivalent.

•Thelogoscanbeplacedinanypositionaslongastheyarenoclosertothepageedge than the height of the capital ‘O’ within the logo. To allow for page cropping we recommend the logo should be a minimum of 12mm from the page edge.

•Donotusethenon-blockedversiononheavilytexturedbackgroundsoragainst high contrast, as it will be lost.

•Whilst no maximum size has been set, the logo must not be smaller than its minimum size. As a rule, we would recommend the width of the logo is 1/5th of the page width.


•Thelogosshouldappear in Oxford Blue, black, metallic grey, or reversed out in white. This is unless you are using a restricted colour palette where these colours aren’t appropriate or available.

•Whentheword‘Oxford’appearsinatitleitshouldnotreflectthelogodesign,nor does it exclude any of the Full, First Name logos, or their alternatives.

Some of the many logo positions (N.B. not all logo positions are illustrated here):

3

SEE ALSO:

1.3 Examples

1.4 What not to do!



2.7 Exclusion zone


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We recommend the logo should be a minimum of 12mm from the page edge.

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3.9 APPLICATION

SEE ALSO:


2.7 Exclusion zone


Print – Merchandise

Wherepossible,theFullNamelogo(oritsFullNameCountrySpecificlogoalternative) should be used.

When size restrictions and limitations apply and it’s clearly a promotional item:

•TheFirstNameversion,asanalternativetotheFullNameversion,can be used.

•Ifit’sstronglylinkedtoapublicationorservicebrand,it’snotessentialtousethe Oxford Logo.

•Theexclusionzonecanbebroken.

NB: Such items must not be sold.

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3.10 APPLICATION

Print – Exhibitions

Whilst our Full Name logo needs to be highly visible within any exhibition, the logo does not necessarily need to be placed on every individual item that makes up the overallexhibitionorwayfindingsystem.

Thereisnomaximumsizeandtheexclusionzonescanbeflexiblewhenmaximizingthesizeofalogowithinafixedsizepanel.Allotherguidesrelatingtothe logo should be followed.

13

Oxford African

American Studies Center

The online authority on the

African American experience

SEE ALSO:


2.7 Exclusion zone


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3.11 APPLICATION

Digital – Websites and intranet

The following general guidelines for our logos apply across all public websites (including corporate, promotional, and product websites) and corporate intranets:

• The Full Name logo (or its Full Name Country Specific logo alternative) must appear on all web pages.

• The preferred positions for logo use are the top left-hand corner for marketing and corporate websites, and bottom left-hand corner for product websites.

• The logos can be animated and distorted as long as the resting position follows that of the general guidelines.

• When using the logos online, do not use the font, but create an outlined vector graphic.

• Always embed a link from the logos to the appropriate OUP corporate website.

All other general guidelines relating to the logo should be followed, including:

•Donotusethenon-blockedversionontexturedbackgroundsoragainsthighcontrast.

•Asizeof1/5thoftheoverallwidthisrecommended.Whilstnomaximumsizehas been set, no logo can be smaller than its minimum size.


•Thelogoscanappear in Oxford Blue, black, metallic grey, or reversed out in white, unless a restricted colour palette is being used.

•Whentheword‘Oxford’appearsinatitleitdoesnotexcludetheuseoftheFullName logo on that web page.SEE ALSO:

3.12 Digital – Interactive products

3.14 Digital – Email marketing

3.15 Digital – Online banners

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3.12 APPLICATION

Digital – Interactive products

The following general guidelines relate to all digital products such as those designed for whiteboards or interactive software on CD-ROM:

• The Full Name logo (or its Full Name Country Specific logo alternative) must appear at least once within pages of any product.

• The primary logos do not need to be on every interactive page.

• Always embed a link from the logos to the appropriate OUP corporate website.

All other general guidelines relating to the logos should be followed, including:

• The logos can be animated and distorted as long as the resting position follows that of the general guidelines.



•Asizeof1/5thoftheoverallwidthisrecommended.Whilstnomaximumsizehas been set, no logo can be smaller than its minimum size.


•Thelogoscanappear in Oxford Blue, black, metallic grey, or reversed out in white, unless a restricted colour palette is being used.

•Whentheword‘Oxford’appearsinatitleitdoesnotexcludetheuseoftheFullName logo.

SEE ALSO:

3.11 Digital – Websites and intranet



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3.13 APPLICATION

Digital – Blogs and social media

•TheFullNamelogo(oritsFullNameCountrySpecificlogoalternative)mustappear on all Social Media channels and blogs

•Onblogsandsocialmediachannelswithcustomizablebackgrounds,thepreferred positions for logo use are the top left-hand corner for marketing and corporate sites, and bottom left-hand corner for product sites.

•Wherepossible,alwaysembedalinkfromthelogostotheappropriateOUPcorporate website.

All other general guidelines relating to the logo should be followed, including:



•LogoscanappearinOxfordBlue,black,metallicgrey,orreversedoutinwhite, unless a restricted colour palette is being used.

•Whentheword‘Oxford’appearsinatitleitdoesnotexcludetheuseoftheFull Name logo on that page.

SEE ALSO:




>> MORE INFORMATION

1



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3.13 APPLICATION

Digital – Blogs and social media

When creating avatars, the following rules should be followed:

•AProductGrouplogocanbeusedasanavatar

•IfnotusingaProductGroupLogo,useeithertheCrestorTextformats:

•Thefollowingbackgroundcoloursshouldbeused

GAB: Pantone 282 España: Pantone 7461 Oxed: White

•EithertheFirstName'Oxford’,oftheFullName‘OxfordUniversityPress’logocanbeused—orthecountryqualifierlogoin the case of International Division branches

•Inthecaseofmorethanonechannelwithinadivision,thereisnorequirementtodistinguishbetweenthem.However,there are two options for doing so if desired:

1. Text: the text below the Oxford logo can be used to describe the channel. In these cases,the font used must be OUP Argo. It must be equal in height, and no wider than the Oxford logo above.

2. Crest: the colour of the crest can be altered using any of the colours from the OUP colour palette.

•Inthecaseofanyquestions,contactamemberoftheSocialMediaGrouporGroupCommunications.

SEE ALSO:




TextCrest


ELT: Pantone 7427 ID: Any other colour in the corporate identity colour pallet (to be confirmed with Social Media Group before use)

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3.14 APPLICATION

Digital – Email marketing

The following general guidelines apply for our primary logos across all email:

• TheFullNamelogo(oritsFullNameCountrySpecificlogoalternative) must appear on all pages, either with or without the First Name version (or its alternative Series/Sector logo).

• Always embed a link from the primary logos to the appropriate OUP corporate website.


• There is no preferred position as long as the logo comprises the Full Name or Full Name Country Specific version.

All other general guidelines relating to the logos should be followed.

SEE ALSO:




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3.15 APPLICATION

Digital – Online banners

The following guidelines apply specifically to online banners:

• TheFullNamelogo(oritsFullNameCountrySpecificlogoalternative)shouldappearonallbanners.However,toaccommodate size restrictions, the exclusion zone can be reduced and the position and size can be varied.

• In extreme cases or if it is felt inappropriate for the message, all logos can be removed as long as the linked page contains the Full Name logo or alternative.

All other general guidelines relating to the logos should be followed.

1 Resources for teachers

3

3

SEE ALSO:




Example of a banner advert where the removal of the logo is permitted as long as the landing page contains its Full Name version.

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3.16 APPLICATION

Stationery – Letterheads

Stationery forms a vital link between Oxford University Press and its public. It is without doubt the most personal as well as one of the most direct forms of visual communication. It is essential that each stationery item is seen to be consistent both in quality and design.

All letterheads print in Pantone® 282 only.

SPECIFICATION:

•Size,InternationalA4:210mmx297mm •Size,USLetter:216mmx279mm(8.5x11inches)

•Logois50pt.

•Addressis8ptSwiftRegularon9.6ptleadingwith15ptleadingto separate contact details.

•CorporateStatementis6.5ptSwiftRegularwith9.5ptleading. The Statement appears on all letterheads.

•AwatermarkofthetraditionalUniversityArmscanbeused.

•Youneedtostartyourletterinaccordancewiththeexistingexclusion zone outlined in the letterhead template.

•Anynewstationeryneedstofollowasign-offprocess,via Group Communications.

Oxford University Press is a department

of the University of Oxford. It furthers

the University’s objective of excellence

in research, scholarship, and education

by publishing worldwide

1 Great Clarendon StreetOxford ox2 6dpUnited Kingdom

+44 (0)1865 556767 telephone+44 (0)1865 556646 fax www.oup.com

10mm

10mm

25mm50mm

140mm

SEE ALSO:

Contact us


>> MORE INFORMATION

Oxford University Press Great Clarendon Street Oxford ox2 6dp United Kingdom

+44 (0)1865 556767 telephone +44 (0)1865 556646 fax www.oup.com


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3.16 APPLICATION

Stationery – Letterhead variations

In addition to the corporate letterhead there are two variations – a divisional letterheadandacountryspecificversion.Bothareillustratedonthispage.

Divisional letterhead

The divisional name together with the name of the Director, should be included on the letterhead and appear above the address.

Country/local letterhead

The full name of the local legal entity, or if none the country, together with the name of the Managing Director, should be included on the letterhead and appear above the address. Local departmental or divisional names must not be included on the letterhead.

TheFullNameCountrySpecificlogocanonlybeusedonletterheadsifthelogo has been approved for use by Group Communications (See section 2.1).

Use of fonts

When printing letters, the corporate fonts should be used (Swift or Argo). However, for electronic dissemination, even as pdfs, it is better to use Arial or another commonly available font. If we use our corporate fonts when sending items electronically the recipient will not have them loaded and the fonts will not be replicated correctly in the communication. For more information on fonts, see section 4 (Corporate palette).

Oxford University Press is a department

of the University of Oxford. It furthers

the University’s objective of excellence

in research, scholarship, and education

by publishing worldwide

1 English Language Teaching DivisionManaging Director: Peter Mothersole

Great Clarendon StreetOxford ox2 6dpUnited Kingdom

+44 (0)1865 556767 telephone+44 (0)1865 556646 fax www.oup.com

Divisional letterhead example Country/local letterhead example

<< MORE INFORMATION

Oxford University Press Southern Africa (Pty) LtdReg. No. 2006/002981/07

DirectorsE. Kotze (Managing), C.M. Stimie, N. Tomkins (British), T. Laaka-Daniels

PO Box 12119, N1 City, Cape Town, 7463or Vasco Boulevard, N1 City, Goodwood, Cape Town, 7460

(021) 596 2300 telephone (021) 596 1234 faxCustomer services: 021 596 1222 fax [email protected] email

www.oxford.co.za

Oxford is committed to the growth of South Africa

and its people through the provision of excellent

educational materials and support.

1S O U T H E R N A F R I C A

OUP_Letterhead.indd 1 2010/07/02 8:29 AM





www.oxford.co.za






SEE ALSO:

2.1 Logo options



English Language Teaching DivisionManaging Director: Peter Mothgersole



Oxford University Press Southern Africa (Pty) Ltd

PO Box 12119, N1 City,Cape Town, 7463or Vasco Boulevard, N1 City,Goodwood, Cape Town, 7460

(021) 596 2300 telephone (021) 596 1234 fax Customer services: 021 596 1222 fax [email protected] email

www.oxford.co.za

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3.17 APPLICATION

Stationery – Compliments slips

The compliments slip is 1/3 of the letterhead size and should follow the same design and layout principles.

The Corporate Statement is not included on the compliments slip.

Compliments slips may be personalized when required. The layout shown below (D) must be followed. Area representatives or sales agents who operate from their own premises should use their own addresses and contact numbers. Name and title appear vertically aligned with the address and include a double (15pt leading) line space between the address and the name.

SPECIFICATION:

•Size210mmx99mm

•Logois50pt.

•Addressis8ptSwiftRegularon9.6ptleadingwith15ptleadingto separate contact details.

•‘Withcompliments’is12ptSwiftregular.

•Personalizeddetailsare8ptSwiftboldon9.6ptleading.

B. Divisional compliments slip D. Personalized compliments slip

1

With compliments


+44 (0)1865 556767 telephone +44 (0)1865 556646 fax [email protected]

Jeremy BakewellChristian Publisher’s Representative

1

With compliments

English Language Teaching DivisionManaging Director: Peter Mothersole



C. Country compliments slip



1

With compliments

A. General compliments slip

10mm

10mm

25mm50mm

140mm




+44 (0)1865 556767 telephone +44 (0)1865 556646 fax [email protected]







www.oxford.co.za






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With compliments

English Language Teaching DivisionManaging Director: Peter Mothersole






www.oxford.co.za

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Oxford University Press Academic Division Great Clarendon Street Oxford OX2 6DP United Kingdom

t +44(0)1234 567890 f +44(0)1234 567890 m +44(0)1234 567890 e [email protected] w www.oup.com

Name Position Held

Oxford University Press Southern Africa (Pty) Ltd Vasco Boulevard, N1 City, Goodwood, Cape Town, 7460 South Africa

t (021) 596 2300 f (021) 596 1234 e [email protected] w www.oup.com

Name Position Held

3.18 APPLICATION

Stationery – Business cards

Front

There is one standard design for all OUP business cards worldwide.

All business cards print in one colour: Oxford Blue (Pantone® 282). They should use the layout as shown in these examples. No other colours or logos should appear on OUP business cards, unless express permission is sought from the Group Branding Committee (contact Group Communications for more information).

SPECIFICATION:

•Size:85mmx55mm(US,89mmx50mm)

•Logois29ptandprintsinPantone® 282.

•NamesareinOUPArgoMedium9pt.

•JobtitlesareinOUPArgoLight7ptwithleadingof9pt

•FullNameorCountryQualifierisinOUPArgoMedium7pton9ptleading.

•Addressdetailsare7ptOUPArgoLighton9ptleading

•Contactdetailsare7ptOUPArgoLighton9ptleadingwithanadditional1mm space after the address details.

Reverse

The business card reverse must include the Corporate Statement. Use of the University Arms, as shown, is optional.

Business cards should be reproduced from the master template. Contact your local stationery representative to order business cards. If you want to deviate from this design, you will need to seek approval from your Group Branding Committee representative.

Dual language

When a dual language business card is required, the reverse can be replaced by a repeat of the front design, but in the alternative language.

85mm

85mm

5mm

5mm

55mm

55mm





18mm

18mm





www.oxford.co.za






See 4.5 Corporate Statement.


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3.19 APPLICATION

Stationery – Address labels

There is one standard design for all OUP address labels. Size: 100mm x 70mm

The logo is 24pt and prints in Pantone® 282 or black. It is positioned 5mm from the bottom and right hand edges of the label.

The sender address aligns with the bottom of the logo and is 5mm from the left edge of the label and is printed in the same colour as the wordmark (either Pantone® 282 or black).

Addressee details are printed in black ink and are positioned 10mm from both the top and left edge in 12pt with 16pt line spacing.

100mm 100mm

70mm

Academic Division, Great Clarendon Street, Oxford OX2 6DP United Kingdom

Vasco Boulevard, N1 City, Goodwood, Cape Town, 7460 South Africa

Address label Address label

AddresseeCompanyStreetCountyPostcodeCountry

AddresseeCompanyStreetCountyPostcodeCountry

10mm 10mm5mm 5mm

10mm 10mm

5mm

5mm

HONG KONG





www.oxford.co.za






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3.20 APPLICATION

Stationery – Forms and invoices

All forms, invoices, etc., should be set in the corporate fonts, OUP Swift and OUP Argo.

When designing forms, including invoices, follow the rules laid down in these guidelines governing use of the logo. Ensure that it is used at a large enough size to allow people to identify the origin of the form easily. Never use the logo as the firstlineoftheaddress.

When giving addresses, telephone numbers, etc., follow the principles established in the design of corporate stationery, i.e. all text ranged left; international form for telephone and fax numbers; the words ‘telephone’ and ‘fax’ to appear after the relevant numbers, in italic. There is no need to qualify an email address.

>> MORE INFORMATION

seniL latoTthgieW teNskooB latoTyb dehctapsiD

ISBN Prefix 019 Customer Reference Price Discounts Net Value VAT

AMOUNTDUE

AMOUNT DUE

otherwise no claim can be considered.

.oN eciovnI

Account No.

Date

Bankers:

Oxford,

Code 20-65-18,

837330 telex

etaD eciovnIegaP.oN eciovnI

ytitnauQdesahcruP - PsmreTdesahcruPnoitpircseDNBSIPrefix 019 nruteR - ReulaV

A - Adopted

PO Box 45CorbyNorthants nn18 9njUnited Kingdom

+44 (0)1536 741519 telephone+44 (0)1536 746337 fax34313 telex

1

Total number of title outstanding Total value £

We have supplied the materials listed on the terms indicated. These may be:

I - Inspection copies which may beRetained with our compliments if 20 copies or more are purchased and you advise us of the Adoption.Purchased at the price shown.

• Returned to Oxford University Press, PO Box 45, Corby, Northants nn18 9nj

A -Approval copies which may be purchased at the price shown or returned toOxford University Press, PO Box 45, Corby, Northants nn18 9nj

If the original document covering the consignment is no longer in your possession you may use this letter,suitably annotated, for your reply.

Yours faithfully

Inspection Copy Department

Invoice

Oxford University Press PO Box 45 Corby Northants nn18 9nj United Kingdom

+44 (0)1536 741519 telephone +44 (0)1536 746337 fax 34313 telex

smreT tnemyaP.oN tnuoccA

Invoice No. Sheet Date & Tax Point


Quantity Due Quantity Title ISBN Prefix 019 Customer Reference Price Discounts Net Value VAT

Saxon Way West, Corby nn18 9nj, United Kingdom+44 (0)1536 741519 telephone +44 (0)1536 746337 fax 34313 telex

VAT Reg. No.

With any queryplease quote thisinvoice no.

Payment herewith for

AMOUNTDUE

AMOUNT DUE

In the event of a query on this invoice please contact ourCustomer Service Department, OUP Distribution Centre, SaxonWay West, Corby, Northants nn18 9es. Telephone 01536 741519.Fax 01576 746337.

Payment should be sent to or in the event of a Payment orAccounting query please contact our Head Office Credit ControlDepartment, OUP, Walton Street, Oxford ox2 6dp. Telephone01865 556767. Fax 01865 556646

Bankers: Barclays Bank PLC, Oxford, City Office (Old Bank), Code 20-65-18, Account 00715654. National Girobank Account 500 1056.

E. & O. E. All goods are sold subject to our Conditions of Salesin force at the date of this invoice. Copies of the Conditions ofSales applicable to your order are available on request.

Any damage or shortage must be notified to the carriers andOxford University Press within 3 days of receipt of the goodsotherwise no claim can be considered.

VAT Registration GB 227 1983 51

1

1

Remittance Advice

teehS.oN eciovnI

Account No.

Date

Bankers: Barclays Bank PLCOxford, City Office (Old Bank), Code 20-65-18, Account 00715654.

National Girobank Account 500 1056.



InvoiceOxford University Press Southern Africa (Pty) LtdVasco Boulevard, N1 City, Goodwood, Cape Town, 7460 South Africa(021) 596 2300 telephone (021) 596 1234 fax



smreT tnemyaP.oN tnuoccA

Invoice No. Sheet Date & Tax Point


Quantity Due Quantity Title ISBN Prefix 019 Customer Reference Price Discounts Net Value VAT

Saxon Way West, Corby nn18 9nj, United Kingdom+44 (0)1536 741519 telephone +44 (0)1536 746337 fax 34313 telex

VAT Reg. No.

With any queryplease quote thisinvoice no.

Payment herewith for

AMOUNTDUE

AMOUNT DUE

In the event of a query on this invoice please contact ourCustomer Service Department, OUP Distribution Centre, SaxonWay West, Corby, Northants nn18 9es. Telephone 01536 741519.Fax 01576 746337.

Payment should be sent to or in the event of a Payment orAccounting query please contact our Head Office Credit ControlDepartment, OUP, Walton Street, Oxford ox2 6dp. Telephone01865 556767. Fax 01865 556646

Bankers: Barclays Bank PLC, Oxford, City Office (Old Bank), Code 20-65-18, Account 00715654. National Girobank Account 500 1056.

E. & O. E. All goods are sold subject to our Conditions of Salesin force at the date of this invoice. Copies of the Conditions ofSales applicable to your order are available on request.

Any damage or shortage must be notified to the carriers andOxford University Press within 3 days of receipt of the goodsotherwise no claim can be considered.

VAT Registration GB 227 1983 51

1

1

Remittance Advice

teehS.oN eciovnI

Account No.

Date

Bankers: Barclays Bank PLCOxford, City Office (Old Bank), Code 20-65-18, Account 00715654.

National Girobank Account 500 1056.



InvoiceOxford University Press Great Clarendon Street Oxford ox2 6dp United Kingdom






www.oxford.co.za










www.oxford.co.za









www.oxford.co.za

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3.21 APPLICATION

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Stationery – Presentations

'OUPstandardcorporatetemplate'isthepreferredtemplateforallpresentationsbyOUPstaff.Youcanuseitby following the instructions below.

Please note that these instructions are designed for those working on PowerPoint 2007 while logged onto the OUP network. For advice on how to open the template in earlier versions of PowerPoint or outside of the network, please contact your local IT service desk.

In PowerPoint, open the ‘File’ tab at the top left of the screen, and click ‘New’. Under ‘Available Templates and Themes’, click‘Mytemplates’.Apop-upboxwillopen.Select'GroupWide'fromthetabsacrossthetopofthisbox,thenselect 'OUPstandardcorporatetemplate'fromthelist.

There may be occasions when you wish to introduce additional colours to highlight certain slides, in which case the supplementary colour palette can be used. In order to use this template, follow the instructions above, but choose thefile'OUPcorporatetemplate–supplementarycolours'inthelaststep.Thisfileincludesthestandardslidetemplates,as well as a range of colour options to choose from. Please note that if you choose this option you should only introduce a maximum of 3 additional colours in any one presentation in order to ensure consistency.

Slide titleSub heading

00 Presentation title Author‘s name and date

XXX

X

X

X

Landscape window for text, pictures, and graphs

Sub Logo

Presentation to staff May 2010

NigelPortwood

ChiefExecutive

Increasing reach

Expansion in China

14million

Chinesechildren

nowuseour

bookseveryyear.

04 Presentation to Staff Nigel Portwood May 2010

Today

I’ll cover

•  Last year’s achievements

•  Next year’s plans

•  Future priorities

• Market challenges and

opportunities

• Tackling digital agenda

• Tackling globalization of

education


ELT Marketing

Slide title

Sub heading

•  Putatemersedtat,quismoditveldelingetumsandre

doodolorperilutevelitdioelilitatumvolore.

•  Oboretemam,corsiteugaitatemenibhetullan

voloremagnimditnostiecommynullaacilullute.

•  Faccumzzrilitlorerciliquismodmagnimeufeufeum

eugiamdipitelexersed.


Divisional sales compared to prior year


0

50

100

150

200

Actual Prioryear£ Millions

94 84

59 44

72

149 169

Title slide layout (with crest) Agenda, Content, or Divider slide layout Text slide layout

Image slide layout Image and text slide layout Graph or diagram slide layout

Sub Logo

PowerPoint templates are available from Group Communications.


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Corporate palette

Introducing our corporate palette of elements

This section contains guidelines on a range of elements, some of which have been specified for use mainly in corporate communications.

Items specified for general use:

•Primarycolours

•CorporateStatement

•TheUniversityArms

Itemsspecifiedforusemainlyincorporatecommunications:

•Corporatefonts

•Secondarycolours

IN THIS SECTION:








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1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 5.0 PARTNERSHIP & LICENSING


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Primary colour palette

Colour is extremely important in brand association and can often be more recognisable than the use of language. Oxford University is unusual in having a colour with which it is associated throughout the world: Oxford Blue.

Wherever possible, Oxford Blue (or Pantone® 282) should be incorporated into our designs as the main brand colour – either as the colour for the logo, or as one of the colours in the design – to be used at the designer’s discretion.

Pantone®: 282 C: 100 M: 80 Y: 00 K: 60 R: 0 G: 33 B: 71 Hex: 002147

Pantone®: Black C: 00 M: 00 Y: 00 K: 100 R: 00 G: 00 B: 00 Hex: 000000

White C: 00 M: 00 Y: 00 K: 00 R: 255 G: 255 B: 255 Hex: ffffff

Pantone®: 8401 metallic or Cool Gray 9

C: 00 M: 1 Y: 00 K: 51 R: 116 G: 118 B: 121 Hex: 666666

3

3

3

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Secondary colour palette

These colours have been chosen to capture a modern, clean, and sophisticated feel. They are to be used to support the primary range of our colours. Colours may be tinted to designers’ requirements for both the primary and secondary palettes, and used at designers’ discretion in any combination. The use of the secondary colour palette is not essential for alldesignwork:itismandatoryforcorporatecommunications(suchastheAnnualReport,staffmagazine,andotherofficialPress materials) and optional for all other uses (such as Divisional or Product marketing collateral or publication design).

Pantone®: 5185 C: 52 M: 74 Y: 26 K: 68 R: 75 G: 50 B: 66 Hex: 4b3242

Pantone®: 582 C: 22 M: 09 Y: 100 K: 39 R: 137 G: 138 B: 23 Hex: 898a17

Pantone®: 7510 C: 05 M: 48 Y: 93 K: 23 R: 189 G: 120 B: 36 Hex: bd7824

Pantone®: 455 C: 21 M: 34 Y: 93 K: 66 R: 93 G: 75 B: 10 Hex: 5d4b0a

Pantone®: 110 C: 02 M: 24 Y: 100 K: 07 R: 231 G: 181 B: 19 Hex: e7b513

Pantone®: 4695 C: 29 M: 79 Y: 71 K: 73 R: 74 G: 25 B: 19 Hex: 4a1913

Pantone®: 7427 C: 07 M: 100 Y: 67 K: 31 R: 156 G: 19 B: 46 Hex: 9c132e

Pantone®: 7502 C: 00 M: 08 Y: 33 K: 10 R: 232 G: 211 B: 165 Hex: e8d3a5

Pantone®: 7431 C: 03 M: 48 Y: 05 K: 07 R: 220 G: 145 B: 174 Hex: dc91ae

Pantone®: 7461 C: 78 M: 28 Y: 00 K: 00 R: 00 G: 130 B: 192 Hex: 0099cc

Pantone®: 272 C: 60 M: 50 Y: 00 K: 00 R: 113 G: 126 B: 189 Hex: 717ebd

Pantone®: Cool Gray 2 C: 00 M: 00 Y: 00 K: 10 R: 231 G: 231 B: 231 Hex: cccccc

SEE ALSO:


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Argo has been designed as the primary typeface for all printed corporate communications including advertising and printed stationery. It is a clear, contemporary font, with an approachable but professional feel.

OUP Argo may be used for other communications, such as product marketing materials, but this is not essential.

The OUP Argo fonts should not be used in any digital communications, such as emails or presentations, as they may not be accessible in other systems.

It is recommended that you use commonly available fonts such as Arial for any online or digital use.

1 OUP Argo Light

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890-_=+!@£$%^&*();:ÕÓ`~,<.>/?

2 OUP Argo Medium


3 OUP Argo Light italic


4 OUP Argo Medium italic


Corporate font – OUP Argo

SEE ALSO:


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1 OUP Swift


2 OUP Swift bold


3 OUP Swift italic


4 OUP Swift bold italic


OUP Swift has been designed to complement Argo as an additional corporate font for use in copy-heavy documents and corporate communications. It is a particularly good font for use in copy-heavy sections of text because it works well at a smaller point size.

The OUP Swift fonts should not be used in any digital communications, such as emails or presentations, as they may not be accessible in other systems.

It is recommended that you use commonly available fonts such as Arial for any online or digital use.

Corporate font – OUP Swift

SEE ALSO:


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Corporate Statement Oxford University Press’s Corporate Statement is an important part of our identity and must not be rewritten. It defines clearly our relationship with the rest of the University and reinforces our activities as a publisher fulfilling the University’s objectives.

This Corporate Statement is to be used in all corporate communications (including stationery) and marketing catalogues (where space allows). It does not need to be used in emails.


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Traditional version

This is the traditional rendering of the University Arms and can be produced using any of the colours from the corporate palette and their related tint values.

It should not be used below 27mm in height, or in poor-quality reproduction.

Modern version

This version of the University Arms has been developed to show a modern take on the Arms and works extremely well in electronic media and more modern designs. It can be produced using any of the colours from the corporate palette and their related tint values.

It should not be used below 11mm in height, or in poor-quality reproduction.

Do not use!

Under no circumstances should the ‘University of Oxford Belted Arms’ be used on Oxford University Press communications.

Example of partially

cropped University Arms

The University Arms

The University Arms is a decorative device and must not be used as a substitute for our logos or in such a way that it is interpreted as a ‘logo’ for the organization.

•OnlytwoversionsoftheArmsarepermitted.Theycanbothbereproducedinanycorporatecolour and can be used in full or part, or as a background tint.

•ArtworkforourUniversityArmsisavailableonlinefromourwebsite:www.oup.com/corpidentity

•The Arms should always be used in an upright position. Never position the Arms at an angle.

SEE ALSO:





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Partnership & licensing

This section is under development and will be updated shortlyIN THIS SECTION:


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1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

Contact us

For further information on global trade mark laws or the potential infringement of ours, please contact:

Group Communications Director

01865 353 388

or

Group Legal Director

01865 353 936

or visit


Thank you

Remember the best way to protect our identity is by using it correctly and consistently.



Documents

1.0 2.0 3 - Oxford University Pressglobal.oup.com/corpidentity/fdscontent/Group_comms... · 2.0 LOGO OPTIONS 3.0 APPLICATION4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING ISSUE