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YY SEARCH YY SEARCH ENGINEENGINE

shopping comparisonshopping comparisonGroup members ： Haiyan Han 、 Sally

Chen 、 Ryan Zhang

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Contents

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ContentsContents

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BackgroundBackground

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Frame of mindFrame of mind

Commercial ApplicationsCommercial Applications

Problem faced in the developmentProblem faced in the development

Challenge and ProspectChallenge and Prospect

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BackgroundBackground

Comparison shopping search engine this model first Comparison shopping search engine this model first appeared in the United States, the most famous of appeared in the United States, the most famous of these these pricegrabber.compricegrabber.com 、、 bizrate.combizrate.com 、、 nextag.comnextag.com 、、 dealtdealtime.comime.comMostly in late 2001 and early 2002 so as to obtain the Mostly in late 2001 and early 2002 so as to obtain the profits, after sales and profit to maintain rapid growth, profits, after sales and profit to maintain rapid growth, in most years growth is above 100%.in most years growth is above 100%.

In 2003, Google launched its own shopping search In 2003, Google launched its own shopping search froogle, yahoo also introduced a comparison shopping froogle, yahoo also introduced a comparison shopping search channels, and in 2004, yahoo acquisition of search channels, and in 2004, yahoo acquisition of Europe's biggest comparison shopping website kelkoo, Europe's biggest comparison shopping website kelkoo, dealtime.com epionion.com form the comparison of dealtime.com epionion.com form the comparison of America's largest shopping search web site, America's largest shopping search web site, shopping.com, and became the first company listed on shopping.com, and became the first company listed on the Nasdaq comparison shopping search site.the Nasdaq comparison shopping search site.

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Frame of mindFrame of mind

News honestly company yy shopping search News honestly company yy shopping search engine platform shopping involved in the search engine platform shopping involved in the search field is the intersection of electronic commerce field is the intersection of electronic commerce and search engine. The field of Chinese e-and search engine. The field of Chinese e-commerce and search engine is experiencing commerce and search engine is experiencing rapid development of adumbrative shopping rapid development of adumbrative shopping search will also is growing fast.search will also is growing fast.

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Commercial ApplicationsCommercial Applications

Income is usually shopping search engine from Income is usually shopping search engine from the business advertising and obtain business the business advertising and obtain business click into and sales into comparison shopping click into and sales into comparison shopping search engine is a big attraction for businesses, search engine is a big attraction for businesses, is mainly due to theCompared with other users is mainly due to theCompared with other users of search engine, shopping search search is of search engine, shopping search search is more likely to be a commodity or service more likely to be a commodity or service potential consumers in the shopping search potential consumers in the shopping search search there is a clear goal, the search behavior search there is a clear goal, the search behavior itself reflects its motive, only one step away from itself reflects its motive, only one step away from search to consumption, it can bring high quality search to consumption, it can bring high quality online traffic to merchants.online traffic to merchants.

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Specific applicationSpecific application

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Based on the characters matching full-text Based on the characters matching full-text retrieval technology integrated search engine, it retrieval technology integrated search engine, it is difficult to directly search the prices of the is difficult to directly search the prices of the goods manufacturers and other details.goods manufacturers and other details.

Keyword query, query detailed catalogue, fine Keyword query, query detailed catalogue, fine property purchase.property purchase.

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Comparison shopping search engine to different Comparison shopping search engine to different merchants commodity information collection, merchants commodity information collection, making consumers compare merchants of all making consumers compare merchants of all goods at a time, to compare different merchants goods at a time, to compare different merchants services at the same time, really make consumers services at the same time, really make consumers feel in the network shopping to buy cheap, buy feel in the network shopping to buy cheap, buy the rest assured.the rest assured.

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InventoryInventory

Shopping search platform technology ya ya Shopping search platform technology ya ya themselves operating a comparison shopping themselves operating a comparison shopping search engine, become a leading shopping search engine, become a leading shopping network marketing platform, to obtain relevant network marketing platform, to obtain relevant interactive marketing expenses, such as interactive marketing expenses, such as advertising click into marketing and into China's advertising click into marketing and into China's e-commerce has developed rapidly, and there is e-commerce has developed rapidly, and there is no good domestic brands comparison shopping no good domestic brands comparison shopping search engine, combined with her one of the search engine, combined with her one of the shareholders of news portal is one of Shanghai's shareholders of news portal is one of Shanghai's biggest web portal, has a large website operation biggest web portal, has a large website operation experience, relying on the advantages of experience, relying on the advantages of shareholders creating and operating a shareholders creating and operating a comparison shopping search engine has good comparison shopping search engine has good market prospects.market prospects.

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Problem faced in the developmentProblem faced in the development

First of all, as her adopted by the concept of First of all, as her adopted by the concept of comparison shopping search, is a relatively new comparison shopping search, is a relatively new concept in the field of China and the world the concept in the field of China and the world the Internet such a new concept, how to let users can Internet such a new concept, how to let users can in the shortest possible time to accept and in the shortest possible time to accept and understand and use, is an urgent problem to let understand and use, is an urgent problem to let users will enjoy this new concept, the best thing to users will enjoy this new concept, the best thing to do is to let them experience the advantages of the do is to let them experience the advantages of the concept as yy shopping search using the concept as yy shopping search using the comparison of the main features of and guides, comparison of the main features of and guides, best can let users in the concrete when shopping best can let users in the concrete when shopping for service is different from other online shopping for service is different from other online shopping websites.websites.

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Problem faced in the developmentProblem faced in the development

Second, since yy's relatively short time, in the current Second, since yy's relatively short time, in the current web site offers a relatively more variety of goods of the web site offers a relatively more variety of goods of the lack of lack of commodity information, for her, may lack of lack of commodity information, for her, may need to go through a period of accumulation will need to go through a period of accumulation will improve.improve.

In addition, the establishment of the brand is yy In addition, the establishment of the brand is yy need to consider a problem in the domestic need to consider a problem in the domestic shopping website, ebay and taobao's fame has very shopping website, ebay and taobao's fame has very big yy in like the online shopping user profile is not big yy in like the online shopping user profile is not high enough to through the efforts, read the high enough to through the efforts, read the website launched six months time, its ALEXA website launched six months time, its ALEXA rankings have packed into 9000.rankings have packed into 9000.

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Challenge and ProspectChallenge and Prospect

Comparison shopping is developed with the development of Comparison shopping is developed with the development of e-commerce, e-commerce mature, comparison shopping can e-commerce, e-commerce mature, comparison shopping can improve, but China's e-commerce is just beginning, so the improve, but China's e-commerce is just beginning, so the comparison shopping search is still a long way to go in comparison shopping search is still a long way to go in addition, the current is simply the price comparison, little to addition, the current is simply the price comparison, little to relevant information, website information and lack of value. relevant information, website information and lack of value. To achieve, but not achieve the shopping a lot of people use To achieve, but not achieve the shopping a lot of people use comparison shopping as a tool, after comparing the price comparison shopping as a tool, after comparing the price down, go to the mall to buy more, think go to other website to down, go to the mall to buy more, think go to other website to buy here, a big cheap, like website instead go directly to visit buy here, a big cheap, like website instead go directly to visit the website to buy, comparison shopping sites lack of the website to buy, comparison shopping sites lack of cohesive, makes comparison shopping can only become a cohesive, makes comparison shopping can only become a kind of tool is one of the last comparison shopping search kind of tool is one of the last comparison shopping search sites lack of interactive, users of low trust. Accordingly,how sites lack of interactive, users of low trust. Accordingly,how to overcome and solve these problems, will be the key to the to overcome and solve these problems, will be the key to the further development of comparative shopping search.further development of comparative shopping search.

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