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World View Forum

Patrick CroninNovember 10, 2010

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Presentation Outline

• Institute for Emerging Issues

• Why Creativity Can’t Wait

• Creative Workers in the NC

Economy

• How Community Colleges Can…

and are…Contributing

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Who We Are and What We Do

• The Institute for Emerging Issues (IEI) is a public policy organization committed to North Carolina’s future.

• We work collaboratively with individuals from all sectors and areas of the state to build an enduring capacity for positive change.

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Impacts: Outsourcing

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Impacts: Automation

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Impacts: Abundance

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At the Firm Level

Consider three questions:

1. Can a computer do it faster?

2. Does someone else offer a similar product or service?

3. Can someone overseas do it cheaper?

If you answered “yes” to these three questions, you are at risk in today’s economy.

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What is Creativity?

Creativity means generating ideas that can be used to solve problems or invent new products and services.

Creativity Innovation Competitive Advantage

What Are Creative Skills?

Right

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They utilize more of your right brainSource: Wired Magazine, February 2005

What Are Creative Skills?

Left Brained Skills• Linear• Logical• Analytical Tasks

(Think of the SAT)

Right Brained Skills

• Big Picture• Empathy• Inventiveness• Artistry

(Think Multidisciplinary)

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Creativity Examples

Smarter ways to do old jobs

Providing new services

Combining existing

technology

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Why Creativity Can’t Wait

• North Carolina companies can no longer compete on price alone to stay ahead.

• N.C. lost 130,000 jobs in 2009 (276,000 since January 2008) and we are expected to add only 32,000 jobs in 2010.

• N.C. must think our way out of the recession by generating intellectual capital and rethinking design.

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The Benefits of Creative Jobs in NC

Creative jobs…pay above average wages

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Creativity Jobs Found Everywhere

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…are found all over the state

…grow more…and shrink less

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…require post-secondary training

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…and are found across the economy

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Examples of Creative Jobs

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Marketing Managers Architects Engineers

Computer and Info Systems Managers

Animal Scientists Soil/Plant Scientists

Financial Examiners Biochemists Hydologists

Computer Software Engineers

Geographers Clergy

Postsecondary Teachers

Craft Artists Designers (various)

Fine Artists Actors Multimedia Artists

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Creative Industries

• 15 industries with highest concentration of creative workers employed 4.5% of N.C.’s workforce in 2008.

• Top creative industry growth rates (2002-08):

– Internet publishing and broadcasting (167%)

– Science and engineering research (90%)

– Specialized design (37%)

What Can You Do?

• Teaching – Are you supporting creativity development among your students?

• Community Engagement – Are you supporting and fostering efforts to incorporate creativity as part of your local economic development strategy?

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Creativity is a Local Conversation

Asheville Hickory

Morganton Triangle

Triad Wilmington

Charlotte Kinston

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How IEI Can Help

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IEI’s Business Committee on Creativity

• BCC will review promising practices for delivering and assessing creativity in K-12 education aligned with skills needed for today’s business employees.

• As community college educators, what advice would you give the BCC about education?

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THANK YOU!

www.emergingissues.org