1

WimbledonBroadcast Sponsorship Proposal

2010

2Introduction

• On the 21st June, the 124th Wimbledon kicks off on the green grass courts on centre court.

• Wimbledon 2009 saw Roger Federer collect his sixth Wimbledon and a record 15th Grand Slam title after a thrilling men's final. In the ladies' event, Serena Williams defeated her sister Venus for the third time in a Wimbledon final. Both champions have their eyes set on reclaiming the prestigious grass court crowns in 2010.

• TVNZ have exclusive live coverage of this years event, which is regarded as the centrepiece of world tennis.

3Broadcast Coverage

• TVNZ will provide exclusive live coverage of Wimbledon 2010 on TV2

• The action will be streamed live through the night through tvnz.co.nz

• Replay and catch up matches hosted on both tvnz.co.nz and TVNZ 7

• Afternoon highlights shows will play daily on TV2 from 3-4pm

4TV2 Coverage (NZ Time)

Date Competition LiveMon 21 June Men's and Ladies' Singles 1st Round Live TV2 2400-0600Tues 22 June Men's and Ladies' Singles 1st Round Live TV2 2400-0600Wed 23 June Men's and Ladies' Singles 2nd Round Live TV2 2400-0600Thur 24 June Men's and Ladies' Singles 2nd Round Live TV2 2400-0600Fri 25 June Men's and Ladies' Singles 3rd Round Live TV2 2400-0600Sat 26 June Men's and Ladies' Singles 3rd Round Live TV2 2400-0600Sun 27 June No play Mon 28 June Men's and Ladies' Singles 4th Round Live TV2 2400-0600Tues 29 June Ladies' Singles Quarter-Finals Live TV2 2400-0600Wed 30 June Men's Singles Quarter-Finals Live TV2 2400-0600Thur 1 July Ladies' Singles Semi-Finals Live TV2 2400-0600Fri 2 July Men's Singles Semi-Finals Live TV2 2400-0600Sat 3 July Ladies' Singles Final Live TV2 2500-3000Sun 4 July Ladies' Singles Final Replay Replay TV2 1230-1430Sun 4 July Men's Singles Final Live TV2 2500-3000Mon 5 July Men's Singles Final Replay 1230-1500 tbc Replay TV2 1230-1430

Tues 22nd Jun - Sat 3rd Jul Highlightgs from the previous day Highlights TV2 1500-1600

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On-Air SponsorshipBenefits

6On-Air Sponsor Benefits – TV2

• Opening Title Sequence • The Sponsor will receive a 10 second visual and verbal opening credit sequence in a

solus position at junction immediately prior to the Live Coverage and Highlights shows acknowledging the sponsors association

• Closing Title Sequence• The Sponsor will receive a 10 second visual and verbal closing credit sequence in a

solus position at junction immediately following the Live Coverage and Highlights shows acknowledging the sponsors association

• Break Titles• The Sponsors full screen logo will be incorporated into the programme break titles

leading out of all commercial breaks.• Programme Promotions• All televised programme promotions for Wimbledon will give visual reference to the

Sponsor.

7On-Air Sponsor Benefits – TV2

• Exclusivity• This broadcast sponsorship is offered with a commercial exclusivity option .

8Sponsorship Advertising Package

The Sponsor will receive one airtime pack as follows:.

Wimbledon Advertising Pack consisting of 2x30” TVC within each of the following:

All LIVE broadcasts of the Wimbledon tournament

All Highlights of the Wimbledon Tournament

Note: advertising is not available in Sunday coverage between 6am and midday

9Indicative Pack Spot/Tarp Falls TV2

Match No. of sessions aired TX Time Format Pack Spots

Mens & Ladies Singles 1st Rd 1 Mon: 2400-0300 LIVE 2

Mens & Ladies Singles 1st Rd 1 Tues: 2400-0300 LIVE 2

Mens & Ladies Singles 2nd Rd 1 Wed: 2400-0300 LIVE 2

Mens & Ladies Singles 2nd Rd 1 Thur: 2400-0300 LIVE 2

Mens & Ladies Singles 3rd Rd 1 Frid: 2400-0300 LIVE 2

Mens & Ladies Singles 3rd Rd 1 Sat: 2400-0300 LIVE 2

Mens & Ladies Singles 4th Rd 1 Mon: 2400-0300 LIVE 2

Mens & Ladies Singles QTR Finals 1 Tues: 2400-0500 LIVE 2

Mens & Ladies Singles QTR Finals 1 Wed: 2400-0500 LIVE 2

Mens & Ladies Singles Semi-Finals 1 Thur: 2400-0500 LIVE 2

Mens & Ladies Singles Semi Finals 1 Fri: 2400-0500 LIVE 2

Ladies Singles Final 1 Sat: 2400-0600 LIVE 2

Ladies Singles Final Replay 1 Sun: 1200-1400 Replay (TBC) 2

Mens Singles Final 1 Suns: 2400-0600 LIVE 2

Mens Singles Final Replay 1 Mon: 1230-1500 Replay (TBC) 2

Daily Highlights Show 11 Daily following: 1600-1700 Highlights 22

TOTAL 26 52

TOTAL TARPS AP 25-54 52

TOTAL TARPS AP 18-39 50

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Interactive Sponsorship Benefits

112010 Wimbledon Open Interactive Content

TVNZ Interactive coverage of the 2009 Wimbledon Open will take over the current TVNZ Tennis section. Event coverage will include:

• News• Video Galleries:

– Live streaming– Featured matches– Daily highlights package – Archive footage

• Results/Fixtures• Player profiles • World rankings• NZ hopes • History• Photo galleries• TV Schedules

122010 Wimbledon Open on tvnz.co.nz

132010 Wimbledon Open Interactive Sponsorship Benefits

Element Delivery

Logo/Skins/Environmental N/A

Advertising:

760x120 Bigbanner ad unit 500,000

300x250 Rectangle ad unit 500,000

Pre/mid/post-roll video ad unit 60,000

Online competition/promotion N/A

Total: 1,060,000

Note: All ad impression delivery guaranteed. Any shortfalls to be made up in relevant sections of the TVNZ websites.

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Broadcast SponsorshipValuation

15Sponsorship

• The sponsorship ratecard value for Wimbledon is $87,000.

• TVNZ are seeking a net sponsorship fee of $50,000 which is subject to 20% agency commission

• TVNZ look forward to discussing this opportunity with an interested sponsor.

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For more information please contact

Aaron DawsonTVNZ Programme Partnerships

Phone: (09) 916 7522Mobile: 021 369 783

Email: aaron.dawson@tvnz.co.nz