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• Why use an infographic?

• Visual representations of information quickly and clearly

• 90% of information transmitted to the brain is visual

• 65% of population are visual learners

• The average person is inundated with enough information to fill 174 newspapers EVERDAY!

Making sense of big data - infographics

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• Step 1: Data

• Infographics need to be data-led

"Content precedes design. Design in the absence of content is not design, it's decoration."

• Data needs to be sourced / gathered

• Correct type of data • Clear & precise – no justification / unnecessary detail • Reduce ‘NGO speak’ • Why is this interesting?

Making sense of big data - infographics

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• Step 2 – Visualise

• Infographics are more than just “info”• Use the theme• Use your designer

• Infographics are more than just “graphics”• Use the theme• Don’t just state numbers –

demonstrate.

Making sense of big data - infographics

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Making sense of big data - infographics

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• Colour • Make it universal

• Where else is it going to be hosted?

• Who else will read it?• Web safe

• Don’t use too many colours

• Avoid ‘white space”

• Colours should add to flow and theme, not distract from it!

Making sense of big data - infographics

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• Do• Data led• Use reputable data• Is interesting• Thematic• Uses fewer but bold colours• Share it

• create smaller versions to share on social• Interact with bloggers + media

• Don’t• Create an infographic without good data• Use too many colours• Use ‘NGO speak’ • Put in unnecessary detail • Assume people will be interested – make it stand out

Making sense of big data - infographics