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UNIVERSITY OF BRADFORDFaculty of Management and LawProgramme title: BSc (Hons) Marketing

Awarding and teaching institution:

University of Bradford (Awarding and teaching institution)

RDI Management Learning, Hong Kong (Teaching institution)

Final and interim awards: BSc (Honours) [Framework for Higher Education Qualifications level 6]

BSc (Ordinary) [Framework for Higher Education Qualifications level 6]

Diploma of Higher Education [Framework for Higher Education Qualifications level 5]

Certificate of Higher Education [Framework for Higher Education Qualifications level 4]

Programme title: Marketing

Duration: 34 months full time, 38 months part time

UCAS code: N500

Subject benchmark statement:

General Business and Management (2007)

FHEQ Levels: 4-6

Date produced: February 2011

Last updated: November 2014

Introduction

Marketing is an exciting and dynamic subject that is central to our lives in the twenty-first century. Marketing is the area of management responsible for researching customer needs and finding innovative and better ways to deliver value and customer satisfaction. This may involve product and service development, planning, pricing, advertising, promotion and distribution. Marketing also focuses on developing and managing relationships with customers, competitors, partners, suppliers and other stakeholders. Studying Marketing includes the study of consumer psychology and behaviour, the interface of business with society and culture, as well as international economics, management and innovation.

Employers have recognised the need for marketing expertise in all organisations as Marketing is equally relevant in small businesses as well as large corporations, and in charities and non-profit organisations

BSc Marketing (RDI) 11-11-14.docx Page 1

Underpinned by a sound understanding of the other business and management disciplines, this course will provide you with highly valued specialist marketing expertise to enable you to build a rewarding career in a wide variety of organisations.

Past graduates have been employed in roles such as brand management, marketing research, sales, retail management, PR, direct marketing, digital marketing, advertising and promotion.

This programme is delivered at RDI Management Learning, Hong Kong in accordance with the University of Bradford’s Quality Assurance processes and regulations. The University of Bradford is active in assuring the quality of the student experience, teaching & learning and assessment through a formal process of annual monitoring and periodic review.

Programme Aims

The programme is intended to:

Provide you with the means to develop personal transferable and managerial skills fundamental for your career development and future progression

Equip you with the knowledge, understanding and skills to prepare you for an effective career in marketing management or for further study in marketing

Provide a supportive, structured environment in which you are encouraged to develop independent learning skills for lifelong learning.

Develop in you an appreciation of the principles and importance of sustainability in the context of the global business environment

Provide you with the skills and competences to enhance your employability and which will open up opportunities for meaningful employment when you graduate.

Programme Learning Outcomes

When you have completed Level 4 of the programme you will be able to:

LO1 Demonstrate an understanding of management knowledge within the various key business and management disciplines including, for example, a generalised awareness of business, economics; accounting and finance; marketing; operations, information and data management; and human resource management.

LO2 Understand skills for the management of people, finance, marketing and operations.

LO3 Understand the sustainability agenda in its broadest sense.

LO4 Demonstrate information technology skills relevant to an evolving business environment.

LO5 Interpret and relay information to describe business decisions.

LO6 Express confidence in report writing and oral presentation.

LO7 Engage in effective team working skills and demonstrate the ability to work effectively with others.

LO8 Identify your on-going professional and career development needs and to take action to maintain your knowledge and skills.


When you have completed Level 5 of this programme you will be able to:

LO9 Assess and apply marketing tools and techniques in order to inform business decision making processes.

LO10 Classify and evaluate theory in order to support complex decision making.

LO11 Understand specialist knowledge in marketing reflecting your choice of modules from the range of options on offer.

LO12 Select and apply appropriately skills for the management of people, finance, marketing and operations.

LO13 Review and analyse business decisions, taking into account the complexity of the sustainability agenda in its broadest sense.

LO14 Demonstrate the ability to assess information and be creative in problem solving.

LO15 Compare business issues in both written and oral presentation.

LO16 Recognise and evaluate the value of collaborative working.

LO17 Review your on-going professional and career development needs and to take action to maintain your knowledge and skills.

When you have completed Level 6 of this programme you will be able to:

LO18 Critically evaluate and then apply appropriate theories, models, techniques and tools for the analysis of business and marketing situations and for the solution of business and marketing problems.

LO19 Appraise and apply advanced specialist knowledge in particular subject areas which will reflect your choice of modules from the range of options on offer.

LO20 Evaluate the development of appropriate polices and strategies within a changing global environment to meet stakeholder interests and engage with the complexity of the sustainability agenda in its broadest sense.

LO21 Research, analyse and evaluate information to inform business and marketing decision making and debate.

LO22 Critically evaluate and debate theory and practice in written and oral presentation.

LO23 Initiate and take personal responsibility for successful and collaborative working.

A Bachelor’s degree (Ordinary) may be awarded to students who have demonstrated:

a systematic understanding of key aspects of their field of study, including acquisition of coherent and detailed knowledge informed by aspects of a general business and management.

an ability to deploy accurately established techniques of analysis and enquiry within general business and management.

conceptual understanding that enables the student:o to devise and sustain arguments, and/or to solve problems, using ideas and

techniques.


o to describe and comment upon particular aspects of current research, or equivalent scholarship, or practise in general business and management.

an appreciation of the uncertainty, ambiguity and limits of knowledge. the ability to manage their own learning, and to make use of primary sources.

Typically, holders of the qualification will be able to: apply the methods and techniques that they have learned to review, consolidate,

extend and apply their knowledge and understanding. communicate information, ideas, problems and solutions to both specialist and non

specialist audiences.

And holders will have: the qualities and transferable skills necessary for employment requiring:

o the exercise of initiative and personal responsibilityo the learning ability needed to undertake appropriate further training of a

professional or equivalent nature.o

The holders of a Bachelor’s degree (Ordinary) will meet the above learning outcomes, but undertake fewer credit requirements as per the University regulations.

Curriculum

The map of your studies is detailed in the following section. Each taught ‘year’, or Stage, of the BSc (Hons) programme at Management Learning, Hong Kong consists of three terms with 40 credits being studied in each term. These terms begin in January, May and September. As a full-time student you will study in the daytime during 12 week terms with an extended summer break. As a part-time student you will study in the evening and for block delivery on some weekends – the part-time timetable has been devised to ensure that your study can fit around your other commitments.

A number of modules are core to the programme (compulsory for all students) and have two primary purposes. The first set, found exclusively in Stage 1, are foundational modules which provide grounding in all of the basic business and management programme areas. Stage 2 has 70 credits worth of core modules, and provides both an employability focus and the start of the marketing specialisms for this programme. By the end of this stage, you will have gained skills in key marketing areas and begun to develop research skills that underpin your evaluation of both theory and application. In Stage 3 you will study 80 credits of core modules in both strategic disciplines and further specialist areas related to marketing.

In addition to these core subjects, Management Learning, Hong Kong will select, through a process of consultation, and incorporating student feedback, a fixed diet of additional modules for this programme. These are selected from a wide range of options from all areas within the study of business and management designed and delivered at the Bradford campus. The full list of the current Bradford optional modules is provided in the


tables below. By the end of the programme you will have achieved all of the programme learning outcomes.

You will see in the tables below that the core programme modules are aligned to set study periods (terms: Jan, May or Sep), the optional module diet timings will change on a regular basis and so do not have a designated study period (year).

Stage 1 – Framework for Higher Education Level 4

Module Code

Module Title Type Credits Level Study period

MAN0130L Business Economics C 20 4 Jan

MAN0131L People, Work and Organizations C 20 4 Jan

MAN0132L Operations and Information Systems Management

C 20 4 May

MAN1061L Introduction to Accounting and Finance C 20 4 Sep

MAN1073L Foundations of Marketing C 20 4 Sep

MAN0116M Student Self Development C 10 4 May

MAN0111M Quantitative Methods in Information Management

C 10 4 May

Students who have achieved at least 120 credit points at Level 4 may exit the programme and are eligible for the award of Certificate of Higher Education.

Stage 2 – Framework for Higher Education Level 5

Module Code


MAN2012L Employability and Enterprise Skills C 20 5 Year

MAN0702M Consumer Behaviour C 10 5 Year

MAN0713M Marketing Management and Strategy C 10 5 Year

MAN2011M Business Law C 10 5 Year

MAN0707M Integrated Marketing Communications C 10 5 Year

MAN0708M Marketing Research C 10 5 Year

MAN2907L Financial Accounting O 20 5 Year

MAN2908L Management Accounting O 20 5 Year

MAN0201M Economics of Industry O 10 5 Year

MAN0405M Financial Management O 10 5 Year

MAN0501M Quantitative Methods for Managers O 10 5 Year

MAN0601M Business Information Systems O 10 5 Year

MAN0801M Organisational Design O 10 5 Year

MAN0802M Psychology at Work O 10 5 Year

MAN0901M Resource Planning for Operations O 10 5 Year

MAN0115M Company Law and Administration O 10 5 Year

MAN0225M Employee Relations O 10 5 Year


Module Code


MAN0226M Organisational Analysis O 10 5 Year

MAN0228M The Transformation of Work O 10 5 Year

MAN0502M Fundamentals of Decision Support O 10 5 Year

MAN0902M Management of Service Operations O 10 5 Year

MAN2905M Econometrics and Business Forecasting O 10 5 Year

MAN2909M Capital Markets, Investment and Finance O 10 5 Year

MAN2910M Principles of Personal Finance O 10 5 Year

Students who have achieved at least 120 credit points at Level 5 may exit the programme and are eligible for the award of Diploma of Higher Education.

Final Stage – Framework for Higher Education Level 6

Module Code


MAN0205M Global Business Environment C 10 6 Year

MAN0208M Understanding Strategic Management C 10 6 Year

MAN0325M International Marketing C 10 6 Year

MAN0710M Retail Marketing C 10 6 Year

MAN0204M International Business Strategy C 10 6 Year

MAN0209M Applied Strategic Management C 10 6 Year

MAN0307M Marketing and Entrepreneurship C 10 6 Year

MAN0711M Services Marketing C 10 6 Year

MAN0716M Corporate Marketing C 10 6 Year

MAN0327L Human Resource Management O 20 6 Year

MAN0333L Auditing O 20 6 Year

MAN0334L Personal Financial Planning O 20 6 Year

MAN3040L Taxation O 20 6 Year

MAN0326M Creativity in Marketing O 10 6 Year

MAN0328M European Employment Policy O 10 6 Year

MAN0331M Creativity and Innovation O 10 6 Year

MAN0332M Brand Management O 10 6 Year

MAN0335M The Financial Services Sector and its Environment

O 10 6 Year

MAN0402M Corporate Reporting O 10 6 Year

MAN0408M International Finance O 10 6 Year

MAN0503M Decision Support A O 10 6 Year

MAN0607M Electronic Commerce O 10 6 Year

MAN0812M Ethics in Business and Society O 10 6 Year

MAN0904M World Class Operations O 10 6 Year

MAN3031M Managing Business in Europe O 10 6 Year

MAN0308M Contemporary Issues in Accounting O 10 6 Year

MAN0324M International and Comparative Employment O 10 6 Year


Module Code


Relations

MAN0329M Human Resource Development O 10 6 Year

MAN0330M Organisational Change O 10 6 Year

MAN0336M Portfolio Investment Management O 10 6 Year

MAN0504M Decision Support B O 10 6 Year

MAN0605M Strategic Information Systems O 10 6 Year

MAN0908M Sustainable Operations Management O 10 6 Year

MAN3024M International Accounting O 10 6 Year

MAN3039D Enterprise and Innovation in Practice O 20 6 Year

C Compulsory/Core module O Optional module

The curriculum may change, subject to the University's programme approval, monitoring and review procedures.

Learning, Teaching and Assessment StrategiesYour programme of study has three, approximately one year long, stages of study. Within each stage you will gain a range of knowledge and understanding specific to marketing, business and management, and personal transferable skills, which will improve and enhance your ability to excel at university and beyond.

Stage 1 of the programme contains only core modules and provides the foundation level understanding to support the attainment of learning outcomes 1 to 8. During Stage 1 core knowledge and understanding of business and management will be introduced (LO1-5) to support the broader application and understanding of these issues for those who undertake the Marketing programme. Alongside these, key graduate learner skills including communication and the correct sourcing, use of and presentation of information including referencing will be introduced. Such skills will enable you to write in an academic manner (LO6) and begin to reflect on the value and usefulness of the information (LO5) with which you are presented, engage in team working (LO7) and consider your future career paths (LO8).

Stage 2 contains core modules in Business Law and Employability and Enterprise Skills. MAN2011M Business Law continues the development of theory and provides more specialist knowledge to underpin business decision making (LO11) and MAN2012L Employability and Enterprise Skills supports the attainment of core transferable skills such as problem solving and career enhancement (LO14 and 17).

Stage 2 of the programme begins to develop specialist knowledge and understanding of the key aspects of Marketing. The core modules focus on practical specialist marketing disciplines (LO9, 11 and 13), while providing ample opportunity to engage with current theory in order to enhance understanding of consumer decision making (MAN0702M Consumer Behaviour) and the potential to influence their decisions through effective communication (MAN0707M Integrated Marketing Communications) and better marketing decision making (LO10, 11 & 14).

There is also the opportunity for optional modules in other disciplines to further enhance your knowledge gained at Stage 1.


During Stage 2 you will encounter a wide variety of assessments that build and test graduate attributes (LO14, 15 and 16), the focus here is more on interpretation and evaluation, rather than understanding and description (LO9-16).

As a Stage 3 student, you will be prepared to demonstrate your ability as an independent learner. For the final stage, advanced specialist knowledge in Marketing and Strategy is gained via the core modules. You will be presented with teaching materials, methods and assessment strategies that will require you to be more evaluative and critical of theory and utilise problem solving skills, often in relation to advanced business scenarios in either your core or chosen option modules (LO19-20). For instance MAN0710M Retail Marketing provides the opportunity to work in teams, competing with others in a computerised Business simulation. (LO 18, 21, & 23).

Graduate transferable skills will be gained as you research information in depth (LO21) and communicate this effectively, either individually (LO22) or as part of a group (LO23).

The Faculty of Management and Law prides itself on providing an educational experience which is informed by the world class research of the Faculty’s academic staff. The Faculty also has a long tradition of ensuring that students develop academically with knowledge, understanding and personal skills that are relevant and fit the needs of contemporary business. Together, the exploration of leading research ideas and the application of knowledge and skills to real business problems pose interesting and appropriate challenges to our students.

We understand you may arrive from school, college or some other route as a tutor dependent learner, following prescribed lesson plans and assessments. Through a transformational educational experience you will graduate as an independent learner, able to identify your own learning needs, sources of information and an ability to critically evaluate, reflect upon and develop your own learning. This process of transformation will be gradual, progressive and supportive. Through each stage of study progressively more advanced skills, experiences and expectations will be introduced, challenging you to mature as a learner within a supportive and developmental environment.

Methods of assessment vary according to the learning outcomes of particular modules and the stage of study. Accordingly, a mixture of closed and open book examinations, essays, case study analysis, computer assisted assessment, group work and presentations will be used to assess your learning. Throughout the programme your learning will be supported using various methods of formative assessment and feedback. This is to help you progress your studies and support your continuing development.

For all taught modules your learning will be directed, supported and reinforced through a combination of lectures, tutorials, small group seminars, virtual learning environment activities and guided private studies. The Faculty is also committed to demonstrating the relevance of taught material to real business problems, guest speakers from the marketing industry allow you to hear about current and topical issues from practitioners from a variety of organizations. While real industry sponsored business problems are used for assessment purposes.

Generally, for each module, you will attend one lecture and one tutorial each week during which you will be in direct contact with teaching staff. Your learning will be supplemented by private and group study (as appropriate) following the direction of module teaching staff. All teaching will be supported by information and activities provided through the University’s virtual learning environment. In addition, the Faculty of Management and Law offers our Effective Learning Service, which helps with the development of study skills both in group sessions and through individual coaching.


One of the Faculty’s main aims is to address major challenges for business and society such as global responsibility and sustainable development. Accordingly, the Faculty seeks to prepare students who are able to contribute in an effective manner to debates about sustainable development and critically appraise the relationship(s) between the social, economic and environmental dimensions. Our intention is to nurture students who can apply the principles of sustainable development in their professional capacity. Whilst there are a number of individual modules that focus specifically on sustainability issues (e.g. MAN0908M Sustainable Operations Management, MAN0812M Ethics in Business and Society), awareness of the importance and principles of sustainability is emphasised in modules and underpin the learning outcomes three, thirteen and twenty (LO3, LO13 and LO20).

Assessment Regulations

This Programme conforms to the standard University Assessment Regulations which are available at the following link:

http://www.bradford.ac.uk/aqpo/ordinances-and-regulations/

Learning ResourcesThe RDI Management Learning, Hong Kong Library is open Monday to Saturday and is housed within the premises at South Central building. All Management Learning students have access to the MDS Library Service (MDS) which is operated and managed by the Institute of Professional Education and Knowledge of the Vocational Training Council. This provides you with access to e-resources including over 1,700 international leading business and management e-journals, over 850 essential management e-books and the latest executive book summaries.

Training in research skills, online resources and information literacy is available to all students. Please talk to the Head of Student Support who will help you find the advice and training you need.

At the University of Bradford, the JB Priestley Library on the city campus and our specialist libraries in the Faculty of Health Studies and the Faculty of Management and Law provide a wide range of printed and electronic resources to support your studies. You will be able to access online e-journals through the University of Bradford library website and Athens authentication scheme. Most of our online journals are available on the internet (both on and off campus), and you can also access your University email account, personal information and programme-related materials this way.

Student Support and GuidanceProgramme TeamSupport for you personally and in your programme of study, will be provided both by RDI Management Learning and the Programme Team. The Lead Tutor at RDI Management Learning has overall academic and pastoral responsibility for your programme. If you experience any personal problems during your programme the Lead Tutor will be able to provide you with advice and support.


http://www.bradford.ac.uk/aqpo/ordinances-and-regulations/

Students at partner institutions are given a student handbook with local adaptations and the full range of module handbooks. The latter will be available, with additional learning materials, on a dedicated Blackboard site. Through the Library facilities and Blackboard ‘organisations’ you will also be able to access CD-ROM and online databases, including business and management periodicals and company information.

Students’ UnionStudents studying our programmes in Hong Kong are entitled to use the web-based information and support provided by our Students’ Union in Bradford (see: www.ubuonline.co.uk/your-union ).

We value the feedback provided by students and collaborate with the Students’ Union, through a system of Student Representatives and formal staff student liaison committees, so that any issues you wish to raise are addressed rapidly.

The Students’ Union and the University of Bradford work in partnership to provide confidential counselling and welfare services where you can get help with any aspect of your personal or academic life. Student Financial and Information Services (based in the Hub) will provide you with information about a diverse range of issues such as council tax, personal safety and tourist information. International students can access a range of additional advice and support services through the Student’s Union.

All international students have access to the Student Union via email, web and can arrange dialogue if required.

Employability and Career DevelopmentThe University is committed to helping students develop and enhance their employability profile and capabilities through learning opportunities embedded within the curriculum.

Furthermore, the University is committed to supporting students to develop their commitment towards a career pathway(s) and to implementing a career plan. Professional career guidance and development support is available throughout your time as a student and as a graduate from Career Development Services. The support available from Career Development Services includes a wide range of information resources, one to one appointments, a weekly workshop programme, a mentoring programme, graduate recruitment and careers fairs, plus information and help to enable you to find part time work, summer work placements, graduate internship programmes and graduate entry vacancies. In addition, some students as part of their programme of study may have the opportunity to complete a Career & Personal Development accredited module delivered by the Career Development Service.

All students are encouraged to access Career Development Services at an early stage during their studies and to use the extensive resources available on their web site www.careers.brad.ac.uk.

Career Development Services annually undertakes a survey of all graduates to find out their destination six months after graduation. The survey gathers data on the employment and further study routes graduates have entered and a range of other information including job roles, name and location of employers, salary details etc. The survey findings for each programme of study are presented on the programme information pages on the University website and via Career Development Services’ website www.careers.brad.ac.uk.


http://www.ubuonline.co.uk/your-union

Employability is a theme running throughout each of the Faculty of Management and Law’s undergraduate programmes. Within each year of the programme you will be provided with opportunities to learn and develop employment skills, including job search, CV writing, professional communication, problem solving, team working and many more. The curriculum will equip you both with the theories and concepts of business and management and the personal skills to enter a career in business.

Learner Development Unit for Academic Skills Advice For undergraduate students who are looking to improve their marks during their time at university, study skills and maths advice is available to all regardless of degree discipline or level of study. Students can access a programme of interactive workshops and clinics which is delivered throughout the year. Our advisers also offer a wide range of online and paper based materials for self-study.

http://www.bradford.ac.uk/learner-development/

The School’s Effective Learning provision can be found at http://www.brad.ac.uk/management/els/

DisabilityDisabled students will find a supportive environment at Bradford where we are committed to ensuring that all aspects of student life are accessible to everyone. The Disability Service can help by providing equipment and advice to help you get the most out of your time at Bradford and is a place where you can discuss any concerns you may have about adjustments that you may need, whether these relate to study, personal care or other issues. For more information contact the Disability Service by phoning: 01274 233739 or via email: [email protected]

University policies and initiativesLearning and TeachingOur University approach to learning, teaching and assessment is encapsulated by an integrated set of themes and principles within our Curriculum Framework. All of our degree programmes have been designed to provide you with an inclusive and engaging learning environment, which gives you the opportunity to thrive and develop in your area of study. Our research-informed programmes have a particular focus on developing your employability. We also place a strong emphasis on collaborative, real-world and enquiry-based learning, supported by appropriate learning technologies. Our assessment is designed not just to measure your achievement, but also to shape and guide your learning through preparing you for the increasing level of challenge as you progress through your degree. Together, these lead to you developing a distinctive set of graduate attributes which will prepare you for life beyond university.

EcoversityEcoversity is a strategic project of the University, which aims to embed the principles of sustainable development into our decision-making, learning and teaching, research activities campus operations and lives of our staff and students. We do not claim to be a beacon for sustainable development but we aspire to become a leading University in this area. The facilities we create for teaching and learning, including teaching spaces, laboratories, IT labs and social spaces, will increasingly reflect our commitments to


mailto:[email protected]

http://www.brad.ac.uk/management/els/

http://www.bradford.ac.uk/learner-development/

sustainable development. Staff and student participation in this initiative is crucial to its success and its inclusion in the programme specification is a clear signal that it is at the forefront of our thinking in programme development, delivery, monitoring and review. For more details see: www.bradford.ac.uk/ecoversity

Further Information:

For further information, please check the University prospectus or contact Admissions.

The Admissions Office

The University of Bradford

Richmond Road

Bradford, BD7 1DP

UK

The Undergraduate Office

School of Management

The University of Bradford

Emm Lane

Bradford, BD9 4JL

UK

+44 (0)1274 233054

http://www.brad.ac.uk/courses/

+44 (0)1274 234321

http://www.brad.ac.uk/acad/management

The contents of this programme specification may change, subject to the University's regulations and programme approval, monitoring and review procedures.


http://www.brad.ac.uk/acad/management

http://www.brad.ac.uk/courses/

http://www.bradford.ac.uk/ecoversity

Appendices to Programme Specifications

1. Curriculum map

This table shows in which modules the main learning outcomes are developed and/or assessed:

Learning OutcomesStage Module Module 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

1 (C) MAN0130L Business Economics A A A A S S

1 (C) MAN0131L People, Work and Organisations A A S S A A S

1 (C) MAN0132L Operations and Information Systems Management A A S A A A S S S

1 (C) MAN1061L Introduction to Accounting and Finance A A S S A S

1 (C) MAN1073L Foundations of Marketing A A A S A A S S1 (C) MAN0116M Student Self Development A S A A A S

1 (C) MAN0111M Quantitative Methods in Information Management A A A S

2 (C) MAN2012L Employability and Enterprise Skills A S A

2 (C) MAN0702M Consumer Behaviour A A A S A A S S

2 (C) MAN0713M Marketing Management and Strategy A A A A S A A S S

2 (C) MAN2011M Business Law A A A A A S

2 (C) MAN0707M Integrated Marketing Communications A A A A S A A A

2 (C) MAN0708M Marketing Research A A A A A A S

3 (C) MAN3041L You in the Workplace (4-year programme only) S S A A

3 (O) MAN0325M International Marketing A A A A3 (C) MAN0205M Global Business Environment A A A A A



3 (C) MAN0208M Understanding Strategic Management A A A A A

3 (C) MAN0710M Retail Marketing A A A A3 (C) MAN0209M Applied Strategic Management A S A A A

3 (C) MAN0307M Marketing and Entrepreneurship A A S A A

3 (C) MAN0711M Services Marketing A A A A A3 (C) MAN0716M Corporate Marketing A A S A A2 (O) MAN2907L Financial Accounting A A S A A2 (O) MAN2908L Management Accounting A A A A2 (O) MAN0201M Economics of Industry A A S A A S2 (O) MAN0405M Financial Management S A A S S

2 (O) MAN0501M Quantitative Methods for Managers A A S

2 (O) MAN0601M Business Information Systems A A S A2 (O) MAN0801M Organisational Design A A A S A A S2 (O) MAN0802M Psychology at Work A A A S A A S

2 (O) MAN0901M Resource Planning for Operations A A S S S A S

2 (O) MAN0115M Company Law and Administration S A S S A S

2 (O) MAN0225M Employee Relations A A A A A S2 (O) MAN0226M Organisational Analysis A A S S A A S S2 (O) MAN0228M The Transformation of Work A A S A S S

2 (O) MAN0502M Fundamentals of Decision Support A A S A A S

2 (O) MAN0902M Management of Service Operations A A A A A S

2 (O) MAN2905M Econometrics and Business Forecasting A A A A S



2 (O) MAN2909M Capital Markets, Investment and Finance A A A S A A S

2 (O) MAN2910M Principles of Personal Finance A A A A A A

3 (O) MAN0327L Human Resource Management A S A A

3 (O) MAN0333L Auditing A A A S3 (O) MAN0334L Personal Financial Planning A A A3 (O) MAN3040L Taxation A A A3 (O) MAN0326M Creativity in Marketing A A A A A3 (O) MAN0328M European Employment Policy A S A A A3 (O) MAN0331M Creativity and Innovation A A A3 (O) MAN0332M Brand Management A A A A

3 (O) MAN0335M The Financial Services Sector and its Environment A A S A A

3 (O) MAN0402M Corporate Reporting A A A A3 (O) MAN0408M International Finance A A A A A3 (O) MAN0503M Decision Support A A A A3 (O) MAN0607M Electronic Commerce A A3 (O) MAN0812M Ethics in Business and Society S A A S A3 (O) MAN0904M World Class Operations A A A3 (O) MAN3031M Managing Business in Europe A A S A

3 (O) MAN0204M International Business Strategy A A S A

3 (O) MAN0308M Contemporary Issues in Accounting S A A A A

3 (O) MAN0324M International & Comparative Employment Relations A S A

3 (O) MAN0329M Human Resource Development A A S A S

3 (O) MAN0330M Organisational Change S A A A A



3 (O) MAN0336M Portfolio Investment Management A A A A

3 (O) MAN0504M Decision Support B S A A A3 (O) MAN0605M Strategic Information Systems A A A A

3 (O) MAN0908M Sustainable Operations Management A A A A A

3 (O) MAN3024M International Accounting A A S A A

3 (O) MAN3039D Enterprise and Innovation in Practice A A A A A

Notes:

A list of the outcomes should be provided next to the table.

A = this outcome is formally assessed in the module

S = this outcome is explicitly supported in the learning and teaching but is not formally assessed

Stage 1 – Framework for Higher Education Level 4LO1 Demonstrate an understanding of management knowledge within the various key business and management disciplines

including, for example, a generalised awareness of business, economics; accounting and finance; marketing; operations, information and data management; and human resource management.

LO2 Understand skills for the management of people, finance, marketing and operations.

LO3 Understand the sustainability agenda in its broadest sense.

LO4 Demonstrate information technology skills relevant to an evolving business environment.

LO5 Interpret and relay information to describe business decisions.

LO6 Express confidence in report writing and oral presentation.

LO7 Engage in effective team working skills and demonstrate the ability to work effectively with others.


LO8 Identify your on-going professional and career development needs and to take action to maintain your knowledge and skills.

Stage 2 – Framework for Higher Education Level 5LO9 Assess and apply marketing tools and techniques in order to inform business decision making processes.

LO10 Classify and evaluate theory in order to support complex decision making.

LO11 Understand specialist knowledge in marketing reflecting your choice of modules from the range of options on offer.

LO12 Select and apply appropriately skills for the management of people, finance, marketing and operations.

LO13 Review and analyse business decisions, taking into account the complexity of the sustainability agenda in its broadest sense.

LO14 Demonstrate the ability to assess information and be creative in problem solving.

LO15 Compare business issues in both written and oral presentation.

LO16 Recognise and evaluate the value of collaborative working.

LO17 Review your on-going professional and career development needs and to take action to maintain your knowledge and skills.

Final Stage – Framework for Higher Education Level 6LO18 Critically evaluate and then apply appropriate theories, models, techniques and tools for the analysis of business and

marketing situations and for the solution of business and marketing problems.

LO19 Appraise and apply advanced specialist knowledge in particular subject areas which will reflect your choice of modules from the range of options on offer.

LO20 Evaluate the development of appropriate polices and strategies within a changing global environment to meet stakeholder interests and engage with the complexity of the sustainability agenda in its broadest sense.

LO21 Research, analyse and evaluate information to inform business and marketing decision making and debate.

LO22 Critically evaluate and debate theory and practice in written and oral presentation.


LO23 Initiate and take personal responsibility for successful and collaborative working.


2. Assessment map

This table shows the methods of assessments used across different stages and modules (key below):

Stage Module 1 2 3 4 5 6 7 81 (C) MAN0130L Business Economics X X1 (C) MAN0131L People, Work and Organisations X X X1 (C) MAN0132L Operations and Information Systems Management X X (s) X1 (C) MAN1061L Introduction to Accounting and Finance X X1 (C) MAN1073L Foundations of Marketing X (s) X X1 (C) MAN0116M Student Self Development X X X1 (C) MAN0111M Quantitative Methods in Information Management X X2 (C) MAN2012L Employability and Enterprise Skills X2 (C) MAN0702M Consumer Behaviour X2 (C) MAN0713M Marketing Management and Strategy X (s) X X2 (C) MAN2011M Business Law X2 (C) MAN0707M Integrated Marketing Communications X (s) X X2 (C) MAN0708M Marketing Research X (s) X X3 (C) MAN3041L You in the Workplace (4-year programme only) X X3 (C) MAN0205M Global Business Environment X X3 (C) MAN0208M Understanding Strategic Management X X3 (C) MAN0325M International Marketing X3 (C) MAN0710M Retail Marketing X (s) X X3 (C) MAN0204M International Business Strategy X3 (C) MAN0209M Applied Strategic Management X3 (C) MAN0307M Marketing and Entrepreneurship X X3 (C) MAN0711M Services Marketing X (s) X X


Stage Module 1 2 3 4 5 6 7 83 (C) MAN0716M Corporate Marketing X (s) X X X2 (O) MAN2907L Financial Accounting X (s) X X X2 (O) MAN2908L Management Accounting X2 (O) MAN0201M Economics of Industry X X X2 (O) MAN0405M Financial Management X (s) X X2 (O) MAN0501M Quantitative Methods for Managers X2 (O) MAN0601M Business Information Systems X2 (O) MAN0801M Organisational Design X (s) X X2 (O) MAN0802M Psychology at Work X (s) X X2 (O) MAN0901M Resource Planning for Operations X2 (O) MAN0115M Company Law and Administration X2 (O) MAN0225M Employee Relations X (s) X X2 (O) MAN0226M Organisational Analysis X2 (O) MAN0228M The Transformation of Work X X2 (O) MAN0502M Fundamentals of Decision Support X X2 (O) MAN0902M Management of Service Operations X2 (O) MAN2905M Econometrics and Business Forecasting X X2 (O) MAN2909M Capital Markets, Investment and Finance X (s) X X2 (O) MAN2910M Principles of Personal Finance X (s) X X3 (O) MAN0327L Human Resource Management X X3 (O) MAN0333L Auditing X3 (O) MAN0334L Personal Financial Planning X (s) X X3 (O) MAN3040L Taxation X3 (O) MAN0326M Creativity in Marketing X3 (O) MAN0328M European Employment Policy X X


Stage Module 1 2 3 4 5 6 7 83 (O) MAN0331M Creativity and Innovation X3 (O) MAN0332M Brand Management X3 (O) MAN0335M The Financial Services Sector and its Environment X (s) X X3 (O) MAN0402M Corporate Reporting X (s) X X3 (O) MAN0408M International Finance X (s) X X3 (O) MAN0503M Decision Support A X X3 (O) MAN0607M Electronic Commerce X3 (O) MAN0812M Ethics in Business and Society X X3 (O) MAN0904M World Class Operations X3 (O) MAN3031M Managing Business in Europe X3 (O) MAN0307M Contemporary Issues in Accounting X (s) X X3 (O) MAN0324M International & Comparative Employment Relations X (s) X X3 (O) MAN0329M Human Resource Development X X3 (O) MAN0330M Organisational Change X (s) X X3 (O) MAN0336M Portfolio Investment Management X (s) X X3 (O) MAN0504M Decision Support B X X3 (O) MAN0605M Strategic Information Systems X3 (O) MAN0908M Sustainable Operations Management X3 (O) MAN3024M International Accounting X (s) X X X3 (O) MAN3039D Enterprise and Innovation in Practice X X

Methods of Assessment in Assessment Map:

1 Individual programme work


2 Group programme work

3 Open book examination

4 Closed book examination

5 Individual presentation

6 Group presentation

7 Computer based assessment

8 Oral examination


3. Teaching map

This table shows the main delivery methods which are used across modules and stages:

Teaching methods

Stage Module 1 2 3 41 (C) MAN0130L Business Economics X X X1 (C) MAN0131L People, Work and Organisations X X X1 (C) MAN0132L Operations and Information Systems Management X X X X1 (C) MAN1061L Introduction to Accounting and Finance X X X X1 (C) MAN1073L Foundations of Marketing X X X1 (C) MAN0116M Student Self Development X X1 (C) MAN0111M Quantitative Methods in Information Management X X X2 (C) MAN2012L Employability and Enterprise Skills X X2 (C) MAN0702M Consumer Behaviour X X X2 (C) MAN0713M Marketing Management and Strategy X X X2 (C) MAN2011M Business Law X X X2 (C) MAN0707M Integrated Marketing Communications X X X2 (C) MAN0708M Marketing Research X X X3 (C) MAN3041L You in the Workplace (4-year programme only) X X3 (C) MAN0205M Global Business Environment X X X3 (C) MAN0208M Understanding Strategic Management X X X3 (C) MAN0325M International Marketing X X X3 (C) MAN0710M Retail Marketing X X X3 (C) MAN0204M International Business Strategy X X X3 (C) MAN0209M Applied Strategic Management X X X X3 (C) MAN0307M Marketing and Entrepreneurship X X X3 (C) MAN0711M Services Marketing X X X3 (C) MAN0716M Corporate Marketing X X X2 (O) MAN2907L Financial Accounting X X X2 (O) MAN2908L Management Accounting X X X2 (O) MAN0201M Economics of Industry X X X2 (O) MAN0405M Financial Management X X X2 (O) MAN0501M Quantitative Methods for Managers X X X2 (O) MAN0601M Business Information Systems X X X2 (O) MAN0801M Organisational Design X X X2 (O) MAN0802M Psychology at Work X X X2 (O) MAN0901M Resource Planning for Operations X X X2 (O) MAN0115M Company Law and Administration X X X2 (O) MAN0225M Employee Relations X X X2 (O) MAN0226M Organisational Analysis X X X2 (O) MAN0228M The Transformation of Work X X X2 (O) MAN0502M Fundamentals of Decision Support X X X X

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Teaching methods

Stage Module 1 2 3 42 (O) MAN0902M Management of Service Operations X X X2 (O) MAN2905M Econometrics and Business Forecasting X X X2 (O) MAN2909M Capital Markets Investment and Finance X X X2 (O) MAN2910M Principles of Personal Finance X X X3 (O) MAN0327L Human Resource Management X X X3 (O) MAN0333L Auditing X X X3 (O) MAN0334L Personal Financial Planning X X X3 (O) MAN3040L Taxation X X X3 (O) MAN0326M Creativity in Marketing X X X3 (O) MAN0328M European Employment Policy X X X3 (O) MAN0331M Creativity and Innovation X X X3 (O) MAN0332M Brand Management X X X3 (O) MAN0335M The Financial Services Sector and its Environment X X X3 (O) MAN0402M Corporate Reporting X X X3 (O) MAN0408M International Finance X X X3 (O) MAN0503M Decision Support A X X X X3 (O) MAN0607M Electronic Commerce X X X3 (O) MAN0812M Ethics in Business and Society X X X3 (O) MAN0904M World Class Operations X X X3 (O) MAN3031M Managing Business in Europe X X X3 (O) MAN0308M Contemporary Issues in Accounting X X X3 (O) MAN0324M International & Comparative Employment Relations X X X3 (O) MAN0329M Human Resource Development X X X3 (O) MAN0330M Organisational Change X X X3 (O) MAN0336M Portfolio Investment Management X X X3 (O) MAN0504M Decision Support B X X X X3 (O) MAN0605M Strategic Information Systems X X X3 (O) MAN0908M Sustainable Operations Management X X X3 (O) MAN3024M International Accounting X X X3 (O) MAN3039D Enterprise and Innovation in Practice X X X

Methods of Teaching in Delivery Map:

1 Lectures

2 Tutorials/Seminars

3 Directed Study

4 Laboratories/Practical

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