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Understanding aesthetic Experience
Dr. Nidhi L Sharda National Institute of Fashion Technology
Philosophy dealing with the nature of beauty, art, and taste, and with the creation and appreciation of beauty.
In practice aesthetic judgment refers to the sensory contemplation or appreciation of an object.
It is more scientifically defined as sensory-emotional values, sometimes called judgments of sentiment and taste.
Aesthetics
AestheticJ m
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Greek philosophers initially felt that aesthetically appealing objects were beautiful in and of themselves.
Plato felt that beautiful objects incorporated proportion, harmony, and unity among their parts.
In the Metaphysics Aristotle found that the universal elements of beauty were order, symmetry, and definiteness
History of aesthetics
Judgments of beauty are sensory, emotional and intellectual all at once.beauty possess two concepts of value: aesthetics and taste
Aesthetics is the philosophical notion of beauty.
Taste is a result of education and awareness of elite cultural values
Aesthetic experience can be defined as the sensitive selection or appreciation of formal, expressive, or symbolic qualities of the product or environment, providing non-instrumental benefits that result in pleasure of satisfaction.
Aesthetic Experience
Formal qualitiesPerceivable features: line, shape, colour,
etc.
Expressive qualities
Inherent in the formpsychological quality
Learned responsesSymbolic,
Aesthetic Aspects for apparel
• Visual Element•Tactile element•Auditory and olfactory elements•Complexity, order and Novelty.
Tactile element
Auditory and olfactory elements
•Complexity, order and Novelty.
• Good Design is innovative•Good design makes product useful.•Good design is aesthetic.•Good design makes product understandable•Good design is un obtrusive•Good design is honest•Good design is long-lasting•Good design is thorough down the detail.•Good design is environmentally friendly.•As little design as possible
• Dieter Ram’s Ten principle of good design
Aesthetic Principles for Design & Fashion
'Satyam Shivam Sundaram' is another name for the concept of the Supreme. 'Sat' is the truth value, 'Shiv' is the good value & 'Sundaram' is the beauty value
Apparel, body and environment as contributors to aesthetic Experience
jennyclaflin.wordpress.com/
Aesthetic
Contemporary notion of aesthetic judgment
It excludes the judgments about physical properties and sensory
properties
Contemporary notion of aesthetic judgment
It excludes the judgments about physical properties and sensory
properties
Factors influencing Aesthetic Evaluation
socio-cultural context: modern verses post modernSocio- cultural differences across cultures an aesthetic preferencesGeographic locationjudgments of aesthetic value can become linked to judgments of economic, political, or moral value.Individual differences within consumers: age, gender, body image &feature, personality, mood
The Evolution of the category of Designers as distinct from artist, craftsman and technologist
An artist is a person engaged in one or more of any of a broad spectrum of
activities related to creating art, practicing the arts and/or demonstrating an art.
The craftsman is an artisan who practices a handicraft
The role of designer is that of a very good, thoughtful host, all of whose energy
goes into trying to anticipate the needs of his guest.
Art just happens as an expression of an artist's creative urge; Design is an artistic expression that has a predetermined purpose.
Art can be judged in the abstract but Design can only be judged by its effectiveness for the predetermined purpose.
Art is subjective and self expressive. If we’re making a design for ourselves, then anything goes. one can forget about usability and the normal conventions. When creating designs for clients, or for usage by others we do need to think about others. It’s about a fine balance.”
When it comes to fashion nobody is sure if ethics and aesthetics go on the same page. What seems pretty might not be most ethical and ethical fashion might not be what you will necessarily want to wear
What is role of aesthetics in fashion-oriented consumer behavior
How does the fashion object interact with body type and personality to affect aesthetic judgments
Are there certain "aesthetic rules" that govern preferences for fashion?
Assignment I- Understand the different aesthetics of prominent international/national Designers
