1 Twitter: #NovaCreative. Ben LeDonni 2 Twitter: #NovaCreative

Twitter: #NovaCreative 1

Twitter: #NovaCreative

Ben LeDonni

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Why CreativeMMS? Started in 2004

Multimedia” is a word you will start to become synonymous with home-based technology, as technology in our homes will take a fascinating course over the next couple of years. Eventually, all the technology we use in our homes, such as Computers, Televisions, Phones, Digital Cameras, Music Players, DVD Players, Home Security Systems, and even more will all come together to form our home “multimedia” station. While this seems like something out of a fantasy movie, the internet and current technologies have brought this futuristic idea within the realm of this decade. “ Ben LeDonni, 2003

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Who is CreativeMMS?Eastern PA basedWeb savvyExperts in respective fieldsVirtually locatedConnected through

technology

We believe in marketing the best our clients have to offer to their audience, in a way their audience will want to see it, using the most effective tools to maximize return on investment.

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What We DoBrand IdentityWebsite Design & DevelopmentWebsite MaintenanceSocial Media StrategyOnline MarketingProgramming ServicesConsulting


How We Do It

Identify project objectives

Identify target audience

Discuss required website features

Plan deliverables and timeline

Note special requirements

Set time/cost expectations


Brand Identity: Messina Lawn


Brand Identity: Messina Lawn


Brand Identity: Business Logos


Creative Process: Discussion of current site

Before


Creative Process: Pre-Creative Planning

Site Map


Creative Process: Wireframe layout and concepts

Wireframe


Creative Process: Website Concept and Design

Concept


Creative Process: Feedback and Collaboration

Creative MMS uses state of the art collaboration tools for feedback and project management.


Creative Process: Feedback Integration

Final Design


Before After

Website Design & Development

The #1 reason people abandon a website is poor design.


Online Marketing: Organic, Paid and Social

Social


Website Maintenance: Learn and Adapt


Social Media StrategyIdentify goals of social media

Profile your audience

Get a pulse on your online presence

Find relevant online outlets

Innovate with these new tools

Identify your voice

Deliver a plan


Social Media Execution Social page design and setup

Social applications

Landing pages (Facebook)

Connection management

Content creation and posting


Consider these facts about the quality of your website design:

Your Web Site has 7 Seconds to Create Trust, Value and Credibility.

Over 90% of prospective customers will visit your website before considering doing business with you.

A high-quality website design markedly improves your ability to convert a prospect into a customer.

46% of Web sales are lost on web sites that lack the critical elements that build value and trust with website visitors.


What’s the difference betweenConversion and Marketing?

If you build it... They might come

If they come… They might buy

If they buy… They might come back They might tell a friend

The ideal situation is… They come They buy They rave to a friend about you publically They come back


On Location: Conversion

Where will I go?

Who will serve me?

What will I buy?

How will I choose?

Will I enjoy the experience?


Traditional Business: Marketing

Local Ad (Newspaper, Radio, etc)

Magazine

Billboards

Direct Mail

Yellow Pages

Metro Area Estimated Advertising Costs per Year(via ClosetPages.com)


Online: Conversion

Where will I go?Who will serve me?

What will I buy?

How will I choose?

Will I enjoy the experience?


Online Business: Marketing Search Engine Optimization

Newsletter

Social Media

Pay Per Click


How word spreads


The world we live in The internet is in almost

everyone’s hands

People share their experiences online

Buyers research before they buy

Communication is cheap


How does a business get ahead? Identifying a unique product/service offering

Identifying the audience

Using the right technology to solve custom problems

Figuring out a strategy to market themselves

And maybe…hiring the right team/person to put it all together


The right technology Often open source

Many tools exist to make the solution possible, inexpensive and effective.

Must fit the unique requirements of the business

Should work hand in hand with the marketing initiatives


Open Source Technology:Wordpress

What is Wordpress? Just a blog? I don’t think so.Key Components

ThemeCustom Post TypesPluginsBlog

An Example Independence Helicoptershttp://www.independenceheli.com

http://www.independenceheli.com/

http://www.independenceheli.com/



Technical benefits of Wordpress LAMP Stack means easy hosting and support Industry best practices

URL – Permalinks Blog, RSS, Pingbacks

User management built in Plugins that empower business

Allinone SEO Pack Socialize NextGen Gallery WP e-commerce WP members …

Becoming a standard



Difficulties with WordpressData managementVersioningBackupsUpgrades


Marketing a Wordpress siteStrategy, strategy, strategy

Wordpress empowers marketing by the tools we already discussed Tight integration points Engagement functionality Easy of use

Example Independence Helicopters – My

Flight page http://www.independenceheli.com/fli

ghts/56546sdf

http://www.independenceheli.com/flights/56546sdf




Using free toolsOnce strategy is built

Free tools empower the business to reach their audienceFacebookTwitterLinked InYoutubePinterestGoogle PlusVimeoMailchimpFoursquare


What is SoLoMo? Social

The recent shift towards time spent on social networks has created a shift in marketing.

Businesses must be where people are, and people are discussing things socially online.

Local Internet advancements made it even easier for us to see what’s going on

around us. Groupon, Living Social and others bring discounts to local consumers Location awareness helps businesses to know when and how often

consumers come in to their store, allowing them to offer incentives.

Mobile What’s in your pocket? Mobile computing makes it even easier for businesses to connect with

people while on the go.


Youtube: Success ExampleOld Spice

Old Spice created a series of YouTube videos advertising their product that quickly went viral, averaging over 23 million views.

Their most successful video has over 32 million views, and that number is growing on a daily basis.

These videos present different versions of the “ideal” man, with an amusing tag line that insinuates Old Spice can “smell your man into a romantic millionaire.”

Because of the humor, the videos led to a number of spoofs, increasing their popularity even more. They even received press coverage for their originality and success.

http://youtu.be/owGykVbfgUE




Facebook: Success ExampleAmerican Express: Open

American Express created a forum just for small business owners and leaders.

Through a strategic partnership with Facebook, they created a massive contest for small businesses that generated lots of interest and increased their fan base.

It helped that they offered a valuable prize ($20,000).

https://www.facebook.com/Open





FourSquare: Success ExampleDominos

“Mayors” get free pizzaDomino’s pizza credited Foursquare with a 29

percent increase in their profits. By creating promotions that encourage customers

to “check-in,” they increased the mention of their company across social media networks.


Social Media: Failure Example Toyota

The Toyota account @CamryEffect was replying to users who used a Super Bowl related hashtag like #Giants or #Patriots with an offer to win a car.

What made this worse is that Toyota set up verified accounts for @CamryEffect alongside @CamryEffect1, @CamryEffect2 and so on – in total 10 accounts.

This allowed the company to effectively spam their Twitter campaign to every user who was using Super Bowl related hashtags.


Social Media: Failure ExampleChrysler

"I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to (expletive) drive.”Stated by agency employee on Chrystler’s twitter

feedHe was fired, as Chrysler has a huge presence in

Detroit and does not tolerate cursing on their social account (obviously)

Chrysler's decided not to renew its contract with his employer. He single handedly lost the account.


Key takeawaysSocial media changed and continues to change the

game for marketing

Social media is about connecting, just like business sales, and customer support Participate, add value, and build a rapport with

people / followers / friends

Open Source technologies and SoLoMo empower businesses

If you build it they WILL NOT just come.

If they come, you better hope you built it right.


What’s next?My thoughts

SoLoMo when combined and done properly allows companies to do some cool stuff. People like cool stuff.

Internet shopping continues to rise. Add in coupon websites being all the rage these days and new social networks claiming space (Pinterest) and it wont stop anytime soon. Eventually it will all be combined into one experience.

Businesses that do not figure out web conversion and traffic will be left in the dust.

What do you think?


Lucky for you!You are in the right profession.

You have the ability to choose your own destiny and make your own future.

You are invaluable to businesses trying to figure it all out.

You speak a language not many others can speak.


Thank YouConnect with me

Twitter: @wisemansayFacebook.com/bledonniLinkedin.com/in/bledonni [email protected]

mailto:[email protected]

mailto:[email protected]

Documents

1 Twitter: #NovaCreative. Ben LeDonni 2 Twitter: #NovaCreative