1 TV Broadcast Evaluation Prepared by 1080 Media TV

1

TV Broadcast EvaluationPrepared by 1080 Media TV

Broadcasters - ProgrammingBroadcasters for Teva World Rafting Championships 2010

# Broadcaster Region 52’’ Highlights

1 America One USA ✔

2 GCN USA ✔

3 Orbit Showtime Pan-Middle East ✔

4 Sky New Zealand New Zealand ✔

5 Untamed Sports USA ✔

6 Orbit Showtime Pan-Africa ✔

7 Sky Sports UK ✔

8 Yacht & Sail Italy ✔

9 Eurosport Asia Pan-Asia ✔

10 Water Sports World Worldwide ✔

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BroadcastersNews for Teva World Rafting Championships 2010

# Broadcaster Region News Feed

1 Gillette World Sport Worldwide ✔

2 Eurovision Worldwide ✔

3 Reuters Sport Worldwide ✔

4 Regional TV Netherlands ✔

5 National TV Netherlands ✔

6 National TV Various countries ✔

7 National TV Great Britain ✔

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USA Channel Broadcast Value USDBroadcast show 1 America One 52,000

Broadcast show Repeat America One 52,000




Total value $260,000

40,500,000 Homes

Advertising Broadcast Value

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USA Channel Broadcast Value USD

Broadcast show 1 GCN 26,000

Broadcast show Repeat GCN 26,000







2,000,000 Homes

6

Pan Middle-East Channel Broadcast Value

Broadcast show 1 Orbit Showtime 104,000

Broadcast show Repeat Orbit Showtime 104,000






272,000,000 Homes


7

Sky - New Zealand Channel Broadcast Value USDBroadcast show 1 Sky 41,600

Broadcast show Repeat Sky 41,600

Broadcast show Repeat Sky 41,600


2,000,000 Homes


8

USA Channel Broadcast Value USD

Broadcast show 1 Untamed Sports 52,000

Broadcast show Repeat Untamed Sports 52,000







35,000,000 Homes


9

Pan-Africa Channel Broadcast Value

Broadcast show 1 Orbit Showtime 52,000







4,000,000 Homes


10

UK & Ireland Channel Broadcast Value

Broadcast show 1 Sky Sports 4 832,000

Broadcast show Repeat Sky Sports 4 832,000

Broadcast show Repeat Sky Sports 2 832,000

Total value $2,496,000

10,000,000 Homes


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Yacht & Sail Channel Broadcast Value

Broadcast show 1 Pan-Europe 208,000

Broadcast show Repeat Pan-Europe 208,000


Pan Europe

Austria, Belgium, Bulgaria, Denmark, France, Germany, Greece, Holland, Italy, Monte Carlo, Poland, Spain, Sweden, Switzerland

38,000,000 Homes


12

Pan Asia Channel Broadcast Value

Broadcast show 1 Pan-Asia 104,000

Broadcast show Repeat Pan-Asia 104,000


4,000,000 Homes


Asia

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Advertising Broadcast Value – 2 Broadcasts

Watersports World Country Homes Value USD$

1 Fox Sport2 South America 12,000,000 $208,000

2 JSKYB Japan 1,000,000 $520,000

3 Guang Ya China 20,000,000 $208,000

4 Fox Sports Australia Australia 4,000,000 $208,000

5 Star Sports AsiaAsia, China, Korea Republic, Papua New Guinea 22,657,100 $312,000

6 Star Sports South East AsiaBrunei, Hong Kong, Indonesia, Macau, Malaysia, Philippines, Singapore, Thailand, Vietnam 4,059,540 $312,000

7 Star Sports India Bangladesh, India, Nepal, Pakistan 23,300,000 $312,000

8 Sky Italia Italy 4,000,000 $520,000

9 Sailing Channel Italy 1,000,000 $208,000

10 Extreme Sport Channel Pan European 10,000,000 $208,000

11 Fox Sports Eastern Europe Middle East 2,000,000 $104,000

12 Emirates TV United Arab Emirates 1,000,000 $104,000

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13 Extreme Sport Channel Middle East 150,000 $41,600

14 Al Jazeera Middle East 5,000,000 $208,000

15 BB Cable TV Japan 5,000,000 $208,000

16 Deporte Spain 2,500,000 $520,000

17 Doordhashan TV India 8,000,000 $208,000

18 Finnish Sports Network Finland 500,000 $104,000

19 Fox Sports net Australia 4,000,000 $208,000

20 Fox Sports Net Middle East 2,000,000 $208,000

21 Hong Kong Cable Hong Kong 200,000 $52,000

22 JCS Sports Israel 2,300,000 $208,000

23 Nova Supersport Greece 3,000,000 $104,000

24 OLN Canada Canada 750,000 $208,000

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25 Sailing Channel International 5,000,000 $208,000

26 Sky Channel New Zealand 835,000 $83,200

27 Portugal Sport TV 440,000 $104,000

28 Sport+ France 5,000,000 $624,000

29 Sport Mania Spain 2,500,000 $208,000

30 M-Net Supersport South Africa 8,000,000 $208,000

31 Viasat Norway 150,000 $156,000

32 Sky Sports UK 10,000,000 1,664,000

33 Viasat Denmark 800,000 $156,000

Totals 171,141,640 $4,456,400

Homes

News Broadcasters

Broadcasters accessing Eurovision World News Feed

Broadcaster *note: access does not = usage Region

1 UNAS Media Productions GmbH AUSTRIA

2 TV2 LLC BULGARIA

3 Eurosport FRANCE

4 Elliniki Radiophonia Tileorassi SA GREECE

5 Hong Kong Cable HONG KONG

6 The Sports Channel - JCS Sports ISRAEL

7 Sky Network New Zealand NEW ZEALAND

8 Telewizja Polska SA POLAND

9 Radiotelevisao Portuguesa Ep PORTUGAL

10 Sport Tv Portugal SA PORTUGAL

11 Al Jazeera Sport QATAR

12 Televiziunea Romana ROMANIA

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News Broadcasters

Broadcasters accessing Eurovision World News Feed

Broadcaster Region

13 Arab Radio-Tv/Dallah Telecom SAUDI ARABIA

14 GOL TV SPAIN

15 ESPN Star Sport SINGAPORE

16 GUS YAYIN GRUBU A.S. TURKEY

17 Arab Radio-Tv/Dallah Telecom SAUDI ARABIA

18 ESPN Star Sport SINGAPORE

19 TV & Radio Organization Multi Media Service UKRAINE

20 OlympuSAT Inc UNITED STATES OF AMERICA

21 European Broadcasting Union SWITZERLAND

*Not possible to value News feed

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News Broadcasters

Eurovision World News Feed Information

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•

World Rafting Champs 17:27-17:30 GMT 16-JUL-2010 SPORT

Class: RAFTINGDate Shot: 16-JUL-2010Location: Country: NETHERLANDSSound: NATURAL Language: Aspect ratio: 16:9

Source: ZZVNRRestrictions: Access only for Eurovision Members + EVS Sub-Licensees + Arabvision + Asiavision + US Pool + CASRC + AUABC.

Dopesheet: Teva World Rafting Championships 2010 at Dutch Water Dreams.

More than 50 teams from over 25 countries compete against each other for the first time in history on an artificial course and will deliver an impressive showdown on water. With five-star elite teams from countries like Brazil, Germany, USA and Japan the event will show the highest possible level in whitewater expertise, cameraderie and extreme sports. Alongside the Teva World Rafting Championships 2010 for adults, the event will also host the first ever Youth World Champs during the same week.

Shotlist: 01:00:00:00 CLOCK + event logo01:00:10:00 Wide of course at Dutch Water Dreams01:00:16:05 Rafts being prepared01:00:20:12 Rafts being prepared01:00:22:14 Costa Rica warming up01:00:24:08 Netherlands preparing01:00:28:09 Raft being blown up by Austria01:00:32:08 Japan warming up01:00:42:22 Brazil who finished 3rd in the Slalom01:01:00:13 Crowd cutaway01:01:04:17 Japan who finished 3nd in the Slalom01:01:16:19 Japan on end of the course01:01:20:17 Crowd cutaway01:01:25:10 Czech Rep who won the Slalom01:01:42:23 High angle of Czech Rep on middle of course01:01:50:05 Czech Rep finishing the course01:01:58:00 Interview with Ales Danek the Czech Rep captain in English Language01:02:21:24 Interview with Ales Danek the Czech Rep captain in Czech LanguageEnds

News Broadcasters

Broadcaster Region

* Gillette World Sport Worldwide – 180 Countries

3 minute 45 second feature used 90,000,0000 Households

* Reuters Sports News

1 minute 30 second clip broadcast to all subscribers +200 TV stations

* National and Regional Coverage in Netherlands Not monitored

* National and Regional Coverage in other countries Not monitored

* BBC 1 – Children’s TV Programme 5,000,000 Homes

30 seconds of GBR Women team used

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Total Advertising Value Generated for the Teva World Rafting Championships

All Broadcasters (excluding news feeds) $9,443,800 USD

Estimated news broadcast value +$1,000,000 USD

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1 TV Broadcast Evaluation Prepared by 1080 Media TV