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1 Commander’s Message by Onis Budde, AP The Ship’s Log Newsletter of America’s Boating Club, Green Bay Squadron A unit of District 10, United States Power Squadrons® February 2020 As we enter our 80 th year in Green Bay, we have reached a crossroads. Do we die of old age? Or (and I hope this is your answer) do we embrace the future? Let’s take a look at what has changed over the years. The best way to do that is to share excerpts from “Why Change” in America’s Boating Club Marketing Guidebook (Version 2.2, November 2019): Why Change? “Times have changed. Many organizations, including the United States Power Squadrons, have had difficulty in attracting members who are interested in joining their organization and participating in traditional ways of previous generations. Today’s boaters are more diverse, with different interests, and with less time devoted to boating activities. Families seem to be busier, technology has changed entertainment and learning, the economic downturn a few years ago has had a lasting impact, introductory boating courses can be found for free on the internet, and traditional baby-boomer boaters are aging out.” “…Additionally, we have ourselves continued to promote an image of a 100 year old, somewhat stodgy or- ganization focused on boating safety and education. Today of course, most boaters believe that they can learn what they need online or through experience, and do not consider themselves unsafe boaters. Further- more, technology now handles many tasks that formerly relied on boat operational knowledge. This produces a somewhat false sense of security and a feeling that knowledge is less important. While our educational pro- grams are superb and excel at building knowledge and skill, our traditional promotional image is not working . Our name, the United States Power Squadrons, does not resonate with the public. …We need to update our image in order to appeal to today’s boaters. It must identify who we are, and why someone should be inter- ested.” “Today’s boaters are different from traditional members. Many have smaller boats. Many boat on rivers and lakes and are not interested in learning piloting and navigation. Instead, they enjoy water sports, fishing, and hunting. Today’s boaters fit boating into their lifestyle, but it may not be a primary focus. …Although some have mid-sized boats and go out in navigable waters, the number of younger boaters is less than those that are/were in the baby-boomer and older generations . That may change over time, but there is no guarantee that smaller boaters will upsize later on. We must reach them where they are currently .” “We know …that our growth path must involve fun, action, togetherness, and a dynamic learning experience, both formally and informally.” “We are a boating organization first and foremost. We support our members with interesting learning experi- ences. In short, “we boat together, learn together, and help each other and the boating community”. This is identical to our triad of education, fraternity, and civic service, but with more modern language and a more direct statement of the benefits of our organization. Additionally, we are a welcoming and inclusive organization. We want everyone to feel comfortable.” We are…

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Page 1: 1 The Ship’s Loggbsps.org/userfiles/file/February2020.pdf · Change” in America’s Boating Club Marketing Guidebook (Version 2.2, November 2019): Why Change? “Times have changed

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Commander’s Message by Onis Budde, AP

The Ship’s Log Newsletter of America’s Boating Club, Green Bay Squadron A unit of District 10, United States Power Squadrons®

February 2020

As we enter our 80th year in Green Bay, we have reached a crossroads. Do we die of old age? Or (and I hope this is your answer) do we embrace the future? Let’s take a look at what has changed over the years. The best way to do that is to share excerpts from “Why Change” in America’s Boating Club Marketing Guidebook (Version 2.2, November 2019):

Why Change?

“Times have changed. Many organizations, including the United States Power Squadrons,

have had difficulty in attracting members who are interested in joining their organization and participating in

traditional ways of previous generations. Today’s boaters are more diverse, with different interests, and with

less time devoted to boating activities. Families seem to be busier, technology has changed entertainment

and learning, the economic downturn a few years ago has had a lasting impact, introductory boating courses

can be found for free on the internet, and traditional baby-boomer boaters are aging out.”

“…Additionally, we have ourselves continued to promote an image of a 100 year old, somewhat stodgy or-

ganization focused on boating safety and education. Today of course, most boaters believe that they can

learn what they need online or through experience, and do not consider themselves unsafe boaters. Further-

more, technology now handles many tasks that formerly relied on boat operational knowledge. This produces

a somewhat false sense of security and a feeling that knowledge is less important. While our educational pro-

grams are superb and excel at building knowledge and skill, our traditional promotional image is not working.

Our name, the United States Power Squadrons, does not resonate with the public. …We need to update our

image in order to appeal to today’s boaters. It must identify who we are, and why someone should be inter-

ested.”

“Today’s boaters are different from traditional members. Many have smaller boats. Many boat on rivers and

lakes and are not interested in learning piloting and navigation. Instead, they enjoy water sports, fishing, and

hunting. Today’s boaters fit boating into their lifestyle, but it may not be a primary focus. …Although some

have mid-sized boats and go out in navigable waters, the number of younger boaters is less than those that

are/were in the baby-boomer and older generations. That may change over time, but there is no guarantee

that smaller boaters will upsize later on. We must reach them where they are currently.”

“We know …that our growth path must involve fun, action, togetherness, and a dynamic learning experience,

both formally and informally.”

“We are a boating organization first and foremost. We support our members with interesting learning experi-

ences. In short, “we boat together, learn together, and help each other and the boating community”. This is

identical to our triad of education, fraternity, and civic service, but with more modern language and a more

direct statement of the benefits of our organization. Additionally, we are a welcoming and inclusive

organization. We want everyone to feel comfortable.” We are…

Page 2: 1 The Ship’s Loggbsps.org/userfiles/file/February2020.pdf · Change” in America’s Boating Club Marketing Guidebook (Version 2.2, November 2019): Why Change? “Times have changed

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Page 2 The Ship’s Log

GBSPS Bridge Commander:

Onis Budde, AP

920-434-6473

[email protected]

Executive Officer:

Frank Green, N

920-660-3229

[email protected]

Education Officer:

Robert Rondou, AP

920-468-5893

[email protected]

Secretary:

Kathy Kordes, N

kkordes @new.rr.com

920-660-6838

Treasurer:

Dave Budde, AP

920-434-6473

[email protected]

Admin Officer:

Wayne Dunbar, AP

920-468-5121

[email protected]

Ship’s Log Editor:Wayne Dunbar, AP

(920)468-5121

[email protected]

ALL members are invited to contribute. Send

articles and/or photos for consideration to the

NL Editor. Deadline for the next Ship’s Log is

the 25th of the preceding month.

Education Officer

Robert Rondou

The ABC Class started on Tuesday January 28, 2020 at 5:30PM at the Brown County Library. The final exam will be February 25, at 5:30, and we need members for grad-ing exams, helping students who missed questions and handing out graduation certificates. The Boat Handling Course will start on Tuesday March

10, 2020. It is six sessions long. If you would like to help

and teach a class, please contact me. I have not set up a

classroom yet. We will need members to help with regis-

tration and final exams on April 21st, 2020.

If anyone wants a class or seminar, or knows someone

who does please contact me.

Neighborhood knot-

takes the whole neighborhood to untie it.

Page 3: 1 The Ship’s Loggbsps.org/userfiles/file/February2020.pdf · Change” in America’s Boating Club Marketing Guidebook (Version 2.2, November 2019): Why Change? “Times have changed

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The Ship’s Log Page 3

Change of Watch Dinner meeting

Friday, February 21, 2020

6 PM Social, 7 PM Dinner, 8PM Program

St Brendan’s Inn

234 S. Washington St

Green Bay, WI

St. Brendan’s Inn Dinner Choices

Lemon Butter Cod $24 Cod roasted in white wine butter and lemon. Served with steamed rice and sautéed

vegetables.

Drunken Mushroom Chicken $24 Grilled Chicken breast topped with a honey whisky mushroom sauce.

Served with wild rice and sautéed vegetables.

Guiness Pot Roast $24 Tender, slow cooked beef served with fresh sautéed vegetables, mashed potatoes and

covered in Guinness gravy..

All Dinners include: Cup of Root Soup (a pureed soup of sweet potatoes, carrots and leeks) and Cheese cake.

Special Requests

Gluten-free and other dietary needs to be requested in advance.

RSVP with your menu selection(s) to Wayne Dunbar on or before Tuesday, February 18.

Email Wayne at [email protected] or leave a message at (920)468-5121. Be sure to give

your name and number of people attending.

Speaker: .Adam Bechle. Adam is with Wisconsin Sea Grant. His topic will be water levels on the Great lakes. Adam, a coastal engineering specialist, helps Great Lakes communities build resilience to coastal hazards by communicating the latest hazard research and data, developing education and outreach products on best manage-ment practices, and providing local governments guidance to identify opportunities to better plan and prepare for coastal hazards.

Page 4: 1 The Ship’s Loggbsps.org/userfiles/file/February2020.pdf · Change” in America’s Boating Club Marketing Guidebook (Version 2.2, November 2019): Why Change? “Times have changed

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TRAVEL SAFETY SERVICES

Explore the new benefits for America’s Boating Club Members.

America's Boating Club has partnered with DAN Boater to provide you with a host of valuable safety resources designed

to help you when you travel — whether it's by boat, plane, car or rail. From 24/7 assistance with serious medical emer-

gencies, to simple questions about travel-related health issues, professional help will be just a phone call away.

Your new benefits will include:

24/7 Emergency Hotline - DAN Boater is here for you with an experienced team of medical and travel emer-

gency professionals 24 hours a day, 365 days a year.

Medical Information Line - The team of health care professionals behind DAN Boater's Medical Information

Line has decades of experience helping members with questions about travel medicine and health, and the

expertise needed to safely guide you through even the toughest situation. With over 300,000 medical re-

source hours logged helping members, the DAN Boater team has seen it all. When you call, they will help de-

termine your condition, answer your questions, and guide you through best care practices. They'll also advise

you on the availability of medical care and the logistics of medical transportation and rescue services for your

geographic location.

Worldwide Medical Evacuation - As a member, you're covered for worldwide medical evacuation (medevac)

expenses in the event of a medical emergency. With over 10,000 emergency medical evacuations handled,

their experienced team will arrange and pay for medical transport to help get you to safety. It will pay up to

$150,000 per covered member directly to the provider for covered expenses incurred during evacuation.

Medical Repatriation - When the best course of action may be to return home for a higher or more appropriate

level of care, and your condition is sufficiently stable to allow transportation without exacerbating your condi-

tion, DAN Boater will pay the covered expenses up to the benefit limit of $25,000 for transportation to the hos-

pital of your choice within your home country.

Search and Rescue Expenses - If you become lost or incapacitated while traveling, DAN Boater will reimburse

you for necessary and reasonable search and rescue expenses up to the benefit limit of $25,000 after it re-

ceives notification that an appropriate rescue service/agency, such as the Coast Guard, local police, or other

national or international agency responsible for safety at sea, has undertaken a SAR operation to save you.

Additional Travel Assistance Services - Multiple other benefits, including return of traveling companion or de-

pendent children, visit of family member or friend, repatriation of remains, medical expense advances, physi-

cian and hospital referrals, prescription assistance, medical monitoring, translator and foreign services assis-

tance, emergency message transmission, lost or stolen property recovery assistance, travel service assis-

tance, legal assistance and referrals, and return of vehicle expense coverage.

Page 5: 1 The Ship’s Loggbsps.org/userfiles/file/February2020.pdf · Change” in America’s Boating Club Marketing Guidebook (Version 2.2, November 2019): Why Change? “Times have changed

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Task Force Implementation Team Status

By David Budde – Task Force Member

The D10 Task Force Implementation Team is working on what turned out to be the top two areas

of member concern. They are: Member involvement/Internal Value and Marketing/External

Value.

At the most recent meeting we addressed both issues. A sub-team has been formed and is

working on procuring funds from National to support our marketing efforts. You will hear more

about this effort in the near future.

Another sub-team is working on a questionnaire to put before each squadron’s members. We’ve

done this before so why do it again? This will be a district wide effort to better understand our

members. What they value and what are their wants, needs and thoughts about the future of

America’s Boating Club. When we receive the funds we want to be sure that we are putting our

money and our efforts into what our members value.

Our commander, earlier in the Ship’s Log addressed the fact that we are at a crossroads. Be-cause we are at this crossroads, it is important that when you receive this questionnaire that you respond with your candid answers. As our commander has said, if we don’t want to die of old age we have to change, to move forward. In order to do this effectively we need to understand our membership. So please help us by responding to the questionnaire.

I will keep you informed of this team’s progress via future Ship’s Logs and emails.

****************************************************************************************************************

January Speaker Jake

Heffernan

Great pres-entation on Fresnel lenses and preserving the lights

Page 6: 1 The Ship’s Loggbsps.org/userfiles/file/February2020.pdf · Change” in America’s Boating Club Marketing Guidebook (Version 2.2, November 2019): Why Change? “Times have changed

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Boating Education Since 1940

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“The Green Bay Sail and Power Squadron is a Unit of District 10 of the United States Power Squadrons® “