1. the Future - LBS VAS

7/27/2019 1. the Future - LBS VAS

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Location Based VAS

Confidential Navolve Technologies (P) Ltd.

Piyush Gupta (Co-founder) [email protected] | +91.9711335568


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Application Categories - Share of Downloads / Revenue

0% 10% 20% 30% 40% 50% 60% 70%

Location Based Services

Chat/Community

Personal Organizer/Tools

Music

Sports

Weather

Wallpaper/Pictures

Maps/Directions

Entertainment

Storefront/Shopping

Share of Downloads Revenue Share

Location Based Services App isthe most popular downloadcategory in Q1 2008 with 43%of all downloads to mobilephones and 62% of totalrevenue

The LBS application share has

been growing. Q1 2007 LBSaccounted for 21% ofdownloads and 31% ofrevenue.

Source: Nielsen Mobile Applications Report Q1 2008

Share of Downloads: The total number of Applicationsdownloaded for each Title, Category or Type expressed as a

percentage of All Applications Downloaded during the reportingperiod.

Share of Revenue: The total revenue from application downloadfor each Title, Category, Type or Carrier expressed as apercentage to all revenue from all Application downloads.

Consumer reception to LBS



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Evolution of Mobile LBS From a user perspective

Near Future

-2 years

Now

Basic Maps

Turn by turn navigation

Location based search

Vertically Enabled LBS

Real-Time traffic info

Point-to-point navigation

HardwareValueHigh Services Pricing Availability

Premiumprices

Turn by turn

navigation Local search with

location

Basic map viewerLBS

Falling prices fornavigation

Free Local Search

Selected subsidizedservices

Ubiquitous

Pay per use

Subsidized services

Ad supported

Premium custom servicesContentValueHigh

Limited to decks of 2Carriers

5 Top Carriers ondeck

Off-deck emerging



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Were here today

LBS users growth


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(By Device types)

Global handset sales


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Top 5 LBS Apps


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Note: n =225 ages 16+

Source: iCrossing, How America searches: Mobile, April 25, 2007

Content Categories Searched by US Mobile SearchUsers, March 2007 (% of respondents)

www.eMarketer.com

LB VAS vs Other VAS


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Service Offerings Turn-by-turn landmark intelligent directions

Distance + RouteHints finder

Auto-fare finder

Time & fuel consumption finder

Real-Time traffic updates

SOS

Live Directions (On call)

Petrol Pump Finder

Tourist Place Finder

Multi-Modal transportation

-All the services are to be available over Web / WAP and SMS

Roadmap


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Opportunity

- The projections are based on the assumptions for top 20 cities in India

Requests

(Annually)Target

Market Size

(Annually)

Directions

(India) 0.2 BConsumers: 1 M

Businesses: 0.5 M$0.03 B

Auto-Fare

(India)0.37 B Consumers: 1 M $0.06 B

Example

Auto-Fare(Delhi) 0.22B Consumers: 1.8 M $16.4 M


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Pricing models

Consumer receptivityto Location Ads

NAVTEQ research shows:

1. Consumers are overwhelmingly willing toaccept ads in exchange for valued content andapplications.

2. Ads are not typically recognized as

advertising when embedded within the resultspage.


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Its a big growth business.

"Location-based services are only now entering the 1 billion-plus unit mobile device market.

Olli-Pekka Kallasvuo,CEO-NokiaOct 07,Source

Location-Based Services to drive Mobile Broadband.

"Total end-user spending on location-aware mobile services in North America will expand

from $110 million at the end of 2006 to $2.2 billion by the end of 2011 at a CAGR of 72%

Gary Kim, Chief IP Business and ChannelVision, Source


As they say
http://www.forbes.com/wireless/2007/10/02/nokia-navteq-deal-tech-wire-cz_bu_1002technokia.htmlhttp://www.ipbusinessmag.com/articles.php?issue_id=53&article_id=315http://www.ipbusinessmag.com/articles.php?issue_id=53&article_id=315http://www.forbes.com/wireless/2007/10/02/nokia-navteq-deal-tech-wire-cz_bu_1002technokia.html


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The end game is all about location and business model flexibilityThank you.

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1. the Future - LBS VAS